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Nutrition & Health
Curating articles on #food, #nutrition, #health including related topics such as #malnutrition #obesity #diabetes #foodlabeling #stunting #supplements. #biofortified, #omega-3s. Senior editor/curator - Margaret Carroll Boardman Ph.D.
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National Restaurant Association's Kids LiveWell Initiative More than Doubles in Size

National Restaurant Association's Kids LiveWell Initiative More than Doubles in Size | Nutrition & Health | Scoop.it

23 July 2013, PRNewswire, Washington D.C. -- "Program Expands to Over 41,000 Restaurant Locations Nationwide.

 

Celebrating its two-year anniversary this week, the National Restaurant Association's groundbreaking Kids LiveWell initiative has grown to more than 41,000 restaurant locations nationwide, the Association announced today. The voluntary program, which provides parents with a growing selection of healthful children's menu choices in every state, now counts more than 140 restaurant brands as participants, including new national companies Wendy's, Red Robin, Dairy Queen, Moe's Southwest Grill and Big Boy, among other regional chains and independent restaurants.   

 

"The Kids LiveWell initiative has achieved remarkable success in its first two years with the program expanding to over 140 participating restaurant brands and into museums, theme parks, and resorts," said Dawn Sweeney, President and CEO of the National Restaurant Association. "The tremendous response and excitement for Kids LiveWell is evidence of the industry's commitment to providing healthful meal options for children. We look forward to the continued growth of the program over the next year."

 

The National Restaurant Association launched the first-of-its-kind initiative in July 2011 in collaboration with partner Healthy Dining and 19 inaugural brand leaders representing 15,000 locations.

 

"It has been an outstanding two years for Kids LiveWell. We applaud the participating restaurants' commitment and their chefs' dedication to developing innovative and healthful menu options for children," said Anita Jones-Mueller, MPH, President and Founder of Healthy Dining. "It is exciting to see the number of Kids LiveWell restaurants featured on HealthyDiningFinder.comcontinuing to grow, and coupled with genuine enthusiasm from restaurants, parents and kids." ..."

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Taco Bell will drop kid's meals

23 July 2013, CNNMoney.com -- "Taco Bell announced Tuesday it has become the first national fast food chain to drop its kid's meals, saying it will discontinue the toy and food combos at some locations this month and across the brand by next year.

 

"Kid's meals and toys simply no longer make sense for us to put resources behind," said Greg Creed, chief executive officer of Taco Bell, in a statement early Tuesday. He added that the move will have an "insignificant impact on sales." 

 

Taco Bell is owned by Yum Brands (YUM, Fortune 500), which also owns KFC and Pizza Hut. KFC plans to continue to offers its Li'l Bucket Kids Meal, but that combo does not have a toy in it. Instead, it has a "Weird But True" fact card from National Geographic.

 

Kids meals have been criticized by some public health groups for contributing to childhood obesity by making young children more eager to eat high-calorie, fast food meals. The decision was cheered by the Center for Science in the Public Interest, which called on competitors such as McDonald's (MCD, Fortune 500), Burger King (BKW) and Wendy's 

(WEN) to follow suit."

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