Government in New York City, NY New York Business Listings
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Government in New York City, NY New York Business Listings
Find all Government businesses in New York City, NY, New York with their business address, contact and other information.
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6 Tips for Successful Small-Business Cross-Selling

6 Tips for Successful Small-Business Cross-Selling | Government in New York City, NY New York Business Listings | Scoop.it

Via Daniel Watson
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http://www.ypcart.com/government--new-york--ny/

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Daniel Watson's curator insight, March 31, 2013 7:21 AM


The objective of every small business owner is to increase sales, yet far too many small business owners constantly miss the opportunities presented in a large percentage of their individual sales transactions, to cross sell additional products or services related to the item(s) currently being purchased.


It is not uncommon, for the failure of business owners to maximise the opportunities to cross sell associated products and services, to be related to a lack of understanding of the process of cross selling and limited knowledge as to how to proceed once an understanding of the cross selling process is gained.


This good article, suggests that cross selling should only occur when it genuinely benefits your customers or clients, and it offers six tips to help small business owners to be more successful in cross selling in their businesses.



gillkelley's curator insight, April 1, 2013 3:51 AM

Good advice to small businesses - the danger is we become to busy to stay aware of opportunities!

Randi Thompson's curator insight, April 1, 2013 8:33 AM

How can you add on to your sales?

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Is Your Sales Funnel Flawed?

Is Your Sales Funnel Flawed? | Government in New York City, NY New York Business Listings | Scoop.it

Via Daniel Watson
ypcart0's insight:

http://www.ypcart.com/government--new-york--ny/

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Daniel Watson's curator insight, February 25, 2013 6:14 PM


Most small business owners would have a certain level of awareness of the sales funnel as portrayed in the image above, but may not be aware that for the last 100 years or more, most marketing activities of small business owners have been directed at moving potential customers further down the funnel, to the point where they eventually take action and purchase something.


Most current marketing by small businesses still tends to be designed with this particular sales funnel in mind, but like everything else, what was relevant 100 years ago, may be less relevant in today's vastly different consumer environment.


This excellent article, suggests that this widely accepted model is now flawed and it provides a new sales funnel model that all business owners should seriously consider, before they commit resources to future marketing endeavours. 

Randi Thompson's curator insight, February 26, 2013 9:52 AM

Are you using a sales funnel yet?  If not, maybe you should think about what you are doing in your marketing...

Tia Ribary's curator insight, March 5, 2013 6:14 PM

Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!