Government in New...
38 views | +0 today
Government in New York City, NY New York Business Listings
Find all Government businesses in New York City, NY, New York with their business address, contact and other information.
Curated by ypcart0
Your new post is loading...
Your new post is loading...
Rescooped by ypcart0 from Business Improvement!

The New Marketing Strategy: Company Culture

The New Marketing Strategy: Company Culture | Government in New York City, NY New York Business Listings |

Via Daniel Watson
ypcart0's insight:

ShaLino's comment, March 20, 2013 9:58 AM
I agree that a diverse public audience play a major role in marketing. Being a multicultural company and having employee's who are collaborative with one another can bring a popular brand awareness and a wider exposure of marketing towards the company.
Georgia Hogarty's comment, March 20, 2013 7:44 PM
I agree with this article. Marketing does attract a wide range of consumers and cultures so this forms relationships with consumers. A multicultural business definitely has its advantages and is a good way of attracting consumers resulting in higher brand awareness and stronger relationships.
Kajal Bhaga's comment, April 8, 2013 6:21 PM
I really enjoyed reading this article. I found it truly interesting. I believe this is a good and effective article to read about in relation to IMC. I agree with you Matthew and the article that “If you treat your business like a machine then don’t be surprised when your employees act like passionless robots”, I think this is absolutely true. I agree with the article that strategy + culture = success, however, it does not work if the people part of the equation is forgotten. Companies need to align culture and social marketing strategy.

According to, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing is advertising a company through blogs, video, social media and additional forms of content marketing. Inbound marketing gets customers attention, and makes a company easy to be found, and also attracts customers to the website by creating interesting content.

What are the powerful implications of a content marketing culture on sales, business growth, branding, team relationships and organisational culture? When a company starts educating people, making content and answering questions ideally building trust and building a relationship which will allow a company to earn the opportunity to partner with them (people). COMPANIES NEED TO MAKE MARKETING A TEAM SPORT and create interdependency that companies fundamentally have engineers speaking life into a brand that companies can take their knowledge and through video and blogs can answer questions which generate leads and then sales. When companies make marketing a team sport, the trust and the relationships that are built within the company is very strong and effective.
Rescooped by ypcart0 from Business Improvement!

Is Your Sales Funnel Flawed?

Is Your Sales Funnel Flawed? | Government in New York City, NY New York Business Listings |

Via Daniel Watson
ypcart0's insight:

Daniel Watson's curator insight, February 25, 2013 6:14 PM

Most small business owners would have a certain level of awareness of the sales funnel as portrayed in the image above, but may not be aware that for the last 100 years or more, most marketing activities of small business owners have been directed at moving potential customers further down the funnel, to the point where they eventually take action and purchase something.

Most current marketing by small businesses still tends to be designed with this particular sales funnel in mind, but like everything else, what was relevant 100 years ago, may be less relevant in today's vastly different consumer environment.

This excellent article, suggests that this widely accepted model is now flawed and it provides a new sales funnel model that all business owners should seriously consider, before they commit resources to future marketing endeavours. 

Randi Thompson's curator insight, February 26, 2013 9:52 AM

Are you using a sales funnel yet?  If not, maybe you should think about what you are doing in your marketing...

Tia Ribary's curator insight, March 5, 2013 6:14 PM

Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!