Government Communications
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Connecting your website and email communications to build stakeholder relationships | Reach The Public

Connecting your website and email communications to build stakeholder relationships | Reach The Public | Government Communications | Scoop.it
A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.


One way to ensure that stakeholders are engaging with your organization’s website is by connecting your email and website communications to increase both your website visits as well as email subscribers.

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Did anyone see your organization’s Facebook weather post? | Reach The Public

Did anyone see your organization’s Facebook weather post? | Reach The Public | Government Communications | Scoop.it
A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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In the public sector, your messages have a very real impact on citizens’ day–to-day lives. Weather updates from state, local and federal organizations can ensure life-saving information gets to citizens. As a public sector communicator, can you take the chance that maybe your message will get through a Facebook algorithm that you don’t really understand to reach hopefully more than 5% of your followers? For critical messages like weather updates, the answer is no.

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Improving citizen engagement, speeding up election results reporting with digital communications - GovDelivery

Improving citizen engagement, speeding up election results reporting with digital communications - GovDelivery | Government Communications | Scoop.it
GovDelivery is the leading public communication solution, offering an automated Email and Digital Subscription Management platform to government.
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Alameda County just completed a project for local June elections to automate election results sent out to residents via text message and email. Previously, election results were created by internal staff and sent out manually to subscribers every 30 to 45 minutes. These messages were tedious to create, but, with GovDelivery, these updates are now automated and easy to manage. Results are automatically pulled into pre-formatted email, text messages, and Facebook posts. 

Tim Dupuis, CIO/Registrar at Alameda County commented, “This solution exceeded our expectations by providing the community with immediate election results and enabling our internal staff to be more efficient.” 

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Bolton Council achieves cost savings by focusing on channel shift with digital communications - GovDelivery

Bolton Council achieves cost savings by focusing on channel shift with digital communications - GovDelivery | Government Communications | Scoop.it
GovDelivery is the leading public communication solution, offering an automated Email and Digital Subscription Management platform to government.
govdelivery's insight:

Like many local authorities over the past few years Bolton had been enduring large budget cuts. Achieving cost savings by focusing on channel shift was a driving factor in seeking out a digital communications solution. However, perhaps the most compelling impetus for change was the desire to better serve the local community by providing up-todate, relevant news, events and council services information. Bolton Council needed a new digital platform to create more effective communications and measure that effectiveness.

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Creating compelling government content | Reach The Public

A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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With more relevant, engaging digital communications, Florida FWC drives outdoor participation - GovDelivery

With more relevant, engaging digital communications, Florida FWC drives outdoor participation - GovDelivery | Government Communications | Scoop.it
GovDelivery is the leading public communication solution, offering an automated Email and Digital Subscription Management platform to government.
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Top 9 Reasons to Ditch your Listserv

Top 9 Reasons to Ditch your Listserv | Government Communications | Scoop.it

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It’s time to throw another item onto that growing pile of outdated, ineffective technologies: listservs. Like most obsolete technology, listservs have a long history of usefulness—they used to be the only option for the public sector to electronically send information to their stakeholders. But all of that has changed. Read this white paper for more information on why your government organization should ditch your listserv and some potential tools you can utilize to take its place.

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4 Things Every Government Communicator Should Know

4 Things Every Government Communicator Should Know | Government Communications | Scoop.it
The strategies you need in your digital toolset.

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Are You Ready for HTML5 and CSS3 Web Development and Design Tools? | Reach The Public

Are You Ready for HTML5 and CSS3 Web Development and Design Tools? | Reach The Public | Government Communications | Scoop.it

"Chances are pretty good that you want to engage constituents more in the activities associated with your organization in order to fulfill your mission. One great way to do that is to offer the public a user-friendly website. But are you happy with your site, or do you feel that you could serve citizens better by making some improvements?"

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California County Goes High-Tech to Improve Communications

California County Goes High-Tech to Improve Communications | Government Communications | Scoop.it
Software-based system gives San Luis Obispo County Sheriff’s officers the ability to use smartphones to communicate with dispatch.

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Keep your process: Automate messages with APIs

Keep your process: Automate messages with APIs | Government Communications | Scoop.it
By Richard Fong, Technology Project Manager Nestled in Southern California just south of Joshua Tree National Forest is Coachella Valley, which includes the Salton Sea. With an average annual rainf...

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Gail M. Roper's curator insight, August 24, 2013 6:09 PM

The benefit of built in API's to enhance communication.

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Snap - Why Instagram Matters in Gov

Snap - Why Instagram Matters in Gov | Government Communications | Scoop.it
A few months back we talked to IBM's Gadi Ben-Yehuda about the business case for Pinterest in government. We discovered Pinterest offered a new way for agencie…
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Top 7 Email Metrics You Should Be Measuring | Reach The Public

Top 7 Email Metrics You Should Be Measuring | Reach The Public | Government Communications | Scoop.it
A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
govdelivery's insight:

Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, there are some basic components you should be measuring to ensure your content is optimized to drive the most engagement.

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VOSA achieves its Digital by Default goals through digital communications - GovDelivery

VOSA achieves its Digital by Default goals through digital communications - GovDelivery | Government Communications | Scoop.it
GovDelivery is the leading public communication solution, offering an automated Email and Digital Subscription Management platform to government.
govdelivery's insight:

With the launch of GovDelivery in 2011, VOSA migrated 30,750 people to the GovDelivery platform. Within two years, VOSA’s reach grew to more than 75,000 people, representing a 143% increase. Through GovDelivery’s robust cloud platform, VOSA can gain deeper insight into its communications with in-depth reports and analytics that demonstrate how well its outreach efforts are performing along with which topics are of interest to stakeholders.

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Nottinghamshire County Council improves citizen satisfaction and supports channel shift goals - GovDelivery

Nottinghamshire County Council improves citizen satisfaction and supports channel shift goals - GovDelivery | Government Communications | Scoop.it
GovDelivery is the leading public communication solution, offering an automated Email and Digital Subscription Management platform to government.
govdelivery's insight:

GovDelivery is helping Nottinghamshire County Council to achieve some of its wider channel shift goals for the department. “We’ve started to see how emailme GovDelivery is helping us to achieve some of those channel shift targets within the council, particularly in relation to print reduction”, Lay said. In total, Nottinghamshire County Council has reduced its marketing spend by £900k since centralisation of the communications function.

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Mobile Communications Are Here to Stay | Reach The Public

Mobile Communications Are Here to Stay | Reach The Public | Government Communications | Scoop.it
A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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When laptops first replaced desktops as the new, go-to digital device, being glued to your cubicle or home office while checking email suddenly became a thing of the past. Now that the number of people owning smartphones has rapidly increased and shows no signs of slowing down, we’re redefining what it means to be truly mobile.

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Are You COPE-ing? Start with an email | Reach The Public

Are You COPE-ing? Start with an email | Reach The Public | Government Communications | Scoop.it
A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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Q&A from the Digital Communications Webinar with Nottinghamshire County Council (Part 2) | Reach The Public

Q&A from the Digital Communications Webinar with Nottinghamshire County Council (Part 2) | Reach The Public | Government Communications | Scoop.it
A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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The Real Measure of Social Media Success: Going Beyond Likes and Retweets

The Real Measure of Social Media Success: Going Beyond Likes and Retweets | Government Communications | Scoop.it
If you have been involved in anything with a social media component this past year, then you have no doubt heard people talking about social media metrics, ROI…
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Executive Research Brief: Building Powerful Outreach

Executive Research Brief: Building Powerful Outreach | Government Communications | Scoop.it

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You’ve done the research. You’ve gotten leadership buy-in. Your government program is set to start helping people. But if nobody knows about it, your program will never make a difference. For a government program to be truly successful, for a project to have made a difference, for an initiative to create change, it first has to have an effect. And that can’t happen without effective outreach. Government engagement and communications have transformed over the last 10 years. Now email marketing, social media and text messaging are the tools of the trade. And in order to  have an impact, you need significant outreach and engagement.

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5 Tips for Cross-Promoting on Social Media

5 Tips for Cross-Promoting on Social Media | Government Communications | Scoop.it
In a recent blog post on Reach the Public, Mary Yang discusses something every agency is thinking about as they look to engage constituents and use new technol…
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Using Social Media to Promote Safety Around Trains

Using Social Media to Promote Safety Around Trains | Government Communications | Scoop.it
Melbourne Metro, a transit service based in Australia, has been successfully using social media to educate the public about safety around trains. Last year the…

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Multichannel communications and a three-part approach to truth | Reach The Public

"Turns out Stephen Colbert may have been on to something when he coined the term “truthiness.” According to a recent study by U.K. market research group Ipsos Mori that compared British citizens’ perceptions of statistical facts to the actual numbers, most people have a pretty skewed idea of the truth."

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Tweeting Like a Boss

Tweeting Like a Boss | Government Communications | Scoop.it
My son’s favorite saying right now is that something–anything really–happens “like a boss.” He brushes his teeth like a boss. He plays video games like a boss.…

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