In early 1920, posters began appearing all over Berlin with a hypnotic spiral and the mysterious command Du musst Caligari werden — “You must become Caligari.”
The posters were part of an innovative advertising campaign for an upcoming movie by Robert Wiene called The Cabinet of Dr. Caligari. When the film appeared, audiences were mesmerized by Wiene’s surreal tale of mystery and horror. Almost a century later, The Cabinet of Dr. Caligari is still celebrated for its rare blending of lowbrow entertainment and avant-garde art. It is frequently cited as the quintessential cinematic example of German Expressionism, with its distorted perspectives and pervasive sense of dread.