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Social Media Facts for 2013

Social Media Facts for 2013 | Communication design | Scoop.it
Let's face it.  Many people in ministry  do not yet take social media seriously as a communications tool.  For them social media is fun and games that people with not enough to do indulge in.  They...

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CHAVEROT CELINE's curator insight, October 30, 2013 4:21 AM

For those who are still wondering, they'd better get started ASAP!

Jeannette Marshall's curator insight, November 1, 2013 5:01 PM

Starling fact:  over 20million accts on Twitter are fake!

Marc Kneepkens's curator insight, November 2, 2013 4:50 PM

Impressive numbers. Social media is the giant some businesses don't see yet.

Communication design
#ideas #design #inspiration #media #information
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This is why user experience is more important than price

This is why user experience is more important than price | Communication design | Scoop.it

When was the last time you went into a store and purchased something? Perhaps you were just running into the store to pick up a quick snack. Chances are that prior to even the simplest of shopping decisions, you consulted the internet. Whether shoppers are looking for information on prices, reviews, quality or the general…


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Event Horizon Telescope ready to image black hole - BBC News

Event Horizon Telescope ready to image black hole - BBC News | Communication design | Scoop.it
An Earth-sized "virtual telescope" is ready to take the first ever picture of a black hole - the monster mysterious object at the centre of our galaxy.
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Historian says Donald Trump's presidency likely to be second shortest in history

Historian says Donald Trump's presidency likely to be second shortest in history | Communication design | Scoop.it
Donald Trump’s presidency is likely to be the second shortest ever, a leading historian and author has claimed. 
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Adaptive Path’s guide to experience mapping

Adaptive Path’s guide to experience mapping | Communication design | Scoop.it
The Customer Journey Mapping methodology will help businesses in the service industry unleash collaborative creativity and come up with innovative new service concepts

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Apple has a firm grip on wireless headphones in the US

Apple has a firm grip on wireless headphones in the US | Communication design | Scoop.it
Beats by Dre is still the dominant Bluetooth headphone brand in the US.

Via Marylene Delbourg-Delphis
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Without Emotional Advertising, Your Landing Page Won’t Work - QuickSprout

Without Emotional Advertising, Your Landing Page Won’t Work - QuickSprout | Communication design | Scoop.it
In it, Martin uses the fMRT process, which is short for functional magnetic resonance imaging to “get a glimpse into the head of consumers.”

Here’s what he found:

  • “Our brains usually run on autopilot, despite making us believe we know what we are doing.”
  • “90 percent of all purchasing decisions are not made consciously.”
  • “Most purchasing decisions take as little as 2.5 seconds.”
  • “Brodmann Area 10 in the human brain’s frontal cortex is activated if someone ‘thinks a product is really cool’. This area is linked to self-awareness and emotions.”
  • “Brands and products that evoke our emotions, like Apple, Coca-Cola or Nivea, always win.”

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marketingIO's curator insight, February 8, 10:34 PM

You really need to CT to get the full drift.

 

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Pass Way's curator insight, February 16, 4:37 AM
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Florian Joahn’s photographs bridge the erotic and surreal

Florian Joahn’s photographs bridge the erotic and surreal | Communication design | Scoop.it

Fashion photographer Florian Joahn grew up in a remote industrial small town in east Germany. Somewhere in between starting off as graphic designer, moving to Ghana where he worked as a teacher for deaf children, before embarking on a five year art education in Amsterdam to become an installation artist, Florian learnt that fashion photography was his calling. It was a decision that sent him packing his suitcases once again, this time to relocate to London. “Photography is the medium I move the most naturally in and find it the easiest to express myself,” he says. “I have a high respect for fashion design and love the craftsmanship of it, but I also realised that fashion comes to live when you put it in a context, if it is on a person on the street or a model in front of the camera. Those are the moments I am interested in.


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Inc.com: Why #Design Matters When It Comes to #BusinessModels

Inc.com: Why #Design Matters When It Comes to #BusinessModels | Communication design | Scoop.it
Here are the 4 reasons I highlight to explain why design matters and should become a key component of your business model. 1. Get a Point of View! Design requires us to articulate a distinctive perspective on why we do what we do, and how we choose to do it. Integral to design and design…

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Improve Your Customer Service in 10 Steps

Improve Your Customer Service in 10 Steps | Communication design | Scoop.it
Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode

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janlgordon's curator insight, February 1, 1:09 AM

I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.

 

True marketing today is based on customer service online

 

Bring More to Your Clients

 

Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.

 

Shervington shows you several ways to improve your customer service strategy through relationship building.

 

Here's what caught my attention:

 

  • When using social listening your business will need to pay attention to both the facts and the emotions of your community in order to be effective in meeting their needs.

 

  • Evaluate your current sales process and how you are following up with your customers. Find out what results this is producing -- more than likely this can be improved upon.

 

  • If your company includes a team or employees make use of their knowledge and expertise. This provides a friendly atmosphere for your clients.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Q9bV308yFKA

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Vast biodiversity database now available to all | Natural History Museum

Vast biodiversity database now available to all | Natural History Museum | Communication design | Scoop.it
Scientists have a new 'big data' tool to study how human activity affects the planet's biodiversity, with the publication of a gigantic database that compiles studies from across the globe.
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What are exoplanets made of?

What are exoplanets made of? | Communication design | Scoop.it

How are the elements that make up life distributed among stars and planets? As trippy as the question seems, astronomers from the Sloan Digital Sky Survey (SDSS) announced at the 229th meeting of the American Astronomical Society that they knew the answers — or, at least, were starting to learn them.


Via Dr. Stefan Gruenwald
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450 Million Year Old Spherical Trilobites Eggs Found

450 Million Year Old Spherical Trilobites Eggs Found | Communication design | Scoop.it

The discovery that extinct marine organisms called trilobites laid eggs provides the first direct evidence for how they reproduced. 

 

Trilobites lived between 520 million and 250 million years ago, and are one of the earliest known groups of arthropods (invertebrates, including modern insects, with exoskeletons and segmented bodies).

 

Thomas Hegna of Western Illinois University in Macomb and his colleagues report the discovery of ancient trilobite eggs in New York State, in rocks about 450 million years old. The eggs are spherical, almost 200 micrometers in diameter, and lie near several well-preserved trilobite fossils.

 

Trilobites may have released eggs and sperm through genital pores at or near the backs of their heads, the authors say. 


Via Dr. Stefan Gruenwald
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9 Easy Ways To Increase Your Conversion Rate

9 Easy Ways To Increase Your Conversion Rate | Communication design | Scoop.it

Just because your website is receiving high traffic does not mean you are already doing a great job. Take note that the traffic count does not necessarily reflect the kind of activities done by the visitors. There might be some of them who happened to pass by and immediately left.

You don’t want this kind of traffic. You want to convert traffic to sales. You want them to come to your site, explore what you have to offer and buy the products. If they can’t buy right away, at least they will go back the next time around. Letting them buy is another story, though.

Take note that visiting websites is for free. Buying products involves money. Given how difficult life is today, people are more careful in taking their wallets out to buy something.

Your goal is to make sure that they understand the value of the products and services that you offer. They must realize that even if they have to spend money, they will get something out of what they have bought. This makes it a worthy investment.

One of the ways for you to do it is to create more appealing headlines. People might have been bored the moment they entered the site. At first, it looks promising, but eventually, they'd find it less interesting. As a result, they decide to close the tab and look for other options.

This is devastating especially if this has become the more common attitude of the visitors. It is painful seeing them come and go without buying anything. You can’t let it stay this way forever.

Below is an infographic to help you in succeeding with the conversion of traffic into actual sales. Your business will only improve once you let people trust you and what you are selling. It takes time, but it is worth the wait.

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Scientists make huge dataset of nearby stars available to public

Scientists make huge dataset of nearby stars available to public | Communication design | Scoop.it
Members of the public can search a newly released database of 1,600 stars to find signs of undiscovered exoplanets. The dataset, taken over two decades by the W.M. Keck Observatory in Hawaii, comes with an open-source software package and an online tutorial.

 

The search for planets beyond our solar system is about to gain some new recruits. Just recently, a team that includes MIT and is led by the Carnegie Institution for Science has released the largest collection of observations made with a technique called radial velocity, to be used for hunting exoplanets. The huge dataset, taken over two decades by the W.M. Keck Observatory in Hawaii, is now available to the public, along with an open-source software package to process the data and an online tutorial.

 

 


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The colour collaboration: Justine Fox on boosting your business with colour

The colour collaboration: Justine Fox on boosting your business with colour | Communication design | Scoop.it
Have you considered the impact that colour has on your brand or business? We spoke with colour psychologist and trend specialist Justine Fox on what effect colour has on the brain and emotions, and how you can use it to boos

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Trump Knows You Better Than You Know Yourself

Trump Knows You Better Than You Know Yourself | Communication design | Scoop.it
Psychometrics and the (counter)revolution in marketing that is helping bring fascism to power around the world
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The New Yorker's design team shares its favourite books in this mammoth Bookshelf

The New Yorker's design team shares its favourite books in this mammoth Bookshelf | Communication design | Scoop.it

Responsible for making these things happen is The New Yorker design team, and here the group of designers, directors, photo editors and more share their favourite books. In this mammoth edition there’s classic children’s books, colour theory and a collection of Israeli posters celebrating International Workers’ Day.


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How to keep buildings cool without using electricity or power

How to keep buildings cool without using electricity or power | Communication design | Scoop.it

6% of the electricity generated in America is used to power air-conditioning systems that cool homes and offices. As countries such as Brazil, China and India grow richer, they will surely do likewise. Not only is that expensive for customers, it also raises emissions of greenhouse gases in the form both of carbon dioxide from burning power-station fuel and of the hydrofluorocarbons air conditioners use as refrigerants.


Via Dr. Stefan Gruenwald
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10 Of The World’s Best Drone Photos, Out Of 27,000 Contenders

Drones seemed like UFOs just a couple years back, but during that time they've fastly gained recognition and popularity. Now we have awards for best drone
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Smart Glasses: These May Be the Last Glasses You Will Ever Buy

Smart Glasses: These May Be the Last Glasses You Will Ever Buy | Communication design | Scoop.it

Early prototype of smart glasses with liquid-based lenses that can automatically adjust the focus on what a person is seeing, whether it's far away or close.

 

Don’t throw away your bifocals or multiple glasses yet, but those days might soon be over. A team led by University of Utah engineers has created “smart glasses” with liquid-based lenses that can automatically adjust the focus on what you’re seeing, at any distance.

 

They’ve created eyeglass lenses made of glycerin, a thick colorless liquid, enclosed by flexible rubber-like membranes in the front and back. The rear membrane in each lens is connected to a series of three mechanical actuators that push the membrane back and forth like a transparent piston, changing the curvature of the liquid lens and therefore the focal length between the lens and the eye.

 

In the bridge of the glasses is a distance meter that measures the distance from the glasses to an object via pulses of near-infrared light. When the wearer looks at an object, the meter instantly measures the distance and tells the actuators how to curve the lenses. If the user then sees another object that’s closer, the distance meter readjusts and tells the actuators to reshape the lens for farsightedness.

 

The lenses can change focus from one object to another in 14 milliseconds (faster than human reaction time). A rechargeable battery in the frames could last more than 24 hours per charge, according to electrical and computer engineering professor Carlos Mastrangelo, senior author of an open-access paper in a special edition of the journalOptics Express.

 

Before putting them on for the first time, users would input their eyeglasses prescription into an accompanying smartphone app, which then calibrates the lenses automatically via Bluetooth. Users only need to do that once, except for when their prescription changes over time. Theoretically, eyeglass wearers will never have to buy another pair again since these glasses would constantly adjust to their eyesight.

 

A startup company, Sharpeyes LLC, has been created to commercialize the glasses. The project was funded with a grant from the National Institutes of Health and the National Institute of Biomedical Imaging and Bioengineering.

 

Reference:


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Inside the Goth Chicken: Black Bones, Black Meat, and a Black Heart 

Inside the Goth Chicken: Black Bones, Black Meat, and a Black Heart  | Communication design | Scoop.it

In the historical novel The Black Tulip, written by Alexandre Dumas, an honest and decent Dutch tulip fancier is nearly brought to ruin by his quest to breed a purely black flower. More precisely, his misadventure is due to the dastardly schemes of his neighbor, who, frantic with spite and jealousy over the plants, frames him for a political crime and gets him thrown in jail. The potboiler plot is ridiculously overheated, but Dumas got one thing exactly right: People will go nuts over the desire to possess a living thing in a strange and beautiful color.

 

The breed was developed in Indonesia, but due to concerns over avian flu, the U.S. Department of Agriculture bans direct imports from that nation. So these extraordinary chickens are very hard to get in America and, as a result, are extremely expensive. The best-known and most reputable breeder, Greenfire Farms, offers them for more than a thousand dollars per pair of juveniles; just one day-old chick of unknown sex goes for $199, plus shipping and handling.  You can find Cemanis advertised for cheaper, but the discussion forums of backyardchickens.com (for example) suggest that you risk getting scammed. Order eggs off eBay and you might find yourself hatching out counterfeit chicks of silver or brown.

 


Via Integrated DNA Technologies, Dr. Stefan Gruenwald
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Uber forced to remove self-driving cars in San Francisco after weeklong legal battle

Uber forced to remove self-driving cars in San Francisco after weeklong legal battle | Communication design | Scoop.it
Uber has removed its self-driving cars from San Francisco streets after California regulators cracked down on the programme because the company had not obtained a permit to test autonomous vehicles.
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Fashion influencers: world leaders reimagined as hipsters – in pictures

Fashion influencers: world leaders reimagined as hipsters – in pictures | Communication design | Scoop.it

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Don't expect SpaceX to land its Falcon 9 rocket on its next launch mission

Don't expect SpaceX to land its Falcon 9 rocket on its next launch mission | Communication design | Scoop.it
SpaceX's next Falcon 9 mission will not include the first stage landing we have become accustomed to watching. A heavy payload and high orbit are culprits.
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