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[Infographic] Facebook Ad Performance by Industry

[Infographic] Facebook Ad Performance by Industry | Communication design | Scoop.it

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?

 

This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.

 

You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.


Via Lauren Moss
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Ana Quillinan's curator insight, July 13, 2013 5:47 AM

How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads. 

KOMADOK by D.FRAGUELA's curator insight, July 14, 2013 10:42 AM

Stats très intéressantes. Cela permet de se comparer.

Lee Tonitto's curator insight, July 19, 2013 6:51 AM

Here is a great source of metrics for your next social media campaign

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How Our Brains Work When We Are Creative: The Science of Great Ideas

How Our Brains Work When We Are Creative: The Science of Great Ideas | Communication design | Scoop.it
Ah, ideas. Who doesn’t want more great ideas? I know I do. I usually think about ideas as being magical and hard to produce.

Via Francine Pickering
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Francine Pickering's curator insight, Today, 5:18 AM

Unless you've had half of your brain removed, you're not right or left brained...

Christa Wojo's curator insight, Today, 7:15 AM

Set aside time and space to think, and also time and space for your subconscious processes to work.

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This Game Generates the Infinity of Space With an Algorithm

This Game Generates the Infinity of Space With an Algorithm | Communication design | Scoop.it
Sean Murray, one of the creators of the computer game No Man’s Sky, can’t guarantee that the virtual universe he is building is infinite, but he’s certain that, if it isn’t, nobody will ever find out.
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Roos Meerman Creates Art By Blowing Air Into Heated 3D Prints

Roos Meerman Creates Art By Blowing Air Into Heated 3D Prints | Communication design | Scoop.it
Many people believe that there is a divide between science and art, but this false duality is belied by some of the greatest minds in history – from Aristotle, to da Vinci, to Einstein, to name just some of the heavyweights.
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Up Close and Personal: 3D Printing Brings Ancient Egypt to Life

Up Close and Personal: 3D Printing Brings Ancient Egypt to Life | Communication design | Scoop.it
Years ago, I visited Berlin and had the privilege of seeing first-hand the bust of Nefertiti, the crown jewel in the collection of the city’s fantastic Egyptian Museum.
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Dronies Are the Only Way to Be Photographed This Winter

Dronies Are the Only Way to Be Photographed This Winter | Communication design | Scoop.it
SYDNEY — Selfies just weren't cutting it in 2014
Once you hit 5,000 Facebook 'Likes' for your phone-in-mirror shot, nothing fulfills you. How does one become more impressive to their friends? You up the ante with a dronie, of course.
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Artist Creates Stunning Art Using Old Books as His Canvas

Artist Creates Stunning Art Using Old Books as His Canvas | Communication design | Scoop.it
Even your local library can be a great place for art supplies.
Artist Mike Stilkey reclaims the book covers of dozens of old books that otherwise would have been thrown out.
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Clever street art on railroad tracks by Bordalo II

Clever street art on railroad tracks by Bordalo II | Communication design | Scoop.it

Portuguese artist Artur Bordalo (also known as Bordalo II) has created a clever street art series using railroad tracks as his canvas. He has more art on his Global Street Art gallery and Facebook page.


Via Luca Baptista
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Amazing Sculptures Made From Recycled Plactic by Aurora Robson

Amazing Sculptures Made From Recycled Plactic by Aurora Robson | Communication design | Scoop.it

New York-based Canadian artist Aurora Robson makes some amazing sculptures and installations. Described as a “subtle yet determined environmental activist”, her work is made from everyday waste such as junk mail and discarded plastic bottles.

 

 


Via Lauren Moss
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20 WordPress Plugins for a More Powerful Blog

20 WordPress Plugins for a More Powerful Blog | Communication design | Scoop.it

There’s a saying you’ll often hear around Buffer’s content team: “There’s probably a plugin for that!”

We’re often chasing new ways to work smarter, faster, and more productively—and the same is true of our Buffer blog.

We’re quick to grab any and all WordPress plugins that can give the blog an extra edge or can wire up a feature we’d love to test. Whenever we dream something up to try on the blog, the first place we turn is WordPress plugins. We’ve collected quite the list of favorites. How about you?


Via Alessandro Rea
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Art Sale for a new life

Art Sale for a new life | Communication design | Scoop.it
Help me fund my move to Austria & get unique signed prints of my work! Join me in this adventure :)
Αntonios Βouris's insight:

She is young, she is a very talented photographer, and looks like she understands communication design. Alex wants to relocate herself and she has chosen indiegogo to fund her big step.   

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Moving Beyond the Responsive Web to the Adaptive Web

Moving Beyond the Responsive Web to the Adaptive Web | Communication design | Scoop.it
Responsive web design is a core skill today, but it isn't everything. Aaron explains the advantages of an adaptive web approach.

Via gonzodesign
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gonzodesign's curator insight, July 16, 4:19 AM

This concept has sometimes been called RESS, but regardless of labels, it involves making decisions on the server that determine what should and shouldn’t be sent to the user, so that nothing is sent that will not be used.

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Search Engines Will Increasingly Be Gateways To Curators & Collections Rather Than To Individual Tracks

Search Engines Will Increasingly Be Gateways To Curators & Collections Rather Than To Individual Tracks | Communication design | Scoop.it

Via Robin Good
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Robin Good's curator insight, July 17, 1:16 AM



Justin Fowler, co-founder of AudioPress, offers valuable insight into what the future of search and curation may be, by providing a relevant and sound pattern to look at: music.


He writes on TheNextWeb:

"Context is key for music, and that is where services like Songza and Beats Music are picking up tips from FM radio. These services are essentially using algorithms to help people discover new playlists, instead of discovering new songs. This allows for a marriage of both technology and human curation."


Accordingly, as time goes by, I expect to see search engines increasingly highlight and direct searchers to quality curators, hubs and on-topic collections and specialized resources, rather than to individual, one-topic-only pages.


Search engines will increasingly be gateways to curators and content collections rather than to individual tracks and pages.


This will be particularly true especially when you will query a topic, a theme or interest, or better yet, a musical genre.

In all of these situations, where you want to dive, discover and learn more about a topic, it is much better to be offered a selection of playlists, compilations, collections or hubs covering that theme rather than a specific song, product or artist.

That is, search and discoverability of content will rely more and more on intermediaries that will take on the load to make sense and organize in the best possible way, a specific realm of information (it can be a music genre, or the analysis of a biological topic) rather than  - as it happens today - provide a linear list of individual web pages that is supposed to cover that topic.


If the music industry, is, like other times before, an early indicator of how things will work out in the future, it makes a lot of sense to expect that the future of content discovery and search will be increasingly in the hands of curators, greatly helped and supported by sophisticated, but hackable and adjustable algorithms.


What do you think?



Rightful. Indicative of things to come. 8/10


Full article: http://trove.com/me/content/Cc1qT


Reading time: 4':20"










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5 Things I've Learned About Chasing Your Dreams

5 Things I've Learned About Chasing Your Dreams | Communication design | Scoop.it
5 Things I've Learned About Chasing Your Dreams
Huffington Post (blog)
I've had the wonderful opportunity to speak with a number of people who have stopped "working for the man" to chart a life and career path true to their authentic self.

Via Barb Jemmott
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Intriguing Patent Filed For Colorizing or Coating 3D Printer Filament During a Print

Intriguing Patent Filed For Colorizing or Coating 3D Printer Filament During a Print | Communication design | Scoop.it
Fused deposition modeling technology is one of the more popular methods of 3D printing among hobbyists, as well as those seeking a cheap way to get involved with 3D printing.
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Why Amazon, Google and Apple Haven't Been Able to Crack the Code of Digital Wallets

Why Amazon, Google and Apple Haven't Been Able to Crack the Code of Digital Wallets | Communication design | Scoop.it
The concept of a digital wallet has been around for decades. Why isn't it taking off?
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The Future of 3D Printing in Transforming the Concepts of Manufacturing

The Future of 3D Printing in Transforming the Concepts of Manufacturing | Communication design | Scoop.it
Rapid Prototyping is aggressively transforming manufacturing industries, posing an intensive threat to conventional approaches.
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Photographer Brings Spam Emails to Life

Photographer Brings Spam Emails to Life | Communication design | Scoop.it
One person's spam email is another person's art.
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Pebble Exec: Batteries Are Top Challenge for Wearables Right Now

Pebble Exec: Batteries Are Top Challenge for Wearables Right Now | Communication design | Scoop.it
With more than 45 million wearable devices such as fitness trackers and smartwatches projected to ship by 2017, tech manufacturers and major brands are already starting to brace themselves for the upcoming wave.
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Does going on vacation make you more creative when you get back?

Does going on vacation make you more creative when you get back? | Communication design | Scoop.it
We know vacations make people more productive. But they might do even more.

Via Alessandro Rea
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Tribe Studio Designs an Atrium for Suspended Bike Storage

Tribe Studio Designs an Atrium for Suspended Bike Storage | Communication design | Scoop.it
Here is yet another way to store your bike, in a house in Sydney by Tribe Studio.

We have shown many ways to hang a bike on a wall and even an occasional way to hang your bike from a ceiling, but Australia's Tribe Studio tops them all with this atrium designed to store bikes in the sky. No bikes on the wall in this house; the studio tells Dezeen: "The bike pulley system into the void was Tribe's idea, the drive was to keep the walls free."


Via Lauren Moss
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Top 10 Mistakes in Web Design

Top 10 Mistakes in Web Design | Communication design | Scoop.it

The 10 most egregious UX offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.

Marty Note
If you took a day and fixed any of these Top 10 Web Design Mistakes That Apply you would make 50% more this holiday season. These are "cost of poker" fixes that can easily remain for years and years. Every year one of these mistakes exists your website is 10% less effective.

When you make 2 or more of these mistakes you pay with an order of magnitude more pain for each added mistake so 2 mistakes doesn't cost you 20%. No 2 mistakes cost you 200% of what your website could be doing for you.

Fix all 10 of these basic problems and your site is on its way to its "mission critical" place in your company.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 22, 12:16 PM

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Rescooped by Αntonios Βouris from Passionate about Social Media, Web 2.0, Employer and Personal Branding
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Les dimensions des images sur les principaux réseaux sociaux

Les dimensions des images sur les principaux réseaux sociaux | Communication design | Scoop.it
Je ne sais pas pour vous, mais quand je cherche à modifier les images de mes profils sur les réseaux sociaux, je recherche toujours les dimensions officielles pour chacun d’entre eux afin d’avoir des images correctement proportionnées. Pour éviter du perdre du temps à chercher cette information, voici donc une infographie qui reprend les différentes tailles d’images …

Via Wilfried Caruel, Ariane Janis
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Jacques Tang's curator insight, July 21, 7:24 AM

*Médias sociaux: toutes les dimensions officielles*

Je dois avouer que perso, je les préfère en liste, et vous?

Louis Levy's curator insight, July 23, 12:00 AM

Utile...

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rafael de la-hoz creates habitable natural oasis for the noble quran

rafael de la-hoz creates habitable natural oasis for the noble quran | Communication design | Scoop.it
the architecture has been abstracted from the belief that the sacred text, decorated with calligraphy and intricate patterns, must never touch the ground.
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Belong Anywhere - Airbnb's new mark and identity

Belong Anywhere - Airbnb's new mark and identity | Communication design | Scoop.it
Introducing Airbnb’s new mark, inspired by the community, symbolizing a world where doors are always open. A world where you can belong anywhere.
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These are the most religious places in the world (and what they're practicing)

These are the most religious places in the world (and what they're practicing) | Communication design | Scoop.it
This map shows the countries where more than half the population consider themselves practicing members of one particular faith.
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