Communication design
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Rescooped by Antonios Bouris from Brand Marketing & Branding
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Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign

Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign | Communication design | Scoop.it
'Taste the Feeling' is Coke’s new global marketing campaign. See the ads and hear the music here.

Via Sylvain Leroux
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Rescooped by Antonios Bouris from UXploration
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Understanding “New Power”

Understanding “New Power” | Communication design | Scoop.it
The crowd is challenging traditional leadership. Here’s how to harness its energy.

Via Mario K. Sakata
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Rescooped by Antonios Bouris from Curation, Social Business and Beyond
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Communication design | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 8:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 11:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 11:23 AM

Amazing

Rescooped by Antonios Bouris from Brand Marketing & Branding
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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | Communication design | Scoop.it
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.

Via Sylvain Leroux
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Daniel Jurado's curator insight, April 15, 2013 7:48 AM

Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo?

Rescooped by Antonios Bouris from Designing service
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Why Bad Customer Experiences Happen - #Infographic

Why Bad Customer Experiences Happen - #Infographic | Communication design | Scoop.it
It’s inevitable that customer service experiences will sometimes fail. No organization is immune from bad customer service happening at point in time. Fact of the matter is that customer service is an intensely human experience subject to humanity’s faults and shortcomings.

Via Eric_Determined / Eric Silverstein, Fred Zimny
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Darcy Bevelacqua's curator insight, May 19, 2015 2:37 PM

A great customer experience is dependent on understanding the customer needs and responding quickly to solve problems. Every organization has some bad customer experiences -take care of them and customers will forgive you and stay around. 

Maurice Couture's curator insight, May 19, 2015 3:12 PM

Ces résultats démontrent encore une fois l'importance d'un bon service à la clientèle, notamment de répondre bien et rapidement aux demandes des clients. Les avis en ligne sont de plus importants et les avis les plus longs sont associées à des clients insatisfaits. 

Sun Social SEO's curator insight, May 22, 2015 1:56 PM

Online reviews are one of the "Four Pillars" of digital presence.

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Is there a Silver Bullet In #Customer #Experience?

Is there a Silver Bullet In #Customer #Experience? | Communication design | Scoop.it

Via Eric_Determined / Eric Silverstein, Fred Zimny
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Eric_Determined / Eric Silverstein's curator insight, September 2, 2014 8:11 PM

Terence shares valuable graphics, and reminds us all that it takes the entire organization to truly deliver across the #customer end-to-end journey.

Rescooped by Antonios Bouris from visualizing social media
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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Communication design | Scoop.it

Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.

 

A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.

 

The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.

That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.


Via Lauren Moss
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Rescooped by Antonios Bouris from Brand Marketing & Branding
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Be Visual. Be Social.

Capitalize on pictures for your Social Media Strategy. 8 case studies for bringing your brand to life on Social Media.


Via Sylvain Leroux
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Glow Images Colombia's curator insight, March 22, 2013 6:24 PM

 capitalizando las imagenes en una estrategia de redes sociales 

Victor Alejandro Polanco Frías's curator insight, March 23, 2013 5:11 PM

Las imágenes funcionan y cumplen muchas funciones en las campañas de MKT y Branding, sabes cuáles son???