Building a Brand - You ARE What People Believe | Communication design | Scoop.it

Whether or not your business is a bricks and mortar business or a pure on-line enterprise the management of your brand in different environments and for different market segments is becoming more complex and more important. Shifting public perceptions now make brand positioning a more difficult task and amongst business owners and managers there now exist a number of mis-conceptions in respect to brand building. This excellent article throws a lot of light on this changing world and should be read by anyone responsible for brand and reputation management especially in on-line endeavours.


Via Daniel Watson, www.sercompetitivos.com