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4 Creative Email Experiments You Should Try

4 Creative Email Experiments You Should Try | Communication design | Scoop.it

Email marketing has never had good press. That's because many newsletters look the same. 


Unfortunately, what works for one marketer may not for another person. You need to be creative.


As I always say, the most creative ideas are often the simplest. 


Rohan Ayyar has written a very good articles for HubSpot. Here are his suggestions, accompanied with case studies:


- Understand the user experience

- Reengage inactive subscribers

- Leverage coupons beyond sales

- Build reviews into your emails


Bookmark the post. You may find yourself coming back to it quite often. 


Read it at http://blog.hubspot.com/marketing/email-marketing-experiments


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Cendrine Marrouat


Via Cendrine Marrouat - cendrinemarrouat.com
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37 Tips for Writing Emails that Get Opened, Read, and Clicked - Copyblogger

37 Tips for Writing Emails that Get Opened, Read, and Clicked - Copyblogger | Communication design | Scoop.it
Does it feel like a big challenge to get people to open and read your emails? It doesn't really need to be so hard ...

Via Cendrine Marrouat - cendrinemarrouat.com
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