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Rescooped by Antonios Bouris from Business in a Social Media World
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Kickstarter Analysis: Why A Failed Campaign Re-Launched And Did Over $5,000,000 | Growth Addict.

Kickstarter Analysis: Why A Failed Campaign Re-Launched And Did Over $5,000,000 | Growth Addict. | Communication design | Scoop.it

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 11, 2014 6:09 PM

Crowdfunding is a tough nut to crack, as they say. That is unless you are willing to test and learn from your mistakes. 


The example in this article goes to prove exactly that. Watch both videos carefully. The differences are subtle but make a huge difference in the way you may respond to the campaign. 


One of the best case studies I have ever seen!

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7 Infographics: Kickstarter Facts, Figures & Statistics

7 Infographics:  Kickstarter Facts, Figures & Statistics | Communication design | Scoop.it

Crowdfunding is on the rise, and Kickstarter is leading the pack. Not only is the trend increasing but, it I’ve noticed that the word “kickstart” has replaced some of the actual terms used when referring to other areas of crowdfunding.

 

Kickstarter Stats:

over 5 million daily visitors3700 ongoing projects funded$18 Million of fundingMultiple projects cross the $1 million thresholdFilm and Video, Games, Music, and Technology are the largest Categories
Via Lauren Moss
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Iron Dane Richards's comment, September 23, 2013 8:19 AM
In my latest book on business credit it discusses the value of crowd-funding and Indigogo as they will fund anything unlike Kickstarter that specializes in Media oriented endeavors.
Martin (Marty) Smith's comment, September 23, 2013 10:21 AM
Good insight from Iron Dane Richards. Easier to create a sure takeaway from Indigogo too since they will let campaigns increase the house take and walk away with something where Kickstarter is all or nothing. Either the campaign meets its goals or it gets nothing. 42% of the campaigns on Kickstarter meet their goals and most campaigns are funded at $10,000 or below.
Brett.Ashley.Crawford's curator insight, October 28, 2013 12:18 PM

Nonprofits are also looking to crowdfunding -- but it has a dark underbelly as well.