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How Your Prospect's Brains React To Stories

How Your Prospect's Brains React To Stories | Communication design | Scoop.it
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full

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janlgordon's comment, December 9, 2016 11:12 AM
Thank you @massimo facchinetti
Art Jones's curator insight, December 9, 2016 4:00 PM

Jack Gallant of U.C. Berkeley calls himself a computational and cognitive neuroscientist. In this interview he provides scientific proof that humans are wired for STORY.

Dr. Theresa Kauffman's curator insight, December 11, 2016 11:15 PM
Engage students with stories that will light up their brains.
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How to Optimize Your Blog for Content Distribution

How to Optimize Your Blog for Content Distribution | Communication design | Scoop.it

Good content is great to have, but it doesn’t mean much if no one sees it. You’re putting in all the work; you want all the shares, media pickup, and unique visitors you can get.

If you’re running a blog, are you sure it’s optimized for distribution? Even in this modern Web-publishing era, too many blogs are woefully behind the times: broken social counters, no CTAS, the list goes on. To make sure you’re publishing the right way, check out these tips to optimize your blog for content distribution...


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Marco Favero's curator insight, July 31, 2015 2:57 AM

aggiungere la vostra comprensione ...

Carlos Rodrigues Cadre's curator insight, July 31, 2015 9:50 AM

adicionar sua visão ...

La pluma digital's curator insight, October 28, 2016 3:04 AM
Buenos trucos para optimizar la distribución de contenidos en un blog
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Twitter (Trust) research: It's Where the Money & Action is

Twitter (Trust) research: It's Where the Money & Action is | Communication design | Scoop.it

Bob Brown of Network World has curated news of two very interesting Twitter research projects that caught my attention.


We all agree that freedom of speech is good,  and it's great that everyone can now  become a publisher. However, there's a double-edged sword: If we speak to a friend before we think something though, all will surely be forgiven and forgotten. After all, we all make mistakes. But if you click that Tweet or Share button too quickly, either succumbing to knee-jerk reactions or without first checking the facts, you may find the digital world to be less forgiving.


Content curators have to be especially vigilent about curating someone else's content to make sure the facts and information are correct.


I believe the research related to here is essential reading, as it is furtherment of an established and growing trend:


One relates to Wellesley College's Department of Computer Science where two professors have been awarded a near half million dollar National Science Foundation grant to:


****build an application that gauges the trustworthiness of information shared on social networks, and in particular Twitter.


This was originally envisioned as a form of spammer identification, but


****has broadened to be able to determine the past history of a tweeter and also whether information being received is available from multiple sources. 


The other brings us news of 'Tweetographer', a huge Data Mining project by two University of Cincinatti Computer Science students, descibed as:


"a real-time events guide extracted from information coming via large numbers of tweets." 


This could be available as a web or mobile app at the end of the year and one of the co-creators, Billy Clifton (his partner is Alex Padgett)


**sees the uses expanding in the future to predict election results and compiling product reviews.


My takeaways are:


**that we all need to be very aware that what we tweet today can and may be used against us in the future


**search is still very much in its infancy when it comes to engine sophistication, stay tuned.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/s00504]


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5 Tips for Creating Video and Audio Content With Your iPhone

5 Tips for Creating Video and Audio Content With Your iPhone | Communication design | Scoop.it

If you could create and manage an entire video blog using nothing other than an iPhone, would you?

 

If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.

 

Multimedia Content With an iPhone?

 

This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.

 

And I’m creating the ENTIRE BLOG using just an iPhone...


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Improve Your Content Marketing With These 12 Tools

Improve Your Content Marketing With These 12 Tools | Communication design | Scoop.it
These 12 essential tools will increase the effectiveness of your social media content, making it more engaging for readers

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janlgordon's curator insight, November 22, 2016 4:35 PM

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

 

Make your blog articles more appealing to your readers with helpful tools.

 

Great Content Grows Influence and Attracts Sales

 

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

 

Kopp provides tools you can use to make your content strategy more effective.

 

Here's what caught my attention:

 

  • If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

 

  • You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

 

  • It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ayc8306qYrp

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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10 Ways Multi-blog Authors Can Stay Creative and Generate Great Posts

10 Ways Multi-blog Authors Can Stay Creative and Generate Great Posts | Communication design | Scoop.it

For all those who have this kind of blog they often arise the question, how to thrive while meeting the comfort and the interest of all. This post, very interesting, will give you some information about it and encourage you, if necessary, to go outside the box... I like that! [note Martin Gysler]

 

Keeping fresh and creative is key to keeping on top of the game when writing different blogs across various sectors, and for various clients. Working with efficient workflows, time management and organization all help to keep that valuable information harnessed to be used when you need it, but how about making sure you can produce great content on time and on demand?


Keeping creative and informed means you are working efficiently to produce content that’s engaging, informative, and, of course, profitable for you. After all, time is money when you are managing a number of blogs and clients.
Here are my top ten tips for fueling that creativity, generating ideas, and managing your time and resources.

 

Make the info come to you—start mass reading Filing it cleverly: Other Inbox Dump it! Brain dumping for multiple sources Getting creative Find your zone and stay in it Map it! Reach out Step away from the machine! Illumination needs you Unblock yourself on time If you are really stuck, go outside the box and freestyle

 

Read more: http://bit.ly/Aa6D36


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Research Shows Divergence in Social Media Uptake

Research Shows  Divergence in Social Media Uptake | Communication design | Scoop.it

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.


This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.


What particularly caught my attention is:


***The almost universal uptake of Social Media by Universities and Charities.


***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies


A perhaps even more interesting divergence among the Fortune 500 where:


***The top 100 companies are the most active blogging companies.


***Only 17% of the next 400 companies blog.


It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tkN2XG]


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