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Rescooped by Antonios Bouris from Social Media Bites!
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Facebook Announce A New Pages Structure for Global Brands

Facebook Announce A New Pages Structure for Global Brands | Communication design | Scoop.it

Facebook have just announced Global Pages, a new structure that looks like it will provide a better localized experience for a brand’s customers . . .


Via David Blundell
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Rescooped by Antonios Bouris from Curation, Social Business and Beyond
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Research Shows Divergence in Social Media Uptake

Research Shows  Divergence in Social Media Uptake | Communication design | Scoop.it

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.


This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.


What particularly caught my attention is:


***The almost universal uptake of Social Media by Universities and Charities.


***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies


A perhaps even more interesting divergence among the Fortune 500 where:


***The top 100 companies are the most active blogging companies.


***Only 17% of the next 400 companies blog.


It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tkN2XG]


Via janlgordon
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