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The Amazing Effects of a Weekend Without Television and the Internet

The Amazing Effects of a Weekend Without Television and the Internet | Communication design | Scoop.it
Recently, I was overwhelmed with the constant presence of electronic devices in my life. I realized that I could hardly get through an hour, much less a day, without checking my email or Facebook.

Via Barb Jemmott
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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Communication design | Scoop.it

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?


Via Martin Gysler
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academiPad's comment, April 20, 2013 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Martin Gysler's comment, April 20, 2013 10:52 AM
Thank you for your very useful information Wendy. I think you said what many people need to know to find their way in the social media world where the plethora of tools makes things, sometimes, complicated.
Anthony Burke's comment, April 21, 2013 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Communication design | Scoop.it

Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


Via Martin Gysler, Jose H. Flores
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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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11 Guaranteed Ways to Get Others to Retweet Your Content

11 Guaranteed Ways to Get Others to Retweet Your Content | Communication design | Scoop.it

After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.

 

And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.

 

11 Tips for Getting People to Retweet Your Content...


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Martin Gysler's comment, December 20, 2011 10:43 AM
Thanks Tom, I'm glad that you like it :-). Have you seen the new post I published on Billboards?
Tom George's comment, December 20, 2011 3:12 PM
Hey Martin,

Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
Martin Gysler's comment, December 20, 2011 3:50 PM
Hey Tom, Cool, I'm glad! OK, I'll take a look tomorrow, today it's a bit late 10PM and I have not finish my work from today... Cheers!
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7 Tips To Maximize Shares of Your Facebook Posts

7 Tips To Maximize Shares of Your Facebook Posts | Communication design | Scoop.it

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

 

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure...


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John van den Brink's comment, December 14, 2011 12:15 PM
Thanks again! Great scoops everyday.
Martin Gysler's comment, December 14, 2011 3:18 PM
You're welcome John! I'm glad that you like my scoops and that they are useful for you. Cheers! Martin
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Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog » Techipedia | Tamar Weinberg

Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog » Techipedia | Tamar Weinberg | Communication design | Scoop.it

As a business owner, do I really have time to blog? I’m a business owner too, and I realize that we are already pressed to our limits for time. We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.

 

Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor. For anything that is going to take more time, the rewards must be tangible and immediate. As many of us cannot clearly identify what the rewards are that can be reaped by blogging, it is not placed high on the list of priorities. It should be...


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Who Should You Follow on Social Media? Proliphiq Knows The Answer

Who Should You Follow on Social Media? Proliphiq Knows The Answer | Communication design | Scoop.it

Quick Pitch: Proliphiq filters social media clutter and focuses on what’s important to you.

 

Genius Idea: Social media search tool that lets people see who is credible in the areas that interest them.

 

“Who should I follow?” You may have asked yourself this question after logging onto social media websites like Twitter and Facebook, only to be overwhelmed with millions of profile options to follow or subscribe to.

 

Proliphiq helps you find the answer to that question.

 

Proliphiq is a social media discovery tool that helps you find the most credible contributors within the topics that interest you. The search tool filters social media clutter by aggregating profiles that are most relevant to your search topics and finding the best contributors based on personality, level of engagement and credibility.


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5 Tips for Creating Video and Audio Content With Your iPhone

5 Tips for Creating Video and Audio Content With Your iPhone | Communication design | Scoop.it

If you could create and manage an entire video blog using nothing other than an iPhone, would you?

 

If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.

 

Multimedia Content With an iPhone?

 

This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.

 

And I’m creating the ENTIRE BLOG using just an iPhone...


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Page Owners: Save your Discussions from Your Facebook Page Before it’s too Late!

Page Owners: Save your Discussions from Your Facebook Page Before it’s too Late! | Communication design | Scoop.it

Since the early days, Facebook page owners had the possibility to add a Discussions tab to their Facebook page. At some point, over 55 Million users were using this tab to talk, share their points of view, give feedback, and connect with each other. Then Facebook changed the layout of the pages, which lead to a drop in traffic, but the tab is still widely used today: 22 Million users per month use this tab.

 

Conscious of those issues, we have built a free Facebook Application called Forum for Pages in order to offer a solution for page owners to keep the discussions on their Facebook pages. The application is easy to use...


Via Martin Gysler
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Emmanuel Tobechukwu's curator insight, January 6, 2014 7:57 AM

freshness  +  dryness  =  nonsense

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Why Your Brand Needs To Be More Visible On Facebook

Why Your Brand Needs To Be More Visible On Facebook | Communication design | Scoop.it
Traditional marketing still works, but working smarter means your brand maintains high visibility on the pages of Facebook.

 

The numbers are in — and they’re high. More than 800 million users have declared Facebook their digital home and anyone with a brand should be forging it on the social network.

 

Of those nearly billion users, half of them are actively trolling Facebook each and every day, making Facebook the poster child of the old saying, “if you build it they will come.”

 

And, apparently keep on coming, with 50 million users discovering the social utility every two months. Additionally, 350 million mobile users log on each day...


Via Martin Gysler
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Social Media is a Waste of Time

Social Media is a Waste of Time | Communication design | Scoop.it
But an online marketing expert explains how you can make Facebook, Twitter, and Groupon, among others, work for your small business.

 

If you are like most small businesses, you and your team are stretched thin. If you even have a team. All day long you are servicing customers, delivering products, managing finances and doing whatever it takes to keep your business up and running. The last thing you need is to waste time. But for many small businesses, that’s exactly what they are doing when it comes to marketing with social media.

 

The typical small business Facebook page is a ghost town. It might have some pictures of the business, a few posts about an event six months ago, and a handful of followers who joined when the page launched. On Twitter, there might be a couple posts a month and none of them are related to any customer question. The same is true for Foursquare. Groupon is like going to the casino: there’s a good chance you’ll come home with empty pockets...


Via Martin Gysler
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How to Create Harmony with Your Online Content Voices | Content Marketing Institute

How to Create Harmony with Your Online Content Voices | Content Marketing Institute | Communication design | Scoop.it

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, but style can vary greatly, depending on what voice you need to use.


Just as marketers wear many hats in their day-to-day activities (publisher, advertiser, PR agent, social guru, analyst, etc.), so too must we adopt different voices to suit the channel, audience, and piece we’re working with.

Think about your online marketing strategy as resting on three pillars:

- Your company website
- Social media sites
- The online community


Activities that support these pillars can include online promotions and ads, print advertising and content, SEO/ SEM activities, events (online and in-person), and more.

At the core of this strategy is your content...


Via Giuseppe Mauriello, Martin Gysler
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The Failure Of Social Media

The Failure Of Social Media | Communication design | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | Communication design | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


Via Martin Gysler
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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 

 

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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Communication design | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


Via Martin Gysler
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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

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Want More Copywriting Clients? Here’s a Surprising Way to Find Them

Want More Copywriting Clients? Here’s a Surprising Way to Find Them | Communication design | Scoop.it

As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way.


I didn’t use SEO or pay-per-click. I didn’t go to networking events and shake hands with half the Rotary Club. And I didn’t take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE.

 

I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective.

 

I sent them a sales letter.

 

Not the kind that’s an HTML page, but a good, old-fashioned paper letter in an envelope with an honest-to-goodness stamp.


Via Martin Gysler
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40+ Social Media Dashboard Tools for Tracking Stuff

40+ Social Media Dashboard Tools for Tracking Stuff | Communication design | Scoop.it

As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’

 

Let me talk about how I go about creating a social media dashboard

 

The basic answer is that I don’t have one tool (I have dozens, if not hundreds.)

 

The real answer is that I am not tracking social media.
I am tracking key performance indicators (KPI)
I don’t care if it is a shipping problem or a viral YouTube video.
I simply want to know how I can track it, manage it, and maximize results.

 

With that said: when I think about creating a social media dashboard or using a platform to track results… I am looking at several unique business identifiers that define what tool I need for the job at hand...


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Making Web Content Relevant: CircleMe

Making Web Content Relevant: CircleMe | Communication design | Scoop.it

Building on the Social Web

 

A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul quickly spotted on his radar just less than a month from our public release, on October 4th, 2011. Our vision with CircleMe is to create an online environment where users can take advantage of technology and the social web to enjoy more their passions and interests in life (i.e., their “likes”).

 

Social Graph Power

 

The way we want to achieve this is by asking users to “connect” to the things and topics they love, and then CircleMe will leverage clever algorithms along with the power of the social graph to surface relevant content and new items tailored to each user. To get there, we need to move gradually. The first step has been to create an engaging environment where users can easily express all their ‘likes’ and discover (in a serendipic way) new things of potential interest. Then, as activity increases, we will have enough data to reach the goal to surface relevant content in a timely fashion for any interested user...


Via Martin Gysler
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OsakaSaul's comment, December 1, 2011 8:30 PM
I appreciate the rescoop - and so I shared to G+!
BeSocialOnline's comment, December 2, 2011 7:29 AM
You are welcome ;-)
OsakaSaul's comment, December 8, 2011 4:19 AM
thanks for taking this, Duncan!
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Product Spam Is Out Of Control And Must Be Stopped

Product Spam Is Out Of Control And Must Be Stopped | Communication design | Scoop.it

We are living in a new age of austerity. Environmentalism is no longer just a crunchy cause, but also a corporate mandate. Simple is good.
So why has product spam spun out of control? Perhaps HP (and others) didn't get the memo? Whatever the reason, one thing is now painfully clear: Product spam must stop.


Spam Attack!

 

As exhibit A, check out Hewlett Packard's new computers released yesterday. In fact, it's practically impossible not to check them out: HP has coughed up a number of machines at the same time, and they're filling the homepages of many a gadget site...


Via Martin Gysler
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Stop Focusing on your Facebook PAGE

Stop Focusing on your Facebook PAGE | Communication design | Scoop.it

This is a dangerous topic and I’m heading down a steep slope on this one as people may misunderstand, but it’s important to get it out anyway. Your Facebook page is important to you business, but it should only account for a small portion of your social media marketing day.

 

Period.

 

Most businesses that we work with have a strong leaning towards Facebook, just as they should. Twitter, YouTube, Tumblr, even Google+ have a role in the social media strategy for most businesses, but Facebook covers most of the needs simply because it’s where most of the people spend most of their social media time. The challenge is no longer with convincing business to use Facebook. It’s in getting them to stop thinking that their Facebook page is their Facebook presence...


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11 Tips You Can Use Today to Develop Outstanding Content for Your Blog

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog | Communication design | Scoop.it

How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?

 

How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?

 

At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.

 

As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:


Via Martin Gysler
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Tom George's comment, November 3, 2011 11:06 AM
Excellent thanks for sharing this today.
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How We Master Connectivity The Core Essence of Social Networking

How We Master Connectivity The Core Essence of Social Networking | Communication design | Scoop.it

"Without understanding connectivity, the basis of human connections, network theory, contextual intelligence, any business leader unable to grasp those things will be lost." [Warren Bennis]

 

The 12 habits of highly connective people has been the single most read and shared post I have written in the last couple of months. Literally.

 

Why it worked

 

Part of the reason is the structure of the post.

 

It starts with a great story told vividly by a master storyteller and maker who has earned tremendous respect and attention in the business and tech communities. Two communities I am becoming very involved with and hope to bring closer to each other...


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7 Reasons No One Reads Your Blog (Except Maybe Your Mom)

7 Reasons No One Reads Your Blog (Except Maybe Your Mom) | Communication design | Scoop.it

You wake up in a cold sweat.

 

You bolt upright and gasp for air.

 

You’ve just realized that your blog has only one true fan—and it’s your mother.


Dear old mom reads all of your posts. She comments every week with supportive but embarrassing encouragement. She even calls to tell you what a great job you’re doing with your site and how much she loves your writing.

 

Your mom is great. She’s always there for you. But if she’s your only true fan, you’re in trouble.

 

Here are some reasons your mother might be your blog’s only reader...


Via Martin Gysler
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15 Twitter Tools to Schedule Tweets For Later

15 Twitter Tools to Schedule Tweets For Later | Communication design | Scoop.it
With the help of these awesome tools you can schedule your tweet for future or any date or anytime. So here are the list of 15 Twitter Tools to Schedule Tweets For Later.

 

Sometimes back we mention about 110+ Best Twitter Tools and 21 Great Twitter Analytics Tools. So again we are here to tell all our twitter readers about Twitter Tools, which help them to Schedule Tweets For Later. So no need to sit in front of computer all day to post tweets. With the help of these awesome tools you can schedule your tweet for future or any date or anytime...


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