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Rescooped by Antonios Bouris from Business in a Social Media World
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Why the tech world loves bullsh*t metrics

Why the tech world loves bullsh*t metrics | Communication design | Scoop.it

Page views, registered users, app downloads... Tech companies need numbers to show off to press and investors, even if they need to massage the numbers a bit.


Hilarious video made by Vooza!


Watch it at http://vooza.com/videos/bullshit-metrics


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Cendrine Marrouat



Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Antonios Bouris from visualizing social media
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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Communication design | Scoop.it

Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.

 

A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.

 

The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.

That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.


Via Lauren Moss
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Rescooped by Antonios Bouris from Business in a Social Media World
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8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | Communication design | Scoop.it

Measuring the success of a content strategy is not easy. There are so many factors and metrics to take into consideration!


If you feel overwhelmed by the task, Pawan Deshpande's article will be very useful. The way he breaks down the process is fantastic:


  • consumption
  • retention
  • sharing
  • engagement
  • leads
  • sales
  • production
  • costs


He also shares some very useful tips to lighten the load. I particularly like this quote:


"Start small. You don’t need to measure everything all at once. Rather than flying blind, start measuring something that’s easy for you and work from there."


Read the article at http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/


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Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Antonios Bouris from Social Media Bites!
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Facebook Announce A New Pages Structure for Global Brands

Facebook Announce A New Pages Structure for Global Brands | Communication design | Scoop.it

Facebook have just announced Global Pages, a new structure that looks like it will provide a better localized experience for a brand’s customers . . .


Via David Blundell
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