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Rescooped by Antonios Bouris from What's new in Visual Communication?
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This Is What Happens When You Repost an Instagram Photo 90 Times

This Is What Happens When You Repost an Instagram Photo 90 Times | Communication design | Scoop.it

Photographer Peter Ashton mangles a portrait of Alvin Lucier, one repost at a time.


Via ECAL Library
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Rescooped by Antonios Bouris from Business in a Social Media World
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Announcing a New Suite of Business Tools for Brands on Instagram

Announcing a New Suite of Business Tools for Brands on Instagram | Communication design | Scoop.it
At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide.
We’ve heard from brands...

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 11, 2014 4:40 PM

A welcome set of new tools for brands using Instagram. And apparently, it should soon be available to regular users as well! 

Rescooped by Antonios Bouris from Business in a Social Media World
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Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC] - AllTwitter

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC] - AllTwitter | Communication design | Scoop.it
Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]

Via Cendrine Marrouat - SocialMediaSlant.com
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Instagram is now the fastest growing social channel

Instagram is now the fastest growing social channel | Communication design | Scoop.it
Instagram has been exponentially growing in popularity and use with brand marketers in the past year. Where just 40 percent of top brands were using the platform a year ago, now 71 percent of the most recognized brands in the world...

Via David Blundell
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David Blundell's curator insight, October 31, 2013 4:14 AM

Wow! 71% of top brads now incorporate Instagram into their strategy. How do you use the it? . . .

ExploreCurate's curator insight, October 31, 2013 6:50 PM

A picture says more than 140 letters? 

Rescooped by Antonios Bouris from Curating Tools and Information
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6 Ways to Use the New Instagram Videos | Social Media Examiner

6 Ways to Use the New Instagram Videos | Social Media Examiner | Communication design | Scoop.it
Instagram videos: How to use video shorts on Instagram to share visually compelling stories to promote your brand and marketing message online.

Via Tom D'Amico (@TDOttawa) , R.Conrath, Ed.D.
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5 Brands Shaking Up Visual Content Strategy with Hyperlapse

5 Brands Shaking Up Visual Content Strategy with Hyperlapse | Communication design | Scoop.it
Instagram allows brands to create professional looking timelapse videos - I highlight 5 brands shaking up their visual content strategy with Hyperlapse.

Via David Blundell
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David Blundell's curator insight, October 3, 2014 2:45 AM

Since Instagram released their new timelapse video app, Hyperlapse, many brands have been experimenting with it. Donna Moritz shows some great examples here . . .

Chris Anne Raymond's curator insight, November 4, 2014 9:42 AM

What ideas can you come up with to tell a story?

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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Communication design | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.

Via janlgordon
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janlgordon's curator insight, August 27, 2014 9:03 AM

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | Communication design | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
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Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Mosami's curator insight, December 1, 2013 9:46 AM

light, blue, depth, monochrome, low saturation, texture. fun

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The Visual Signature of Your City

The Visual Signature of Your City | Communication design | Scoop.it

Social-media platforms like FourSquare and Twitter have been a boon for sociologists and geographers who now have entirely new ways of tracking how we move through cities, where we go, who we are, and even what we think of the world around us. There is one set of social-media platforms, however, that has been tougher to crack for useful data than others: photo-sharing sites.


Their metadata can illustrate where people take photos, and how active they are. But on the whole, how do you aggregate useful data about entire cities and the differences between them from the content of millions of photos on a site like Instagram?

Researchers have been working on this for the past year, and they've just posted some of the initial results from their Phototrails project here.The project is less an exploration of a specific research question, and more a first foray into what we might learn by treating user-generated photography as another source of Big Data.


Via Lauren Moss
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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | Communication design | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


Via Martin Gysler
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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier