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12 Tools For Business Marketing, Bloggin and Sales

12 Tools For Business Marketing, Bloggin and Sales | Communication design | Scoop.it
This article contains 4 helpful tools and resources to aid your Blog, Instagram Marketing and Customer Relationship Management (CRM)

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janlgordon's curator insight, April 19, 5:04 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

 

Reach more customers and readers online with these great resources for business.

 

12 Marketing, Blog, and Business Tools for More Sales

 

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

 

Here's what caught my attention:

 

  • Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

 

  • You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

 

  • There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/V6YR30aZSL8

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Boost Your Website SEO in 4 Ways

Boost Your Website SEO in 4 Ways | Communication design | Scoop.it
There are so many things you could do on your website to get more visitors and traffic. Here are 4 tips to improve your website SEO

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janlgordon's curator insight, February 22, 6:18 PM

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to boost your website traffic.

 

Unusual methods that will attract visitors to your landing page.

 

4 Ways to Increase Website Traffic

 

In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.

 

Faulkes provides unique strategies you can use to improve your traffic.

 

Here's what caught my attention:

 

  • Google will let you know what kinds of keywords you are ranking for as well as your page rank. This can help you discover what is working and what is not.

 

  • Use your main keywords on your homepage. These will show up in Google's search results.

 

  • Add amazing free images that Google will pick up on. This attracts more readers and visitors, and are very easy to find on places like Unsplash and Pixabay.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/kALa309gFUL

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | Communication design | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge

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janlgordon's comment, January 19, 10:58 AM
thank you @massimo facchinetti
Flores Marisol's curator insight, January 20, 9:55 AM
Great tools!
David Picard Roussel's curator insight, January 24, 10:15 AM

Did you tried those tool. Share your toughts!

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How Your Prospect's Brains React To Stories

How Your Prospect's Brains React To Stories | Communication design | Scoop.it
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full

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janlgordon's comment, December 9, 2016 11:12 AM
Thank you @massimo facchinetti
Art Jones's curator insight, December 9, 2016 4:00 PM

Jack Gallant of U.C. Berkeley calls himself a computational and cognitive neuroscientist. In this interview he provides scientific proof that humans are wired for STORY.

Dr. Theresa Kauffman's curator insight, December 11, 2016 11:15 PM
Engage students with stories that will light up their brains.
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7 Visual Content Tools for Social Media

7 Visual Content Tools for Social Media | Communication design | Scoop.it
Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer.

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janlgordon's comment, November 3, 2016 10:47 AM
Thank you @Stan Smith @Ricard Lloria @Jenne & @Mehdi BH :-)
janlgordon's comment, November 4, 2016 10:36 AM
Thank you @Antonios Bouris :-)
janlgordon's comment, November 8, 2016 10:44 AM
Thank you @Negotei Elena :-)
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Announcing a New Suite of Business Tools for Brands on Instagram

Announcing a New Suite of Business Tools for Brands on Instagram | Communication design | Scoop.it
At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide.
We’ve heard from brands...

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 11, 2014 4:40 PM

A welcome set of new tools for brands using Instagram. And apparently, it should soon be available to regular users as well! 

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5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC] | Communication design | Scoop.it
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.

Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.

 

Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.


Via Lauren Moss
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9Dotstrategies's curator insight, November 10, 2013 10:20 PM
Infographic: Reasons Your Business Should Be On Google+
Darius Douglass's curator insight, December 1, 2013 3:26 PM

This is more like an ad,  Social Clinch must have gotten paid or looking to gain favor.

Lori Wilk's curator insight, December 28, 2013 3:19 PM

Simple to understand visual

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[Infographic] Facebook Ad Performance by Industry

[Infographic] Facebook Ad Performance by Industry | Communication design | Scoop.it

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?

 

This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.

 

You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.


Via Lauren Moss
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Ana Quillinan's curator insight, July 13, 2013 8:47 AM

How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads. 

DOLORES FRAGUELA's curator insight, July 14, 2013 1:42 PM

Stats très intéressantes. Cela permet de se comparer.

Lee Tonitto's curator insight, July 19, 2013 9:51 AM

Here is a great source of metrics for your next social media campaign

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Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | Communication design | Scoop.it

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.


This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.


Via Lauren Moss
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Enoxh's comment, May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Genius...

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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | Communication design | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 

 

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World Time Converter & Clock

World Time Converter & Clock | Communication design | Scoop.it
Effortlessly convert world time, schedule conference calls, webinars & online meetings, plan travel and track flight arrival time across time zones.

 

Gust MEES: very interesting and useful when attending international Twitter Chats!

 


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10 Ways Multi-blog Authors Can Stay Creative and Generate Great Posts

10 Ways Multi-blog Authors Can Stay Creative and Generate Great Posts | Communication design | Scoop.it

For all those who have this kind of blog they often arise the question, how to thrive while meeting the comfort and the interest of all. This post, very interesting, will give you some information about it and encourage you, if necessary, to go outside the box... I like that! [note Martin Gysler]

 

Keeping fresh and creative is key to keeping on top of the game when writing different blogs across various sectors, and for various clients. Working with efficient workflows, time management and organization all help to keep that valuable information harnessed to be used when you need it, but how about making sure you can produce great content on time and on demand?


Keeping creative and informed means you are working efficiently to produce content that’s engaging, informative, and, of course, profitable for you. After all, time is money when you are managing a number of blogs and clients.
Here are my top ten tips for fueling that creativity, generating ideas, and managing your time and resources.

 

Make the info come to you—start mass reading Filing it cleverly: Other Inbox Dump it! Brain dumping for multiple sources Getting creative Find your zone and stay in it Map it! Reach out Step away from the machine! Illumination needs you Unblock yourself on time If you are really stuck, go outside the box and freestyle

 

Read more: http://bit.ly/Aa6D36


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Want More Copywriting Clients? Here’s a Surprising Way to Find Them

Want More Copywriting Clients? Here’s a Surprising Way to Find Them | Communication design | Scoop.it

As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way.


I didn’t use SEO or pay-per-click. I didn’t go to networking events and shake hands with half the Rotary Club. And I didn’t take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE.

 

I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective.

 

I sent them a sales letter.

 

Not the kind that’s an HTML page, but a good, old-fashioned paper letter in an envelope with an honest-to-goodness stamp.


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Editing Tips That Will Improve The Quality Of Your Writing

Editing Tips That Will Improve The Quality Of Your Writing | Communication design | Scoop.it
Careful editing can make such a difference to your writing, as there is so much more to think about than just spelling, grammar and sentence construction.

Via janlgordon
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Ante Lauc's curator insight, April 20, 3:03 AM
With curatti.com GAU will be better project.
Lee Hall's curator insight, April 20, 9:54 AM
This is the last of a series, but there are links to the others so you can read those too. 
Charlie Dare's curator insight, April 21, 9:48 AM
From curator~ " Elliott explains the process of how to edit your articles and improve your writing at the same time. Here's what caught my attention: It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end. After writing a post give yourself some time to process it. Save the editing process after you have completed your article. Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
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Improve Your Customer Service in 10 Steps

Improve Your Customer Service in 10 Steps | Communication design | Scoop.it
Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode

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janlgordon's curator insight, February 1, 1:09 AM

I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.

 

True marketing today is based on customer service online

 

Bring More to Your Clients

 

Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.

 

Shervington shows you several ways to improve your customer service strategy through relationship building.

 

Here's what caught my attention:

 

  • When using social listening your business will need to pay attention to both the facts and the emotions of your community in order to be effective in meeting their needs.

 

  • Evaluate your current sales process and how you are following up with your customers. Find out what results this is producing -- more than likely this can be improved upon.

 

  • If your company includes a team or employees make use of their knowledge and expertise. This provides a friendly atmosphere for your clients.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Q9bV308yFKA

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Why Social Media Marketing Is About Relationships

Why Social Media Marketing Is About Relationships | Communication design | Scoop.it
This article looks at the roots of Social Media Marketing, and how the practices of many have changed less than we might like to believe

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janlgordon's curator insight, December 20, 2016 6:37 AM

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides new insights into how to better connect with your social media community.

 

It's important to connect with your fans and followers instead of just advertising to them.

 

Understand the Right Way to Interact as a Brand

 

Social media users are looking for authenticity, not sales. I agree that you can appeal to their needs by letting go of traditional sales and advertising methods.

 

Hughes shows how to get to know your audience better in order to provide value and increase sales.

 

Here's what caught my attention:

 

  • "Social now reaches across the whole organisation, not just sales and marketing but human resources, finance, purchasing, research and development, returns, after market, supply chain, etc."

 

  • "Your organisation needs a “top down and bottom up” social strategy that reaches across all departments. Where everybody know what the strategy is, how to interact with customers, the tone of voice and brand message."

 

  • "People are more likely to buy from friends, from people they have a relationship with, people they feel have something in common with, and people they have been recommended. Build relationships on Social and those people are more likely to buy from you."

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image:Multiple sources; origin unknown

 

Read full article here: http://ow.ly/RteF307iiBc

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 20, 2016 1:22 PM
thanks @massimo facchinetti
janlgordon's comment, December 21, 2016 11:01 AM
thank you @massimo facchinetti
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Improve Your Content Marketing With These 12 Tools

Improve Your Content Marketing With These 12 Tools | Communication design | Scoop.it
These 12 essential tools will increase the effectiveness of your social media content, making it more engaging for readers

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janlgordon's curator insight, November 22, 2016 4:35 PM

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

 

Make your blog articles more appealing to your readers with helpful tools.

 

Great Content Grows Influence and Attracts Sales

 

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

 

Kopp provides tools you can use to make your content strategy more effective.

 

Here's what caught my attention:

 

  • If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

 

  • You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

 

  • It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ayc8306qYrp

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Build Your Brand With Augmented Reality

Build Your Brand With Augmented Reality | Communication design | Scoop.it
As you all know, a very addictive augmented reality game has taken over our social media world. Business owners should pay attention to this growing trend

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janlgordon's comment, August 5, 2016 10:40 AM
Thank you @Antonios Bouris :-)
janlgordon's comment, August 8, 2016 2:23 PM
You're welcome @rickythomsan :-)
janlgordon's comment, August 11, 2016 2:28 PM
Thank you @Stephania Savva, Ph.D @Skylly_W & @Anna :-)
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The Rufus Cuff: a step above the smartwatch

The Rufus Cuff is an advanced wearable device with a revolutionary new take on wrist real estate. With a beautiful 3-inch wide screen, radical design, and reimagined form factor, the Rufus Cuff ends the era of the watch and ushers in the Wrist Communicator. 


Via ZAP s.a.
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ZAP s.a.'s curator insight, April 17, 2014 8:48 AM

The Rufus Cuff is connected to your iphone and android smartphone. You can connect smart devices at home but what else can you do with a "wrist communicator"?

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Spelling and grammar do matter, according to consumers

Spelling and grammar do matter, according to consumers | Communication design | Scoop.it
If you don’t think the public at large cares about your lack of editorial diligence, you’re wrong.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 24, 2013 3:48 PM

A no-brainer here. 

 

If you don't pay attention to your messages and the way they are written, customers will question the way you do business as well...

Cindy Navarro's curator insight, August 26, 2013 5:46 PM

This matters to be a lot. Typos happen, but they should be rare when you are promoting your brand, product, or yourself.

Dani Hunter's curator insight, September 9, 2013 5:09 PM

An article like this could inspire a couple different grammar exercises in the classroom. The statistics (and the 'brid' picture) show the importance of proofreading and editing. Students could look for more pictures or come up with scenarios where they make up examples of grammatical errors in the media.

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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | Communication design | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss
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Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

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The Failure Of Social Media

The Failure Of Social Media | Communication design | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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10 Ways to Market Your Business With Foursquare via Social Media Examiner . . .

10 Ways to Market Your Business With Foursquare via Social Media Examiner . . . | Communication design | Scoop.it

Learn how to use Foursquare effectively to give a boost to your business . . .


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