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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

This piece was written by Megan Garber for The Atlantic

A study based on 43,000 responses to Tweets found precisely what people like and loathe about microblog posts.

Here are some of the findings:

**Twitter, as a communications platform, has evolved beyond nascent Twitter's charmingly mundane updates ("cleaning my apartment"; "hungry") and into something more crowd-conscious and curatorial.

**Though Twitter won't necessarily replace traditional news, it increasingly functions as a real-time newswire, disseminating and amplifying information gathered from the world and the web.

**At the same time, though, being social, it functions as a source of entertainment. Which means that we have increasingly high -- and increasingly normalized -- expectations for Twitter as both a place and a platform.

**We want it to enlighten us, but we also want it to amuse us.

In that context, tweets that are informative or funny -- or, ideally, informative and funny -- evoke the best responses.

 **Tweets that contain stale information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don't, ultimately, do much to justify themselves.

So: Do be useful. Do be novel. Do be compelling. Do not, under any circumstances, be boring.

This is what caught my attention:

****Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting "send" on a retweet.

Takeaway:

"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.  

**Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value.

Curated by Jan Gordon covering " Content Curation, Social Business and Beyond"

Read full article here: [http://ht.ly/8OrS8]

The Google+ Common Name policy will never be the same. Google now allows both nicknames and full-fledged pseudonyms on Google+.

More than 99% of those who sign up for Google+ “sail through” the account naming process, but these changes address the, according to Google, less than 0.1% that now end up in appeal.

Among that small number are companies (roughly 20%) that Google+ now steers to Google+ Pages, which allows brands to set up destinations on the social network.

Another 20%, Google told Mashable “would either prefer to use a pseudonym or another seemingly unconventional name.”

The majority of the 0.1% just want to add a nickname.

The history of chess is more than 1500 years. It's the oldest skill game in the world.

Today we have with us 25 impressive animal & insects close-up photographs from several talented photographers around the web. Don't forget to pay them a visit...

By Haydn Shaughnessy   http://bit.ly/wlG0Kc 

LinkedIn is changing. It's becomig less c.v. and more about you, your choices and aspirations.

The future lies with small acts of empowerment for those of us who don’t necessarily have a strong employment position in a good company; those not as high on the ladder as they deserve to be, the people who can’t quite cut it in a corporate environment.

LinkedIn can empower you through creating new ties, converting weak ties into strong ones, and building a network that opens up new opportunities.

This is really about the new social world of business.

How do you go about really exploiting it then?

Here are three key steps: 

http://onforb.es/w9zVhc 

While many shops tend to have a clear distinction between storefront and interior, the design of T-magi is intended to allow the shop itself to be perceived as the display window. WE have used the teapot – an object universally associated with tea – as the motif for both the shop, the logo and the PR material.

Before the development of web, if someone wants to edit images then he must either buy an image editing software like photoshop or he must use some free image editors available.

Can ugly be beautiful? Lee Jeffries, an amateur photographer proved it with his uncompromising photography. Lee started in 2008, photographing homeless people in powerful black and white giving a drama to his portraits.

Interior Design Fans Check Out What Hot in Hollywood This Season Click Enjoy & Share Link http://t.co/RqbXqOkp...

Yuliya Art is a photographer from Ontario, Canada who has an incredibly wide range of artistic abilities.