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How Your Prospect's Brains React To Stories

How Your Prospect's Brains React To Stories | Communication design | Scoop.it
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full

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janlgordon's curator insight, December 8, 8:45 PM

I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.

 

Understand what drives people to respond to a story.

 

Study Reveals Engaging Content Wins Over Readers

 

The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.

 

Aughtmon shows us how the mind if affected when presented with a catchy story.

 

Here's what caught my attention:

 

  • Stories activate larger areas in the brain – ones that "represent different aspects of meaning." Our mind isn't just listening, but it's also engaging.

 

  • The study shows that our brains are trying the comprehend what's happening in a story. It acts like a computer and starts to analyze the data.

 

  • Our minds will try to anticipate what is going to happen next. The brain actually sees what is being described visually.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/5oox306XfiI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 9, 11:12 AM
Thank you @massimo facchinetti
Art Jones's curator insight, December 9, 4:00 PM

Jack Gallant of U.C. Berkeley calls himself a computational and cognitive neuroscientist. In this interview he provides scientific proof that humans are wired for STORY.

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Top 17 Tech Trends For 2017

Top 17 Tech Trends For 2017 | Communication design | Scoop.it
Watch for growth of AI personal assistants, connected living and global isolationism.

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Alien life forms could thrive in the clouds of failed stars

Alien life forms could thrive in the clouds of failed stars | Communication design | Scoop.it

There’s an abundant new swath of cosmic real estate that life could call home—and the views would be spectacular. Floating out by themselves in the Milky Way galaxy are perhaps a billion cold brown dwarfs, objects many times as massive as Jupiter but not big enough to ignite as a star. According to a new study, layers of their upper atmospheres sit at temperatures and pressures resembling those on Earth, and could host microbes that surf on thermal updrafts. Mild temperatures provide a benefit to worlds more massive than Jupiter.

 

 


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Design Thinking: Empathy Maps

Design Thinking: Empathy Maps | Communication design | Scoop.it
Empathy Maps help to rapidly put your team in the user’s shoes and align on pains and gains — whether at the beginning of a project or mid-stream when you need to re-focus on your user. Empathy Map…

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Color of 2017? Pantone Picks a Spring Shade

Color of 2017? Pantone Picks a Spring Shade | Communication design | Scoop.it
Next year we are all going green, according to the Pantone Color Institute. Here’s why.
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Videos For Kids | ABCKidsINC

Videos For Kids | ABCKidsINC | Communication design | Scoop.it
Modern day digital parenting is something that most of us are certainly guilty of. Our digital world is getting busier and more hectic with every passing year and it shows... even for baby. More and more, our kids are becoming surrounded by tablets, smartphones, streaming music, video and images--wouldn't it be great if we could …
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12 steps to a ‘Great Teacher’ reputation. | #Professional #EDUcators #TEACHers 

12 steps to a ‘Great Teacher’ reputation. | #Professional #EDUcators #TEACHers  | Communication design | Scoop.it
Introduction. I'm celebrating writing my 100th post, by trying to link together various posts relating to teaching.  I suggest in my post 'How do I know how good my teachers are?' that there are three key sources that contribute to my judgement of the effectiveness of my teaching staff: Data - the measured outcomes from…

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Rise+of+the+Professional+Educator

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Empathy

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Soft+Skills

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Growth+Mindset

 


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Gust MEES's curator insight, December 1, 5:59 PM
Introduction. I'm celebrating writing my 100th post, by trying to link together various posts relating to teaching.  I suggest in my post 'How do I know how good my teachers are?' that there are three key sources that contribute to my judgement of the effectiveness of my teaching staff: Data - the measured outcomes from…

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Rise+of+the+Professional+Educator

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Empathy

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Soft+Skills

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Growth+Mindset

 

Skip Gole's curator insight, December 2, 9:37 PM
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Walter Gassenferth's curator insight, December 4, 6:54 AM

Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in education improvement in business, please visit  http://www.quanticaconsultoria.com

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Quantum Computers Could Crush Today's Top Encryption in 15 Years

Quantum Computers Could Crush Today's Top Encryption in 15 Years | Communication design | Scoop.it
Quantum computers could bring about a quantum leap in processing power, with countless benefits for fields like data science and AI. But there’s also a... read more
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7 Social Media Trends That Will Change Your Marketing Strategy

Want to stay on the cutting edge of what's happening in social media? Here are 7 top social media trends that are changing the way businesses do marketing.
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NASA's New 'Intruder Alert' System Spots An Incoming Asteroid

NASA's New 'Intruder Alert' System Spots An Incoming Asteroid | Communication design | Scoop.it

A large space rock came fairly close to Earth on Sunday night. Astronomers knew it wasn't going to hit Earth, thanks in part to a new tool NASA is developing for detecting potentially dangerous asteroids. The tool is a computer program called Scout, and it's being tested at NASA Jet Propulsion Laboratory in Pasadena, Calif. Think of Scout as a celestial intruder alert system. It's constantly scanning data from telescopes to see if there are any reports of so-called Near Earth Objects. If it finds one, it makes a quick calculation of whether Earth is at risk, and instructs other telescopes to make follow-up observations to see if any risk is real.

 

NASA pays for several telescopes around the planet to scan the skies on a nightly basis, looking for these objects. "The NASA surveys are finding something like at least five asteroids every night," says astronomer Paul Chodas of JPL. But then the trick is to figure out which new objects might hit Earth.


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Improve Your Content Marketing With These 12 Tools

Improve Your Content Marketing With These 12 Tools | Communication design | Scoop.it
These 12 essential tools will increase the effectiveness of your social media content, making it more engaging for readers

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janlgordon's curator insight, November 22, 4:35 PM

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

 

Make your blog articles more appealing to your readers with helpful tools.

 

Great Content Grows Influence and Attracts Sales

 

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

 

Kopp provides tools you can use to make your content strategy more effective.

 

Here's what caught my attention:

 

  • If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

 

  • You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

 

  • It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ayc8306qYrp

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Build an Experience Map

How to Build an Experience Map | Communication design | Scoop.it
Create your own experience map to show the journey a customer takes with your/your competitors product/service to identify strategic opportunities.
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Three Tools for Teaching Critical Thinking and Problem Solving Skills | #IntegrativeTHINKing

Three Tools for Teaching Critical Thinking and Problem Solving Skills | #IntegrativeTHINKing | Communication design | Scoop.it
As the world economy shifts away from manufacturing jobs and towards service industry and creative jobs, there’s a consensus among parents, educators, politicians and business leaders that it is crucial students graduate into university or the workforce with the ability to identify and solve complex problems, think critically about information, work effectively in teams and communicate clearly about their thinking.

 

Originally developed by Rotman’s former dean, Roger Martin, integrative thinking is a broad term to describe looking for solutions through the tensions inherent in different viewpoints. Martin noticed that effective CEOs understood that their own world view was limited, so they sought out opposing viewpoints and came to creative solutions by leveraging seemingly opposing positions. For the past seven years, a spin-off group called the I-Think Initiative has been training teachers in the Toronto area on how integrative thinking can build critical thinking in students from a young age.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Critical-Thinking

 


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Nevermore Sithole's curator insight, November 21, 2:20 AM
Teaching Critical Thinking and Problem Solving Skills
Rosemary Tyrrell, Ed.D.'s curator insight, November 21, 1:15 PM
Excellent article with some terrific ideas. I liked this insight particularly:  "the brain is wired to prioritize data that confirms the model a person already holds."
 
PEEP Matisse's curator insight, November 29, 10:34 AM
article touffu en anglais, mais des idées intéressantes
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The school of the future has opened in Finland | #ModernEDU #Europe

The school of the future has opened in Finland | #ModernEDU #Europe | Communication design | Scoop.it
Hopefully every school will be like this one day.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Finland

 


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Gust MEES's curator insight, December 9, 6:37 PM
Hopefully every school will be like this one day.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Finland

 

 

Comunipedia 3.0 's curator insight, December 9, 6:52 PM
Más información sobre educación 3.0 en Finlandia: http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Finland
Pippa Davies @PippaDavies 's curator insight, December 9, 11:45 PM

Wow this is a beautiful school!

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Bullying and Cyberbullying in Schools Online Course University of Wisconsin-Stout

Bullying and Cyberbullying in Schools Online Course University of Wisconsin-Stout | Communication design | Scoop.it
EDUC 656 Bullying and Cyberbullying in Schools

Online Course 2 semester hours graduate credit
Instructor: Shannon Mersand
Spring: EDUC 656 930 January 17 - February 24, 2017

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Dennis T OConnor's curator insight, November 18, 2:45 PM

This important and timely class helps you create a safe learning environment for your students. Learn how to prevent bullying in both face to face and online settings.

 

This course is a must for new and veteran educators who wish to get new ideas to build positive, safe and respectful school cultures.

Dennis T OConnor's curator insight, Today, 3:58 PM

This important and timely class helps you create a safe learning environment for your students. Learn how to prevent bullying in both face to face and online settings.

 

This course is a must for new and veteran educators who wish to get new ideas to build positive, safe and respectful school cultures.

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Zaha Hadid Architects' mathematics gallery opens at London Science Museum

Zaha Hadid Architects' mathematics gallery opens at London Science Museum | Communication design | Scoop.it
Zaha Hadid Architects has modelled its new mathematics gallery for the Science Museum in London on a wind tunnel for a 1920s plane

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Third kind of "impossible" quasicrystal found in Russian meteorite

Third kind of "impossible" quasicrystal found in Russian meteorite | Communication design | Scoop.it

Another “impossible” crystal has been found locked inside a Russian meteorite. The specimen is a quasicrystal, a type of material that shatters the rules of crystallography by having an ordered — yet never-repeating — arrangement of atoms. The new find is only the third natural quasicrystal ever found and is the first discovered in nature before being synthesized in a lab, researchers report online December 8 in Scientific Reports.

 

All three natural quasicrystals came from the same meteorite, discovered in a far-flung region of eastern Russia (SN: 11/3/12, p. 24). University of Florence geologist Luca Bindi and colleagues found micrometers-wide bits of the new quasicrystal in a grain of the meteorite collected during a 2011 expedition to the site. Probing the quasicrystal with electrons showed that the mineral is composed of aluminum, copper and iron atoms arranged in a way that’s similar to the pentagon-based pattern on a soccer ball.

 

Like its siblings, the new quasicrystal formed before landing on Earth when a cosmic fender bender between two space rocks caused rapid melting and cooling under extreme pressures, the researchers propose. While natural quasicrystals remain rare, companies have tinkered with using lab-made versions in everything from electronics to frying pan coatings.


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DJI drones gain geo-fencing safety feature opt-out - BBC News

DJI drones gain geo-fencing safety feature opt-out - BBC News | Communication design | Scoop.it
DJI has updated its app to allow drone owners to fly its aircraft into restricted areas they were previously prevented from entering.
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Vonny~'s curator insight, July 6, 3:20 AM

I wonder if they have also updated the user interface to reduce accidents in these restricted areas!!!

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This stem cell gun helps burn victims regrow their skin in just a few days

This stem cell gun helps burn victims regrow their skin in just a few days | Communication design | Scoop.it
This could revolutionize how we treat burn victims.

For patients suffering severe burns and other wounds, the prospect of a quick-healing, gentle spray containing their own stem cells will be a promising alternative to conventional skin graft surgery, which can be painful, prone to complications, and slow-to-heal.

Copyright © 2015 RenovaCare, Inc. Read more at: http://renovacareinc.com/technology/

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Google, Facebook, and Microsoft Are Remaking Themselves Around AI

Google, Facebook, and Microsoft Are Remaking Themselves Around AI | Communication design | Scoop.it
Artificial intelligence is not only reshaping the technology these tech giants use but how they organize and operate their businesses.
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Color Theory for Presentations: How to Choose the Perfect Colors for Your Designs

Color Theory for Presentations: How to Choose the Perfect Colors for Your Designs | Communication design | Scoop.it
Some useful tips for choosing harmonious and impactful color schemes that have the power to move your audiences to a specific action.
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13 of the World’s Smartest Intelligence Companies (as rated by MIT)

13 of the World’s Smartest Intelligence Companies (as rated by MIT) | Communication design | Scoop.it
If you have wondered who the leaders are in the world of AI, then read through the flowing list that was composed by MIT to see if any of these ring a bell.

Via Marc Wachtfogel, Ph.D., Fred Zimny
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Dulux and Palette launch Snapshot colour tool

Dulux and Palette launch Snapshot colour tool | Communication design | Scoop.it
Dulux Australia and Melbourne-based startup Palette have launched Dulux Snapshot, a new colour tool that allows users to match any surface with a colour from Dulux’s range.

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IoT at 20,000 Leagues Under the Sea: Micro Hydro-Drones

IoT at 20,000 Leagues Under the Sea: Micro Hydro-Drones | Communication design | Scoop.it

If you aren't already reading this on your smartphone, take it out now. Imagine you and thousands of other people flinging your beloved gadgets into the depths of the nearest ocean. But rather than sinking to some watery demise, they swim off together like a school of electronic fish.

 

 


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