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Monica S Mcfeeters's curator insight,
December 31, 2012 7:37 AM
I cannot recommend this Bill Moyer episode enough. It will enlighten so many people to what changes took place as a key to cause the economy to be bailed out or most have likely failed a little over four years ago. It is would worth the watch and a share for even more people to start the new year with their eyes wide open and more fully informed about something as important as our past which if we are not careful also becomes our future again, and again.
Please take time to watch thisI cannot recommend this Bill Moyer episode enough.Key players that altered the economic security of all of us, this nation and the world speak out here. The changes discussed here and the Libor scandal have played a huge role in changing the lives of the once strong middle class and harvesting the wealth of nations to the hands of a few.
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If you haven't read the New York Times story "Snow Fall: The Avalanche at Tunnel Creek" you are totally missing a fab reading experience.
So what's this got to do with business storytelling? Because it shows that long-form storytelling is still popular despite all the wailing and moaning about people's short attentions spans destroying storytelling.
The proof is in the pudding -- 3.5 billion page views at the end of Dec. and probably more now.
It is a captivating story and I was immediately hooked reading it.
What can this mean for you? Well for one, don't get all twisted up about only creating short stories. A well-crafted story will always be engaging so don't worry about the length. Worry about crafting it well. You can always shorten it to fit a particular context later.
And second, if you are wanting to share your stories as part of your content strategy, let it rip. But take some lessons from "Snow Fall":
Think about how you can use long-form storytelling to your advantage. Now go read "Snow Fall" and settle in for a great story!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
I curated this earlier the day "Snow Fall" came out. Those of you that didn't read /view Snow Fall then need to take some time an experience this as so many of us already have done. The uses of this full blow media story telling feast in Education or just plain self development and life long learning will be amazing. Anyone interested in teaching anything should be aware of this multifaceted story telling and information sharing leap.