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GooglePlus Expertise
Google+ and Google related tips & news
Curated by Jaana Nyström
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The Top 10 Tips for Google Plus

The Top 10 Tips for Google Plus | GooglePlus Expertise | Scoop.it
These top 10 tips will help you get the most out of your marketing activity on Google Plus.
Jaana Nyström's insight:

How to boost your engagement levels on Googleplus!

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17 of Our Top Tools for Remote Workers and Digital Nomads

17 of Our Top Tools for Remote Workers and Digital Nomads | GooglePlus Expertise | Scoop.it

You might have noticed that we’re big fans of tools at Buffer. We’ve written about tools for mobile marketing. Tools for Facebook. Tools for SEO.

Of course, we make tools for social media management, so there’s a chance we could be a bit biased.

But we see online tools and apps as a key part of our philosophy of working smarter, not harder. It’s also a lot of fun to find a great new tool!

So when the tool-finding team at Product Hunt asked us at Buffer to curate a list of our top tools for remote workers and mobile teams, we jumped at the chance...

Jaana Nyström's insight:

Very nice digital tools!

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Quick Tips for Great Social Media Graphics

Visuals are the key to grabbing attention for your content marketing. Images help people find you. These quick tips for social media images will help.
Jaana Nyström's insight:

How to get your posts to stand out in social media!

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Connect the Online Dots with the Power of Google Plus

Connect the Online Dots with the Power of Google Plus | GooglePlus Expertise | Scoop.it
Connecting your blog, YouTube account, and other social media platforms in your Google Plus bio ties everything together to let Google know they're yours
Jaana Nyström's insight:

Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer.

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How to Explain Tsū to Friends

How to Explain Tsū to Friends | GooglePlus Expertise | Scoop.it

I have been getting a lot of people asking me how they explain Tsū to their friends, so I’ll share how I do it.  

Jaana Nyström's insight:

#Tsunation  #Tsu

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Jaana Nyström | tsū

Jaana Nyström | tsū | GooglePlus Expertise | Scoop.it

Join me in Tsu!

http://www.tsu.co/JaanaNystrom

Jaana Nyström's insight:

Interesting new social platform: Looks nicer than Ello and has some surprising features: Monetization.

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | GooglePlus Expertise | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.
Jaana Nyström's insight:

Very interesting! 

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Dean Ryan G. Martin's curator insight, October 24, 2014 6:56 AM

I've learned a lot. This is a guideline every social media specialist should keep and follow.

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Google Unveils FIDO U2F Security Key Support

Google Unveils FIDO U2F Security Key Support | GooglePlus Expertise | Scoop.it

Here is a short summary of the main differentiators between U2F security keys and traditional smart card- and hardware-based authentication devices:

 

No need for drivers, client software and middleware – Uses native drivers and built-in support directly into the browser. No installation, no configuration – just works !Highly scalable while protecting your privacy - Generates a new set of encryption keys for every service, that is only stored on the specific service it connects to. With this approach no secrets are shared among service providers, and even low-cost security keys can support any number of services.Great user experience – To register and authenticate, all it takes is a simple touch of a button!
Jaana Nyström's insight:

Great additional security measure!

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Why Google+ is the place for passions

Why Google+ is the place for passions | GooglePlus Expertise | Scoop.it
The single biggest controversy about social media is whether Google+ is a dying wasteland of non-activity or a hive of conversation and engagement. Mike Elgan is here to explain why it's the latter.
Jaana Nyström's insight:

"The Twitter people come to Google+ looking for Twitter type engagement, but they don't find it. Likewise, the Facebook people come looking for Facebook-like engagement (family and friends) and don't find it.


It's like a Chinese tourist going to France looking for Chinese food and concluding that the food in France is terrible. Or a Hawaiian surfer bringing her surfboard to New York City and, finding no waves, concluding that there's nothing to do in Manhattan..."

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Stephanie Mattioli's curator insight, October 13, 2014 10:54 AM

 I came across this article on my Home Feed and thought it was a brilliant way to gather some information around the mysterious social platform, Google+. I will admit that prior to the article I was extremely intimidated by Google+. None of my friends had accounts- or at least ones that they spoke of on a frequent basis- but many of my favorite brands were present on this social platform. As a marketing student, I do believe that I should be as well versed on all current social networking sites as possible. I found this article, Why Google+ is the place for passions, by Mike Elgan and knew the time had come to understand and accept Google+ for exactly what it is.

 

Let me first clarify: every social media platform is different.  The engagement and use for each networking site is tailored to their direct audience. Elgan claims that “Twitteristas and Facebook folks” do not understand Google+ because they are expecting the platform to have similar engaging content as that of Twitter or Facebook. Frankly, it just not going to happen.  I consider Google+ to be a mixture of Pinterest with more sharing and connecting capabilities. Elgan presents the idea that Google+ is a platform where you can openly share your passion and receive a deeper discussion with those in your circle about it. You can also video chat and message others internationally who have your same passions as well. I have always felt that Facebook and Twitter have a superficial element. You can have as many friends as you would like on these platforms but the ability to share and engage with them is on a surface level. Google+ appears to provide a deeper passion behind content, which is definitely something I am more concerned with.

 

After reading this article I immediately created a Google+ account. Let’s see if Mike Elgan is right about this platform…

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A simpler, faster way to use Hangouts on your desktop

A simpler, faster way to use Hangouts on your desktop | GooglePlus Expertise | Scoop.it
When you’re chatting with your friends and family, you want your conversations easily accessible, not buried in browser windows. Today, we’re introducing the Hangouts Chrome App for Chrome OS and Windows -- a simpler, faster way to use Hangouts on your computer alongside whatever else you’re doing.

The new app brings the best of Hangouts to your desktop, plus some improvements we think you’ll love:
Jaana Nyström's insight:

Hangouts update for Chrome!

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How to grow your followers on Google +

How to grow your followers on Google + | GooglePlus Expertise | Scoop.it
Google + can be difficult to master, but Ian Anderson Gray has great advice and tools to use to grow your Google + following.
Jaana Nyström's insight:

This is a good read!

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How to Engage Employees in Social Media Marketing in 5 Simple Steps

How to Engage Employees in Social Media Marketing in 5 Simple Steps | GooglePlus Expertise | Scoop.it

Instead of instilling policies to try to prevent team members from using social media at work, more and more companies are incorporating their employees’ social media enthusiasm into their marketing.

Jaana Nyström's insight:

Social media use in business should spread outside the Marketing dept!

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Savannah Perez's curator insight, October 9, 2014 1:13 PM

How To Engage Employees in Social Media Marketing- Summary

 

David Hassel outlines five key steps proven by data to help motivate employees.  It is to no ones surprise that everyone with a smart phone today uses social media.  Constantly our generation is on their phone checking statuses, pinning our outfit of the day, or tweeting about how lame studying can be. Hassel has now shown that people who are connected to social media during the day can still perform at their peak levels or performance, maybe even more so than someone older who is not as connected.  Now proven by data, employees are encouraged to act as social media marketing “ambassadors.”  By these employees staying connected throughout the day they become more engaged in their work and draw the visibility the company needs towards them in this innovative marketing strategy.  33% of employees are already posting about their firm without encouragement, so imagine if it was encouraged?  First Hassel believes it is important to develop a persona.  Next, there needs to be a social media source.  It may be okay for some employees to post content on their personal networks, but it is more professional if there was a board.  That way content is filtered. Thirdly, it is important that employees are not burdened by social media, which means they should not feel that it inhibits them from their actual work.  Next, the content that is posted on behalf of the firm needs to have a consistency to it.  The audiences should be able to sense a single voice not a hodgepodge mess of memes.  Lastly, Hassel encourages the firm to track statistics so the firm can gain an understanding of the impact their posts make.

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GooglePlus Helper: Photos update in Android 5.0 Lollipop

GooglePlus Helper: Photos update in Android 5.0 Lollipop | GooglePlus Expertise | Scoop.it

With the launch of Lollipop, the Google+ Photos app will replace the Gallery app for the following Nexus devices: 4, 5, 6, 9 and 10.
Users do not need a Google+ account or sign-in into Google+ in order to use the Photos app.

Why the change? As you know, Google is continually improving the experience on Google+ Photos, and now for Nexus users, they’re consolidating photo viewing and managing to a single app for a better photos experience, plus some additional features, such as Auto Backup, if users choose to sign in to Google+.

Gallery app is available only for devices running Android 4.2 to 4.4. If your device is running Android 5.0 or higher, use the Photos app to manage your photos. 
Jaana Nyström's insight:

Photos app update for Android 5.0 and Nexus devices!

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100 Ways to Improve Your #GooglePlus Experience

100 Ways to Improve Your #GooglePlus Experience | GooglePlus Expertise | Scoop.it

If Google Plus leaves you feeling a little blah, you probably need to try some of these experience boosters! 

Jaana Nyström's insight:

Tips for Googleplus!

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12 of the best new features in Android Lollipop

12 of the best new features in Android Lollipop | GooglePlus Expertise | Scoop.it

Google’s approach for rolling out the latest version of Android, Lollipop, is a little different. There are the usual things we see every year — a new Nexus phone and a new Nexus tablet — but instead of a big event, the company is posting details in blog posts and on the main Android site.


So if you’re tracking the rollout closely, you probably have a sense of what’s new and what’s cool in the OS. If you’re not, though, getting a sense of what Lollipop is actually like and what it actually does isn’t easy.

Jaana Nyström's insight:

Looking forward to Android 5.0!

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The Small Business Easy Guide to Semantic Search

The Small Business Easy Guide to Semantic Search | GooglePlus Expertise | Scoop.it

If you’re a small business owner the time to come to grips and understand all the ins and outs of search engine optimization (SEO) is limited. With semantic search the list of things you have to do in order to help your business become more visible on the web has grown. 

When you have little time and few resources in money and manpower it makes sense to get your wins where you can. With semantic search, paradoxically, there are some that every small business can apply and most don’t...

Jaana Nyström's insight:

Tips for small business owners!

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Liza Viana's curator insight, October 28, 2014 10:12 PM

None of these 10 steps are super challenging, yet they are all critical to creating a distinct business identity for your company. Need help? Call CMK Marketing today and we'll get you on the right path, and help  you take a load off. 

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Could Tsū be the next big thing in social?

Could Tsū be the next big thing in social? | GooglePlus Expertise | Scoop.it
Tsū, pronounced ‘Sue’, is a free social network that pays its users to post. Unlike Facebook, Instagram and Twitter, Tsū's users own the content they share and earn royalties. Your earnings are cal...
Jaana Nyström's insight:

I'm in, are you? This link is an invitation, too: 

http://www.tsu.co/JaanaNystrom

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Lindsay Eikenberg's curator insight, October 27, 2014 4:07 PM

The article discusses a new social media platform Tsu (pronounced Sue), which actually pays users for their posts. Payment is accumulated through an algorithm based upon who you get to join the network, your friends, and the engagement your post creates. Reviews of the platform look at it as beneficial because no other social media sites pay you for your posts. Tsu makes each and every post under your personal ownership. On the flip side, those who are members seem to posting anything and everything, without giving much thought or insight. Along with this, many are on their best behavior, being nice to everyone and becoming friends just to help with their payments.

It seems to me that recently a ton of social media platforms seem to be popping up than ever before. In no time, there will be so many to choose from that no one will become the next big thing. As I have said before, I think it will be hard for any new platform to compete with the ones already out there (Facebook, Twitter, Instagram). These have been around for so long and have so many users that it will take something big to really gain any sort of market share in the social media world. While I am sure that people would love to get paid for their posts, I just don’t think the pay is large enough to bring large numbers of people over. On top of this, it just seems a little fake to me. Of course people are going to post as much as possible to get more money. I wouldn’t want to read stuff that people are posting that is uninteresting just so they can make a few cents.

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71 Ways to Write a Social Media Update

71 Ways to Write a Social Media Update | GooglePlus Expertise | Scoop.it
A deep dive into the specific ways to compose social media updates. Everything from capitalization, link placement, symbols, and more.
Jaana Nyström's insight:

Combined, there are a litany of ways to compose, style, and organize a social media update, even in just the words we use in our updates.

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Scott Grodofsky's curator insight, October 26, 2014 3:47 PM

This article is about How to write a social media update. The Social media websites that they talk about is Facebook, Twitter and Linkdin. The one for facebook that I thought was really helpful was put everything on different lines. It is better to put everything on different lines so everyone can read it and it is more clear. Clarity is very important with writing updates. The update that stood out for me on Twitter is alway using lowercase. I find that interesting that it helps if you make everything lower case. Finally the most important social media for new employees is linkdin. I find it very helpful to put everything on separate lines. Which I agree with from the article. The clearer you are on linkdin the better you sound to an employeer.

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A Complete Content Audit and Spreadsheet Template

A Complete Content Audit and Spreadsheet Template | GooglePlus Expertise | Scoop.it
How to run a content audit on your blog and discover opportunities to improve social media sharing, optimization, and more.
Jaana Nyström's insight:

Interesting...

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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | GooglePlus Expertise | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
Jaana Nyström's insight:

A good read!

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15 Best Browser Extensions for Social Media Marketers

15 Best Browser Extensions for Social Media Marketers | GooglePlus Expertise | Scoop.it
There are several great options out there to supercharge your browser and streamline the tasks you keep coming back to.
Jaana Nyström's insight:

There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.

And then, one day, someone shows you a browser extension that completely rocks your world for the better...

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Ello User Guide: Everything You Need to Know to Use the Ello Social Network

Ello User Guide: Everything You Need to Know to Use the Ello Social Network | GooglePlus Expertise | Scoop.it
A complete guide to all the features of the Ello social network.
Jaana Nyström's insight:

I jumped in too...  https://ello.co/jaananystrom

 

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Introducing Hangouts Chrome App - YouTube

Jaana Nyström's insight:

Season for shipping is here!  #Hangouts chat app for Chrome!

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The Small Business Guide to Google My Business

The Small Business Guide to Google My Business | GooglePlus Expertise | Scoop.it
A streamlined guide for understanding, registering, and optimising your business on Google My Business.
Jaana Nyström's insight:

Google has over 1.2 billion unique users per month and is an amazing marketing opportunity for small businesses. Getting set up used to be a pain. Fortunately, Google My Business has just been launched to make it easier for brands and local businesses to connect with customers on search, on Maps, and on Google Plus. Follow this step by step guide for getting set up and optimised.

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