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GooglePlus Expertise
Google+ and Google related tips & news
Curated by Jaana Nyström
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Google+ Local vs. Google+ Business Pages vs. Google Local Listing

Google+ Local vs. Google+ Business Pages vs. Google Local Listing | GooglePlus Expertise | Scoop.it

Google+ pages officially launched in November of 2011, but two years later, they still have a long way to go.


One of the main areas that could benefit from some improvement is local Google+ pages – arguably the most confusing of all the page types.

Google+ Local pages can be very powerful if you know how to use them.


With that being said, I’m going to clear the smoke on this often confusing digital-marketing tool so that you can make proper use of it!

Jaana Nyström's insight:

The difference between Google Local and other business pages?

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StrutturaFine | pl's curator insight, February 22, 8:11 AM

Effettivamente, le Pagine di Google+ funzionano poco.

Google Local è la risposta [il tentativo di] ai social di geolocalizzazione e referenziazione  - Foursquare, TripAdvisor, Yelp -  e come è già successo con G+, hanno fatto l'errore di non permettere il raccordo tra Pagine G+ che probabilmente avevi già e Pagina Google Local [così alla fine te ne trovi 2].

Ma Google è sempre Google, e bisogna tenerne conto.

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Official Google Communities & Google Pages on #Google Plus

Official Google Communities & Google Pages on #Google Plus | GooglePlus Expertise | Scoop.it

Google Plus is currently the fastest growing social network on the internet; although not quite the size of Facebook (yet), the fact that it has Google behind it means that it is only going to become more prevalent in our online lives.

There are lots of great guides out there on Google Plus, but one of the things you can do right now is to join some of the Google Plus communities (like real time forums) and follow Google Plus pages and people from Google itself.

Jaana Nyström's insight:
Official Google Communities & Google Pages on Google Plus - A Complete Resource List!
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How Google+ Transforms Google Search for Small Businesses? #Googleplus

How Google+ Transforms Google Search for Small Businesses?  #Googleplus | GooglePlus Expertise | Scoop.it
When was the last time you used Google? I don’t just mean Google.com, I mean YouTube, Google Drive, Google Maps, Google Calendar, Google Hangouts, etc.
Jaana Nyström's insight:

This. Welcome to Google+!  #Search  #Business

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​15+ Awesome Google+ Tricks You Might Not Know About

​15+ Awesome Google+ Tricks You Might Not Know About | GooglePlus Expertise | Scoop.it

Google is slowly but surely improving Google+ and trying to bring
the social network to the masses.

 

Yet some of Google+'s best features are less than obvious for both avid Google Plussers and those who are still wondering what the point of it is. Here are some of the more interesting or at least useful tips for getting the most out of Google+...

Jaana Nyström's insight:

Take a look at these Google+ tips!

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Sure, You Can Ignore Google Plus! And #SEO and #Authority ...

Sure, You Can Ignore Google Plus!  And #SEO and #Authority ... | GooglePlus Expertise | Scoop.it
If what you are doing is working, and you have no need to grow your business, increase your earning potential, or find new clients, then you can safely ignore Google Plus.
Jaana Nyström's insight:

Just a few words:  SEO, Authorship, Authority, Social...  Don't miss on these!

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8 Reasons Why You Should Be Using Google+

8 Reasons Why You Should Be Using Google+ | GooglePlus Expertise | Scoop.it

Google+ is a great social network to use personally and as a business. Here are 8 Reasons Why You Should Be Using Google+!

Jaana Nyström's insight:

Good reasons why you should jump aboard the Google+ ship!

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Myths About Google+ | Social Media Today

Myths About Google+ | Social Media Today | GooglePlus Expertise | Scoop.it
Vic Gundotra, head of social at Google, reported in October 2013 that Google+ experienced a 58% increase in users between May and Oct 2013. The platform has 540 million members, 300 million of whom are monthly active users. Despite what you may have read in the media, that hardly makes Google+ a “ghost town.”
Jaana Nyström's insight:

Busting the myths on Google+!

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#GooglePlus Types: Which one are you?

#GooglePlus Types: Which one are you? | GooglePlus Expertise | Scoop.it
Google Plus users come in many flavors. Because an important part of online marketing is understanding our audiences, here is a quick field guide to some of the personalities I've encountered on G+.
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How to Be the Best Hangout Guest - The Hangout Helper

How to Be the Best Hangout Guest - The Hangout Helper | GooglePlus Expertise | Scoop.it

Introduction to How to Become the Best Hangout or Hangout-On-Air Guest!

 

Article Overview:


We will start with the invite; meaning, how to get into the video call to begin with. Then we’ll move to the environment (that means your lighting, your backdrop, the equipment you might use to do your hangout). 

 

The next section is going to guide you through the actual Hangout tools, or the interface itself (meaning, where the tools are and where the buttons are that you will click). 

 

And last but not least I’ll provide some special tips that will help you make the best impression possible using Hangouts.

Jaana Nyström's insight:

Great tips for Google+ Hangout video call participation!

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How Google Plus Profiles & Pages Gain Search Authority

How Google Plus Profiles & Pages Gain Search Authority | GooglePlus Expertise | Scoop.it

Increasing Visibility & Influence In Google Search

That means that anyone who wants to make use of Google+ as part of an overall strategy of increasing visibility and influence in Google Search should be actively pursuing all of the following tactics:

- Build a strong network within Google+. You should seek to cultivate not just a large number of followers, but more importantly, active relationships and partnerships with influential Google+ users. Their citations to your profile have a powerful effect on its authority to Google.


 - Cultivate quality links from trusted websites. Create the kind of presence on Google+ that site owners want to recommend and link to. When being interviewed or referenced by a site, ask if they would link to your Google+ profile or page for identity purposes.


 - Use Google Authorship for your content across the Web. Although this tip applies only to personal profiles, since Google Authorship involves a legitimate, Google-approved link to our profile, the more quality content you produce on trusted sites, the more authority given to your profile.

Jaana Nyström's insight:

Google+ = Google...

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Bill Gassett's curator insight, February 2, 8:01 AM

Great insight from Google Plus maven Mark Traphagen who explains how out Google+ profiles can become relevant in search on their own.

Marc Kneepkens's curator insight, February 2, 11:27 AM

Very interesting to increase your visibility and ranking online. If anyone wants to connect with my Google+ profile, go to Marc Kneepkens on Google+

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Google+ Explore turns misunderstood network into social Reader replacement

Google+ Explore turns misunderstood network into social Reader replacement | GooglePlus Expertise | Scoop.it
Google has added a new category view to Google+, effectively turning the contentious service into a socially-curated news reader to take on Flipboard, Pulse, and others. Dubbed Google+ Explore, and initially available both on the desktop and in the Android ...
Jaana Nyström's insight:

Hear ye, hear ye!

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Relationship Marketing on Google Plus

Relationship Marketing on Google Plus | GooglePlus Expertise | Scoop.it
How relationships are your key asset on Google Plus and how they can strengthen your social media marketing
Jaana Nyström's insight:

Excellent tips here!

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#Hangouts page updated, now displays all your Google+ Hangouts in one place

#Hangouts page updated, now displays all your Google+ Hangouts in one place | GooglePlus Expertise | Scoop.it
The Hangouts page on the desktop version of Google+ has been updated to show all your Hangouts in one place, including HOAs, video calls and conversations.
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Scoop.It sharing now to Google+ Pages!

Scoop.It sharing now to Google+ Pages! | GooglePlus Expertise | Scoop.it

Add your Google+ Page to the sharing options from Scoop It.

 

However, when sharing to Facebook and Google+ don't overdo it: At least I have received negative feedback from sharing ScoopIt posts, especially from mobile users.

 

Buffer helps you to schedule the posts.

Jaana Nyström's insight:

I connected my Google+ business page Gplus Expertise to ScoopIt: 

https://plus.google.com/+GplusExpertise/posts

 

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Circle Count Is The Google+ Tool You Never Knew You Needed

Circle Count Is The Google+ Tool You Never Knew You Needed | GooglePlus Expertise | Scoop.it
Making the leap from Facebook to Google+? Looking for something similar to Insights? While Google+ doesn't have this yet, Circle Count can help bridge the gap.
Jaana Nyström's insight:

I've been using CircleCount since day 1. 

http://www.circlecount.com/p/107742059751171695340

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Buffer is a Killer App for Social Media Management! @Buffer

Buffer is a Killer App for Social Media Management!  @Buffer | GooglePlus Expertise | Scoop.it

If you have been writing and blogging for a while now, you have probably started to accumulate a nice collection of articles on various topics.


These articles can and should be shared and re-shared across your social networks.


One of the best tools we've found for that purpose is Buffer.

Jaana Nyström's insight:

I could not manage an entrepreneur's social media side without Buffer!

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The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO | GooglePlus Expertise | Scoop.it
A beginner's guide to SEO – what SEO is, how it works and what factors affect search.

Via Cendrine Marrouat - www.socialmediaslant.com
Jaana Nyström's insight:

Just what I needed!

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 14, 1:53 AM


The article is quite well done. Courtney Seiter has added a lot of visuals, which helps.


If you are new to SEO, this post should answer some of your most pressing questions. 

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10 Reasons to Use Google+ Communities

10 Reasons to Use Google+ Communities | GooglePlus Expertise | Scoop.it
Discover 10 reasons why you should use Google+ Communities, and even build your own.
Jaana Nyström's insight:

Google+ Communities are great for internal messaging and interaction!

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GooglePlus Helper: How to promote a Business Google+ Page

GooglePlus Helper: How to promote a Business Google+ Page | GooglePlus Expertise | Scoop.it

Congratulations, you have created or are about to create a Google+ business page!
On Google+ a page can follow anyone, also personal profiles. A page can join communities and create them, too.  A page can +mention anyone, send private messages and engage just like a personal profile: Very different from Facebook.
See the helpful links at the end of this article!

For your page promotion to succeed, keep these five steps in mind:

★ Post good content, not only your own ads
★ Engage with others on comments
★ Share their posts and add your thoughts
★ Join communities
★ Don't spam communities, don't just drop links

Jaana Nyström's insight:

Tips for promoting your Google+ Business Page!

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Bill Gassett's curator insight, February 15, 6:38 PM

Are you using Google Plus for your business? If not you should be as i is the only social media platform that is integrated with search. Remember Google Plus is Google boy and girls.


If you are new to Google plus I would concentrate on your personal profile and start engaging people. Once you have built up a decent size following then you can start working on your Google+ business page.


Take a look at the guide here provided here which will give you some great tips on working with your Google Plus business page.

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SMToolbox: CircleCount for Google+

SMToolbox: CircleCount for Google+ | GooglePlus Expertise | Scoop.it
This week in the Social Media Toolbox we take a look at why you should be using Google Plus, and how CircleCount can help you use the platform more effectively.
Jaana Nyström's insight:

CircleCount is a great tool: Do add your profile and Pages!

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Google Plus | 5 ways to optimize your Google+ posts. | PTS Multimedia

Google Plus | 5 ways to optimize your Google+ posts. | PTS Multimedia | GooglePlus Expertise | Scoop.it

Did you know that Google treats Google+  posts as individual web pages which can in turn show up in search results? This is one of the many reasons why over the last year SEOs  have adapted their campaign strategies  to incorporate Google+.

Jaana Nyström's insight:

Now Google+ posts containing a link from websites start showing two links: Website and Google+ Page.

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The Ultimate Google Plus Posting Guide!

The Ultimate Google Plus Posting Guide! | GooglePlus Expertise | Scoop.it
Learn easy Google Plus posting tips & tricks that will help you increase the visibility and engagement of your posts.
Jaana Nyström's insight:

Great tips from Brian Jensen about Googleplus. Thanks for using my post as an example! :-)

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 7, 2:56 AM


One of the best posts I have read on the topic. Tons of useful tips!

malek's curator insight, February 7, 6:51 AM

Good collection of tips and sources.

Venkatesh Iyer (venkyiyer.com)'s curator insight, February 8, 1:00 AM

Super post!

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GooglePlus Helper: All new Google+ Explore - What's Hot for you!

GooglePlus Helper: All new Google+ Explore - What's Hot for you! | GooglePlus Expertise | Scoop.it

UPDATE 29.1.2014:

The "What's Hot" tab has been removed from the left side pop-up pillar and moved to the top of your Home page on Google+:  Explore!

 

 

Jaana Nyström's insight:

Explore shows trending and related topics: When you search for something with a hashtag, Google suggests other hashtag searches related to the one you were "exploring" or searching.

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Mia Voss's curator insight, February 1, 11:18 AM

What's Hot - why you hiding?!   Sharing from @Jaana Nyström

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Google+ Reaches 1 Billion Users Mark: +1 Button Is Viewed 5 Million Times A Day

Google+ Reaches 1 Billion Users Mark: +1 Button Is Viewed 5 Million Times A Day | GooglePlus Expertise | Scoop.it

Google+ has reached to 1 billion registered users mark, while +1 sharing button is being viewed for 5 million times a day.

Jaana Nyström's insight:

The +1 button on the Google social media site is used 5 million times a day and every 8 seconds a new user signs up on the Google+ platform.

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Market Immersion's curator insight, January 30, 11:50 PM

There is good reason why businesses are clamering to Google+ and Hangouts!  Isn't it time to see why?

Charles Rein's curator insight, January 31, 5:17 PM

And people tlka about Google+ failure

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How Cadbury took Google+ by storm

How Cadbury took Google+ by storm | GooglePlus Expertise | Scoop.it
Cadbury UK certainly made a splash when it showed up as one of the early adopters of Google Plus.
Jaana Nyström's insight:

Good read to all the business owners and social media people!

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