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GooglePlus Expertise
Google+ and Google related tips & news
Curated by Jaana Nyström
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4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative

4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative | GooglePlus Expertise | Scoop.it
When thinking of ways to promote your content, have you considered Google+ Hangouts? Here are some reasons you should, and tips on how to use this useful tool.
Jaana Nyström's insight:

"Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most popular search engine company. As part of the Google+ platform, users have access to Google+ Hangouts, which enables videoconferencing capabilities for up to ten people.

Google+ seeks to create a social media community where groups of people meet to interact, whether through status updates or video chats.

Instead of hosting one-on-one video chats through Skype, professionals can invite clients, colleagues, or potential customers to join them in a Google+ Hangout. When used properly, this tool can be used to improve a business’s online visibility as well."

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See the metrics that matter for your business

See the metrics that matter for your business | GooglePlus Expertise | Scoop.it

"With the launch of Google My Business, we’ll be exploring new ways to build a strong online presence for your local business.

For this post, we’ll be focusing on using Google My Business to see how your business performs on the web. Have you ever wondered how many customers search for your business on Google Maps or whether your customers are seeing that photo you uploaded last week?"

Jaana Nyström's insight:

Metrics and stats for your Google+ business page - inside Google+.

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Social Media Etiquette for Business: 25 Do’s & Don’ts

Social Media Etiquette for Business: 25 Do’s & Don’ts | GooglePlus Expertise | Scoop.it

Learning the best social media etiquette for business owners, especially small businesses, is almost as hard as getting started with social media in the first place.

Jaana Nyström's insight:

The more sales oriented you are, the less human you become. In today’s world, that often equates to fewer sales or at least a poor long-term sales strategy. The more human you are, the less businesslike you become. If you forget about business in that existence, you will suffer as well. It takes one to fuel the other.

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7 Point Checklist to Dominate Your Personal Brand Using Google Plus

7 Point Checklist to Dominate Your Personal Brand Using Google Plus | GooglePlus Expertise | Scoop.it
Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!
Jaana Nyström's insight:

While Facebook might have been your entry point, expanding into Google+ has clearly shown its worth to potential to businesses and brands willing to test the marketing waters.

 
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The essential travel agents guide to Google+ pages - exploreB2B

The essential travel agents guide to Google+ pages - exploreB2B | GooglePlus Expertise | Scoop.it

Google+ provides a multitude of benefits for travel companies looking to promote unique content and help better optimise their website for organic search.

Jaana Nyström's insight:

Google+ for Travel trade!  Good tips.

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Updated: GooglePlus Helper: Google+ and your photos

Updated: GooglePlus Helper: Google+ and your photos | GooglePlus Expertise | Scoop.it
Hopefully many of your questions will be answered here:  The Photos on Google+ feature is under constant development, I try to keep up with the changes and edit this post accordingly. 

These screenshots and advice are from a desktop computer running Chrome.

Jaana Nyström's insight:

Tips for Blogger users and also: 

How to display the large image thumbnail on Google+ link posts: The size matters
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The GPlus How2Girl: How to keep your Google Account safe

The GPlus How2Girl: How to keep your Google Account safe | GooglePlus Expertise | Scoop.it

It's funny how, in the offline world, we always take care not to let people into our personal space. We lock our doors, close our windows and look after our personal belongings.

 

And yet in the online world, many people forget to do this and can sometimes be careless and leave their doors open for people them to enter and invade their personal space, play with their content and create havoc with their accounts...

Jaana Nyström's insight:

As a Google+ Top Contributor, I and the other TC's see a lot of questions about and pleas for help in the Google+ help community  for account security issues.

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Most Common Questions On Semantic Search Answered

Most Common Questions On Semantic Search Answered | GooglePlus Expertise | Scoop.it

"Semantic search requires a strong and constant social signal. In the semantic web attributes such as trust and reputation revolve around identity. These are all aspects of the social web..." 

Jaana Nyström's insight:

"An online business without a social presence is immediately handicapped when it comes to the search now. "

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The best Chromebook - This is My Next - YouTube

If you're shopping for a cheap laptop, you should look long and hard at a Chromebook. Google's laptops may be "just a web browser," but they're cheap, fast, simple to use, and almost always as powerful as you need them to be. But there are good Chromebooks and bad Chromebooks - here's how to make sure you get the best one.

Jaana Nyström's insight:

I love my Samsung though it's a very basic Chromebook: It has replaced a tablet in mobile use.

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How to Setup the Hangout Comment Tracker for Twitter

How to Setup the Hangout Comment Tracker for Twitter | GooglePlus Expertise | Scoop.it
This article shows how to setup the Hangout Comment Tracker for Twitter. A unique hashtag Widget is created in Twitter and inserted into the Comment Tracker
Jaana Nyström's insight:

Nice tool for following discussions on your Hangout topic!

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Gmail's latest move isn't the end of email, it's a new beginning

Gmail's latest move isn't the end of email, it's a new beginning | GooglePlus Expertise | Scoop.it

Everybody loves to hate email.


It’s overwhelming, all-encompassing, and perhaps most importantly, lacks the context we’ve come to expect from modern communication apps... 

Jaana Nyström's insight:

Gmail just gets better!

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Cate Ferguson's curator insight, July 15, 4:23 PM

This one little change (well big really) could make managing your gmail on mobile so much better, and juicier, and useful.... 

Henrik Safegaard - Cloneartist's curator insight, July 16, 1:41 AM

This might mean we’re going to start seeing a whole new variety of email apps to let us interact with the enormous repositories of professional and personal emails that we’ve had longer than we've used any social network.

Click and check it out.

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I Use Facebook & Twitter. Why Should My Business Use Google+? | Reload Digital

I Use Facebook & Twitter. Why Should My Business Use Google+? | Reload Digital | GooglePlus Expertise | Scoop.it

Do you consider digital marketing important for your business? Do you think Google Plus is a waste of time? If yes to either of these, prepare to reconsider!

Jaana Nyström's insight:

Google+ Posts Are Web Pages

- Wait, what?
Unlike Facebook, Twitter & LinkedIn posts, Google+ posts are indexed in the search results just like websites. More over, they can be linked to, SEO’d and acquire authority of their own just like your website. This means you can get more SERP real-estate for your own online properties and take away from your competitors!

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Jaana Nyström's curator insight, July 14, 3:55 AM
Google+ Posts Are Web Pages

 

Wait, what?

 

Unlike Facebook, Twitter & LinkedIn posts, Google+ posts are indexed in the search results just like websites. More over, they can be linked to, SEO’d and acquire authority of their own just like your website. This means you can get more SERP real-estate for your own online properties and take away from your competitors!

Marianne Naughton's curator insight, July 14, 6:30 AM

Google For Small Business

Inside Market Strategy's curator insight, July 16, 7:41 PM

It's important to stay engaged online!

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How to be a Google+ success - Biznology

How to be a Google+ success - Biznology | GooglePlus Expertise | Scoop.it

It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer — it’s a global reboot of the message board.

If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.

 

Jaana Nyström's insight:

Interesting write-up about Google+ from someone still sitting on the fence...  #Googleplus

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Henrik Safegaard - Cloneartist's curator insight, July 11, 6:08 AM

Interesting view and not what i have expected 

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Why You Need to Stop Avoiding Google+

Why You Need to Stop Avoiding Google+ | GooglePlus Expertise | Scoop.it

"I'm ashamed to admit that I've been shying away from Google+ for far too long.

 

Despite my SEO-crazed friends begging me to become an active user, I just didn't want "the hassle" of using yet another social network. 

 

However, with around an eighth of the users that Facebook has, Google+ is rapidly expanding its popularity. Praised typically for the benefits it can provide to one's search rankings, this underused social network is the future of social media, especially for businesses."

 

Jaana Nyström's insight:

"And the real convincer is that Google+ doesn't have ads!  

Shout out to you, Google, for making my social media experience less disruptive and less annoying.  

I hate to admit it, but I'm fairly confident that the future is Google+..."

 

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Google Hangouts Powering the Future of Conferences: #TFT13

Google Hangouts Powering the Future of Conferences: #TFT13 | GooglePlus Expertise | Scoop.it
Have you ever been to conference? if not, you're really missing out, and should find one for your industry right away. Conferences provide attendees with access to some of the brightest minds and influencers for that industry, and give you an opportunity to reenergize yourself in ways that you cannot possibly do on your own.
Jaana Nyström's insight:

- using Google+ Hangouts, the entire conference could be held virtually, not just portions, and it could have speakers from all over...

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8 Tips to Take Advantage of The New Google My Business - socialmouths

8 Tips to Take Advantage of The New Google My Business - socialmouths | GooglePlus Expertise | Scoop.it
Google My Business: How to make the most of the new platform to be found online and increase customer interactions.
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What’s going on behind the scenes in social media marketing?

What’s going on behind the scenes in social media marketing? | GooglePlus Expertise | Scoop.it
 1. Social Media is for free
Facebook, Twitter and Co. are for free, anybody can use them. So why the heck should social media marketing cost any relevant money? Anybody can post some stuff ...
Jaana Nyström's insight:

Yes...  :-)  Read this, good stuff.  Le sigh, clients.

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I can't sign in to my YouTube channel or Blogger blog! How to recover access.

I can't sign in to my YouTube channel or Blogger blog! How to recover access. | GooglePlus Expertise | Scoop.it

Are you having trouble signing in to YouTube or Blogger? If you created your channel or blog long ago, you may have even forgotten the email you used to sign in to the account. That can be quite frustrating, because that email address is your account's username.

 Fortunately there are options for recovering your Google account - and its associated YouTube channel and Blogger blogs - even if you don't recall your account's email username.
Jaana Nyström's insight:

Great tips for account recovery from Google+ and YouTube Top Contributor Peggy K.

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Why You Need to Focus A Little Bit More of Your Time On Google Plus Communities

Why You Need to Focus A Little Bit More of Your Time On Google Plus Communities | GooglePlus Expertise | Scoop.it

There are several major advantages that Google Plus business pages have over their counterparts on Facebook. While you shouldn’t neglect your Facebook page entirely, it is important to remain active and engaging on both pages.

 

Take advantage of some of these great Google Plus features.

 

Authorship: It’s often difficult to maintain a sense of authorship, authority, and authenticity on the Internet because it’s so easy to simply copy, paste and claim a blog post as your own. To prevent people from infringing on your work, Google Plus allows you to claim your authorship...

 

Read more!

Jaana Nyström's insight:

Google Plus offers several unique features, including Google Plus Communities, that Facebook and Twitter can’t quite give you.   

 

 

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How to Improve Social Media Marketing With a Google Plus Page

How to Improve Social Media Marketing With a Google Plus Page | GooglePlus Expertise | Scoop.it
When we think about social media marketing and growing a businesses’ presence, we often consider each channel as one giant entity. The truth is, each portal has its own unique personality, searchability, and followers. 

 

In order to keep content fresh and up to date, you need to have every employee on the same G+ page. This means a bit of training, but really, only a half hour at the most. Train them how to:

Search for new contactsPost updates+1 other pagesSearch for and add hashtagsMention others in their updatesSearch and join other discussionsAdd their G+ page to their email signatureAdd a G+ badge on all other relevant websites
Jaana Nyström's insight:

Google+ = Google.  Think search.

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GooglePlus Helper: How to deal with Trolls

GooglePlus Helper: How to deal with Trolls | GooglePlus Expertise | Scoop.it

I've been searching Google+ for tips on how to deal with Trolls on your comments and posts.
Here are the results.

Jaana Nyström's insight:

Bloggers and writers to social media: How to deal with trolls!

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How to Teach Google What a Story Is

How to Teach Google What a Story Is | GooglePlus Expertise | Scoop.it
Deep inside Google, a small team has been trying to solve a problem that's easy for any schmuck around the watercooler but frighteningly difficult for the world's most data-rich company: telling a story.
Jaana Nyström's insight:

-  The product is called Stories, and it takes photos users upload and automatically packages them up into narratives.  

Maybe that sounds easy, but that's because you're a human.  Teaching a machine a sense of narrative and place isn't quite so easy, even using all of the information that Google knows about a user...

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Businesses Snap Up Budget-Friendly Chromebooks

Businesses Snap Up Budget-Friendly Chromebooks | GooglePlus Expertise | Scoop.it
B2B Chromebook sales were up 250 percent over the last year for the first five months of 2014.
Jaana Nyström's insight:

I have a Chromebook and love it!  Lightweight with battery life for 8 hours.

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Quick Tips for Great Social Media Graphics

Quick Tips for Great Social Media Graphics | GooglePlus Expertise | Scoop.it
Visuals are the key to grabbing attention for your content marketing. Images help people find you. These quick tips for social media images will help.
Jaana Nyström's insight:

Great tips for social media images!

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Google Plus Circle Management For A Targeted Following

Google Plus Circle Management For A Targeted Following | GooglePlus Expertise | Scoop.it
How To Use Google Plus circle management tools to build a targeted social media following for your marketing on Google Plus
Jaana Nyström's insight:

Great tool for Google+ circle management!

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