Google already has a mind-boggling amount of data about you, me, and everyone else. Everything else. It is well on the way to indexing all information in the known universe.
And it's newest introduction is powering Google forward in the quest to know better "what lurks in the hearts of men". Google+ is more than just another social network. It is an "identity platform" - with unique powers.
From an SEO perspective, Google+ (or G+) is truly fascinating.
Because of how much it knows.
How granular and local the data gets.
How extensive and wide-ranging its access to information has grown.
And how it exclusively owns this knowledge.
Smartly and efficiently, Google leverages this vast warehouse of user data into ways to:
- suggest relevant local offers and recommendations
- personalize SERPs to be relevant to individual users
- measure and track user behavior across device or platform
- gather stats to make accurate predictions and drive future growth