Building Your Platform Inside Google's "Social Layer"
Google Plus is a different kind of social network. If you've spent any time on Google Plus, _(and I'm sure most of you reading this have)_, then you're keenly aware of the demands Google Plus puts on you as a community member.
We can't hashtag or ad buy our way to a valuable audience on Google Plus. That's why I asked +Stephan Hovnanian and +Christine DeGraff to join us on Content Warfare TV to explain the basics of building a platform.