The Why vs. the How of Hangouts on Air
Many people are starting to talk about WHY Hangouts and Hangouts on Air are important for your business or message. But there are precious few that can actually help you understand HOW to make them work.
What follows are some questions to ponder before the event:
➪ Are first impressions really that important now-a-days?
➪ How does participating in a HOA help or possibly hurt your online efforts?
➪ What is the difference between online and 'offline' impressions?
➪ How does this all play into Search Results and Authority?
➪ What does the semantic web demand in terms of making a real impact?