GooglePlus Expertise
Follow
54.7K views | +14 today
 
Scooped by Jaana Nyström
onto GooglePlus Expertise
Scoop.it!

Google Plus for business or personal gamification - Martin Shervington

Google Plus for business or personal gamification - Martin Shervington | GooglePlus Expertise | Scoop.it
Could Google+ be considered as a social game? Let’s explore this from a few angles, including both the personal and business/brand perspective.
more...
No comment yet.

From around the web

GooglePlus Expertise
Google+ and Google related tips & news
Curated by Jaana Nyström
Your new post is loading...
Your new post is loading...
Scooped by Jaana Nyström
Scoop.it!

The Small Business Easy Guide to Semantic Search

The Small Business Easy Guide to Semantic Search | GooglePlus Expertise | Scoop.it

If you’re a small business owner the time to come to grips and understand all the ins and outs of search engine optimization (SEO) is limited. With semantic search the list of things you have to do in order to help your business become more visible on the web has grown. 

When you have little time and few resources in money and manpower it makes sense to get your wins where you can. With semantic search, paradoxically, there are some that every small business can apply and most don’t...

Jaana Nyström's insight:

Tips for small business owners!

more...
Liza Viana's curator insight, October 28, 10:12 PM

None of these 10 steps are super challenging, yet they are all critical to creating a distinct business identity for your company. Need help? Call CMK Marketing today and we'll get you on the right path, and help  you take a load off. 

Scooped by Jaana Nyström
Scoop.it!

Could Tsū be the next big thing in social?

Could Tsū be the next big thing in social? | GooglePlus Expertise | Scoop.it
Tsū, pronounced ‘Sue’, is a free social network that pays its users to post. Unlike Facebook, Instagram and Twitter, Tsū's users own the content they share and earn royalties. Your earnings are cal...
Jaana Nyström's insight:

I'm in, are you? This link is an invitation, too: 

http://www.tsu.co/JaanaNystrom

more...
Lindsay Eikenberg's curator insight, October 27, 4:07 PM

The article discusses a new social media platform Tsu (pronounced Sue), which actually pays users for their posts. Payment is accumulated through an algorithm based upon who you get to join the network, your friends, and the engagement your post creates. Reviews of the platform look at it as beneficial because no other social media sites pay you for your posts. Tsu makes each and every post under your personal ownership. On the flip side, those who are members seem to posting anything and everything, without giving much thought or insight. Along with this, many are on their best behavior, being nice to everyone and becoming friends just to help with their payments.

It seems to me that recently a ton of social media platforms seem to be popping up than ever before. In no time, there will be so many to choose from that no one will become the next big thing. As I have said before, I think it will be hard for any new platform to compete with the ones already out there (Facebook, Twitter, Instagram). These have been around for so long and have so many users that it will take something big to really gain any sort of market share in the social media world. While I am sure that people would love to get paid for their posts, I just don’t think the pay is large enough to bring large numbers of people over. On top of this, it just seems a little fake to me. Of course people are going to post as much as possible to get more money. I wouldn’t want to read stuff that people are posting that is uninteresting just so they can make a few cents.

Scooped by Jaana Nyström
Scoop.it!

71 Ways to Write a Social Media Update

71 Ways to Write a Social Media Update | GooglePlus Expertise | Scoop.it
A deep dive into the specific ways to compose social media updates. Everything from capitalization, link placement, symbols, and more.
Jaana Nyström's insight:

Combined, there are a litany of ways to compose, style, and organize a social media update, even in just the words we use in our updates.

more...
Scott Grodofsky's curator insight, October 26, 3:47 PM

This article is about How to write a social media update. The Social media websites that they talk about is Facebook, Twitter and Linkdin. The one for facebook that I thought was really helpful was put everything on different lines. It is better to put everything on different lines so everyone can read it and it is more clear. Clarity is very important with writing updates. The update that stood out for me on Twitter is alway using lowercase. I find that interesting that it helps if you make everything lower case. Finally the most important social media for new employees is linkdin. I find it very helpful to put everything on separate lines. Which I agree with from the article. The clearer you are on linkdin the better you sound to an employeer.

Scooped by Jaana Nyström
Scoop.it!

A Complete Content Audit and Spreadsheet Template

A Complete Content Audit and Spreadsheet Template | GooglePlus Expertise | Scoop.it
How to run a content audit on your blog and discover opportunities to improve social media sharing, optimization, and more.
Jaana Nyström's insight:

Interesting...

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | GooglePlus Expertise | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
Jaana Nyström's insight:

A good read!

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

15 Best Browser Extensions for Social Media Marketers

15 Best Browser Extensions for Social Media Marketers | GooglePlus Expertise | Scoop.it
There are several great options out there to supercharge your browser and streamline the tasks you keep coming back to.
Jaana Nyström's insight:

There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.

And then, one day, someone shows you a browser extension that completely rocks your world for the better...

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

Ello User Guide: Everything You Need to Know to Use the Ello Social Network

Ello User Guide: Everything You Need to Know to Use the Ello Social Network | GooglePlus Expertise | Scoop.it
A complete guide to all the features of the Ello social network.
Jaana Nyström's insight:

I jumped in too...  https://ello.co/jaananystrom

 

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

Introducing Hangouts Chrome App - YouTube

Jaana Nyström's insight:

Season for shipping is here!  #Hangouts chat app for Chrome!

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

The Small Business Guide to Google My Business

The Small Business Guide to Google My Business | GooglePlus Expertise | Scoop.it
A streamlined guide for understanding, registering, and optimising your business on Google My Business.
Jaana Nyström's insight:

Google has over 1.2 billion unique users per month and is an amazing marketing opportunity for small businesses. Getting set up used to be a pain. Fortunately, Google My Business has just been launched to make it easier for brands and local businesses to connect with customers on search, on Maps, and on Google Plus. Follow this step by step guide for getting set up and optimised.

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

23 Tools and Resources to Create Images for Social Media

23 Tools and Resources to Create Images for Social Media | GooglePlus Expertise | Scoop.it
A huge list of tools, apps, icons, and backgrounds for creating amazing, professional images for social media and marketing.
Jaana Nyström's insight:

"At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting."

more...
RankExecutives's curator insight, October 7, 1:56 PM

Tools to create unique images to share via social media platforms

Scooped by Jaana Nyström
Scoop.it!

How to make Google+ your favorite Social Network

How to make Google+ your favorite Social Network | GooglePlus Expertise | Scoop.it
If you aren't yet using Google+, or aren't logging in regularly, the social network may seem a bit intimidating. It's different from Facebook in a lot of ways, and there are a number of features and nuances that may not be obvious how to use or what you're supposed to do.

 

These are perfectly understandable stumbling blocks to using and getting value out of Google+. The thing is, particularly if you're in business, Google+ is rapidly developing as the premiere network!

Jaana Nyström's insight:

Good tips for Googleplus!

more...
Marco Favero's curator insight, October 5, 5:37 PM

aggiungi la tua intuizione ...

Scooped by Jaana Nyström
Scoop.it!

These Are Google Exec Eric Schmidt's 9 Rules of Email

These Are Google Exec Eric Schmidt's 9 Rules of Email | GooglePlus Expertise | Scoop.it
Clean out your inbox constantly.
Jaana Nyström's insight:

Good tips for managing your email!

more...
B.L. Ochman's curator insight, October 4, 1:35 PM

I definitely need to try his method

Scooped by Jaana Nyström
Scoop.it!

Deleting a Google+ profile / Page: What happens to YouTube?

Deleting a Google+ profile / Page: What happens to YouTube? | GooglePlus Expertise | Scoop.it

If you don’t want to use Google+ anymore, that’s OK. You can delete your profile at any time. And you’ll still be able to use other Google products like Gmail and Google Search.

Jaana Nyström's insight:

Good things to know about YouTube and Google+!

more...
Adlava's curator insight, October 2, 5:47 PM

Now that Google+ is no longer required for other Google services, some users can't wait to ditch the platform.

Scooped by Jaana Nyström
Scoop.it!

How to Explain Tsū to Friends

How to Explain Tsū to Friends | GooglePlus Expertise | Scoop.it

I have been getting a lot of people asking me how they explain Tsū to their friends, so I’ll share how I do it.  

Jaana Nyström's insight:

#Tsunation  #Tsu

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

Jaana Nyström | tsū

Jaana Nyström | tsū | GooglePlus Expertise | Scoop.it

Join me in Tsu!

http://www.tsu.co/JaanaNystrom

Jaana Nyström's insight:

Interesting new social platform: Looks nicer than Ello and has some surprising features: Monetization.

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | GooglePlus Expertise | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.
Jaana Nyström's insight:

Very interesting! 

more...
Dean Ryan G. Martin's curator insight, October 24, 6:56 AM

I've learned a lot. This is a guideline every social media specialist should keep and follow.

Scooped by Jaana Nyström
Scoop.it!

Google Unveils FIDO U2F Security Key Support

Google Unveils FIDO U2F Security Key Support | GooglePlus Expertise | Scoop.it

Here is a short summary of the main differentiators between U2F security keys and traditional smart card- and hardware-based authentication devices:

 

No need for drivers, client software and middleware – Uses native drivers and built-in support directly into the browser. No installation, no configuration – just works !Highly scalable while protecting your privacy - Generates a new set of encryption keys for every service, that is only stored on the specific service it connects to. With this approach no secrets are shared among service providers, and even low-cost security keys can support any number of services.Great user experience – To register and authenticate, all it takes is a simple touch of a button!
Jaana Nyström's insight:

Great additional security measure!

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

Why Google+ is the place for passions

Why Google+ is the place for passions | GooglePlus Expertise | Scoop.it
The single biggest controversy about social media is whether Google+ is a dying wasteland of non-activity or a hive of conversation and engagement. Mike Elgan is here to explain why it's the latter.
Jaana Nyström's insight:

"The Twitter people come to Google+ looking for Twitter type engagement, but they don't find it. Likewise, the Facebook people come looking for Facebook-like engagement (family and friends) and don't find it.


It's like a Chinese tourist going to France looking for Chinese food and concluding that the food in France is terrible. Or a Hawaiian surfer bringing her surfboard to New York City and, finding no waves, concluding that there's nothing to do in Manhattan..."

more...
Stephanie Mattioli's curator insight, October 13, 10:54 AM

 I came across this article on my Home Feed and thought it was a brilliant way to gather some information around the mysterious social platform, Google+. I will admit that prior to the article I was extremely intimidated by Google+. None of my friends had accounts- or at least ones that they spoke of on a frequent basis- but many of my favorite brands were present on this social platform. As a marketing student, I do believe that I should be as well versed on all current social networking sites as possible. I found this article, Why Google+ is the place for passions, by Mike Elgan and knew the time had come to understand and accept Google+ for exactly what it is.

 

Let me first clarify: every social media platform is different.  The engagement and use for each networking site is tailored to their direct audience. Elgan claims that “Twitteristas and Facebook folks” do not understand Google+ because they are expecting the platform to have similar engaging content as that of Twitter or Facebook. Frankly, it just not going to happen.  I consider Google+ to be a mixture of Pinterest with more sharing and connecting capabilities. Elgan presents the idea that Google+ is a platform where you can openly share your passion and receive a deeper discussion with those in your circle about it. You can also video chat and message others internationally who have your same passions as well. I have always felt that Facebook and Twitter have a superficial element. You can have as many friends as you would like on these platforms but the ability to share and engage with them is on a surface level. Google+ appears to provide a deeper passion behind content, which is definitely something I am more concerned with.

 

After reading this article I immediately created a Google+ account. Let’s see if Mike Elgan is right about this platform…

Scooped by Jaana Nyström
Scoop.it!

A simpler, faster way to use Hangouts on your desktop

A simpler, faster way to use Hangouts on your desktop | GooglePlus Expertise | Scoop.it
When you’re chatting with your friends and family, you want your conversations easily accessible, not buried in browser windows. Today, we’re introducing the Hangouts Chrome App for Chrome OS and Windows -- a simpler, faster way to use Hangouts on your computer alongside whatever else you’re doing.

The new app brings the best of Hangouts to your desktop, plus some improvements we think you’ll love:
Jaana Nyström's insight:

Hangouts update for Chrome!

more...
Scooped by Jaana Nyström
Scoop.it!

How to grow your followers on Google +

How to grow your followers on Google + | GooglePlus Expertise | Scoop.it
Google + can be difficult to master, but Ian Anderson Gray has great advice and tools to use to grow your Google + following.
Jaana Nyström's insight:

This is a good read!

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

How to Engage Employees in Social Media Marketing in 5 Simple Steps

How to Engage Employees in Social Media Marketing in 5 Simple Steps | GooglePlus Expertise | Scoop.it

Instead of instilling policies to try to prevent team members from using social media at work, more and more companies are incorporating their employees’ social media enthusiasm into their marketing.

Jaana Nyström's insight:

Social media use in business should spread outside the Marketing dept!

more...
Savannah Perez's curator insight, October 9, 1:13 PM

How To Engage Employees in Social Media Marketing- Summary

 

David Hassel outlines five key steps proven by data to help motivate employees.  It is to no ones surprise that everyone with a smart phone today uses social media.  Constantly our generation is on their phone checking statuses, pinning our outfit of the day, or tweeting about how lame studying can be. Hassel has now shown that people who are connected to social media during the day can still perform at their peak levels or performance, maybe even more so than someone older who is not as connected.  Now proven by data, employees are encouraged to act as social media marketing “ambassadors.”  By these employees staying connected throughout the day they become more engaged in their work and draw the visibility the company needs towards them in this innovative marketing strategy.  33% of employees are already posting about their firm without encouragement, so imagine if it was encouraged?  First Hassel believes it is important to develop a persona.  Next, there needs to be a social media source.  It may be okay for some employees to post content on their personal networks, but it is more professional if there was a board.  That way content is filtered. Thirdly, it is important that employees are not burdened by social media, which means they should not feel that it inhibits them from their actual work.  Next, the content that is posted on behalf of the firm needs to have a consistency to it.  The audiences should be able to sense a single voice not a hodgepodge mess of memes.  Lastly, Hassel encourages the firm to track statistics so the firm can gain an understanding of the impact their posts make.

Scooped by Jaana Nyström
Scoop.it!

New Google+ Head David Besbris: We're Here for the Long Haul!

New Google+ Head David Besbris: We're Here for the Long Haul! | GooglePlus Expertise | Scoop.it

Google+ isn't dying anytime soon, says Google's new head of social media David Besbris. 

Jaana Nyström's insight:

I agree: Google+ is here to stay!

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

Little-Known Buffer Features: How to Powerup Your Social Media Sharing

Little-Known Buffer Features: How to Powerup Your Social Media Sharing | GooglePlus Expertise | Scoop.it
Our favorite list of little-known Buffer features and tools that make sharing to social media immediately easier
Jaana Nyström's insight:

Using Buffer makes my life a lot easier!

more...
No comment yet.
Scooped by Jaana Nyström
Scoop.it!

How to Stream Google Hangouts On Air to Twitter and Facebook |

How to Stream Google Hangouts On Air to Twitter and Facebook | | GooglePlus Expertise | Scoop.it
Are you using Google Hangouts on Air? This article shows how to stream your next Google Hangout On Air to your Facebook and Twitter followers.
Jaana Nyström's insight:

Share the live broadcast on Social Media!

more...
Peg Corwin's curator insight, October 2, 9:26 AM

Who would have thought about streaming Google Hangouts on Facebook?