On Google+ we use circles to connect to each other. Circles make it easy to choose exactly who can and can’t see what you post to Google+. Circles are not just for people you know. You can also use circles to connect to people to keep up with people who shares subject that you’re interested in.
Lately, I am seeing less engagement on Facebook and more people setting up Google plus profiles. Google plus which was introduced in 2011 June is now the world’s second largest social network after Facebook with 500 Million users.
But should you join Google plus just because more people are using it? Why should you pay attention to G plus? And what are so many people using it now?
What is the difference between a Google+ business Page and a Community?
For solely marketing purposes a Google+ business Page can be used to let people know about your campaigns or for reporting on business topics: A Community needs more presence and interaction but also begets much more engagement to the owner.
Since Google+ came on the scene back in July 2011, there has increasingly been the term ‘Social SEO’ floating about. Well, as Google+ has now settled into itself it really is starting to be the name of the game.
Whether your organization has two people or 200,000, it should be easy to communicate and get stuff done together. In May, Hangouts launched as a unified way for people to communicate by voice, video or text across devices. Following the introduction of the new look full-screen video chat last month, today we're rolling out some new Hangouts features specifically for Google Apps customers.
Evaluate your social media strategy and how you're building your audience by earning their trust, building your reputation, and establishing authority.
Jaana Nyström's insight:
I like this:
"Abide by the 90-10 rule The 90-10 rule basically is that 90% of everything that you publish on social media should be valuable to your target market with no sales pitches or promotion, simply cultivating value. Only after you've cultivated that value with 90% of your content can you consider pitching your own in that 10% that remains. Any more than that and you'll come across as one-sided and talking at your audience as opposed to with your audience."