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Rescooped by Jaana Nyström from Business in a Social Media World
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The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO | GooglePlus Expertise | Scoop.it
A beginner's guide to SEO – what SEO is, how it works and what factors affect search.

Via Cendrine Marrouat - www.socialmediaslant.com
Jaana Nyström's insight:

Just what I needed!

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 14, 1:53 AM


The article is quite well done. Courtney Seiter has added a lot of visuals, which helps.


If you are new to SEO, this post should answer some of your most pressing questions. 

Rescooped by Jaana Nyström from Internet Marketing Strategy 2.0
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What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search

What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search | GooglePlus Expertise | Scoop.it
The Hummingbird Google search algorithm isn't about long tail search. It's entirely the opposite. Hummingbird is about taking long-tail, highly unusual and verbose searches, and serving them results as if they were clear short-phrase searches.

Via Robin Good
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Robin Good's curator insight, October 12, 2013 2:08 PM


Excellent article by Ammon Johns explaining clearly what the new Google algorithm Hummingbird does and how it really affects the world of search.


Contrary to what has been written by many, Hummingbird changes deeply how Google interprets search queries, especially, long, detailed ones, not the search results directly. This is also why no-one has really seen major changes to web site traffic after Google has introduced the new algo quietly in August.


In simple words, what Google Hummingbird does, in the words of Ammon Johns is: "...making the very concept of many long-tail searches go the same way as referral data.


Google is trying to get away from exact wording to understanding the concepts.


So no matter how verbose or roundabout your search for pizza restaurant in Denver may be, the search it runs is exactly the same as “Denver Pizza Restaurant”, “Pizza Restaurant Denver”, etc."


Read the full article and the examples provided and you will get a good gist of it.


Very interesting. Useful. 8/10


Read the full article here: http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html