Google - a Plus for Business
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Google - a Plus for Business
Making Google a "Plus" for your business
Curated by Ray Hiltz
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The Ballad of Connie and Clive - a Social Media Romance

The Ballad of Connie and Clive - a Social Media Romance | Google - a Plus for Business | Scoop.it
A social media melodrama about a consultant, a client and a mysterious visitor.
Ray Hiltz's insight:

A nit of fun reading for the weekend. :-)

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How to Build an Audience with Google+ Hangouts

How to Build an Audience with Google+ Hangouts | Google - a Plus for Business | Scoop.it
There is nothing more effective for building your audience than face-to-face communication. Social media posts can't compare with the ability to see your
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Why Isn't Social Media Working For Small Business?

Why Isn't Social Media Working For Small Business? | Google - a Plus for Business | Scoop.it
Why do you think that Small Business has such a difficult time understanding and executing social media campaigns?
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The Best Tips and Tweaks for Getting the Most Out of Google Chrome

The Best Tips and Tweaks for Getting the Most Out of Google Chrome | Google - a Plus for Business | Scoop.it
Recently, we gathered the best tips and tweaks for Firefox. Google Chrome is another very popular browser, and we have collected some very useful tips and tricks for Google Chrome here.

Via Jaana Nyström
Ray Hiltz's insight:

Handy Chrome tips for tabs....

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Small Business: How to Use Time Efficiently On Social Media | Heidi Cohen

Small Business: How to Use Time Efficiently On Social Media | Heidi Cohen | Google - a Plus for Business | Scoop.it
For most small businesses social media is a time suck. The challenge for many small businesses is that time is the most significant resource.
Ray Hiltz's insight:

Social media can be a huge time suck unless you identify what your goals are and how you will measure your progress.

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The Four-Letter Word That Freelancers Truly Hate to Hear | FreelanceFolder

The Four-Letter Word That Freelancers Truly Hate to Hear | FreelanceFolder | Google - a Plus for Business | Scoop.it
It's not what you think. Admittedly, there are a lot of things that bother freelancers. For example, most freelancers don't like bad clients. Many
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Free CRM Inside Your GMail

Free CRM Inside Your GMail | Google - a Plus for Business | Scoop.it
GMail accounts have built in CRM features that, combined with free third party apps, gives you a way to manage, organize and build your networks.
Ray Hiltz's insight:

For small businesses and entrepreneurs, purchasing  CRM software can be out of reach.

Within Google's GMail are basic CRM capabilities that allow us to manage, track and build our networks.

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Improve Google Ranking for Blog Posts

Improve Google Ranking for Blog Posts | Google - a Plus for Business | Scoop.it
How to improve google ranking for blog posts so your posts appear higher in search results.
Ray Hiltz's insight:

Great Actionable SEO Tips from Ian Cleary.

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Herb Lawrence's comment, February 28, 2013 9:25 AM
Thanks Ray for sharing...good tips in the article especially hit home the need to repurpose my content
Ray Hiltz's comment, February 28, 2013 10:00 AM
Yes, that particular point seems to resonate with a lot of people - including me. :-)
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4 Reasons Why Google+ is a Killer B2B Social Media Platform | Social Media B2B

4 Reasons Why Google+ is a Killer B2B Social Media Platform | Social Media B2B | Google - a Plus for Business | Scoop.it
Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.
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How to Set S.M.A.R.T. Business Goals For Google+

How to Set S.M.A.R.T. Business Goals For Google+ | Google - a Plus for Business | Scoop.it
There are two trends building momentum as we roll further into 2013.
Ray Hiltz's insight:

I said many times that Google+ is much more than a social platform. It's a social busines platform. 

Here's some SMART goals to consider when setting up your Google+ strategy.

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TD Bank Invests in Google+ Content | Digital - Advertising Age

TD Bank Invests in Google+ Content | Digital - Advertising Age | Google - a Plus for Business | Scoop.it
a google+-centric content strategy is basically unheard of for social marketers, but td bank has become an anomaly.
Ray Hiltz's insight:

Shape of things to come? 

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Is Amazing Content Worth $1 Per Word Post Author Rank?

Is Amazing Content Worth $1 Per Word Post Author Rank? | Google - a Plus for Business | Scoop.it
Google Authorship and Author Rank are going to change content creation forever. Just how much is content going to be worth in the future?
Ray Hiltz's insight:

Important read for SEO's and anyone involved in content creation and marketing.

When Author Rank rolls out, it will put a premium on both SEO and quality content.

Jesse Wojdylo enthusiastically puts it all into place wiht this article.

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Polishing Up My Chrome Apps

Polishing Up My Chrome Apps | Google - a Plus for Business | Scoop.it
I’ve been a Google Chrome Apps fan for a few years now.
What first drew me to Chrome was the merged address/search bar (which other browsers now offer) and the clean user interface (UI).
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You're On Google+, Now What?

You're On Google+, Now What? | Google - a Plus for Business | Scoop.it
So you've given into the pressure to jump into Google+. What do you do now?
Ray Hiltz's insight:

Slideshare and video of Google+ Hangout appearance on OpenSM Hangout On Air.

I discuss strategy and tips to get you on the right foot with Google+.

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Is Google+ Still the Future of Google for Larry Page?

Is Google+ Still the Future of Google for Larry Page? | Google - a Plus for Business | Scoop.it
Google CEO Larry Page didn't mention Google+ in his recent earnings call. Does this mean he's already abandoned the company's social network?
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The Failure Of Social Media

The Failure Of Social Media | Google - a Plus for Business | Scoop.it
Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013.
Ray Hiltz's insight:

...for small businesses is the failure to understand what it is. 

"What you want from social media may be very different from what it is." - Mitch Joel


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Social Business - Hit or Myth?

Social Business - Hit or Myth? | Google - a Plus for Business | Scoop.it
Being a social business is more than just using social media. It's using social media strategy to make your company collaborative, responsive and open inside and out.
Ray Hiltz's insight:

Social media are powerful tools that can help your business reach new customers and nurture the ones you have.

But they can also transform your company into one that is collaborative, responsive and open.

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Improve Search Results With Your Google+ Profile - NewRayCom

Improve Search Results With Your Google+ Profile - NewRayCom | Google - a Plus for Business | Scoop.it
Google+ Profiles and Pages are treated like regular web sites by Google Search.
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Why You Must Merge Your Google+ Local And Google+ Page Now

Why You Must Merge Your Google+ Local And Google+ Page Now | Google - a Plus for Business | Scoop.it
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Simply Friday's curator insight, March 28, 2013 11:30 AM

A solid "why" and "how to" -just do it

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3 Favourite Chrome Tools From My Tickle Trunk

3 Favourite Chrome Tools From My Tickle Trunk | Google - a Plus for Business | Scoop.it
Google Chrome is my “Tickle Trunk”.
For those of you who remember Mr. Dressup, the tickle trunk was a treasure chest of props and costumes that he would put together to become the characters of his stories.
Ray Hiltz's insight:

3 of my favourite Chrome productivity tools: 

Replies & More for Google+, After the Deadline, and  Evernote Web Clipper.

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Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Google - a Plus for Business | Scoop.it
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the
Ray Hiltz's insight:

Great tips for building authority and reputation and especially like Denian's argument for not abandoning your own blog platform:

 

"Your content and reputation should belong to you. Not Facebook. Not Google. Not Tumblr. You."

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64 Google+ Content Strategies [Infographic] | Copyblogger

64 Google+ Content Strategies [Infographic] | Copyblogger | Google - a Plus for Business | Scoop.it

Excerpted from article by Copyblogger:

"Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.

 

If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.

 

With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+..."

 

Read full article here:

http://www.copyblogger.com/google-plus-content-strategies/

 


Via Giuseppe Mauriello
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Pedro Barbosa's curator insight, February 7, 2013 10:23 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

CristianMazzoni's curator insight, February 8, 2013 3:24 AM

Interessante #infografica su come attuare strategie per i  propri contenuti utilizzando #Google+, che personalmente ancora non utilizzo molto ma potrebbe essere uno spunto di chiarimento e comprensione...

Sylvie Mercier's comment, February 28, 2013 4:28 AM
Thanks pretty clear
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How To Create a Google+ Opt-In Circle

How To Create a Google+ Opt-In Circle | Google - a Plus for Business | Scoop.it
 

Seems to me that 2013 is the year that people are making the move to Google+.

While stats bear this out: GOOGLE+ IN DEPTH, I've noticed a bit of a tsunami in my home stream.
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Get Over Yourself and Get On Google+

Get Over Yourself and Get On Google+ | Google - a Plus for Business | Scoop.it
Does any of this sound familiar? That’s just dumb. No one’s over there. Who needs another social network? Yep, many people, including me, w
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Get Down to Social Business With Google+

Get Down to Social Business With Google+ | Google - a Plus for Business | Scoop.it
Using social media does not make you a social business. Using social media inside a culture that is social, does. Social business isn’t the exclusive domain of Forbes 500 companies who have access to social software like Yammer and IBM Connections.
Ray Hiltz's insight:

Google+ has been described by Google as a social layer over all of Google's products.

You can do business and be social by integrating Google+ into your business.

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