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Google - a Plus for Business
Making Google a "Plus" for your business
Curated by Ray Hiltz
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5 Google+ Engagement Strategies | Social Media Examiner

5 Google+ Engagement Strategies | Social Media Examiner | Google - a Plus for Business | Scoop.it
Google Plus: How to engage, make your page findable and build long-lasting relationships with your core audiences.
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Content Marketing: 5 Experts 5 Views

Content Marketing: 5 Experts 5 Views | Google - a Plus for Business | Scoop.it
5 Montreal experts representing marketing, journalism, and business give their answers to 5 questions about Content Marketing.
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Quality links, content and GooglePlus closely linked with high Google Search rankings

Quality links, content and GooglePlus closely linked with high Google Search rankings | Google - a Plus for Business | Scoop.it

Five key findings from the study are:

 

1) Google plus ones correlate more with Google rankings than other social signals

2) Quality content is important for search rankings

3) Keyword domains and keyword links have lost relevance

4) The number of backlinks remains immensely important

5) Brands are the exception to many rules

 


Via Jaana Nyström
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The Best Google+ Features for Your Business | Social Media Examiner

The Best Google+ Features for Your Business | Social Media Examiner | Google - a Plus for Business | Scoop.it
Google+: How to claim Authorship and use other features to participate in communities, help you establish authority, increase visibility and grow an audience.
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What is Google Plus? A Complete User Guide. (Videos and Blog) - Martin Shervington

What is Google Plus? A Complete User Guide. (Videos and Blog) - Martin Shervington | Google - a Plus for Business | Scoop.it
Google Plus is both a social destination and a social layer over Google's products and services.
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Understand and Monitor your Google+ Followers with CircleCount

Understand and Monitor your Google+ Followers with CircleCount | Google - a Plus for Business | Scoop.it
CircleCount is a free tool that you can use to monitor Google+ reach, activity and engagement. This article walks you through how to get started and how to use the various reports.

Via Jaana Nyström
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Jaana Nyström's curator insight, June 6, 2013 2:49 AM

Add your business pages and communities in Circlecount, too!

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Google+: It's Bigger On the Inside.

Google+: It's Bigger On the Inside. | Google - a Plus for Business | Scoop.it
Google+ is much bigger than people expect, especially as a business tool! Make sure you've explored the platform to its fullest!
Ray Hiltz's insight:

Googler+ is a lot bigger than what it might appear to be.

When you enter, you're not just entering a social networking plaform, but the whole Google universe.

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Mark Schaefer: Content Marketing Workshop (Interview)

Mark Schaefer: Content Marketing Workshop (Interview) | Google - a Plus for Business | Scoop.it
In this video interview, Mark Schaefer talks about the challenges marketers face getting their messages noticed. Is content marketing the new advertising?
Ray Hiltz's insight:

What could be better than summer in Monteal during the Jazz Festival? Well, if you're a fan of Mark Schaefer and write content on the web - nothing.

 

Here's my Hangout interview with Mark where he discusses content marketing and the challenges faced by businesses to have their content rise to the top.

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Should You Leave Facebook for Google Plus? | VA Simple Services

Should You Leave Facebook for Google Plus? | VA Simple Services | Google - a Plus for Business | Scoop.it
For business owners who are usually short in resources, focusing their efforts in the right place is crucial. Should your business be on Facebook or Google Plus?
Ray Hiltz's insight:

Excellent read by Geneviève Lachance. 

 

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Google Plus for Business: 3 Google Plus Tools to Help Your Business

Google Plus for Business: 3 Google Plus Tools to Help Your Business | Google - a Plus for Business | Scoop.it
Google Plus Tools help you to become more efficient and effective with Google plus. If you are using Google plus for business check out this article.
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Google+ Hangouts On Air get broadcast rewinding, instant YouTube recordings, and higher quality on mobile

Google+ Hangouts On Air get broadcast rewinding, instant YouTube recordings, and higher quality on mobile | Google - a Plus for Business | Scoop.it
Google on Tuesday announced three new features to Google+ Hangouts On Air that make the service easier to use. Users will be able to enjoy immediate starting, broadcast rewinding, and ...
Ray Hiltz's insight:

Particularly like the "rewind" function.

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The Ballad of Connie and Clive - a Social Media Romance

The Ballad of Connie and Clive - a Social Media Romance | Google - a Plus for Business | Scoop.it
A social media melodrama about a consultant, a client and a mysterious visitor.
Ray Hiltz's insight:

A nit of fun reading for the weekend. :-)

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How to Maximize Your Video Marketing Strategy With Google Hangouts On Air

How to Maximize Your Video Marketing Strategy With Google Hangouts On Air | Google - a Plus for Business | Scoop.it
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age.
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Google+ Hangouts App Gets Big Update

Google+ Hangouts App Gets Big Update | Google - a Plus for Business | Scoop.it
The standalone app for Google+ Hangouts is great, but not without its flaws. Google has released an update with attempts to address some of those issues, while also adding several features.
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Complete User Guide: Google Plus Pages for business and brands

Complete User Guide: Google Plus Pages for business and brands | Google - a Plus for Business | Scoop.it
Google Plus Pages are essential for business. This article will give you everything you need to know to set up and promote a Google+ Page.
Ray Hiltz's insight:

Confused about Google+ and how you could use it for your Business?

Martin Shervington has some answers for you. 

(hint: it's not just another social platform.)

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Master Class In Google+, Authorship, SEO via @MarkTraphagen and the Author Revolution

Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results ye
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Is SEO Evolving into BMO: Business Marketing Optimization?

Is SEO Evolving into BMO: Business Marketing Optimization? | Google - a Plus for Business | Scoop.it
As Google continues to place more importance on content, authority and influence, is SEO evolving into BMO - Business Marketing Optimization?
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Google Plus Redesign: What It Means for Business Users

Google Plus Redesign: What It Means for Business Users | Google - a Plus for Business | Scoop.it
In mid-May 2013 we woke up one morning to find the biggest Google Plus redesign since the social network was introduced in June of 2011.
Ray Hiltz's insight:

Great overview of recent Google+ changes and their implications for Business PAges (not much) by Mark Traphagen.

Solid tips though such as "top loading" post since the new page format displays only the top four lines. 

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Social Is Not A Destination

Social Is Not A Destination | Google - a Plus for Business | Scoop.it
While companies like Facebook, Twitter and Yahoo (through its more recent acquisitions, including Tumblr) have been busy building destination sites on which they can display advertising, Google has been using destinations as a driver for what...
Ray Hiltz's insight:

"...social is not a destination but a process that can serve as connective tissue for multiple services."

This is what sets Google+ apart and ensures it's long term viability.

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2013: The Future of Social Media [Research/Charts] | Heidi Cohen

2013: The Future of Social Media [Research/Charts] | Heidi Cohen | Google - a Plus for Business | Scoop.it
As we approach the mid point of 2013, marketers are considering changing their social media marketing mix.
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A CTRL ALT Delete Interview with Mitch Joel

A CTRL ALT Delete Interview with Mitch Joel | Google - a Plus for Business | Scoop.it
Canadian blogger and bald brother of another mother Mitch Joel released his new book CNTL ALT Delete today. The book captures the zeitgesit of workplace
Ray Hiltz's insight:

Insightful interview with Mitch Joel on his booklaunch for CTL ALT Delete by Geoff Linvingston. 

Mitch gives his views on the role of technolgy on our lives, maintaining "humanness" in a digital world and more...

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Facebook remains top social network, Google+, YouTube battle for second | ZDNet

Facebook remains top social network, Google+, YouTube battle for second | ZDNet | Google - a Plus for Business | Scoop.it
Everyone knows Facebook is the most popular social network, but battling it out for second and third place are Google's YouTube and Google+.

Via Jaana Nyström
Ray Hiltz's insight:

This may surprise some people.

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Steven Hughes's curator insight, May 15, 2013 3:48 AM

Google+ gaining ground...

God Is.'s curator insight, May 15, 2013 8:46 AM

Does not surprise me...really...

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Power Your Content Marketing with Google+

Power Your Content Marketing with Google+ | Google - a Plus for Business | Scoop.it
Is Content Marketing advertising in social clothing?
Ray Hiltz's insight:

Is Content Marketing advertising in "social" clothing?

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How Google Now Will Impact SEO & What You Can Do to Get a Head Start

How Google Now Will Impact SEO & What You Can Do to Get a Head Start | Google - a Plus for Business | Scoop.it
Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.
Ray Hiltz's insight:

Whether it's Influence Marketing, Content Marketing or SEO the trend is undeniable. The centre of gravity is shifting to the customer.

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