Google - a Plus for Business
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Google - a Plus for Business
Making Google a "Plus" for your business
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12 Most Creative Ways Businesses Can Use Google+

12 Most Creative Ways Businesses Can Use Google+ | Google - a Plus for Business | Scoop.it
Stephan Hovnanian pumps up the Plus with the 12 Most Creative Ways Businesses Can Use Google+.
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Google Gives Businesses Multiple Reasons to Create Google Plus Accounts - Technically Easy

Google Gives Businesses Multiple Reasons to Create Google Plus Accounts - Technically Easy | Google - a Plus for Business | Scoop.it
With the number of brands on Facebook reaching the 15 million mark, according to Venture Beat, Facebook looks to have yet another demographic firmly in the bag.
Ray Hiltz's insight:

Being the biggest isn't always the best.... 

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8 Reasons You Should Never Quit Your Blog for Google+

8 Reasons You Should Never Quit Your Blog for Google+ | Google - a Plus for Business | Scoop.it
There's one constant in the world of digital content publishing -- there will always be new and exciting tools to explore, and new ways to use them. Tak
Ray Hiltz's insight:

I've said this many times so I'm in total agreement with Demian Farnsworth. Don'y quit your blog for Google+.

As great a blogging platform as it is...it's not yours.

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This Changes Everything: Social Signals, Your Website, and Google+ | Dustn.tv

This Changes Everything: Social Signals, Your Website, and Google+ | Dustn.tv | Google - a Plus for Business | Scoop.it
Following a series of experiments I've made a few discoveries about sharing links on Google+ that changes everything about how I now share.
Ray Hiltz's insight:

This is excellent research by Dustin W. Stout. It's important because social proof is important. Take time to read this and let the repercussions percolate a bit.

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Five Google Hangouts You Can Join to Learn Something New (or Have Fun)

Five Google Hangouts You Can Join to Learn Something New (or Have Fun) | Google - a Plus for Business | Scoop.it
Google Hangouts is one of the best video chat and conference services, but it's easy to forget that it's not just for talking to friends privately.
Ray Hiltz's insight:

"There are tons of public, open Hangouts every day that anyone can join, and many of them can teach you something interesting and new, expose you to new ideas, or just help you relax and live a little. Here are a few of them..."

 

H/T Lisa Miller

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What Can Google+ Do Better?

What Can Google+ Do Better? | Google - a Plus for Business | Scoop.it

If you had a chance to sit with Google+ VP, Vic Gondotra, what suggestions would you offer for improving the Google Plus experience?

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Four Reasons Marketers Need to Embrace Google+

Four Reasons Marketers Need to Embrace Google+ | Google - a Plus for Business | Scoop.it
In a recent informal MarketingProfs poll, marketers named Google+ their most hated social network. As a marketer who likes Google+, I decided to share four reasons I like Google+ (and why you should, too).
Ray Hiltz's insight:

"“Google+ is Google itself,...That means if your target audience uses Google for search (likely), YouTube (likely), Gmail (probably), and has an Android device (possibly), Google+ will help them find you faster."

 
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5 Google+ Posts Picks of the Week

5 Google+ Posts Picks of the Week | Google - a Plus for Business | Scoop.it

Google+ feels different, strange, empowering, challenging and maybe, even a little bit dangerous. It forces us to push the envelope.

Ray Hiltz's insight:

Google+ feels different, strange, empowering, challenging and maybe, even a little bit dangerous. It forces us to push the envelope. Here's 5 of my favourite posts from the past week.

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Google to the Power of +1

Google to the Power of +1 | Google - a Plus for Business | Scoop.it
On July 9th, Google started rolling out +1 recommendations. Many were upset by the change saying that Google+ was pulling a "Facebook" by making "+1's" behave like "Likes". Rumours have it that some have even left Google+ altogether.
Ray Hiltz's insight:

My latest post for Steamfeed.com examines the roll out of "+1" recommendations on Google+. What do you think of the change?

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3 Reasons Google Plus Can't Be Ignored

3 Reasons Google Plus Can't Be Ignored | Google - a Plus for Business | Scoop.it
Need to find reasons for investing time on Google Plus? Ray Hiltz explores why it's important to jump on Google plus, especially if you're a small business!
Ray Hiltz's insight:

I'm resharing this post I wrote for SteamFeed a while ago because as fast as Google+ had teaked the platform, the fundamentals that make it a 'must have" remain constant: SEO, content marketing and social networking.

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Google Subject Ranking Authority

Google Subject Ranking Authority | Google - a Plus for Business | Scoop.it
Learn how your content and social work together to build you Google subject ranking authority.
Ray Hiltz's insight:

Must read article by Google Authority expert, Mark Traphagen on importance of building authority around your niche content and using social media to promote it.

 

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Content Marketing, Google+ and Becoming an Authority

Content Marketing, Google+ and Becoming an Authority | Google - a Plus for Business | Scoop.it
As of today, this exact moment, you need to be using Google+ as part of your content marketing strategy. Here's why Google+ is essential to...
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Study: Google Plus shares correlate with higher search ranking

Study: Google Plus shares correlate with higher search ranking | Google - a Plus for Business | Scoop.it
A recent study released by Moz.com indicates that shares on Google Plus may correlate with search engine rankings, substantiating recent results released by Searchmetrics. When the Searchmetrics da...
Ray Hiltz's insight:

If 7% of word-of-mouth happens online, seeing that Google+ is a ranking factor for search, then..."it is the most powerful social platform for marketing,period."  

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Amazing Correlation Between Google +1s and Higher Search Rankings

Amazing Correlation Between Google +1s and Higher Search Rankings | Google - a Plus for Business | Scoop.it
This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.
Ray Hiltz's insight:

"After Page Authority, a URL's number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage."

 
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7 Point Checklist to Dominate Your Personal Brand Using Google Plus

7 Point Checklist to Dominate Your Personal Brand Using Google Plus | Google - a Plus for Business | Scoop.it
Blog post at Rebekah Radice : Google Plus, while emerging late to the social network party, has clearly shown it's worth and potential to businesses and brands willing to[..]
Ray Hiltz's insight:

"Google+ has proven the naysayers wrong by edging out the competition to stand as the second largest social platform in the world. Google+ now boasts 359 million monthly active users, an increase of 33 percent since June 2012."

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When Did I Become a Media Company?

When Did I Become a Media Company? | Google - a Plus for Business | Scoop.it
New media is changing us from channel surfing and page turning content consumers into content creators. Now that we’re our own media companies, how do we tap into the Mitch Joel in us?
Ray Hiltz's insight:

Are we up to the challenge of being our our own content publishing companies?

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Google+ Circles: Making Your Online Connections More Relevant | Dustn.tv

Google+ Circles: Making Your Online Connections More Relevant | Dustn.tv | Google - a Plus for Business | Scoop.it
Google+ Circles are a fundamental shift that can effectively make your online connections and conversations more relevant. Here's how...
Ray Hiltz's insight:

Do Google+ Circles having you running around in circles?

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What Can Google+ Do Better?

What Can Google+ Do Better? | Google - a Plus for Business | Scoop.it
If you had a chance to sit with Google+ VP, Vic Gondota, what suggestions would you offer for improving the Google Plus experience?
Ray Hiltz's insight:

Includes video of Google+ Tips & Topics Lunch Hangout.

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9 Tips for Getting Started on Google+

9 Tips for Getting Started on Google+ | Google - a Plus for Business | Scoop.it
3 marketing basics and 9 tips to help you make your time investment in learning Google+ worth it.
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NetAppVoice: How The Semantic Web Changes Everything. Again!

NetAppVoice: How The Semantic Web Changes Everything. Again! | Google - a Plus for Business | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction.

But what is it? And what does it mean for your business?
Ray Hiltz's insight:

The clearest explanation of Semantic Web I've read by @DavidAmerland

"...we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords."

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Is Google Relevant To A Semantic Web?

Is Google Relevant To A Semantic Web? | Google - a Plus for Business | Scoop.it

Follow Thomas Power on G+
An interesting conversation broke out on Thomas Power's G+ profile (https://plus.google.com/114149296801704936672/posts/8AYn6gwG1wc ;). Funny how relevant the conversation is to Future of Web Design 1 & 2 Haiku Decks (http://sco.lt/7r6zkf & http://sco.lt/61eqNF ;). 

Here is a riff I just added to the great conversation about Google and the Decline and Fall of the Roman Empire:

Note To Thomas Power based on his thread...
Decline and fall of the Roman Empire for Google for sure. I think social scared them about as much as a company can be scared sort of like how scared Microsoft was of the web.

Turns out they both were right to be scared (lol). As we move toward semantic web, a web of meaning and context checked by social, what we know as Google will be all but gone.

I just created a Haiku Deck about how web design changes in a semantic web time (http://sco.lt/61eqNF if you are interested and sorry to pimp your post). 

The reason the big G is worried and closing the gates is app-ification + semantic could be a difficult combination for their $. Google's system depends on the VOTE of a link (or link expressed as social share). 

What if we LINK LESS? What if we SEARCH LESS? In an app-based world where I watch my Amazon movies without every appearing to go to Amazon (at least as far as Google is concerned) how relevant and true is Google's traffic analysis? 

Last night I fired my Amazon app to watch Inspector Morris and Google has NO VIEW into that click or time on site, none. As the mobile web dominates we will app-ify all of our code. 

My deck speaks to our adoption of the Google float. Once our websites are What If math then we can be said to be fully app based too since what Google's spider "sees" is nothing. 

Nothing because what you see when you go to my website will be different than what someone else sees based on your cookie. That cookie will say what persona you belong within and so what website you see. 

If Google has value in the world described in the Future of Web Design it will be VASTLY different than counting links. I think THIS anticipation of OUR future floats is why Google is insisting on having us all logged in all the time. 

Once we are logged in we are using Google's app in a similar way as my use of Amazon's last night. We disappear to anyone other than Google allowing Google to create a new value system NOT based on links. 

Semantic web is that new value system not based on links. Google will have so many signals and so much big data on behavior they can craft a new voting booth for their SERPs pages - one that may just remain elegant and relevant even in a world of meaning controlled by apps.  


Via Martin (Marty) Smith
Ray Hiltz's insight:

Interesting conversation about importance of shares as a metric for Google and the threat of "app-ification" (+

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janlgordon's comment, July 19, 2013 1:39 PM
Marty, this is excellent, love your insights here, only time will tell but I think you're definitely on the right track........
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These 3 Marketing Experts Tell Us Why They Are Bullishly Using Google+

These 3 Marketing Experts Tell Us Why They Are Bullishly Using Google+ | Google - a Plus for Business | Scoop.it
We spoke with three marketing experts to tell us why they are so excited about the potential of Google+ and why they're continuing to invest in the network.
Ray Hiltz's insight:

Excellent read featuring Elisabeth Osmeloski & Danny Sullivan of SearchEngineLand.com andRae Hoffman of PushFire.com giving their reasons why you need to set your business up on Google+. 

 

HT Stephan Hovnanian

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3 fundamentals of a successful social selling strategy

3 fundamentals of a successful social selling strategy | Google - a Plus for Business | Scoop.it
On the social web, you're not supposed to sell. But what if that's your JOB? Here are three coping strategies
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What Makes Your Event a Success?

What Makes Your Event a Success? | Google - a Plus for Business | Scoop.it
After the months of preparation are done. Once the room is swept and the people gone, how do you measure the success of your event?
Ray Hiltz's insight:

Mark Schaefer’s “Cut Through the Clutter” content marketing event was born from passion, weaned on reality and finally executed with panache. 

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