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Google - a Plus for Business
Making Google a "Plus" for your business
Curated by Ray Hiltz
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Five Google Hangouts You Can Join to Learn Something New (or Have Fun)

Five Google Hangouts You Can Join to Learn Something New (or Have Fun) | Google - a Plus for Business | Scoop.it
Google Hangouts is one of the best video chat and conference services, but it's easy to forget that it's not just for talking to friends privately.
Ray Hiltz's insight:

"There are tons of public, open Hangouts every day that anyone can join, and many of them can teach you something interesting and new, expose you to new ideas, or just help you relax and live a little. Here are a few of them..."

 

H/T Lisa Miller

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What Can Google+ Do Better?

What Can Google+ Do Better? | Google - a Plus for Business | Scoop.it

If you had a chance to sit with Google+ VP, Vic Gondotra, what suggestions would you offer for improving the Google Plus experience?

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Four Reasons Marketers Need to Embrace Google+

Four Reasons Marketers Need to Embrace Google+ | Google - a Plus for Business | Scoop.it
In a recent informal MarketingProfs poll, marketers named Google+ their most hated social network. As a marketer who likes Google+, I decided to share four reasons I like Google+ (and why you should, too).
Ray Hiltz's insight:

"“Google+ is Google itself,...That means if your target audience uses Google for search (likely), YouTube (likely), Gmail (probably), and has an Android device (possibly), Google+ will help them find you faster."

 
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5 Google+ Posts Picks of the Week

5 Google+ Posts Picks of the Week | Google - a Plus for Business | Scoop.it

Google+ feels different, strange, empowering, challenging and maybe, even a little bit dangerous. It forces us to push the envelope.

Ray Hiltz's insight:

Google+ feels different, strange, empowering, challenging and maybe, even a little bit dangerous. It forces us to push the envelope. Here's 5 of my favourite posts from the past week.

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Google to the Power of +1

Google to the Power of +1 | Google - a Plus for Business | Scoop.it
On July 9th, Google started rolling out +1 recommendations. Many were upset by the change saying that Google+ was pulling a "Facebook" by making "+1's" behave like "Likes". Rumours have it that some have even left Google+ altogether.
Ray Hiltz's insight:

My latest post for Steamfeed.com examines the roll out of "+1" recommendations on Google+. What do you think of the change?

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3 Reasons Google Plus Can't Be Ignored

3 Reasons Google Plus Can't Be Ignored | Google - a Plus for Business | Scoop.it
Need to find reasons for investing time on Google Plus? Ray Hiltz explores why it's important to jump on Google plus, especially if you're a small business!
Ray Hiltz's insight:

I'm resharing this post I wrote for SteamFeed a while ago because as fast as Google+ had teaked the platform, the fundamentals that make it a 'must have" remain constant: SEO, content marketing and social networking.

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Google Subject Ranking Authority

Google Subject Ranking Authority | Google - a Plus for Business | Scoop.it
Learn how your content and social work together to build you Google subject ranking authority.
Ray Hiltz's insight:

Must read article by Google Authority expert, Mark Traphagen on importance of building authority around your niche content and using social media to promote it.

 

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Do You Need Both a Google+ Page and a Profile?

Do You Need Both a Google+ Page and a Profile? | Google - a Plus for Business | Scoop.it
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Content Marketing, Google+ and Becoming an Authority

Content Marketing, Google+ and Becoming an Authority | Google - a Plus for Business | Scoop.it
As of today, this exact moment, you need to be using Google+ as part of your content marketing strategy. Here's why Google+ is essential to...
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5 Google+ Engagement Strategies | Social Media Examiner

5 Google+ Engagement Strategies | Social Media Examiner | Google - a Plus for Business | Scoop.it
Google Plus: How to engage, make your page findable and build long-lasting relationships with your core audiences.
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Content Marketing: 5 Experts 5 Views

Content Marketing: 5 Experts 5 Views | Google - a Plus for Business | Scoop.it
5 Montreal experts representing marketing, journalism, and business give their answers to 5 questions about Content Marketing.
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Quality links, content and GooglePlus closely linked with high Google Search rankings

Quality links, content and GooglePlus closely linked with high Google Search rankings | Google - a Plus for Business | Scoop.it

Five key findings from the study are:

 

1) Google plus ones correlate more with Google rankings than other social signals

2) Quality content is important for search rankings

3) Keyword domains and keyword links have lost relevance

4) The number of backlinks remains immensely important

5) Brands are the exception to many rules

 


Via Jaana Nyström
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The Best Google+ Features for Your Business | Social Media Examiner

The Best Google+ Features for Your Business | Social Media Examiner | Google - a Plus for Business | Scoop.it
Google+: How to claim Authorship and use other features to participate in communities, help you establish authority, increase visibility and grow an audience.
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Google+ Circles: Making Your Online Connections More Relevant | Dustn.tv

Google+ Circles: Making Your Online Connections More Relevant | Dustn.tv | Google - a Plus for Business | Scoop.it
Google+ Circles are a fundamental shift that can effectively make your online connections and conversations more relevant. Here's how...
Ray Hiltz's insight:

Do Google+ Circles having you running around in circles?

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What Can Google+ Do Better?

What Can Google+ Do Better? | Google - a Plus for Business | Scoop.it
If you had a chance to sit with Google+ VP, Vic Gondota, what suggestions would you offer for improving the Google Plus experience?
Ray Hiltz's insight:

Includes video of Google+ Tips & Topics Lunch Hangout.

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9 Tips for Getting Started on Google+

9 Tips for Getting Started on Google+ | Google - a Plus for Business | Scoop.it
3 marketing basics and 9 tips to help you make your time investment in learning Google+ worth it.
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NetAppVoice: How The Semantic Web Changes Everything. Again!

NetAppVoice: How The Semantic Web Changes Everything. Again! | Google - a Plus for Business | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction.

But what is it? And what does it mean for your business?
Ray Hiltz's insight:

The clearest explanation of Semantic Web I've read by @DavidAmerland

"...we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords."

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Is Google Relevant To A Semantic Web?

Is Google Relevant To A Semantic Web? | Google - a Plus for Business | Scoop.it

Follow Thomas Power on G+
An interesting conversation broke out on Thomas Power's G+ profile (https://plus.google.com/114149296801704936672/posts/8AYn6gwG1wc ;). Funny how relevant the conversation is to Future of Web Design 1 & 2 Haiku Decks (http://sco.lt/7r6zkf & http://sco.lt/61eqNF ;). 

Here is a riff I just added to the great conversation about Google and the Decline and Fall of the Roman Empire:

Note To Thomas Power based on his thread...
Decline and fall of the Roman Empire for Google for sure. I think social scared them about as much as a company can be scared sort of like how scared Microsoft was of the web.

Turns out they both were right to be scared (lol). As we move toward semantic web, a web of meaning and context checked by social, what we know as Google will be all but gone.

I just created a Haiku Deck about how web design changes in a semantic web time (http://sco.lt/61eqNF if you are interested and sorry to pimp your post). 

The reason the big G is worried and closing the gates is app-ification + semantic could be a difficult combination for their $. Google's system depends on the VOTE of a link (or link expressed as social share). 

What if we LINK LESS? What if we SEARCH LESS? In an app-based world where I watch my Amazon movies without every appearing to go to Amazon (at least as far as Google is concerned) how relevant and true is Google's traffic analysis? 

Last night I fired my Amazon app to watch Inspector Morris and Google has NO VIEW into that click or time on site, none. As the mobile web dominates we will app-ify all of our code. 

My deck speaks to our adoption of the Google float. Once our websites are What If math then we can be said to be fully app based too since what Google's spider "sees" is nothing. 

Nothing because what you see when you go to my website will be different than what someone else sees based on your cookie. That cookie will say what persona you belong within and so what website you see. 

If Google has value in the world described in the Future of Web Design it will be VASTLY different than counting links. I think THIS anticipation of OUR future floats is why Google is insisting on having us all logged in all the time. 

Once we are logged in we are using Google's app in a similar way as my use of Amazon's last night. We disappear to anyone other than Google allowing Google to create a new value system NOT based on links. 

Semantic web is that new value system not based on links. Google will have so many signals and so much big data on behavior they can craft a new voting booth for their SERPs pages - one that may just remain elegant and relevant even in a world of meaning controlled by apps.  


Via Martin (Marty) Smith
Ray Hiltz's insight:

Interesting conversation about importance of shares as a metric for Google and the threat of "app-ification" (+

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janlgordon's comment, July 19, 2013 10:39 AM
Marty, this is excellent, love your insights here, only time will tell but I think you're definitely on the right track........
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These 3 Marketing Experts Tell Us Why They Are Bullishly Using Google+

These 3 Marketing Experts Tell Us Why They Are Bullishly Using Google+ | Google - a Plus for Business | Scoop.it
We spoke with three marketing experts to tell us why they are so excited about the potential of Google+ and why they're continuing to invest in the network.
Ray Hiltz's insight:

Excellent read featuring Elisabeth Osmeloski & Danny Sullivan of SearchEngineLand.com andRae Hoffman of PushFire.com giving their reasons why you need to set your business up on Google+. 

 

HT Stephan Hovnanian

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3 fundamentals of a successful social selling strategy

3 fundamentals of a successful social selling strategy | Google - a Plus for Business | Scoop.it
On the social web, you're not supposed to sell. But what if that's your JOB? Here are three coping strategies
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What Makes Your Event a Success?

What Makes Your Event a Success? | Google - a Plus for Business | Scoop.it
After the months of preparation are done. Once the room is swept and the people gone, how do you measure the success of your event?
Ray Hiltz's insight:

Mark Schaefer’s “Cut Through the Clutter” content marketing event was born from passion, weaned on reality and finally executed with panache. 

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Content Marketing: A New Brand of Madness - Seen from Here / Vue d'ici:

Content Marketing: A New Brand of Madness - Seen from Here / Vue d'ici: | Google - a Plus for Business | Scoop.it
Ray Hiltz's insight:

Love the quote that Nancy opens this great post with:

 

"When information is cheap, attention becomes expensive ... The future is about focus. We as human beings, we’re trying to maximize our signal and minimize the amount of noise that we’re exposed to. — Brad Frost, Death to Bullshit

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How to Maximize Your Video Marketing Strategy With Google Hangouts On Air

How to Maximize Your Video Marketing Strategy With Google Hangouts On Air | Google - a Plus for Business | Scoop.it
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age.
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Google+ Hangouts App Gets Big Update

Google+ Hangouts App Gets Big Update | Google - a Plus for Business | Scoop.it
The standalone app for Google+ Hangouts is great, but not without its flaws. Google has released an update with attempts to address some of those issues, while also adding several features.
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Complete User Guide: Google Plus Pages for business and brands

Complete User Guide: Google Plus Pages for business and brands | Google - a Plus for Business | Scoop.it
Google Plus Pages are essential for business. This article will give you everything you need to know to set up and promote a Google+ Page.
Ray Hiltz's insight:

Confused about Google+ and how you could use it for your Business?

Martin Shervington has some answers for you. 

(hint: it's not just another social platform.)

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