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Google - a Plus for Business
Making Google a "Plus" for your business
Curated by Ray Hiltz
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Google Plus Picks of the Week

Google Plus Picks of the Week | Google - a Plus for Business | Scoop.it
5 of my Google Plus post picks of the week including articles on SEO, Hummingbird, content marketing and Hangouts.
Ray Hiltz's insight:

My new weekly Google+ collection of favourite posts of the week. #SEO #contentmarketing #Hangouts #spundge

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2014 Marketing Trends: SEO in 2014 - Vocus Blog

2014 Marketing Trends: SEO in 2014 - Vocus Blog | Google - a Plus for Business | Scoop.it
Semantic search, Graph Search, Google+, long-tail content: where should you put your resources for SEO in 2014? Jim Dougherty has the answers.
Ray Hiltz's insight:

"In 2014, SEO-minded businesses need to get active on Google Plus (sorry about that), they need to create long-form, uber-relevant content, and they need to continue to focus on quality link-building. ... Useful content can garner interest on Google+ and generate links, it’s just a matter of devoting your resources where they can do you the most good." Jim Dougherty

 
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Ten Visibility Tips for Google Plus - #infographic

Ten Visibility Tips for Google Plus - #infographic | Google - a Plus for Business | Scoop.it
Here is an infographic that gives you 10 visibility tips for Google Plus so you can get the attention you deserve. Created by Stephan Hovnanian.
Ray Hiltz's insight:

If you're not sure where to start with Google+, this is a good place to start. 

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Why Aren’t More Bloggers Claiming Ownership of Their Content? - Jeffbullas's Blog

Why Aren’t More Bloggers Claiming Ownership of Their Content? - Jeffbullas's Blog | Google - a Plus for Business | Scoop.it
Google+ is a hot topic. Using Google+ can produce benefits for publishers and bloggers. So why aren't more bloggers claiming ownership of their content?
Ray Hiltz's insight:

Do you publish content online? If so, have you claimed your Google+ authorship, yet? #Googleplus #authorship

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The Lunch Bunch Discuss Google Plus and Marketing

The Lunch Bunch Discuss Google Plus and Marketing | Google - a Plus for Business | Scoop.it
What makes Google plus the power marketing and business social platform it is and why you should be on it?
Ray Hiltz's insight:

Apart from the often cited SEO benefits, what other Google+ features make it a platform not to be ignored?

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How to Market your Content on Google Plus - Jeffbullas's Blog

How to Market your Content on Google Plus - Jeffbullas's Blog | Google - a Plus for Business | Scoop.it
Google+ is not a Facebook competitor. It uses content and social proof to improve search. Here are 4 case studies of how to market your content on Google plus
Ray Hiltz's insight:

"Google+ is about relevant content." #semanticsearch

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REALSMO: Google+ SEO? Google Plus is a Space Station, Not a Gas Station!

REALSMO: Google+ SEO? Google Plus is a Space Station, Not a Gas Station! | Google - a Plus for Business | Scoop.it
What are the powers of Google+ SEO for search ranking? Another "study" and the Google+ SEO debate rages on.
Ray Hiltz's insight:
"Is Google+ The Most Powerful SEO Ever? The G+ Ranking Debate"
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What NOT to Share in Google+ Communities

What NOT to Share in Google+ Communities | Google - a Plus for Business | Scoop.it
What NOT to Share in Google+ Communities - tips for being a good community member on Google+
Ray Hiltz's insight:

Google+ Communities are powerful places to build strong netwroks. Follow Peg's advice for being a good community member. It'll pay off.

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First Things First - Content Strategy Before Social Strategy

First Things First - Content Strategy Before Social Strategy | Google - a Plus for Business | Scoop.it
At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question m...
Ray Hiltz's insight:

"You can’t succeed in social media if you don’t have something interesting to say." Patricia Redsicker sums up the post with that statement.

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How to be a Content King Like Joss Whedon

How to be a Content King Like Joss Whedon | Google - a Plus for Business | Scoop.it
I'm a geek and a huge fan of fantasy & Sci-Fi. So in my world, Joss Whedon is kind of a God.
Ray Hiltz's insight:
@JenKaneCo gives us some inspiration to motivate us as we start a new week and new season. #contentmarketing #inspiration
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Google+ : Ain't Nobody Got Time for That

Google+ : Ain't Nobody Got Time for That | Google - a Plus for Business | Scoop.it
Google+ is a powerful platform for SEO and establishing your online authority. But do we have the time to take advantage of it?
Ray Hiltz's insight:

You need to invest time in any social media platform to see results. Your choice is to view it as extraneous or integral.

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google+, business, and success: one stop shopping

google+, business, and success: one stop shopping | Google - a Plus for Business | Scoop.it
One of the most difficult things to do as a business owner is to get your business noticed. Using the tools at hand are the first, and best, step to taking over your niche market.  Taking your busi...
Ray Hiltz's insight:

My good friend and Hangout buddy, Randy Bowden writes a persuasive post for all you Google+ agnostics out there.


"Google+ is the growing place to be. Are you on there? Why not?"

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12 Most Creative Ways Businesses Can Use Google+

12 Most Creative Ways Businesses Can Use Google+ | Google - a Plus for Business | Scoop.it
Stephan Hovnanian pumps up the Plus with the 12 Most Creative Ways Businesses Can Use Google+.
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Avoid This Costly HOA Event Mistake - Plus Your Business

Avoid This Costly HOA Event Mistake - Plus Your Business | Google - a Plus for Business | Scoop.it
HOA Events are fantastic places to create interaction and build valuable relationships. They allow you to combine the power of a HOA (Hangout on Air) with the Event tool’s awesome ‘Landing Page’ features.
Ray Hiltz's insight:

For learning how to set up a public Hangout On Air (HOA) you can't do better than to seek out Ronnie Bincer, "The Hangout Helper", for help.

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Google Demands Your Papers With the Hummingbird Algorithm Update - Business 2 Community

Google Demands Your Papers With the Hummingbird Algorithm Update - Business 2 Community | Google - a Plus for Business | Scoop.it

Why is Google being such a dick? 

 

Ray Hiltz's insight:

"As an online reputation manager and organic SEO consultant, I never promise guaranteed results or outcomes. Navigating Google search is like exploring the North Pole: the ice is always shifting, cracking, breaking apart, crashing together. What is North, anyway? Is it a place or is it magnetic?"  ~ Chris Abraham


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Michlin Metals Blog: Your Google Drive Map - Google Plus Info - SEO, YouTube, Google Plus Tips and Tricks All in One Place

Michlin Metals Blog: Your Google Drive Map - Google Plus Info - SEO, YouTube, Google Plus Tips and Tricks All in One Place | Google - a Plus for Business | Scoop.it
Ray Hiltz's insight:
The Pocket Guide to Google Plus. Over 400 Links, 100 Hours of Video, 300 Slides & 20 Decks... On 1 slide!
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How to Breathe Life into Your Google+ Profile - Search Engine Journal

How to Breathe Life into Your Google+ Profile - Search Engine Journal | Google - a Plus for Business | Scoop.it
Social media marketing is still critically important to a thriving online presence. Many businesses and entrepreneurs experience fatigue over the number of
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How to Rank on the First Page of Google Semantic Search Forever: Get Social. Feed the Brain.

How to Rank on the First Page of Google Semantic Search Forever: Get Social. Feed the Brain. | Google - a Plus for Business | Scoop.it
Google semantic search is now using deep learning to rank Web pages based on factors that include real people. This is good news for legitimate businesses!
Ray Hiltz's insight:

Great Guidelines for Preparing Your Business and Your Web Site to Rank on the First Page of Google in the Future -  HT Mark Traphagen

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Michlin Metals Blog: Hangouts With Yifat Cohen - SEO- Google Search- YouTube- Business on Google Plus August 2013

Michlin Metals Blog: Hangouts With Yifat Cohen - SEO- Google Search- YouTube- Business on Google Plus August 2013 | Google - a Plus for Business | Scoop.it
Ray Hiltz's insight:

Yifat Cohen does incredible Hangouts on a range of topics; SEO, Google Search, YouTube, and Google+ for Business. Michael Bennett does his weekly Google Drive magic and collects 14 of them here.

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Google Plus as the new Town Square - Martin Shervington

Google Plus as the new Town Square - Martin Shervington | Google - a Plus for Business | Scoop.it
Google Plus is a bustling, thriving social environment where people are exchanging ideas and making connections - just like the town squares of old...
Ray Hiltz's insight:

Martin references David Amberland's book, Google Semantic Search to demonstrate how Google+ mixes social and search to reflect old school real life networking.

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How Do We Get More Engagement on Google+?

How Do We Get More Engagement on Google+? | Google - a Plus for Business | Scoop.it
Is the level of Google+ engagement proportional to the amount of content we publish there or is it the type of content we post?
Ray Hiltz's insight:

One of the biggest challengers new people to Google+ have is finding the level of engagement they're use to on other platforms.

On this week's G+ Tips & Topics Lunch Hangout, we discussed why that is and what role does quantity of content play.

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Why You Should Care About Google+, SEO and Semantic Search

Why You Should Care About Google+, SEO and Semantic Search | Google - a Plus for Business | Scoop.it

You don’t have to be an SEO expert to know that search ain’t what it used to be.

Everything Google is doing, from Google+ to semantic search serves its mission “to organize the world’s information and make it universally accessible and useful.”

Ray Hiltz's insight:

In my latest post for Steamfeed, I look at the interaction between Google+, SEO and Seamantic Search.

 

 

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The Anatomy of a Perfect Google+ Post | Dustn.tv

The Anatomy of a Perfect Google+ Post | Dustn.tv | Google - a Plus for Business | Scoop.it
These seven components that make up the anatomy of a perfect Google+ post are sure to get more engagement and more followers on Google+.
Ray Hiltz's insight:

Great template for creating Google+ posts that will increase readership and engagement. 

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Great Conversation On Semantic Web Is A Game

Great Conversation On Semantic Web Is A Game | Google - a Plus for Business | Scoop.it

Have to admit I baited this trap a bit asking big time INternet marketing gurus who are also friends to weigh in on my Think Like A Game Developer and Why Semantic Web Is A Game post. 

Amazing Comment by @DavidAmerland . Here is my favorite part of Davi's comment:

In many ways these activities that had I tried to organize in the pre-semantic web, pre=G+ days would have taken a lot of effort and money, now just happened. We all gave a lot of our time and expertise into creating a valuable, learning resource because A. It drives our reputation (reputational gains in the semantic web) B. It adds to the G+ community (community activities in a connected world) C. It also makes us feel good. 

In many ways these were factors that turned the traditional value pyramid on its head and introduced the gift culture mentality that +Tim Rayner has frequently written about. 

+Michael Bennett rightly pointed out, as we discussed this, that what made it all possible was a combination of many small steps: blogger where some of the content was created, HOA technology than enabled me to have so many at such a little cost, GDrive where the post was hyper-curated and, of course, Google+ where the initial content was shared, we connected with each other and where the end result was also shared. Each of these is disruptive in its own right and catalytic in its effects. Taken together they become the online marketing equivalent of an "Arab Spring" they require a relatively low amount of effort to have a large, disruptive impact and cascading effects.  


Via Martin (Marty) Smith
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The Art of Writing Great Google+ Posts

The Art of Writing Great Google+ Posts | Google - a Plus for Business | Scoop.it
There's no denying it: we love Google+. Sure, we've made hay over other social networking sites like Twitter, Facebook, and Pinterest. That's because it'
Ray Hiltz's insight:

Excellent post from Demian Farnworth that looks into layout. headlines, copywriting and content (of course) that will get your Google+ posts noticed. 

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