Semantic search, Graph Search, Google+, long-tail content: where should you put your resources for SEO in 2014? Jim Dougherty has the answers.
Ray Hiltz's insight:
"In 2014, SEO-minded businesses need to get active on Google Plus (sorry about that), they need to create long-form, uber-relevant content, and they need to continue to focus on quality link-building. ... Useful content can garner interest on Google+ and generate links, it’s just a matter of devoting your resources where they can do you the most good." Jim Dougherty
HOA Events are fantastic places to create interaction and build valuable relationships. They allow you to combine the power of a HOA (Hangout on Air) with the Event tool’s awesome ‘Landing Page’ features.
Ray Hiltz's insight:
For learning how to set up a public Hangout On Air (HOA) you can't do better than to seek out Ronnie Bincer, "The Hangout Helper", for help.
"As an online reputation manager and organic SEO consultant, I never promise guaranteed results or outcomes. Navigating Google search is like exploring the North Pole: the ice is always shifting, cracking, breaking apart, crashing together. What is North, anyway? Is it a place or is it magnetic?" ~ Chris Abraham
Have to admit I baited this trap a bit asking big time INternet marketing gurus who are also friends to weigh in on my Think Like A Game Developer and Why Semantic Web Is A Game post.
Amazing Comment by @DavidAmerland . Here is my favorite part of Davi's comment:
In many ways these activities that had I tried to organize in the pre-semantic web, pre=G+ days would have taken a lot of effort and money, now just happened. We all gave a lot of our time and expertise into creating a valuable, learning resource because A. It drives our reputation (reputational gains in the semantic web) B. It adds to the G+ community (community activities in a connected world) C. It also makes us feel good.
In many ways these were factors that turned the traditional value pyramid on its head and introduced the gift culture mentality that +Tim Rayner has frequently written about.
+Michael Bennett rightly pointed out, as we discussed this, that what made it all possible was a combination of many small steps: blogger where some of the content was created, HOA technology than enabled me to have so many at such a little cost, GDrive where the post was hyper-curated and, of course, Google+ where the initial content was shared, we connected with each other and where the end result was also shared. Each of these is disruptive in its own right and catalytic in its effects. Taken together they become the online marketing equivalent of an "Arab Spring" they require a relatively low amount of effort to have a large, disruptive impact and cascading effects.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.