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Google - a Plus for Business
Making Google a "Plus" for your business
Curated by Ray Hiltz
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How Google Plus Pages Can Boost Your Business

How Google Plus Pages Can Boost Your Business | Google - a Plus for Business | Scoop.it
Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles - Facebook, Twitter, LinkedIn and now Google+. Continue reading →
Ray Hiltz's insight:

Connecting your personal G+ profile to Scoop.it for authorship plus connecting your G+ Page for content curation is indeed big news. H/T @Mike Allton

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Best Practices For Sharing Images On Google+

Best Practices For Sharing Images On Google+ | Google - a Plus for Business | Scoop.it

Learn best practices and photo sharing etiquette on Google Plus. Tutorial contains scenarios and illustrations to help you get the best out of your Google+ photo sharing experience.


Via Jaana Nyström
Ray Hiltz's insight:

Google Plus is one of the best places to share images on the web. Here are some guidelines to help you make the most of it.

 

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Jaana Nyström's curator insight, February 25, 2014 2:06 AM

Do not steal people's photos. That may cost you your reputation or money. Or both.

Bill Hurley's curator insight, February 25, 2014 6:05 PM

Some basic, but important, reminders from globalwebfx about how to use and not use photos, not just on Google+ but across social media as well.

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Google Plus For Real Estate Agents

Google Plus For Real Estate Agents | Google - a Plus for Business | Scoop.it
When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
Ray Hiltz's insight:

Bill Gassett has lead the way for Real Estate Agents discovering and optimizing Google Plus for their business. 

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Bill Gassett's comment, February 13, 2014 8:03 PM
Thanks for sharing Ray!
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How Business Can Use Google Plus Hangouts On Air

How Business Can Use Google Plus Hangouts On Air | Google - a Plus for Business | Scoop.it
Ray Hiltz's insight:

Google Plus Hangouts On Air (HOAs) are a powerful tool.  More businesses are taking serious notice of it as they begin to understand the potential it has for branding, lead generation, search and direct revenues.

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Social Solutions's curator insight, January 6, 2014 7:41 PM

I think we've decided that 2014 is the year of the HOA! Hurray!

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12 Most Jedi-Master Ways to Rock Google+ in 2014

12 Most Jedi-Master Ways to Rock Google+ in 2014 | Google - a Plus for Business | Scoop.it
Stephan Hovnanian is a force in the 12 Most Jedi-Master Ways to Rock Google+ in 2014.
Ray Hiltz's insight:

Go forward and discover the new year, and may the "plus" be with you.  G+ Jedi, @Stephanhov gives us 12 tips to aid us on our journey.

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Marianne Lalonde's curator insight, February 21, 2014 8:14 AM

If you want to learn about Google+ Stephan Hovnanian should be near the top of your list of 'People to Follow'. Here's an example of some of his work.

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Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy

Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy | Google - a Plus for Business | Scoop.it
Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy
Ray Hiltz's insight:

Rebekah makes a sound and well balanced auguement for making Google+ the centre of your 2014 digital marketing stretegy.

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Display Your Google+ Posts as Ads Throughout Google's Display Network

Display Your Google+ Posts as Ads Throughout Google's Display Network | Google - a Plus for Business | Scoop.it
Today, Google announced that Brands who are actively using their Google+ Pages will soon be able to use their status updates to generate display ads which will be displayed across the Google network.
Ray Hiltz's insight:

Pretty incredible.  Google is rolling out the ability for brands to use their Google+ posts as an "AdWords" ad.

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How and Why to Schedule Hangouts On Air Using Google+ Events

How and Why to Schedule Hangouts On Air Using Google+ Events | Google - a Plus for Business | Scoop.it
Ray Hiltz's insight:

How and Why to Schedule Hangouts On Air Using Google+ Events
In my latest post for +SteamFeed, I explain why you should use Google+ Events to host your Hangouts On Air and how to do that.

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Google Plus Post Picks of the Week

Google Plus Post Picks of the Week | Google - a Plus for Business | Scoop.it
5 Google Plus article and videos that will help you with Hangout on Airs, the new Google Helpouts, posting to Google Plus and custom URLs.
Ray Hiltz's insight:

This week's featured Google Plus posts that include Hangouts on Air with Peg Fitzpatrick and Ronnie Bincer, Search and social signals with Danny Sullivan and the new Google Helpouts.

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Google Plus Tips Guide - Plus Your Business

Here are the Google Plus tips list that provides quick informative instructions and process on how to use Google+.
Ray Hiltz's insight:

Awesome collection of Google Plus tips using gif demonstrations by @martinsherv 

 

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10 Top Brands with the Worst Google Plus Pages - Jeffbullas's Blog

10 Top Brands with the Worst Google Plus Pages - Jeffbullas's Blog | Google - a Plus for Business | Scoop.it
Google+ is one of the world’s largest social networks but some big companies don't seem to bother. Here are 10 top brands with the worst Google plus pages.
Ray Hiltz's insight:

Looks like Brands don't understand that Google Plus is a different space than Twitter and Facebook, or they just don't believe it's worth their investment.

Either way they're better off deleting the Page than look unprofessional, which is what they do when doing a half assed job.

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Google Plus Picks of the Week

Google Plus Picks of the Week | Google - a Plus for Business | Scoop.it
5 of my Google Plus post picks of the week including articles on SEO, Hummingbird, content marketing and Hangouts.
Ray Hiltz's insight:

My new weekly Google+ collection of favourite posts of the week. #SEO #contentmarketing #Hangouts #spundge

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Build Your Real Estate Business and Brand with Google Plus

Build Your Real Estate Business and Brand with Google Plus | Google - a Plus for Business | Scoop.it
If your business depends on trust for your success, then you'll want to hear what realtor & Google Plus enthusiast, Bill Gassett has to say.

Via Bill Gassett
Ray Hiltz's insight:

Bill Gassett shared great tips for using Google Plus to be found and content to build relationships and trust in this 30 minute HOA.

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Ray Hiltz's comment, February 27, 2014 10:40 AM
Thanks, Kyle and Bill. I agree with Bill. Just do it, Kyle. do some informal Hangouts with friends to get a feel of it then when you're comfortable, do a HOA. Because it's uploaded to your YouTube channel, it the content that never stops ;-)
Bill Gassett's comment, February 27, 2014 11:27 AM
Good point Ray!
Bill Gassett's comment, March 8, 2014 7:19 PM
Thanks for sharing Reena!
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The Seven Habits of Highly Effective Google Plussers

The Seven Habits of Highly Effective Google Plussers | Google - a Plus for Business | Scoop.it
In 1989, Dr. Steven R. Covey published the landmark book, The Seven Habits of Highly Effective People. If you haven't read it, put it on your Summer reading list right now. In the book, Dr. Covey suggests seven daily activities that we should adopt in our lives to become more effective personally and professionally. One that I reference and paraphrase regularly is Sharpen the Saw (or Axe), which is a call to constantly be reading and learning in order to improve ourselves.
Ray Hiltz's insight:

@Mike Allton hits it out of the park again with this guide to being effective on Google Plus. 

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How to Encourage Google+ Fans to Share Your Content |

How to Encourage Google+ Fans to Share Your Content | | Google - a Plus for Business | Scoop.it
Use Google+ Circles, Ripples and searches to identity, monitor and connect with your brand evangelists on Google+.
Ray Hiltz's insight:

Super Google Plus strategy from Martin Shervington for identifying and connecting with your brand evangelists.

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How to Manage Your Google+ Brand Using HootSuite - Plus Your Business

How to Manage Your Google+ Brand Using HootSuite - Plus Your Business | Google - a Plus for Business | Scoop.it
Looking to use Hootsuite to manage your Google+ content? Well, this post will cover just about everything you'll need to know!
Ray Hiltz's insight:

Excellent tips from Mike Allton via PlusYourBusiness.com for using Hootsuite to post, schedule and monitor your Google+ brand page.

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Peg Corwin's curator insight, February 22, 2014 9:27 PM

Use Hootsuite with Google+ for sharing, styling, scheduling, social listening and circle monitoring.


Good explanations of sharing, autoscheduling, scheduling and buld scheduling with Hootsuite.


If you like this scoop, would you consider a thumbs up or share?

Alessandra Granaudo's curator insight, March 2, 2014 10:44 AM

Hootsuite to manage your Google+ content

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If Marketers Can’t Figure Google Plus Out, Let Your IT Group Run It

If Marketers Can’t Figure Google Plus Out, Let Your IT Group Run It | Google - a Plus for Business | Scoop.it
If social media marketers can't figure Google Plus out, your business needs a new perspective. Read this to see why G+ is a no brainer for businesses.
Ray Hiltz's insight:

"Social media for business is not a personal decision...

The only way to decide what social networks you should be on is by the data..." - Neal Schaffer

Google Plus Ranks as Being the Most Important Factor for SEOGoogle Plus has the Second Most Active Users of a Social NetworkHow a Google Plus Presence Increases Organic Search Traffic
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How Business Can Use Google Plus Hangouts On Air

How Business Can Use Google Plus Hangouts On Air | Google - a Plus for Business | Scoop.it

Ronnie Bincer shares his Hangouts On Air expertise with the #GPlusLunchBunch as we discuss the ROI of HOA's on our last Lunch HOA of 2013.

Ray Hiltz's insight:

If your want to know how to use Google Plus Hanghouts on Air for your business (or deciding if you should) watch our last lunch HOA with the GPlus Lunch gang. 

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Facebook vs. Google+: Your Best Arguments

Facebook vs. Google+: Your Best Arguments | Google - a Plus for Business | Scoop.it
At one time, Facebook just was the social network, but now Google+ has taken a slice of the pie. Many people find either option frustrating or absolutely love it. So which is better? Here are your best arguments.
Ray Hiltz's insight:

Social media is not as simple a choice between this platform or that. It's choosing how and why to use "this one" or "that one".

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What is Content Marketing? And how to use Google+ to do it brilliantly! - Plus Your Business

What is Content Marketing? And how to use Google+ to do it brilliantly! - Plus Your Business | Google - a Plus for Business | Scoop.it
Here is an article with a collection of video tutorials showing you how to make your content marketing outstanding, using Google Plus!
Ray Hiltz's insight:

Google+ is your legal performance enhancing drug for taking your Content Marketing to the head of the pack. Martin Shervngton does an incredible job telling us why.

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17 Ways Knowing About Google Plus Will Make You a Better Marketer

17 Ways Knowing About Google Plus Will Make You a Better Marketer | Google - a Plus for Business | Scoop.it
Following my Mozinar on Google Plus, I decided to write this post to share with everyone what I view to be the benefits of using Google+. Your turn to learn
Ray Hiltz's insight:

Good overview of benefits of integrating Google Plus in your Marketing strategy.

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Google Plus Stream Management - Plus Your Business

Google Plus Stream Management - Plus Your Business | Google - a Plus for Business | Scoop.it
Manage your Google Plus Stream with ease with these tips.
Ray Hiltz's insight:

Controlling what you see in your home stream from your circles and communities can be a confusing mess, which is why people avoid "settings".

This is a great guide to help you through it

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Ray's Weekly Google Plus Posts Picks

Ray's Weekly Google Plus Posts Picks | Google - a Plus for Business | Scoop.it
My weekly curated list of topical and informative Google Plus articles and posts.
Ray Hiltz's insight:

In this collection, you’ll find articles about Hummingbird, Semantic Search, Authorship and the recent updates to Google Plus Hangouts, images and video.

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Are You Still Playing Russian Roulette with Google?

Are You Still Playing Russian Roulette with Google? | Google - a Plus for Business | Scoop.it
Yep, here we are once again ... on the back side of another huge Google algorithm change wondering how it will impact SEO. Every online publisher and her
Ray Hiltz's insight:

"Stop chasing algorithms. Instead, hunt down your ideal customer and get to know them inside and out. What’s their problem they are trying to solve? And why?" 

Google's Hummingbird is not a change to Google's search algorithm but a change to Google serarch. It's less about "words. and more about "us". Great article by Deniam Farnsworth for Copyblogger.

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