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Facebook vs. Google+: Your Best Arguments

Facebook vs. Google+: Your Best Arguments | Google - a Plus for Business | Scoop.it
At one time, Facebook just was the social network, but now Google+ has taken a slice of the pie. Many people find either option frustrating or absolutely love it. So which is better? Here are your best arguments.
Ray Hiltz's insight:

Social media is not as simple a choice between this platform or that. It's choosing how and why to use "this one" or "that one".

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Google - a Plus for Business
Making Google a "Plus" for your business
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Are People Misinterpreting Your Posts?

Are People Misinterpreting Your Posts? | Google - a Plus for Business | Scoop.it
Have you ever run into the problem of people totally misinterpreting your online comments or posts?
Ray Hiltz's insight:

Online texts can be a minefield of hurt feelings and misinterpretation.

Without hearing or seeing the person on the other end, it’s hard to know whether that short quip was meant as a dismissal, sarcasm or “I’m in a rush. Get back to your later.”

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100 Ways to Improve Your Google Plus Experience

100 Ways to Improve Your Google Plus Experience | Google - a Plus for Business | Scoop.it
If Google Plus leaves you feeling a little blah, you probably need to try some of these experience boosters! I've listed one hundred different actions you can take. Some are one-time changes. Other...
Ray Hiltz's insight:

If you're feeling a bit lost on Google+, Following Jimmie Lanley's tips will improve your experience.

 

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Your Google Plus Tips of the Week | Issue 121

Your Google Plus Tips of the Week | Issue 121 | Google - a Plus for Business | Scoop.it
This week's Google Plus Tips: Streaming HOAs to Twitter & Facebook / Friends+Me Chrome Extension / Hangout Photo Share App
Ray Hiltz's insight:

This week's Google+ tips: How to stream Hang Outs On Air to Twitter & Facebook, New Friends+Me Chrome Extension, Hangout Photo Share App.

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How to Keep Your Google Plus Profile and Posts Private

How to Keep Your Google Plus Profile and Posts Private | Google - a Plus for Business | Scoop.it
How to control what people see when they visit your Google+ profile and make sure your private G+ posts remain private.
Ray Hiltz's insight:

You may be using Google+ as an online magazine and don’t care much about filling your circles and building relationships. If so, then by all means, lock those privacy settings down.

If your goal is to increase your number of followers and build your business network, open your doors and allow people to drop in.  

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Google Authorship & Authority | HOA with Mark Traphagen

Google Authorship & Authority | HOA with Mark Traphagen | Google - a Plus for Business | Scoop.it
Mark Traphagen extols the benefits and busts some myths surrounding Google Authorship on our #GPlusLunchBunch show.
Ray Hiltz's insight:

You know that Google is serious about SERPs when they take the pictures out. Though your photos will no longer appear in "public" searches, your "Authorship" & Authority" still count as to whether you show up at all.

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10 Things You Probably Don't Know About Google+ - Schaefer Marketing Solutions: We Help Businesses {grow}

10 Things You Probably Don't Know About Google+ - Schaefer Marketing Solutions: We Help Businesses {grow} | Google - a Plus for Business | Scoop.it

{grow} "Marketing. Social Media. Humanity.¨- Mark Schaefer

Ray Hiltz's insight:

In my guest post for @markwschaefer, I share ten reasons why you should seriously consider investing more time on Google+.

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How to Actually Succeed on Google+

How to Actually Succeed on Google+ | Google - a Plus for Business | Scoop.it
Few companies have found the right formula to developing a community on Google+, but it's not as easy a process compared to Facebook, Twitter, or Instagram.
Ray Hiltz's insight:

Great examples of companies/organizations going Google Plus right: Topman, Cadburys and  American Red Cross with sound take-aways.

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How to Schedule a Google Plus Hangout On Air Event

How to Schedule a Google Plus Hangout On Air Event | Google - a Plus for Business | Scoop.it
Ray Hiltz's insight:

There are two main ways to create a Google+ Hangout On Air Event. In this article, I outline the differences between the two and give a step by step guide to creating a Scheduled Hangout On Air Event (SHOAE) which, for most cases, is the preferred method.

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Google Plus Your Business: Why Your Company Needs a Google+ Profile

Google Plus Your Business: Why Your Company Needs a Google+ Profile | Google - a Plus for Business | Scoop.it
Ray Hiltz's insight:

Very informative overview of the importance of being active on Google Plus is for your business by Clay Adams.

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Google+ Game Changing Update: Full Image Teasers

Google+ Game Changing Update: Full Image Teasers | Google - a Plus for Business | Scoop.it
Have you noticed the new link preview cards that are showing up on Google+? Here's everything you need to know, including how to get started, and what these new link shares mean for businesses and bloggers.
Ray Hiltz's insight:

This is BIG news indeed. Images from shared posts on Google+ are "huger"! via @Mike Allton

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Google Plus Hashtags: Discovering Their Hidden Secrets

Google Plus Hashtags: Discovering Their Hidden Secrets | Google - a Plus for Business | Scoop.it
There is much more to Google+ hashtags than meets the eye.
Ray Hiltz's insight:

There's a lot more to hashtags than a # sign. @Mark Traphagen uncovers their hidden powers: find new connections, content and measure importance of topics for instance.

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A guide to Google Plus notifications

A guide to Google Plus notifications | Google - a Plus for Business | Scoop.it

Google Plus notifications explained and explored!Your settings on Google+ are central to your experience, and you notification settings can transform who/what punctuates your attention by dingalinging Mr Jingles for you.


Via Mike Allton
Ray Hiltz's insight:

Matin Shervington gives a detailed explanation of Google+ notifications settings. 

I had to sit down for a few seconds midway as I was getting dizzy from all the "circles".

Worth the a couple passes though as managing your settings impacts greatly on your overall G+ experience.

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Scoop.it Integrates Google Authorship and Google+ Page Support

Scoop.it Integrates Google Authorship and Google+ Page Support | Google - a Plus for Business | Scoop.it
Scoop.it is one of the tools that I highly recommend for content curation, and they've just released a couple of updates that are really exciting for businesses involving Google and Google+.
Ray Hiltz's insight:

Thought it would be appropriate to share @Mike Allton's article here about Scoop.it moving over to the "Plus" side.

Includes directions for linking to your G+ Profile for authorship and more.

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5-Step Formula to Substantially Boost Google Plus Engagement

5-Step Formula to Substantially Boost Google Plus Engagement | Google - a Plus for Business | Scoop.it
Blog post at Rebekah Radice, Social Media Strategy : There’s a secret that people who receive a considerable amount of engagement on Google Plus don’t often share.

Want to know what that[..]
Ray Hiltz's insight:

Content quality is the most important but effective formatting will help get that content seen & engaged with. Treat each G+ Post as a webpage - it's what Google does.

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Why You Need to Add Google+ Hangouts to Your Digital Communications Strategy - YouTube

Please join *PRSA-NY* for this live-streamed *Communications Week* Hangout broadcast featuring +NASA Social Media Manager John Yembrick and Sona Patel, Socia...

Via B.L. Ochman
Ray Hiltz's insight:

Great insights and tips for using Google+ Hangouts for your business.

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B.L. Ochman's curator insight, October 23, 11:34 AM

Here's the replay of my Hangout with John Yembrick, social media manager of NASA and Sona Patel, social media editor of the NY Times about how their organizations use Hangouts as part of their digital strategy and why yours should too.

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3 Tips for Getting a Strong Google Plus Start

3 Tips for Getting a Strong Google Plus Start | Google - a Plus for Business | Scoop.it
3 things I'd do differently when I started on Google Plus.
Ray Hiltz's insight:

1. Fill out the About Section on my G+ Profile 

2. Control my Circles from teh start

3. Be the best "me" I can be.

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An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content | Google - a Plus for Business | Scoop.it
How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open.
Ray Hiltz's insight:

Love this included quote: "I write only when inspiration strikes. Fortunately it strikes every morning at nine o’clock sharp". – W. Somerset Maugham

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A Complete Guide to Google+ Marketing - Plus Your Business

A Complete Guide to Google+ Marketing - Plus Your Business | Google - a Plus for Business | Scoop.it
Google Plus Marketing is great for businesses! This guide will help you build a community, improve engagement and achieve better results using Google+.
Ray Hiltz's insight:

The 16 minute video with accompanying infographic give you clear  directions on how to improve your engagement and effectiveness on Google+. via @martinsherv 

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Don't Make Your Competition the Easy Choice; Engage on Google+ Now!

Don't Make Your Competition the Easy Choice; Engage on Google+ Now! | Google - a Plus for Business | Scoop.it
As a professional service provider, you have to make tough decisions about where to market your services. Is Google + right for you?
Ray Hiltz's insight:

The "Social Layer" ain't going nowhere!  

via @vmmessina h/t @Mark Traphagen

There're measurable advantages for small business to take advantage of what Google"s social platform can do to build authority and search results. 

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What Every Marketing Department Needs to Know About Google+

What Every Marketing Department Needs to Know About Google+ | Google - a Plus for Business | Scoop.it
You may say your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Well, it won’t be, and now is the time to take advantage of all the unique features Google+ has to offer your marketing department.
Ray Hiltz's insight:

9 Reasons, as if you needed them, that Google+ ain't goin' nowhere! by @martinsherv 

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Google Shoppable Hangouts: Retail Comes Full Circle | Reload Digital

Google Shoppable Hangouts: Retail Comes Full Circle | Reload Digital | Google - a Plus for Business | Scoop.it
Google recently announced a new feature to Google Plus Hangouts. Find out what 'Shoppable Hangouts' bring to the e-commerce industry and what retailers can do.
Ray Hiltz's insight:

With Shoppable Hangouts (SHO's), you can have your own version of the Shopping Channel. And we're not just talking Chia Pets here. via Rick Eliason @reloaddigital

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REACT-Google Plus Marketing Tips for Bloggers

REACT-Google Plus Marketing Tips for Bloggers | Google - a Plus for Business | Scoop.it
Google Plus marketing tips that bloggers can use to build their visibility and following online. How to get your social media off the ground.
Ray Hiltz's insight:

Great advice from Wade Harman on how to reach, engage, attract, convert and built trust with Google Plus.

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Google Plus Engagement Tips

Google Plus Engagement Tips | Google - a Plus for Business | Scoop.it
This week, Socially Stephanie provides her tips on how to connect and take advantage of all that G+ has to offer.

Via Jaana Nyström
Ray Hiltz's insight:

You need to build a relationship before you "put a ring on it".

h/t @Jaana Nyström

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Jaana Nyström's curator insight, March 11, 5:04 AM

This: If you find the right communities to join, you are going to find yourself in GooglePlus heaven, filled with tons of conversations and like-minded people. 

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Can We Build Our Trust With Google Plus

Can We Build Our Trust With Google Plus | Google - a Plus for Business | Scoop.it
With Google's emphasis on authenticity, authority and social signals, will spending more time on Google Plus build our trust online?
Ray Hiltz's insight:

Trust is the firm belief in the reliability, truth, ability or strength of someone or something.

This week on our Google Plus Lunch Bunch Show, we talked trust and whether our being active on Google Plus could help us build it online.

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If You Ignore GooglePlus, Google Search Will Ignore You

If You Ignore GooglePlus, Google Search Will Ignore You | Google - a Plus for Business | Scoop.it

Wondering why should you use GooglePlus in your marketing mix?

 

Just one solid reason, "if you ignore Google+, Google search will ignore you", says Larry Page, co-founder of Google.


Via Jaana Nyström
Ray Hiltz's insight:

This infographic gives us a good overall guide to using Google+ for business that covers the basics, best practices and how to measure your progress. h/t @Jaana Nyström

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malek's curator insight, March 5, 6:45 AM

Since you can't ignore G+, you better add more quality and more shareable content

Dreamtek's curator insight, March 5, 7:02 AM

Google is front and centre of our social media and internal use. We use Google docs to share company documents, Google Hangouts to communicate internally and externally with customers for demos and events.

Rperal's curator insight, March 6, 5:45 AM

Un pas mes en l'agressiva opció de creixement del gegant Google, que sota la innocent imatge "blanca" de les seves pàgines preten condicionar de forma gens imparcial les seves cerques.

 

I es que ningú es pot donar per no avisat, és una empresa amb interessos particulars i no una ONG.