This article and infograph with great strategies to make your google+ experience successfu. It is from Copyblogger and if you're not already using this network, it's time for you to dive in.
"Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself."
As Brian Clark wrote yesterday, Author Rank is the real deal. And Copyblogger is going to do their best to drag entice you over to Google+ … because we think it has the potential to be extremely beneficial.
Here are a few highlights:
1. Link Google+ to your blog
2. Build Strategic networks with circles
3. Look like a pro: Offer live video chat with Hangouts
We already know that Google has a pretty strong grasp on a chunk of our personal information but it also appears that the search engine giant may be out to steal our brains as well. And the scary thing is that Google doesn’t have to do a thing to take control of our gray matter since we’re willingly serving it up on a silver platter.
Have a look at the following infographic from Forensic Psychology explaining what happens to our brains on internet. Never mind that it looks a little like the doodling on the back of your old high school note book. There’s an important message in here and it’s clearly that The Walking Dead has nothing on Google when it comes to creating hordes of insatiable zombies.
This piece is from socialmediatoday, I selected it because there are some very interesting insights and questions about the future of google+ and their ability to build and maintain a strong social network and community.
Here are some highlights:
**Social networks are fundamentally different from communities
**the two models are commonly interechanged and the fact that they are two very different models is often lost or overlooked
**a community can form within a social network & visa versa it's very difficult for a social network to force or facilitate community and for a community to force or facilitate a social network
**Social networks are interested in community as community tends to generate significant amounts of content
**As the age old adage goes, ‘content is king
**The reason content is king is because when combined with demographic and behavioral information it provides unmatched opportunities for targeting based on a users digital body language.
**Social network and community operators are essentially the brokers between advertisers and consumers.
**It is at the point these two parties meet that revenue opportunities exist
**‘networked community’ for want of a better term is unchartered waters
**it does provide a myriad of new opportunities and benefits to Google.
**Combine these with Google’s other well-adopted product lines such as Search, Gmail not forgetting the YouTube community and the possibilities begin to multiply.
Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.
Key sections in this guide include:
Google+ Search Facets
Google+ Search Results
Google+ People and Pages Results
Google+ Search Spam
People and Pages
Google +1 Button
Google+ Social Snippets
Google+ Brand Pages
Three key takeaways:
1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.
The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.
2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.
3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.
"Today Google released an update to the hangouts feature of Google+, updating its design to better fit the recent design changes we've been seeing across all its web apps".
When we launched Hangouts with Extras last September, we wanted to test new features and get feedback from users. We’ve learned a lot over the past few months, and today we’re rolling out a new Hangouts look and feel that incorporates some of the “extras,” and better reflects Google’s overall design (http://goo.gl/gG1NA).
- Screensharing: share what’s on your computer screen with everyone in the hangout. This is the first of many extras we’re graduating to Hangouts proper.
- Bigger video: we’ve put more emphasis on the live video itself by optimizing white space and other screen elements.
This piece was written by Jeff Bullas, who asks the question “When will Facebook be dethroned?”. He gives us both a brief history of Google+ and some compelling metrics to back up his thoughts, topping it all off with an infographic of Social Media hits and misses for 2011.
To understand why Google invested $500m in its 3rd attempt at rivaling Facebook, Jeff talks about the concept of website stickiness, which is the amount of time people spend on a site. Facebook users spend more minutes on that site than Yahoo, Google, Youtube and AOL combined, and this was clearly a situation that Google could not let go, unchallenged.
The growth of G+ since its launch has been quite staggering:
July 13 – 10 million
August 1 – 20.5 m
October 1 – over 40 m
December 1 – 50 m
December 27 – 62 m
**The daily growth estimate is 625,000 and
**It is projected that there will be 400m users by the end of 2012.
Jeff suggests that the growth rate is helped by the gains being made by Android smartphones. These have a direct link to Google+ making the uploading of photos so easy that the average user uploads 5 times more photos than the average Facebook user.
He sees the "ready" user base of G+ as 1.2 Bn and suggests that 2015 could be the year that G+ surpasses its rival, while establishing a strong social media duopoly in the meantime
My take on this is that user growth is only a part of the equation. It is the stickiness aspect that could prove to be more of a challenge. I have not seen data on how many minutes G+ users are staying on the site, but previous data has suggested that a smaller percentage of its users are considered active. I can certainly see the network surpassing its rival among business users but am less sure of its future success with individuals.
What is your take on this? I'd be very interested to hear various viewpoints.
"As Google's latest foray into social media, Google+ has brought some new tools to the digital table. My personal favorite is Hangouts."
3 Reasons to Consider a Google Hangout
Your prospects are already here! Video conferencing has been available for a while, but Google+ Hangouts takes it to where people are.
Here are some ways you can use Hangouts:
**#1: Part of the sales process: You could invite people who are already in your sales pipeline to hang out. Not to put a high-pressure sales speech on them. Just to further the relationship.
To make it more intriguing for people to join, try naming the Hangout “Overcoming _________,” where the blank is filled in with a key problem you know your prospects tend to have.
#2: Office hours: College professors have standing office hours—times students can be sure to see them at their desk. Why don’t you? You could set up a standing weekly or monthly Hangout as a way to increase customer service or to keep in touch with your staff.
#3: Fireside chats: Everyone seems to want time with the CEO, so why not give it? “Town hall”–style conference calls have been popular in recent years, but they are conducted over the phone.
This piece was written by Matthew Murray for PC Magazine. Facebook's IPO is happening as I type these words. I have to say that what the author has written in this piece is something to pay attention to. What do you think?
**Facebook has nearly a billion users and and their IPO is the toast of the financial world
Here are some highlights:
Google+ gives you more control over the time you spend on it, rather than less, and is stocked with features that make interacting with friends and companies a pleasure rather than a chore.
**The Stream in Google+ is not strewn with bottomless detritus; it keeps the things most important to you at the top, and lets you scroll to find whatever else you might want
**If you don't like what you're seeing or how you're seeing it, simply tweak a setting and you won't see it again next time.
**A big part of why this works are the Circles, which are more intuitive and powerful than Facebook's groups for organizing your friends and acquaintances.
**One interface lets you easily drag and drop people into multiple classifications, and change or delete your choices (or, gulp, them) whenever you want
Facebook's separating groups and friends makes dealing with either much more aggravating, whereas Google+ lets you organize them exactly the way you perceive them from the outset.
**Google+ lets you control everything else about your online worldview, too.
**Want to know what the broader population beyond your limited sphere is buzzing about?
**A short collection of trending topics, like those you'll find on Twitter, tells you instantly. Interested in seeing the hottest discussions and posts on Google+?
**Click the Explore button to view them. Best of all, you can use a slider to adjust how much of any given Circle, or the crowd-sourced hot stories, float down your Stream.
Facebook's implementation of this (drawn primarily from groups) is astonishingly primitive and unpredictable.
Since Google introduced "Search Plus Your World," most Google Search users have seen results that add more emphasis to sites shared on Google+.
One search engine marketing firm, TastyPlacement - http://bit.ly/KBn2qJ, took it upon themselves to conduct an unscientific-ish study to determine just how much of an effect Google+ promotion has on search ranking.
It turns out having Google+ followers boosts the ranking the most, while a "+1" still does way more for your search ranking than Facebook or Twitter.
Twitter actually ranks the lowest — which, given the bickering between Google and Twitter, isn't all that surprising either.
One thing most social networking services have in common is the inability to do something creative with your posts.
is there any social networking service out there that allows styling in the approach that word processors use? Well yes there is! As a matter of fact, one of the newest and most rapidly growing sites is actually doing just that.
Google+ has some “brackets” that you can use to style your posts, however it seemsmost people don’t know about them.
**There are 3 ways you can style your posts, and Simon Heyes put them together together a small guide for you all.
The best tricks to add a stunning cover photo on your Google+ profile and and boost your circle count.
You can add two kinds of images on your Google+ profile. One is your profile image and the other is a cover photo. The profile image is your Google+ identity for posts and the cover photo is what makes your profile stand out and win more friends & circles.
Adding or changing a cover photo is simple - go to your profile page, click "Edit Profile", choose a layout and then click "Change Cover Photo".
In this article Adam asks us to take a look at a couple of examples of popular and engaging Google+ pages. Learn how two well-known companies, Dell and Wired are making the most of this new marketing tool".
"If you're still figuring out how to make Google+ part of your content marketing strategy, you might be more enthusiastic when you see who's on here and how the audience is growing.
Here's why you should not neglect this great social network:
To give you an idea of the growing impact and influence of Google+, here are a few stats:
90 million – total number of Google+ members as of last month (Larry Page, Google CEO)
20 million – unique visitors to Google+ during December 2010 (Compete.com)
576,798 – Dell and Wired’s combined Google+ footprint, March 2012
(Google+) 69.2% - percentage of Google+ users who are men (SocialStatistics.com)
3.86% - percentage of Google+ users living in the world’s Google+ capital, Bangalore, India (NetworkWorld)
3.3 minutes – average time users spent on Google+ during January (comScore)
Robin Good: If you are looking to improve your reputation / visibility / branding online, Ann Smarty has a great report up on MarketinPilgrim, which has lots of great advice, information and helpful tools.
From the original article: "If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name, here are exactly three things you need to do once to improve your Google search results branding:
1. Verify the Authorship of Your Articles
2. Create a Master Feed of Your Contributions
3. Claim Your Brand Name in Major Social Networks"
In the article Ann provides lots of detailed suggestions, examples and references while also providing specific free tools to use to execute each one of these steps.
This piece is from Socialbaker - they're addressing top brands on Google+ and saying they're in the highest growth acceleration.
****Socialbakers’ statistical comparison of the biggest brands in the most popular social networking platforms show that Google+ brands are growing their fan base even faster than brands on Twitter.
What is the reason behind it and will this trend continue so Google+ can finally overtake the second position after Facebook?
To find out the answers we made a comparison of top 40 brand and media pages across Facebook, Google+, and Twitter. As we mentioned in our previous findings, there’re different dynamics of fans liking and engaging with social brands versus social media.
Google+ obviously provides better platform for photos and more room for message, which we believe is the major driving factor of more fans coming and liking this platform.
Nevertheless, the same brands on Google+ started to stagnate in their fan growth as we pointed out two days ago on our blog. In contrast, Twitter (note: in it’s old look) is better positioned to spread short news mostly conveyed by media pages – therefore the significant increase of fans on Twitter.
(to compare top brands and media and their fan increase as of the last 30 days).
****To learn more about each brand and compare its performance on Facebook and Twitter go for Socialbakers Analytics PRO, where you can compare fan growth, response rate, engagement rate and many more metrics on daily basis.
Who’s Actually Using Google Plus?[Infographic]...83% of Users Are Inactive
You’ve probably visited Google Plus, and since any Google user is automatically signed up, you probably already have an account. Now, whether you’ve ever been back to the service is a question I can’t answer (I suspect the answer may be no), but the fine folks over at Flowtown have done a little research to find out just who has gone back to the service.
Probably the most interesting statistic on here is that only 17% of the current 40million users are active and frequent Google+ users.
**The infographic also contains some interesting research on the Internationalbreakdown, showing India as the #2 user of the service. Orkut was also big in India for a long time — somehow Google does something right over there.