Google Tag Manager Best Practices: Structure your GTM account correctly. Use good naming conventions for GTM configurations. Give GTM control only to the right people. Create and follow procedures and processes for tag deployment
Google Tag Manager
Curated by Josepf J Haslam
Cross domain tracking has been one of those thorns in Google Analytics implementations. Challenges with tracking users across domains can inflate self-referrals and prevent you from being able to accurately track the source of your conversions. Understanding the source of your conversions is essential to being able to evaluate your marketing campaign performance.
Fortunately, Google's Universal Analytics simplifies the setup process, and we've provided some valuable tips in this article that w
Unfortunately, iFrames still exist. They are used to embed content from one page into another. Frames are horrible, nasty things, very often riddled with cross-domain problems, performance issues, responsive design obstructions and other crap from the nether pits of hell. Regardless, if you’re stuck with an iFrame which also collects data to your Google Analytics …
With the advent of Enhanced Ecommerce for Universal Analytics, a new scope was introduced for Custom Dimensions and Metrics. Product scope can be used to send information about each product that is sent through Enhanced Ecommerce, but it’s not exactly the most logical or intuitive thing to wrap your head around. In this #GTMTips post, …
These days when you are browsing the web, many websites are using popup boxes to turn you into a newsletter subscriber when you are leaving the page. There are many tools on the web who provide this conversion booster. An example is SumoMe. Unless it’s free, they serve a link to their website. In this … Continue reading Create an exit popup with the Google Tag Manager