Social networking sites are part of everyone’s life these days. They have managed to impact almost everything that users do. People love to post information, videos, and images from various events in their life on social networking sites. In-fact, event is not considered as an event, till some of its pictures and videos reach Twitter, or Instagram.
The growth of the fast-moving consumer goods market continues to slow in China. Fierce competition among brands and thriftier shoppers mean that marketers can no longer grow a brand just by riding a category wave.
Tumblr’s auto-playing video ads will begin rolling out to users’ dashboards today, in a pilot program that includes participation from ten big-name brands such as CW, Lexus, Universal, JCPenney, Hulu and others.
With the occasional exception, the majority of the Facebook marketing sector believes in the power of images, and the social network provided a cheat sheet to help brands determine what to look for in images for their ads.
More and more people are logging into sites and apps with Facebook. The latest report from Gigya shows that worldwide, 58 percent of social logins happen with Facebook as the conduit. Facebook, as a social login mechanism, is seeing penetration … Continue reading →
How important is mobile for Facebook? Mobile advertising now accounts for 66 percent of Facebook’s advertising revenue, according to Q3 figures announced by the company today. Facebook posted its most successful quarter to date, in terms of revenue. The social … Continue reading →
Facebook has been doing all it can to give marketers more of a reward for posting videos to the site. According to a study published recently by Facebook Preferred Marketing Developer Socialbakers, the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube.
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