From content we've moved to conversations and to context. Content curation marketing is the next part of your business strategy.
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Curated by Neil Ferree
From content we've moved to conversations and to context. Content curation marketing is the next part of your business strategy.
BuzzTalk helps you to become a curator king and build thought leadership as a company by providing you with relevant sources that you can curate. The number of sources keeps on growing through crowd sourced learning.
This enables you to find the identify and extract the most valuable content to keep track of your market news. Also, all data is structured to enable selection, ranking of content, pattern detection and analysis. This way you can be the first to spot a trend and report on it making you a thought leader in your field.
There is good content all around the web First off, let’s clarify what good content means. From a marketing perspective good content for curation is:
Now, that we all know what good content means, we can agree that there is a lot of good content out there that may never be discovered. None of us have the time to search for this content and much less time to filter the interesting parts.
Your content strategy shouldn’t be all about content but also about making connections. Either with your audience and with influencers.
You need to know who’s the voice or voices (let’s hope that they aren’t competitors) behind that viral hashtags or post and create a meaning and beneficial relationship.
Your personal brand is a reason to choose. Social selling opportunities happen when you leverage relationships by being the first one to deliver value.
Above all else, before your embark on any social selling campaign, its critical you do your homework and know as much about your audience's wants and needs as possible.
The more details your buyer personas are, the more effective your content marketing efforts will resonate with your social audience.
If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be rich. If I had a dollar for the number of times the people asking me that question actually had the content to warrant such a listing, I would be poor.
Many digital marketing folks, especially in enterprise B2B companies, don't quite understand the relationship between content and SEO. It's long been said in SEO circles that content is king. However, some SEO folks would argue that links or social engagement is king, and that content is the primary driver of links and social success. There are valid arguments on all sides of that meaningless debate, but the point that often gets lost is that creating the best user experience for the vast majority of people searching for a specific keyword is probably what's going to get you ranked consistently for that keyword.
A content strategy that supports that bigger vision is typically different than the customer-focused strategies most B2B companies use. Many people over the years have told me, "Our company is the market leader for this term! We should be No. 1!" That is often true for products or services that are relevant to the keyword phrase they are targeting. It is true that brand recognition - and certainly the links that typically accompany successful brands - make it more likely that a company will rank well for relevant terms, but the fact remains that brand authority is not always enough to guarantee a top ranking for a particular keyword....
Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.
But building a viable social destination on Google+ seems like a tall order. The network has a small, dedicated group of hardcore users — we’ve seen research that pegs the number of public, active users between 4 and 6 million, out of more than 2.2 billion profiles total. But compare that to Facebook’s 1.4 billion monthly active users or even Twitter’s 302 million monthly active users. Google+ is tiny.
The idea that Google should by Twitter became popular last month. Early Twitter investor Chris Sacca said that Google never understood social and that it would be an “instant fit.”Google would finally have a social product, get a new ad-stream, and have access to a different kind of real-time search relevancy.
That’s the exhilaration that comes with curation. Imagine the web as millions of pages. To make your magazine, you tear out any of those pages you fancy, explain why they matter, and push the button. Bingo! You’ve shared a link to the content and your take on it.
@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.
He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.
He makes a great job at connecting two sides of content curation:
- the fact it's saving people's time to look for meaning in information overload themselves,
- the fact it's rewarding for content curators as it helps them build their professional brands.
A win-win no-brainer for smart organizations.
Trusted by thousands of YouTubers from the smallest creators to the largest brands.
Powerful bulk automation tools, you can modify thousands of videos with just a few clicks.
Seamlessly share your videos across multiple networks and leverage your existing videos to promote new ones.
Make your videos more discoverable by tagging them with popular and trending keywords.
Easily contact video commenters and your subscribers across a variety of social networks.
Automate the process of copying annotations across some or all of your videos.
Create the perfect thumbnail for your videos to attract more clicks and viewers.
Discover trending and most popular Tags based on your video's content.
Export your Subscribers to a CSV file including all social profiles & information.
Automate the process of copying cards across some or all of your videos.
YouTube only lets you create 1 set of Upload Defaults. We give you unlimited.
Gives you the ability to copy a set of Tags - either your own or from a competitor's video.
Easily share videos outside of YouTube and track which networks you've sent to.
Welcome your new subscribers effortlessly by using pre-written canned responses.
Quick access to embedding your videos with a bunch of advanced options.
Get access to StatFire and SocialBlade data and charts from directly inside YouTube.
Easily contact people who have commented on videos via YouTube, Twitter & Google+
Running a contest? Let us randomly pick a winning commenter from a video.
Apply branding across your entire library of videos with just a few clicks.
Set appropriate expectations with your social media marketing partner from the beginning by asking these three key questions.
92 percent of social media marketers say that social media marketing is important for their businesses, more than half struggle to measure ROI and effectively manage multiple social media campaigns
Don't miss content curation opportunities! Create your content curation editorial calendar with these 5 steps. Contains easy-to-use worksheets and tips.
One of the first things you will want to get a handle on before you execute your content marketing strategy is to document your content curation editorial calendar.
Learn how to do an advanced analysis of your blog content in Excel.
Depending on the software platform you use for your blog, you should have a way to export some of the details of your content.
At the very least, this will normally include views, the URL, author, and publish date. In addition to this, most lead generation software will allow you to export lead data just the same.
Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.
Google provides a (relatively) clear set of guidelines regarding how local businesses should conduct themselves if they want any play in the local search results. Unfortunately, it is all too easy for pages to violate policy guidelines without any real nefarious intent. Factor in some overly aggressive SEO tactics, and you have a recipe for local invisibility.
Over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need.
Scoop.it ranked best content marketing software app in GetApp’s Q2 2015 GetRank of the top 25 content marketing solutions.
GetApp is the largest cloud-based business apps marketplace. In the four different categories evaluated, Infusionsoft took the top spot in Marketing Automation, Mailchimp in Email Marketing, Scoop.it in Content Marketing and Hootsuite in Social Media Marketing.
Most SMB's struggle to find the time and resources to develop and deploy their Content Marketing strategy. Clearly, there are many options available to execute a CM plan.
Scoop.it ranks right there at the top of the content marketing solutions, as well it should.
Using video on Facebook? Want your videos to grab more attention and more views? Here are 7 tips you can use to optimize Facebook video.
Facebook marketing using video is fast becoming the standard for big brands and small businesses when sharing their content. Some studies say video is fast becoming the primary media format for most posts and social updates on Facebook. The 7 Tips will come in handy if you're planning to market your business on Facebook.
Content marketing is about attracting attention. But attracting traffic and attention is getting harder. Here are some content marketing tips to help you.
It's getting more difficult to stand out on the social web. Today this is what happens every minute on the web.
Content marketing can be time consuming for an already busy entrepreneur. Luckily, there are software solutions that help automate this part of business.
Its an understatement to say content marketing can be time consuming. Trying to keep your content fresh, relevant and interesting is no small task.
This is why having a content marketing system in place that empowers you to curate quality content and share it on the social web is ideal for small business owners.
Here’s a simple 3-step process on how to find out who shared your LinkedIn post so you can thank them for sharing your post with their fans and followers.
The process is fast and easy and definitely worth the extra 30 seconds it takes to do so.
As consumers, we’ve taken websites for granted. From the time the Internet was established, websites were the tangible anchor points we needed in order to be able to navigate it effectively.
Under this model, apps would replace the need for websites and Google would fill in the holes with indexed information in its Knowledge Graph.Search engine optimization (SEO) would theoretically die at that point, though online visibility optimization would simply evolve into a new form. A strong social media presence would still be important, as would an accurate presence in other third-party local apps
Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper.
Once you upload your PDF document, their algorithm will present you with a nice list or Twitter profiles you will want to follow based on the content of your PDF document.
Very interesting routine to see who you should be following on Twitter based on your core value prop.
We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy.
It should comes as no surprise Tweets with Images get more clicks than those without and Tweets with images (on average) receive 89% more Favorites.
Do you want full control over what you see on your Facebook news feed?
If so, start sorting friends & pages on custom Facebook Interest Lists. They're also a great way to organize the stuff you need to keep track of every day.
These lesser known Facebook marketing tactics will come in handy once you put some time into implementing them into your routine.
Facebook Lists look useful as do Notifications and Saved Searches.
Having trouble keeping up with the people who mention you on Twitter? No problem. This Twitter hack automatically adds everyone who mentions you to a list.
Twitter Lists are a great way to segment your Twitter audience by topic, geography or in this case people who mention you.
I used to use IFTTT to automate some of my SMM processes, but I found duplicate content / updates which I didn't like.
This Twitter Hack for building a list of people who mentions me in their Twitter Stream sounds very useful indeed.
One of the most important elements to a successful social media campaign is making sure you have the right image connected to your post.
Once you have selected the right image to connect to your post and you've taken care of attributes, the chances of your content being shared on the social web go up significantly. This is a good tactic for becoming a content marketing ninja.
It’s time to find out how to use social as a marketing equalizer: here are 9 techniques SMBs can use to beat big corporations on social media.
These 9 ways for an SMB to compete with larger brands with biggest budgets and more resources all make sense. Tip #7 is probably the fastest and easiest way to move the needle in your favor. After all, isn't this one of the reasons you're using Scoop.it in the first place?
Interested in ways to use your social accounts to improve your SEO? In this article, you'll discover how to use social media to improve your search ranking.
Using social media as a marketing tool is valuable in its own right, but it can offer even more value when you leverage it to increase SEO.
While some changes to SEO algorithms make it challenging to keep up with best practices, one thing that is clear is that social media can make a big impact on your search rankings.
Its been proven time and time again, social media marketing is one of the most effective tactics to drive traffic to your website.