Google Plus and Social SEO
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Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
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Choosing the Right Content Marketing Technology: 14 Questions

Choosing the Right Content Marketing Technology: 14 Questions | Google Plus and Social SEO | Scoop.it
Starting to reevaluate your software platforms? Whether you’re considering a suite or specialized vendors, these questions could help you make the right decision for your brand.
Neil Ferree's insight:

Tablets are now more trafficked than mobile devices, with higher average order rates to boot. And both of these devices are stealing serious mindshare from laptops and desktops, the devices marketers used to put first.

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Social Search & the Future of SEO

Social Search & the Future of SEO | Google Plus and Social SEO | Scoop.it
How does social fit into the worlds of SEO and search? Bing's Duane Forrester and Catalysts' Dan Cristo highlighted the major changes in the industry at SES NY.
Neil Ferree's insight:

Social Shares is the Future of SEO • You are the Brand so you need your http://bit.ly/RichSnippet set-up Right

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DiY Content Marketing System

How to Build a Do-it-Yourself (DiY) Content Marketing System to increase your social signals and social shares and get a better Google ranking as a result.
Neil Ferree's insight:

Fast Foward to Slide #4 to access the Master Excel file on this 30,000 foot view on How to Build a Content Marketing System and how this PPT renders on Pinterest and Twitter

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Anneliz Hannan's curator insight, March 13, 2013 6:59 AM

Setting Up Your Social Media Footprint - Great Demo

Neil Ferree's comment, March 13, 2013 1:03 PM
Thanks Anneliz
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Storytelling Is The New SEO

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  


And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith
Neil Ferree's insight:

You are the Brand so you want your http://bit.ly/RichSnippet to show up at the top of the "Story Telling" SERPs

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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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Here's Something Good To Curate: The Short Cutts

Here's Something Good To Curate: The Short Cutts | Google Plus and Social SEO | Scoop.it
Get the actual answers to 100s of Matt Cutts Web Master videos: The Short Cutts

Via Robin Good
Neil Ferree's insight:

Robin is Right → this is good content to curate and syndicate to your top socials so your (Authorship) is credited for the social signal + shares and your http://bit.ly/RichSnippet is present when your page Get Ranked on Page 1 of Google 

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Neil Ferree's comment, March 25, 2013 1:56 PM
Good stuff @RobinGood
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69% of Referrals came from Dark Socia

69% of Referrals came from Dark Socia | Google Plus and Social SEO | Scoop.it

Dark Social

69% of social referrals came from dark social → so that means the 31% you're after requires you have your A Game On

Neil Ferree's insight:

I was surprised to learn 69% of social referrals is handled under the normal social signal tracking radar and why acquiring your social signals and social shares with your Content Marketing Efforts on your top socials is as imporant as ever

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9 Amazing Content Curation Resources

9 Amazing Content Curation Resources | Google Plus and Social SEO | Scoop.it
Content Curation: 3 Critical Facts [Research] While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget...
Neil Ferree's insight:

Before you should launch your Content Marketing campaign • its important you conduct a thorough Social Media Audit so you don't Ready Fire Aim and have to ask for a Do Over

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[INFOGRAPHIC] An In-Depth Look at the Inbound Marketing Funnel

[INFOGRAPHIC] An In-Depth Look at the Inbound Marketing Funnel | Google Plus and Social SEO | Scoop.it

TOFU + MOFU + BOFU

Neil Ferree's insight:

Inbound Marketing Model [Infographic] Talk to an Implementation Conultant

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Curate Your YouTube Channel with YouTube One Channel

Curate Your YouTube Channel with YouTube One Channel | Google Plus and Social SEO | Scoop.it




Via Robin Good
Neil Ferree's insight:

As your Content Marketing Model matures finding best videos on YouTube for Content Marketing and rendering it in this new YT playlist applet will help you deliver the right videos at the right time to the right people.


Having the #1 Spot on YouTube for Content Marketing ain't bad

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Laurens ten Hagen's comment, March 12, 2013 1:59 PM
Great article!
Louise Robinson-Lay's curator insight, March 13, 2013 3:46 AM

Share your curated YouTube channel.

ratzelster's curator insight, March 16, 2013 10:56 AM

Great possibilities for students to publish all their content to one place.

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The Complete Guide To Use Better Pinterest | ProBlogger

The Complete Guide To Use Better Pinterest | ProBlogger | Google Plus and Social SEO | Scoop.it

Excerpted from this long and useful article by ProBlogger about Pinterest:
"I believe that blogs in any niche, not just DIY crafty blogs, are missing out on huge amounts of traffic and exposure if they are ignoring Pinterest. If you want to see your blog grow in leaps and bounds in 2013, you’ve got to pay attention to Pinterest.

I want to make sure that you fully understand the power of Pinterest, I’m going to start with the very basics before digging into the good stuff that will get you the blog success you’re looking for.
At least read through the basics and info about using Pinterest accounts so that you have a better understanding of what’s going on and how to apply that to your blog.

Here’s what I’m going to cover:
- What is Pinterest?
- Why care about Pinterest?
- Basics of using Pinterest.
- Strategies for using your Pinterest account.
- Get your pins maximum exposure.
- Get more traffic to your blog using Pinterest.
- Pinterest tools for bloggers."

Each section is analyzed with many details. Read full interesting article here:
http://www.problogger.net/archives/2013/03/05/heavyweight-help-the-complete-guide-to-getting-started-on-pinterest/

 

 


Via Giuseppe Mauriello
Neil Ferree's insight:

Pinterest Tools for Bloggers

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ManufacturingStories's curator insight, March 31, 2013 8:35 AM

Pinterest is a Social Media powerhouse.  It takes a bit of work to keep up with PinEtiquette but it is well worth it.  We are up to 5 repins and 5-10 Likes or Board follows a day and growing.  There is Powere in those Pins!!

Ruth Bass's curator insight, April 1, 2013 12:27 PM

add your insight...

Rebecca Scriven's curator insight, April 2, 2013 1:36 AM

This give a good breakdown of what Pinterest is and how to use it.

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Re-Branding Your Top Social Sites

Re-Branding Your Top Social Sites | Google Plus and Social SEO | Scoop.it
Top Socials Before and After Graphics, Tagline, Meta
Neil Ferree's insight:

The more consistent your graphics and visuals are on your top social sites the better your branded message will be with your target audience.


It's the same as your http://bit.ly/RichSnippet the more your audience sees the same G+ profile headshot connected to content you created or curated the more mind share you will have when the time comes.

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Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Google Plus and Social SEO | Scoop.it
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the
Neil Ferree's insight:

Furthermore, Google+ is the identity platform they so needed to pull off Agent Rank which is another signal that we were another step closer to an actual Author Rank algorithm and the http://bit.ly/RichSnippet attached

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Steven M. Sweat's comment, March 6, 2013 2:15 PM
Nice one, Neil. Makes me think I might be doing a few things right, anyway!
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Brands Need a Wake-Up Call on Google Plus

Brands Need a Wake-Up Call on Google Plus | Google Plus and Social SEO | Scoop.it
If you are one of the people who have proclaimed Google Plus a failure, you could be in for a rude awakening in 2013. Google Plus was never intended to be the next Facebook or a Twitter killer. Rather, it’s a platform for making connections, building authority and credibility, and ultimately, establishing and determining true authority beyond links.

Via Jaana Nyström
Neil Ferree's insight:

If you know Jaana then you know she knows her stuff and further validates that Social Shares is the New SEO + http://bit.ly/M0JDKu Bit.ly knows it

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Dawn Matheson's comment, March 10, 2013 5:33 PM
Oh, I am so glad to hear someone shouting about the virtues of G+ in the context of it NOT being Twitter or Facebook. Thank you
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Content Marketing + Authorship + DiY Process is the Perfect Storm

Content Marketing + Authorship + DiY Process is the Perfect Storm | Google Plus and Social SEO | Scoop.it
Content Marketing is a skill set every online marketer should have in 2013. There is mounting evidence social signals are beginning to influence the SERPs
Neil Ferree's insight:

You are the Brand so you want your http://bit.ly/RichSnippet to show up in the SERPs 

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Structured Data Testing Tool

Structured Data Testing Tool | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Webmaster Tools to test your Rich Snippet http://bit.ly/RichSnippet


This will tell you if you're site is being credited with the social signals and shares and +1 clicks your content generated so your future Author Rank will have a mountain body of work that adds to your online Authority Quotient

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Showcase Yourself Online by Bringing Together Your Key Links in One Page with Enthuse


Via Robin Good
Neil Ferree's insight:

My About.Me Page is the same thing only different from Enthuse

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Didier Daglinckx's comment, June 12, 2013 3:19 AM
What makes it better than the other similar sites ?
Robin Good's comment, June 12, 2013 4:22 AM
I think it offers an alternative way of presenting info, and it gives you a lot of options to actually showcase data about who you are. Pressfolios is another good one in this direction.
Robin Martin's curator insight, December 2, 2013 2:42 PM

Robin, now I've got tons of work to do but these tools will make it much easier! Thank you!!

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Why Social Is The Future Of Search

Why Social Is The Future Of Search | Google Plus and Social SEO | Scoop.it

"Google wants to be a search engine that “understands exactly what you mean and gives you back exactly what you want.” To be able to accomplish this, Google and other search engines are integrating social media influence into their algorithms. 

 

For this reason I believe the Future of Search will become less about what we can control and more about our ability to create valuable content that others will want to share".

 

Read More: http://www.carriejkeenan.com/2013/03/24/guest-post-why-social-is-the-future-of-search/


Via Antonino Militello
Neil Ferree's insight:

Social Shares is Becoming the New SEO is the H1 Title of an article I penned back on Feb 2012 • Since then, a mountain of metrics + articles + solid SEO market research has been authored that supports the idea that the more social shares your content marketing efforts triggers + acquires the more influence your social equity (Authority) will influence the SERPs

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Tabfoundry's comment, March 25, 2013 2:54 PM
social search is already being implemented by Google right now. The very fact that you can start questions and auto-complete finishes them seems avant-la-lettre social search to me. - Emiel
Filipe MS Bento's curator insight, March 26, 2013 11:48 PM

July 2009: defended my PhD Thesis proposal; guess what we proposed there?...

Really have to finish my PhD!
 

Lars Bredahl's curator insight, March 27, 2013 11:06 AM
Building a social community around your brand will become increasingly important.
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29 Tools to Enhance Your Business Blog | Social Media Examiner

29 Tools to Enhance Your Business Blog | Social Media Examiner | Google Plus and Social SEO | Scoop.it
Blogging Tools and Plugins: The right mix of blogging tools and plugins can make it easier to get results and also help you achieve your business goals.
Neil Ferree's insight:

One of the Best Kept Secrets out there is Listly adding the embed code to your WP site not only lets yu add awesome content to your site but the "sticky" factor helps improve your duration and bounce rate metrics

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Neil Ferree's comment, March 20, 2013 8:21 PM
You are the Brand so you need your http://bit.ly/RichSnippet show up in the SERPs
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The Many Uses of #Hashtags

The Many Uses of #Hashtags | Google Plus and Social SEO | Scoop.it
Social Media, Inbound Marketing, & SEO Solutions for Small Business | Lancaster, PA | Inkling Media. Inkling Media - Lancaster, PA ... The latest news regarding hashtags has the social media world all atwitter.
Neil Ferree's insight:

Hashtags are becoming more useful in finding and curating and syndicating content on FB and T and G+ 


So long as your http://bit.ly/RichSnippet and Authorship code are setup up properly → you're good to go


Hashtags I frequently use;


  • CMTip
  • SocialMedia
  • ContentMarketing
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Add Interactive Apps to Your Vids

Add Interactive Apps to Your Vids | Google Plus and Social SEO | Scoop.it
Adding Interactive Apps to your embedded video will increase your CTR and CTA all in one Routine
Neil Ferree's insight:

Adding Interactive Apps to your embedded videos on your site can have a nice impact on CTR and CTA metrics and grow your social shares.

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DiY Content Marketing System Update

The purpose of this video is to answer the question;


IS SOCIAL SHARES THE NEW SEO?


Since the answer is YES you need ask?


  • what do I need to know?
  • what do I need to do about it?


The Name of the Game is Get in the Game!


To get in the game, you need to become part of the conversation. If you're a dog lover, you don't want to be marketing to cat people, so being in the right conversation matters.


DiY Content Marketing on SlideShares


Once you've tagged the right monitoring signals you need package your marketing message using social various sharing tool + apps so you can syndicate your content (message) to your top socials and become part of the conversation.


Social Signals →

Social Shares →

Social Engagements →

Relationship → Customer

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Adam Donkus's curator insight, April 2, 2013 2:46 PM

Lots of useful nuggets in Neils video..

 

Neil Ferree's comment, May 1, 2013 3:31 PM
Thanks for the mention Adam • amazing how many smart business owners have not embraced social content marketing to the extent they should have by now?
Adam Donkus's comment, May 1, 2013 3:38 PM
It is gaining. As all of the search engines continue to use social media footprints as a major factor for rankings, it should pick up steam.
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Don't Miss out on Simple Strategies for Optimizing Social Signals

Don't Miss out on Simple Strategies for Optimizing Social Signals | Google Plus and Social SEO | Scoop.it
The impact of social media on increasing the search rankings is all too clear. Definitely you need a comprehensive SEO strategy that incorporates social media to reap the benefits. But that does not mean the little things don't matter.
Neil Ferree's insight:

A 50-Point Checklist For Creating The Ultimate Landing Page 

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Why Social will Beat SEO in the Battle for Search, Part 2

Why Social will Beat SEO in the Battle for Search, Part 2 | Google Plus and Social SEO | Scoop.it
Advantages of Social. 1) Social improves SEO. Just like backlinks are such a huge part of SEO, Google's algorithm is learning to recognize social sharing much more. Social is on the rise in its importance to search.
Neil Ferree's insight:

Yep, Social Shares is the New SEO

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5 Ways To Build Your Google Author Rank Right Now - SEO.com

5 Ways To Build Your Google Author Rank Right Now - SEO.com | Google Plus and Social SEO | Scoop.it
What is Google Author Rank? How will it benefit me? Learn the process for establishing your AuthorRank and increasing your visibility and authority.
Neil Ferree's insight:

Social Shares is the New SEO 

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If You Don't Think Social Signals are Important for SEO ... Get Soshable

If You Don't Think Social Signals are Important for SEO ... Get Soshable | Google Plus and Social SEO | Scoop.it
The reality is that, based upon extensive testing that we've been running (not to mention some of the things that Google has said over the last couple of years), social signals have a significant impact on the overall SEO of ...
Neil Ferree's insight:

Social SEO versus Conventional SEO http://goo.gl/lQlsq
Is Social Shares the New SEO http://bit.ly/ZJ4Zri
Social Shares is the New SEO http://bit.ly/M0JDKu

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