Google Plus and Social SEO
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Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
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How to Market your Personal Online Brand on 10 Social Media Networks | Jeffbullas's Blog

How to Market your Personal Online Brand on 10 Social Media Networks | Jeffbullas's Blog | Google Plus and Social SEO | Scoop.it
How would you feel if your Facebook page was shut down? What if your blog, where you create, post your ideas and thoughts was turned off? These are questions that we often don't want to contemplate. For me, the reaction would be one of loss.

Via Rami Kantari
Neil Ferree's insight:

These are general social media marketing tactics for the top socials and while most are obvious to the beginner they can be very helpful if you want to grow your social influence and feed your http://bit.ly/RichSnippet

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Josie's curator insight, May 27, 2013 8:54 AM

Great points from Jeff! Truth be told never , I LOVE wordpress but never thought of using it quite that way, I thought of using About me like that though..

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Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips | Google Plus and Social SEO | Scoop.it

If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords... It would be easy to shrug our shoulders and dismiss them as annoying gremlins that mysteriously move from one spot to the next.


But the reality is that rankings are based on sophisticated — and often proprietary technologies — and will therefore vary among the search engine results pages (SERPs) of different search tools.


Geography (influenced by IP addresses) and personalization (including anonymous cookies that track browsing history) will also continue to make an impact. Take heart: If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.


Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:


Via Jeff Domansky
Neil Ferree's insight:

Penguin 2.0 didn't mess with any of these page 1 SERP's



We all know Social Shares is the Future of SEO so while organic search is still a player • its losing it luster right?

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Jeff Domansky's curator insight, May 24, 2013 1:17 PM

All about content, keywords and SEO.

Jeff Domansky's comment, May 24, 2013 1:18 PM
Totally agree Neil.
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Social vs Search Smackdown: A Battle of Internet Marketing Titans [Video Infographic]

Gather round and watch the smackdown as these two titans of digital marketing wrestle for 2012 marketing budget. Explore who wins when Social Media battles S...
Neil Ferree's insight:

until recently social media hasn't been the cash cow many internet marketers had hoped for. Even though this video was shot 11 months ago (June 2012) Is there any doubt social and search go hand in hand?

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Google's Impressive "Conversational Search" Goes Live On Chrome

Google's Impressive "Conversational Search" Goes Live On Chrome | Google Plus and Social SEO | Scoop.it
The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines.
Neil Ferree's insight:

Speak Your Search Gets Updated


If you have the latest version of Chrome, you can click on the microphone in the search box to speak your search.


I spoke search social link wheel and it worked!

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The Key to Creating Content that Resonates with Your Audience | Copyblogger

The Key to Creating Content that Resonates with Your Audience | Copyblogger | Google Plus and Social SEO | Scoop.it

Excerpted from article by Copyblogger:

"One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

 

Let’s look at some tips on resonance, and how to build harmony with your readers.

Seth Godin is a master at creating that “in tune” feeling with his readers. His posts makes his readers virtually vibrate with harmony — they strike a chord. As readers, we believe what Seth is saying is correct, and that makes us want to read more and buy his products.

 

Don’t assume that a post has to be about a positive topic in order to create harmony.

You don’t need to talk about unicorns and rainbows in every piece that you write. Sometimes you can get people to agree with you by giving a piece of difficult-to-hear (but crucially important) advice.

 

Try being:

- Specific — Each article should be simple and direct, no matter what length it is.

- Useful — Useful stuff is memorable, and it resonates with your audience.

- Brave — Don’t be afraid to say the things no one else is saying. if you’re out in front of the rest of the pack, you could be talking about something everyone else is afraid to talk about.

- Emotional — Good content gets us worked up. It stirs up emotion, whether that feeling is wonder, awe, happiness, sadness or anger.

 

Maria Popova, Chris Brogan, and Neil Patel are writers who are masters at creating resonance and harmony with their readers.

 

Whether you’re aware of it or not, your favorite bloggers are creating harmony with you every time they write a great post. It’s one of the main reasons you love them.

They are listening to your needs and desires, and they are agile."

 

Read full original article here:

http://www.copyblogger.com/resonant-content-marketing/

 


Via Giuseppe Mauriello, Margaret Doyle
Neil Ferree's insight:

h/t Margaret for the OP that she scooped from CopyBlogger with Insights into how this tactic serves guys in the Tourism space

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R Dilip Kumar's curator insight, March 28, 2013 11:16 AM

We tend to ignore a lot of things just because it is too simple..It is the same with blogging as well..

This is a nice article that reinforces a lot of these basics..

Margaret Doyle's curator insight, March 28, 2013 6:28 PM

Great advice. For tourism and hospitality practitioners, it is so important to be sensitive to the traveler's experience, where they are in their travel cycle and offering specific value for them that is accessible. 

Mike Ellsworth's curator insight, March 29, 2013 9:16 PM

It's not often that you see the advice to be emotional in your content. But, folks, it's *social* media, after all. You need to Be a Person (the name of our book series http://bit.ly/OrderBeAPerson ;) to make that connection with your readers.

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DIY Content Marketing System

http://www.ferreemoney.com/blog/how-to-build-a-diy-content-marketing-system/ Social Shares is Becoming the New SEO Knowing how to Curate...
Neil Ferree's insight:

All of your top performing YouTube Videos should find their way to one of your Scoop.it Topics using their Bookmarklet app

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How Social Media Impacts Your Search Rankings

How Social Media Impacts Your Search Rankings | Google Plus and Social SEO | Scoop.it
Social media websites like Facebook and LinkedIn always rank well for businesses. The content you are posting on your social media networks also has an impact on your overall ranking
Neil Ferree's insight:

Social Shares is the new SEO • You are the Brand so make sure your http://bit.ly/RichSnippet is set-up Properly

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Benefits of Content Syndication

Benefits of Content Syndication | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Before you should curate and syndicate content to your top socials you will need to inspect each social profile to make sure your branding visuals and tagline and meta are ALL in sync with your rel=author Authorship (aka) http://bit.ly/RichSnippet is conneceed so your Vetted ID gets credit for the social signals and shares your content attracts + triggers

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How to Get Ranked on Page 1 of Google and Stay There 20 Months Later

How to Get Ranked on Page 1 of Google and Stay There 20 Months Later | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

The article How to Get Ranked on Page 1 of Google first appeared on SMM+ on September 11, 2011 Ever since, I've owned the Top 2 SERP's



Back when I took this screen capture only 8,000 people had me in their Google+ Circles. Today its over 15,000 • Social SEO is the way to go!


https://www.google.com/search?q=Get+Ranked+on+Page+1+Google


For your marketing message to get found + read + shared you must have a  Content Marketing strategy in motion and your Social SEO skills probably need fine tuning.


https://www.google.com/search?q=How+to+Build+Content+Marketing+System


Your Social Link Wheel must include Top 6 Socials (at a minimum) and fully optimized in a post Panda Penguin world.


https://www.google.com/search?q=Social+Link+Wheel


The same rules apply for Video Marketing. YouTube is the 2nd largest SE so your needs to rank "above the fold" like this does.


https://www.youtube.com/results?search_query=Get+Ranked+on+Page+1


Our Authorship, Authorty and rel=author and Rich Snippet are being tracked by Google. The more social signals + shares our content generates the more trust our "vetted" Google ID becomes and the better our rankings.

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The 100 Greatest Headlines of All Time

The 100 Greatest Headlines of All Time | Google Plus and Social SEO | Scoop.it
Many people know that headlines are one of the most powerful tools we have at getting our prospects to take action.  But they are consistently overlooked or too focused on what we care about. So wh...
Neil Ferree's insight:

Content is KingAlways has beenAlways Will Be


So why is it that we compose an awesome blog but nobody reads it? More than likely, the headline sucks rocks • Read these 100 Greatest Headlines of All Time and if you want to know how to find awesome headline ideas Contact Me Here

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Guest Blogging: Google’s Next Target?

Guest Blogging:  Google’s Next Target? | Google Plus and Social SEO | Scoop.it
Google’s has been very clear about their feelings regarding unnatural links. Their recent actions resounded deeply within the SEO community and have inspired a higher level of discourse around things like content, quality and scalability.
Neil Ferree's insight:

Guest Blogging can help establish your Authority as an expert in a niche so long as you play by the rules and your Rich Snippet gets the credit

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Random Thoughts From Marketers Like You

Random Thoughts From Marketers Like You | Google Plus and Social SEO | Scoop.it
As marketers tackle the inbound marketing terrain, here's what's going through their brain.
Neil Ferree's insight:

One of my Sin Scenarios


How long is too long to spend looking for an image for this post?


Its worse when working on http://bit.ly/SocialMediaAutomate

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6 Psychology Studies with Marketing Implications | Powered by Search

6 Psychology Studies with Marketing Implications | Powered by Search | Google Plus and Social SEO | Scoop.it
Psychology is the study of human behavior... The aim of marketing is to influence human behavior, and you can’t begin to do that if you don’t understand how humans behave.
Neil Ferree's insight:

Measure what matters to you


5 important areas of the social media sales process:


  • Activity
  • Reach
  • Engagement
  • Acquisition
  • Conversions


Social Shares is the Future of SEO


Content Marketing will Help Grow Your Social Signals and Improve your Rankings so long as you have properly setup your http://bit.ly/RichSnippet

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Thinglink Interactive Images

Thinglink Interactive Images | Google Plus and Social SEO | Scoop.it
TOUCH this image
Neil Ferree's insight:

Thinglink turns any image into an Interactive Image and now you can embed custom icons to the interactive image


Providing Unqiue Content is one of the Best Ways to get your marketing message found + seen + read + shared

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Marketing Reboot, Are You Ready to Change? | Social Media Examiner

Marketing Reboot, Are You Ready to Change? | Social Media Examiner | Google Plus and Social SEO | Scoop.it
Social Media Marketing Podcast 42: In this episode Mitch Joel shares how future technology will change the way you market your business.
Neil Ferree's insight:

How has the seemingly ubiquitous adoption of social media led to the need for businesses and marketers to change?

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15 Actionable Takeaways From Social Media Marketing World 2013 | Social Media Examiner

15 Actionable Takeaways From Social Media Marketing World 2013 | Social Media Examiner | Google Plus and Social SEO | Scoop.it
Social media marketing: learn from some experts from Social Media Marketing World 2013 how you can improve your social media marketing strategy.
Neil Ferree's insight:

Too Much Facebook • Not Enough Google+


am I in the Minority thinking that Google+ vs Facebook is a far gone conclusion • the only thing missing is the phat lady singing

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31 Actionable Social Media Marketing Tips Based On Research

31 Actionable Social Media Marketing Tips Based On Research | Google Plus and Social SEO | Scoop.it
9 Social Media Benefits Every Business Can Use No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using...
Neil Ferree's insight:

Heidi is always sharing good actionable social media marketing tips and this piece is no exception

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Dark Social: We Have the Whole History of the Web Wrong

Dark Social: We Have the Whole History of the Web Wrong | Google Plus and Social SEO | Scoop.it
The biggest chunk of social traffic to websites comes from outside the official social networks like Facebook and Twitter.
Neil Ferree's insight:

Dark Social shares via email and IM activity accounts for 69% of the social shares and 20% comes from Facebook and its very difficult to measure or so says this article from The Atlantic



Tapping into target audience's dark social shares would be nice
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Margaret Doyle's curator insight, May 19, 2013 1:37 PM

Most businesses are entirely unaware of the influence of this activity on customers choices.  

Neil Ferree's comment, May 20, 2013 12:04 PM
There's some guys on LI who question if 69% is accurate for FoS
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How to Get the Most Out of Google+ Posts | Social Media Today

How to Get the Most Out of Google+ Posts | Social Media Today | Google Plus and Social SEO | Scoop.it
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more!

Via Bonnie Burns
Neil Ferree's insight:

Social Shares is the new SEO • You are the Brand so make sure your http://bit.ly/RichSnippet is set-up Properly

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Lee Ehlers's curator insight, May 17, 2013 11:33 AM

I often have trouble finding useful, current info about Social Media--particularly about the different categories or tools that fall under the domain of Social Media. Any reliable information detailling how to use specific social media apps/widgets etc. is most appreciated!

Harmen Batubara's curator insight, May 20, 2013 10:40 PM

best tool for your ads

Robert Shaw's curator insight, June 11, 2013 10:16 AM

every little tip helps when your an old dog learning new tricks

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YouTube Audience Retention

YouTube Audience Retention | Google Plus and Social SEO | Scoop.it
YouTube Audience Retention

Business Video Marketing is a Tuff Neighborhood

• 20% click away in the 1st 10 seconds
• 33% click away in the 1st 30 seconds…
Neil Ferree's insight:

Just about every Tom Dick and Henry is capable of creating a video that provides useful and actionable info • but that doesn't mean your audience will stick around long enough to hear the punch line especially if 53% will click away in the 1st 30 seconds (unless) you know how to do this

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How To Break Up With Google in 3 Easy Steps - Search Engine Journal

How To Break Up With Google in 3 Easy Steps - Search Engine Journal | Google Plus and Social SEO | Scoop.it
Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people
Neil Ferree's insight:

Content marketing done well is one of the best Google relationship building tactics there is! So do it well and do it often.


If you aren’t capable of writing great content and following through with content placement, find someone to do it for you.


If you have to pay someone to do it for you, it’s money well spent. Content Marketing is a necessary part of having a solid presence on the web.


How to Build a DIY Content Marketing System
http://bit.ly/How2BuildCMSystem


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Does having 2 Rich Snippets in the Search Results Help Increase Traffic and Social SEO Appeal

Does having 2 Rich Snippets in the Search Results Help Increase Traffic and Social SEO Appeal | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Either hide your personal search results for S+YW or via Incognito else you will see 2 Rich Snippets http://bit.ly/RichSnippet in the search results

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The Future SEOs

The Future SEOs | Google Plus and Social SEO | Scoop.it

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

 

 


Via Antonino Militello, Gaurav Pandey
Neil Ferree's insight:

The Future of SEO be it Social SEO or Local SEO or Video SEO all Tactics and Techniques are in a Flux as to what is need to get REsults

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David Pangione's comment, May 11, 2013 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
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7 Phrases That – Ahem – Obfuscate What We All Know

7 Phrases That – Ahem – Obfuscate What We All Know | Google Plus and Social SEO | Scoop.it
Why would anyone put the word obfuscate in the title of a blog post when muddle, make unclear, or cloud would suffice?

Well, why would an[..]
Neil Ferree's insight:
Don’t Focus on Phrases • Focus on Meaning
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How To Create A Focused Content Marketing Strategy - Infographic

How To Create A Focused Content Marketing Strategy - Infographic | Google Plus and Social SEO | Scoop.it
We created the 7 steps to an optimised content marketing strategy make it easy for you to adapt your existing online strategy to a focused content plan. Source: Visual.ly
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