Google Plus and Social SEO
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Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
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SEO for Google+ Profiles, Pages, Local, Communities & Updates

SEO for Google+ Profiles, Pages, Local, Communities & Updates | Google Plus and Social SEO | Scoop.it
Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords to rank – as well as how Google handles outgoing links.

Via Simply Friday
Neil Ferree's insight:

Tips on How to Optimize Your G+ Profile to Maximize Authorship and http://bit.ly/RichSnippet exposure to your social connections.

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Simply Friday's curator insight, August 8, 2013 1:28 PM

I don't know about you but I'm finding I'm spending a little more time on Google+ than I used to - sure not a lot - but I suspect it is a trend that will continue.

 

The whole Facebook vs G+ thing will become more irrelevant as people work out that each network offers different content.  I might look at Facebook in the evening and catch up with friends and family but I'm more likely to look at G+ during the day and catch up with my interests.

 

If Facebook centers information around the person I'm finding that G+ centers information around the topic - and I like that - and yes - I like having both networks.

Dawn Matheson's comment, August 10, 2013 11:58 AM
Interesting point about having both. I agree that they serve different audiences, and from a professional perspective I much prefer G+.
Rim Riahi's curator insight, August 11, 2013 12:51 AM

Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords to rank – as well as how Google handles outgoing links.

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Google In-Depth Articles: How to Rank for Them In Google Search Results -

Google In-Depth Articles: How to Rank for Them In Google Search Results - | Google Plus and Social SEO | Scoop.it
To understand a broad topic, sometimes you need more than a quick answer. That’s why Google introduced new in-depth articles in their search results.
Neil Ferree's insight:

Step-by-Step Instructions on Google In-Depth Articles and how to get them ranked at the top of the Google search results

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Big Names Top Content on Listly

Big Names Top Content on Listly | Google Plus and Social SEO | Scoop.it
Big Names Top Content Best of Class Authors and sites in these 5 Categories according to Nick Kellet audit posted to Listly Audio Video Slides Lists Graphics Big Names / Top content - Video vs Audi...
Neil Ferree's insight:

Using multiple types of media in your Blog Post Articles is a Good Thing

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Michael Ehline's comment, August 7, 2013 12:46 AM
This is a great piece and I agree, Video, pics, do it all.
Michael Ehline's comment, August 7, 2013 12:46 AM
I want to learn more about audio
Michael Ehline's curator insight, August 7, 2013 12:48 AM

This is something every member of the Circle of Legal Trust should make part of their daily marketing efforts. Attorneys must take charge of their SEO efforts.

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Social Media Buying: Where Are Your Customers?

Social Media Buying: Where Are Your Customers? | Google Plus and Social SEO | Scoop.it
How Social Media Drives Sales  [Research / Charts]
There’s a lot of debate among marketers about whether social media drives sales or not.
Neil Ferree's insight:

Google+ didn't make the short list let alone impact Retail bottom line? Unless you http://bit.ly/DominatePage1 in organic search is G+ worth it?

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Do the top 20 US retailers care about Google+?

Do the top 20 US retailers care about Google+? | Google Plus and Social SEO | Scoop.it
Every so often a report pops up suggesting that Google+ is far more popular than we actually think and that it’s on course to dominate the world of social media.
Neil Ferree's insight:

Google+ is still wet behind the ears for these Top 20 USA Retailers and the same thing goes for their UK counterparts.


Maybe we shouldn't kick Facebook to the Curb Completely (yet)?


Question

Does Klout say you have more or less engagements on G+ vs. FB vs. Twitter and Pinterest et al on your Social Link Wheel?

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Ileane Smith's comment, August 5, 2013 2:44 PM
My prediction is that they will want to have at least 70% - 80% of the number of users on Facebook before they make a move. I wonder how long it will take before they get that many users?
Neil Ferree's comment, August 5, 2013 4:04 PM
Raw # of users is one thing vs. time spend in the Stream will prob figure into their calc on when to deploy PPC
Randy Hilarski's comment, August 8, 2013 4:57 PM
I will be the one who says they will never have on page ads like we are accustomed to. The top of the money chain on the internet is information. If Google knows everything about us, their agreements with Ad and information gathering companies will more than keep them going strong for years to come. GPlus is just a layer on top of everything Google.
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Research Shows Only 2% of Social Shares Occur on Google+ - State of Search

Research Shows Only 2% of Social Shares Occur on Google+ - State of Search | Google Plus and Social SEO | Scoop.it
New research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.
Neil Ferree's insight:

Social Signals, Quality Content and Search Marketing will Merge in 2013

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Michael Ehline's curator insight, August 2, 2013 4:09 PM

Too bad the users of Ehline Law Firm PC hate Facebook so much!

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50 Percent Of Companies Struggling With SEO Aren't Integrating Social Media [Survey]

50 Percent Of Companies Struggling With SEO Aren't Integrating Social Media [Survey] | Google Plus and Social SEO | Scoop.it
What’s one key difference between companies that are successful with SEO and those that aren’t?
Neil Ferree's insight:

You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy Is Social Shares the New SEO 

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Randy Hilarski's curator insight, July 31, 2013 12:08 PM

My clients were the same way, they thought SEO was enough. Now they are much happier with their traffic.

 

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Big Names and Top Content in Video vs Audio vs Slides vs Lists vs Infographics

Big Names and Top Content in Video vs Audio vs Slides vs Lists vs Infographics | Google Plus and Social SEO | Scoop.it
We also reveal who are the kings and queens of video, slides, audio, lists and graphics plus explore some key learnings from 70 top blogs.
Neil Ferree's insight:

1700 blog posts from 70 blogs reveal the Kings and Queens of


  • Audio
  • Video
  • Lists
  • Infographics


According to the guys at Listly

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How To Find A Mentor For Your Startup

How To Find A Mentor For Your Startup | Google Plus and Social SEO | Scoop.it
Entrepreneurs dish on how they formed relationships with the mentors who most influenced them.
Neil Ferree's insight:

Guy Kawaski curates great sh^t and here's one of them. The right Mentor for your start-up can be huge. Once you have a Mentor then you Monetize your Social Media Marketing and not break the bank in the process.

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How to Create “The Perfect Blog Post”

How to Create “The Perfect Blog Post” | Google Plus and Social SEO | Scoop.it
Is there such a thing as a “perfect blog post?” The answer is “YES!” There are 9 essential elements of what I call “the perfect blog post” and each element serves a specific purpose.
Neil Ferree's insight:

Follow this Formula to author an awesome article. If you do this enough times, you can get your web pages ranked on page 1 of Google and if you use my social link wheel model, you can get multple page 1 SERP's and dominate the search results for your target keyword phrase like I did it HERE.

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How to Write the Perfect Blog Post

How to Write the Perfect Blog Post | Google Plus and Social SEO | Scoop.it
How to write the perfect blog post… while leveraging principles from the world of psychology, word of mouth marketing, and conversion rate testing.
Neil Ferree's insight:

Once you're written and packaged the perfect blog post your next move is to syndicate it to your top socials for maximum visibility and exposure

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Leveraging Your Audience to Create Buzz for Your Blog

Leveraging Your Audience to Create Buzz for Your Blog | Google Plus and Social SEO | Scoop.it
If you search the web for ways to increase your blog’s overall reach, you’ll probably find tactics for using social media buttons to make your content easily sharable or ways that to optimize your blog posts with relevant keywords.
Neil Ferree's insight:

social media buttons are a must have if you want to generate social shares of your content. whereas, using Scoop.it you can expand your social microphone to include your top socials in the mix

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Why Everybody Loves Tesla

Why Everybody Loves Tesla | Google Plus and Social SEO | Scoop.it
Can Tesla Motors chief Elon Musk, Silicon Valley's favorite carmaker, win over the rest of the world?
Neil Ferree's insight:

"It’s like the leap of faith Apple (AAPL) took with the iPhone,” he says, explaining why the car has a touchscreen instead of the usual physical buttons.


“There’s a cleanliness to the interior. The screen is the hero. We are in the midst of that transition toward a new way of thinking. For me, it’s that iPhone moment.

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8 Techniques That Are Working For B2B Social Media - Business 2 Community

8 Techniques That Are Working For B2B Social Media - Business 2 Community | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

An important step in this audit stage is also to define what your overall B2B marketing objectives are and measure how effective your current social media efforts are towards helping to deliver those goals.

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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | Google Plus and Social SEO | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns
Neil Ferree's insight:

Setting up your Social Monitoring and Social Listening signals is key to tapping into the right social conversation.


Social Media Automation for maximum exposure and visibility is handy too!

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Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Delphine Lalande's curator insight, September 14, 2015 9:15 AM

44 outils gratuits pour un SOCIAL MEDIA MONITORING efficace

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Keep Calm & Send Email: Industry Experts Offer Hopeful Outlook On The New Gmail Inbox Tabs

Keep Calm & Send Email: Industry Experts Offer Hopeful Outlook On The New Gmail Inbox Tabs | Google Plus and Social SEO | Scoop.it
On May 29, Google began rolling out a newly designed Gmail inbox that includes five separate tabs to group emails.
Neil Ferree's insight:

Train your new Gmail Tabs and your InBox will be a Lot Better

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Feedly Reveals Pro Option for RSS Reader, Offers Lifetime Membership

Feedly Reveals Pro Option for RSS Reader, Offers Lifetime Membership | Google Plus and Social SEO | Scoop.it
Are free, quality RSS readers becoming a service of the past? Today feedly revealed feedly Pro, a paid subscription service to premium features on feedly.
Neil Ferree's insight:

One-Click Save to Evernote Notebooks is worth a Test Drive it will  help automate some of the cumbersome content marketing tasks

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6 Key Digital Trends Affecting Marketers in 2013, New Research

6 Key Digital Trends Affecting Marketers in 2013, New Research | Google Plus and Social SEO | Scoop.it

Are you looking for the latest marketing trends?

Wondering how the wide choice of devices and platforms are impacting marketers and consumers?

According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.

Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.

To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.

 

Read More: http://www.socialmediaexaminer.com/marketing-trends-2013/


Via Igniva Solutions
Neil Ferree's insight:

Social SEO is impacting all Social Trends

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How to Create a Week’s Worth of EPIC Content From One Blog Post! — socialmouths

How to Create a Week’s Worth of EPIC Content From One Blog Post! — socialmouths | Google Plus and Social SEO | Scoop.it
Learn how to produce less content and distribute it in different formats from posts to video and even slideshare presentations
Neil Ferree's insight:

You may have authored the most bad @ss blog post this side of the Mason Dixon but if you article doesn't rank on page 1 of Google or nobody knows about it and finds it and reads it and shares it ♦ what's the point of the exercise?


I echo what Jo says of what Brogan said You should spend 20% of your effort writing the article and 80% effort marketing it or you won't get the return in social traffic yhou're looking for.

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SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey

SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey | Google Plus and Social SEO | Scoop.it
Matt from Moz (formerly SEOmoz) has released a preview of some of the data from their search ranking factors survey they produce every other year or so. The preview shows us that SEOs still place the most value on links and then keywords on the page.
Neil Ferree's insight:

Social Shares Are Important According To SEOs

  1. Google +1`s
  2. FB Shares 3.87
  3. Tweets 4.40


If you're not reading MOZ you should be and link your Moz Profile to your social link wheel if that's your cup of tea as it should be. A social link wheel looks someting like this and some of the tools you need to feed your social link wheel to enhance your social authority.


2 Questions you should ask Google



This is How to Dominate Page 1 Search Results (July 2013 Video) This only works if you have a "be everywhere" social link wheel


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How to Optimize Google Plus Business Page: A Best Practices Guide - Omisem

How to Optimize Google Plus Business Page: A Best Practices Guide - Omisem | Google Plus and Social SEO | Scoop.it
This guide provides a lot of useful tips and best practices on how to optimize and promote Google Plus Business Page.
Neil Ferree's insight:

Best of Class Guide on How to Optimize our Google+ Business Page Soup to Nuts. Now that we can link YT channel to G+ BP its all good.

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judi knight's curator insight, July 31, 2013 8:16 AM

My client's are still confused about Google's change from Google Local Places. This may shine some light on what to do now.

Two Pens's curator insight, July 31, 2013 3:17 PM

OK, I admit it. I haven't done one for Two Pens, but I swear I'm going to use this guide from Neil Ferrees when I do it :-)

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Dominate Page 1 Search Results using Social SEO

Dominate Page 1 Search Results using Social SEO | Google Plus and Social SEO | Scoop.it
How to Dominate Page 1 Search Results using Social SEO and Social SEM to get Multiple Page 1 Rankings on Google to increase your social media traffic
Neil Ferree's insight:

What does it look like to Dominate Page 1 search results? Would you need 3 ranked pages or is 5 the right number? Either way, having more than 1 SERP for Google query is OK

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A Social CEO is a Trusted CEO

A Social CEO is a Trusted CEO | Google Plus and Social SEO | Scoop.it
It’s now more evident than ever that CEOs who don’t engage in social media, may as well be conducting their business in a cave.
Neil Ferree's insight:

82% of respondents were said to be more likely to trust a company whose CEO actively engages on Social Media.


Does your CEO have a profile on these Top Social Networks?

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Curated Visual Storytelling with Brickflow

Curated Visual Storytelling with Brickflow | Google Plus and Social SEO | Scoop.it

"Create curated social media slideshows in seconds with Brickflow."


Via Robin Good
Neil Ferree's insight:
Social Media Slideshows is a nice idea and a decent set of socials to start out. 
  • Twitter
  • Facebook
  • Instagram
  • Tumblr
  • YouTube
Need to include G+ and Quora and Slideshare before it will hit the Big time even so, unless the Social Audit is up to snuff, all these shiny new objects won't work as well as they should.
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Anabela Santos's comment, September 2, 2013 4:29 PM
Thanks! Have to try :)
Anabela Santos's comment, September 2, 2013 4:29 PM
Thanks! Have to try :)
Randy Bauer's curator insight, September 14, 2013 7:03 PM

See my Brickflow example here:

http://rbauerpt.blogspot.com/2013/08/start-lean-fitness.html

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5 Landing Page Headline A/B Test Formulas & Results

5 Landing Page Headline A/B Test Formulas & Results | Google Plus and Social SEO | Scoop.it
Why force yourself to write creative headlines from scratch when you’ve got 5 landing page headline formulas and 3 case studies to prove they work.
Neil Ferree's insight:

Landing Page Headlines are harder to test and tweak for some SMB than others like we did for social content marketing or for social media audit.


If the visitor found your page via social media like you did on this Scoop.it post then likelihood of a social signal and engagement goes way up.


#abtest


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