Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
Either hide your personal search results for S+YW or via Incognito else you will see 2 Rich Snippets http://bit.ly/RichSnippet in the search results
Many people know that headlines are one of the most powerful tools we have at getting our prospects to take action. But they are consistently overlooked or too focused on what we care about. So wh...
Content is King • Always has been • Always Will Be
So why is it that we compose an awesome blog but nobody reads it? More than likely, the headline sucks rocks • Read these 100 Greatest Headlines of All Time and if you want to know how to find awesome headline ideas Contact Me Here
The Future of SEO be it Social SEO or Local SEO or Video SEO all Tactics and Techniques are in a Flux as to what is need to get REsults
Google’s has been very clear about their feelings regarding unnatural links. Their recent actions resounded deeply within the SEO community and have inspired a higher level of discourse around things like content, quality and scalability.
Guest Blogging can help establish your Authority as an expert in a niche so long as you play by the rules and your Rich Snippet gets the credit
Why would anyone put the word obfuscate in the title of a blog post when muddle, make unclear, or cloud would suffice?
Well, why would an[..]
As marketers tackle the inbound marketing terrain, here's what's going through their brain.
One of my Sin Scenarios
How long is too long to spend looking for an image for this post?
Its worse when working on http://bit.ly/SocialMediaAutomate
Psychology is the study of human behavior... The aim of marketing is to influence human behavior, and you can’t begin to do that if you don’t understand how humans behave.
Measure what matters to you
5 important areas of the social media sales process:
Social Shares is the Future of SEO
Content Marketing will Help Grow Your Social Signals and Improve your Rankings so long as you have properly setup your http://bit.ly/RichSnippet
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
Same thing only different vs. Parento SEO
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve...
Social Shares for SEO appeal and Traffic on Facebook
The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.
Business-management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population; he developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas.
It is a common rule of thumb in business; e.g., "80% of your sales come from 20% of your clients". Mathematically, where something is shared among a sufficiently large set of participants, there must be a number k between 50 and 100 such that "k% is taken by (100 − k)% of the participants". The number k may vary from 50 (in the case of equal distribution, i.e. 100% of the population have equal shares) to nearly 100 (when a tiny number of participants account for almost all of the resource). There is nothing special about the number 80% mathematically, but many real systems have k somewhere around this region of intermediate imbalance in distribution.
Pareto SEO is a good Model for getting Preferred SEO Results. If you want to use this tactic Let's Talk
A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization.
The trick is finding a Local SEO Consultant who has a Local Listing that is ranked in the 5 Pack and website that's ranked on page 1 of Google organic
Five of my favorite Google Analytics reports and features, plus one I really, really don't like. At all.
There's 123 slides in this Deck and over 15,000 Views < 3 Days coz its that's dam good • the Google Analytics dashbaord advanced segements in this deck are the best I've seen to date
Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content curation tool to use, there are three primary areas of consideration:
1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate? Will it help identify and recommend relevant content?
2.The Organization – What does this tool offer in terms of organizing content once it has been identified? What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?
3.The Venue – How and where can I share the content once I have decided to curate it?
In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.
- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.
- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.
- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.
- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content. Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.
So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."
Read full original article here:
From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing
You can't Manage it • if you don't Measure it
Setting up Conversion Goals in GA is Step #1
Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install
Search engine optimization may have gone through a transformation over the past few years with the arrival of Google Plus. This is now all about Social SEO.
Social Shares is the New SEO and after you view a few of Martin's videos you'll see why Google+ and Social SEO go hand in hand
Excerpted from article by Search Engine Watch:
"Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.
Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools.
1. Your Eyes
2. IIS SEO Toolkit
3. Screaming Frog
4. Majestic SEO
5. Adobe Site Catalyst
6. Google Analytics
8. Google Webmaster Tools
9. Bing Webmaster Tools
10. SEO Tool Set
11. Google Trends
13. You Get Signal."
Each tool is analyzed with more information and external links.
Read full article here:
Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make...
Click http://bit.ly/JNFvCita • If you want to Discuss How to Launch a Social Content Marketing Campaign
It is painfully cliché to talk about "the rise of social" and "the power of social media." That happened a long time ago. Now it's settled, and we can make
Social media (in and of itself) has a certain influence on SEO, especially if your rel=author Rich Snippet and your vetted G+ profile credentials are properly connected so that your ID gets credited for the social shares that are sure to accumulate if your content is best of class stuff.
If your social content marketing plan working out isn't working out as you had intended, maybe I can help?
In fact, our list of Content Marketing Software startups has resulted in calls from VCs, press, brands, and potential competitors. We also know, from our brand survey that Content Marketing is the top go to market priority at ...
Don't forget • 68% social referrals come from Dark Social Shares
Some pretty shocking stats about the effectiveness of display advertising.
Banner Ad • Web definitions
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. Obviously Banner Ad Clicks are Rare
Rich Snippets http://bit.ly/RichSnippet on the other hand get a higher CTR click thru rate when they Get Ranked on Page 1 of Google
7 Actionable Social Media Marketing Tactics
If you’re looking for your customers, you’ll find them on social media because that’s where they spend the largest portion of their time online.
Click thru to #13 after reading action item #6 on social media scent once you've figured out your social media call-to-action CTA routine
Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.
SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.
If you think about • your SEO and your http://bit.ly/RichSnippet are pretty much one in the same