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Google Plus and Social SEO
I Provide Proven Social SEO Consulting Services to the Small Business Community. You should to add me to a Circle on Google+ https://plus.google.com/+NeilFerree/ if you want to Increase your Social Shares and Improve your Organic Search Results
Curated by Neil Ferree
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How To: Make Your Links Do Follow Links in Google Plus | Bill Hartzer

How To: Make Your Links Do Follow Links in Google Plus | Bill Hartzer | Google Plus and Social SEO | Scoop.it
Here is a nifty, simple search engine optimization trick that I bet you didn't know. There is actually a way to make sure that the links you post in Google+ are
Neil Ferree's insight:

How to acquire a DoFollow Link on Google Plus

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Neil Ferree's curator insight, April 10, 2013 12:36 PM

To get DoFollow Link on Google+ all you do is use the Add Link icon vs. adding it to the body only • although including the extended URL in the body of the post probably enhances the UE

Mac SEO Tips - Glenn Bearsky's comment, June 15, 2013 8:27 PM
Great SEO tip. Just tried it out. Thanks!
Neil Ferree's comment, June 16, 2013 7:12 AM
I agree Glenn (albeit) a strong headline and a powerful image will usually trigger a lot more opens and clicks which IMO is way more useful than a do-follow link
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2013 Social Media Trends and Your Business

2013 Social Media Trends and Your Business | Google Plus and Social SEO | Scoop.it

7 Actionable Social Media Tactics • Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments.

Neil Ferree's insight:

Social Media Trends are OK • Being Social vs Doing Social is Better is you want your http://bit.ly/RichSnippet to attract attention in the SERPs

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Google Authorship and Author Rank: Big for SEO in 2013 and Beyond

Google Authorship and Author Rank: Big for SEO in 2013 and Beyond | Google Plus and Social SEO | Scoop.it
MarketingProfs.com (subscription) Google Authorship and Author Rank: Big for SEO in 2013 and Beyond MarketingProfs.com (subscription) With Google Authorship, online content producers now have not only some measure protection from online plagiarist...
Neil Ferree's insight:

Social Shares is the Future of SEO • You are the Brand so you need your http://bit.ly/RichSnippet set-up Right

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Big Brand Facebook Ad Image #FAILs

Big Brand Facebook Ad Image #FAILs | Google Plus and Social SEO | Scoop.it
Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to be learned, what they could do different, plus some brands running ads that are dripping with awesomeness.

Via Judi Cousineau
Neil Ferree's insight:

You are the Brand so you want your http://bit.ly/RichSnippet to show up in the SERPs 

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Judi Cousineau's curator insight, April 3, 2013 4:28 PM

Bottom line - you always to remember your message, and the picture you choose for your ads contains "1000 words", so it has to be right.

Rutu Pandya's comment, April 9, 2013 1:25 AM
I believe when a company is publishing ads on a conventional social networking site like facebook that has 800 million users, it becomes really important for companies to reach their target market in a highly effective, motivating, interesting manner to keep them linked with with the company and its products. It would be a disaster if the ads do not work as they are supposed to, because they might form a negative image in the minds of the consumers, it is a lot of money and failing on ads that are this expensive would not do for the company at all. But, there is also one downside to publishing your ads on facebook and that is, facebook has its own structure of how any company can publish its ads, this becomes a drawback for marketers who want to be creative with their ads, no wonder all the ads would lack luster and would be uninteresting to the consumers. Marketers should not individually depend only on Facebook, there can be better ways of promoting products as well, like academic blackboards can be updated with productive products, universities can be informed and subsidised rates can be given to students, long term relationships should be build with larger companies and marketing can be done within the companies to make the products more attractive to a larger group of people. Word of mouth should not be ignored, it is highly important as well
Sarah Betts's comment, April 9, 2013 1:38 AM
When I go onto a social media site the last thing i am interested in is an advert. Advertising on a social media site is inexpensive compared to advertising on tv or in a news paper. Ads on facebook and Twitter are not very creative, their is a lack of space to advertise. This creates a drawback for when ad agencies are creating adverts that are creative. I believe that adverts on social media sites will continue to grow but the question is will they become more effective or just an annoyance.
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Google+ vs. Facebook | Visual.ly

Google+ vs. Facebook | Visual.ly | Google Plus and Social SEO | Scoop.it
A guide to the benefits and drawbacks of each social networks brand pages.
Neil Ferree's insight:

The Pros and Cons of Facebook and Google+


There's not much surprising or revealing in this Infographic other than its a 30,000 foot view of the 2 Titans in Social Content Marketing • the real value is in know how to use each platform for maximum business ROI not the least of which is having your About Tab properly marked up 

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Content Marketing + Authorship + DiY Process is the Perfect Storm

Content Marketing + Authorship + DiY Process is the Perfect Storm | Google Plus and Social SEO | Scoop.it
Content Marketing is a skill set every online marketer should have in 2013. There is mounting evidence social signals are beginning to influence the SERPs
Neil Ferree's insight:

You are the Brand so you want your http://bit.ly/RichSnippet to show up in the SERPs 

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Structured Data Testing Tool

Structured Data Testing Tool | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Webmaster Tools to test your Rich Snippet http://bit.ly/RichSnippet


This will tell you if you're site is being credited with the social signals and shares and +1 clicks your content generated so your future Author Rank will have a mountain body of work that adds to your online Authority Quotient

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Showcase Yourself Online by Bringing Together Your Key Links in One Page with Enthuse


Via Robin Good
Neil Ferree's insight:

My About.Me Page is the same thing only different from Enthuse

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Didier Daglinckx's comment, June 12, 2013 12:19 AM
What makes it better than the other similar sites ?
Robin Good's comment, June 12, 2013 1:22 AM
I think it offers an alternative way of presenting info, and it gives you a lot of options to actually showcase data about who you are. Pressfolios is another good one in this direction.
Robin Martin's curator insight, December 2, 2013 11:42 AM

Robin, now I've got tons of work to do but these tools will make it much easier! Thank you!!

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Why Social Is The Future Of Search

Why Social Is The Future Of Search | Google Plus and Social SEO | Scoop.it

"Google wants to be a search engine that “understands exactly what you mean and gives you back exactly what you want.” To be able to accomplish this, Google and other search engines are integrating social media influence into their algorithms. 

 

For this reason I believe the Future of Search will become less about what we can control and more about our ability to create valuable content that others will want to share".

 

Read More: http://www.carriejkeenan.com/2013/03/24/guest-post-why-social-is-the-future-of-search/


Via Antonino Militello
Neil Ferree's insight:

Social Shares is Becoming the New SEO is the H1 Title of an article I penned back on Feb 2012 • Since then, a mountain of metrics + articles + solid SEO market research has been authored that supports the idea that the more social shares your content marketing efforts triggers + acquires the more influence your social equity (Authority) will influence the SERPs

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Tabfoundry's comment, March 25, 2013 11:54 AM
social search is already being implemented by Google right now. The very fact that you can start questions and auto-complete finishes them seems avant-la-lettre social search to me. - Emiel
Filipe MS Bento's curator insight, March 26, 2013 8:48 PM

July 2009: defended my PhD Thesis proposal; guess what we proposed there?...

Really have to finish my PhD!
 

Lars Bredahl's curator insight, March 27, 2013 8:06 AM
Building a social community around your brand will become increasingly important.
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29 Tools to Enhance Your Business Blog | Social Media Examiner

29 Tools to Enhance Your Business Blog | Social Media Examiner | Google Plus and Social SEO | Scoop.it
Blogging Tools and Plugins: The right mix of blogging tools and plugins can make it easier to get results and also help you achieve your business goals.
Neil Ferree's insight:

One of the Best Kept Secrets out there is Listly adding the embed code to your WP site not only lets yu add awesome content to your site but the "sticky" factor helps improve your duration and bounce rate metrics

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Neil Ferree's comment, March 20, 2013 5:21 PM
You are the Brand so you need your http://bit.ly/RichSnippet show up in the SERPs
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The Many Uses of #Hashtags

The Many Uses of #Hashtags | Google Plus and Social SEO | Scoop.it
Social Media, Inbound Marketing, & SEO Solutions for Small Business | Lancaster, PA | Inkling Media. Inkling Media - Lancaster, PA ... The latest news regarding hashtags has the social media world all atwitter.
Neil Ferree's insight:

Hashtags are becoming more useful in finding and curating and syndicating content on FB and T and G+ 


So long as your http://bit.ly/RichSnippet and Authorship code are setup up properly → you're good to go


Hashtags I frequently use;


  • CMTip
  • SocialMedia
  • ContentMarketing
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Add Interactive Apps to Your Vids

Add Interactive Apps to Your Vids | Google Plus and Social SEO | Scoop.it
Adding Interactive Apps to your embedded video will increase your CTR and CTA all in one Routine
Neil Ferree's insight:

Adding Interactive Apps to your embedded videos on your site can have a nice impact on CTR and CTA metrics and grow your social shares.

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DiY Content Marketing System Update

The purpose of this video is to answer the question;


IS SOCIAL SHARES THE NEW SEO?


Since the answer is YES you need ask?


  • what do I need to know?
  • what do I need to do about it?


The Name of the Game is Get in the Game!


To get in the game, you need to become part of the conversation. If you're a dog lover, you don't want to be marketing to cat people, so being in the right conversation matters.


DiY Content Marketing on SlideShares


Once you've tagged the right monitoring signals you need package your marketing message using social various sharing tool + apps so you can syndicate your content (message) to your top socials and become part of the conversation.


Social Signals →

Social Shares →

Social Engagements →

Relationship → Customer

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Adam Donkus's curator insight, April 2, 2013 11:46 AM

Lots of useful nuggets in Neils video..

 

Neil Ferree's comment, May 1, 2013 12:31 PM
Thanks for the mention Adam • amazing how many smart business owners have not embraced social content marketing to the extent they should have by now?
Adam Donkus's comment, May 1, 2013 12:38 PM
It is gaining. As all of the search engines continue to use social media footprints as a major factor for rankings, it should pick up steam.
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How to measure and report social SEO metrics

How to measure and report social SEO metrics | Google Plus and Social SEO | Scoop.it
Social signals such as tweets, +1's and likes can help you become more visible in search and get your content indexed quickly. In this way, social activity can increase organic search traffic to your site.
Neil Ferree's insight:

My formula for tracking metrics is not so much the coiunt rather how the social signals → social shares → engagements → relationship to a qualified interesterd prospective customer

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How to Make the Full Use of Google Authorship Profile

How to Make the Full Use of Google Authorship Profile | Google Plus and Social SEO | Scoop.it
Google Authorship and Author Rank:Learn how to verify Google authorship and its importance in SEO.
Neil Ferree's insight:

Author Rank is not here yet but then it arrives • you will wish you had started a year ago adding social signals and social shares to your AR credentials.

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A field guide to the 4 types of content marketing metrics

A new ebook from Jay Baer, Convince & Convert, and the Content Marketing Institute: A Field Guide to the Four Types of Content Marketing Metrics is a playbook for measuring content marketing effectively.

Neil Ferree's insight:

More and more of my posts on Google Plus are showing up in the organic search results and fewer and fewer are finding their way into Google Alerts as once was the case

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Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign | Google Plus and Social SEO | Scoop.it

The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans.

 

Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically.


Via Antonino Militello
Neil Ferree's insight:

The first thing you should do before you launch your content marketing plan is to digest these top content marketing planning guides which I've indexed on Pearltree CM Strategies 2013 

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Michael's comment, September 25, 2013 11:50 PM
Again I think you found a great article and your insight is spot on. I think the article sums up the communications mix quite well, especially the importance of evaluating a campaign. I think too often it is easy to plan an extensive campaign but forget about evaluating it - evaluation is the time to see what worked/didn't work and improve on it for the next campaign so it is obviously critically important.
Sam Wilkinson's comment, September 26, 2013 1:18 AM
I have to agree with michael, you articles and insights are awesome. With this article I like the emphasis on measuring a campaigns success as it is often the part of a campaign where marketers can learn the most .
Blake Holmes's comment, September 26, 2013 3:21 AM
This article was great and furthered my undertstanding of the importance of planning and evaluating when creating an Integrated Marketing campaign. Also the idea of measuring objectives is crucial to gauge whether or not a campaign is successful or not.
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Choosing the Right Content Marketing Technology: 14 Questions

Choosing the Right Content Marketing Technology: 14 Questions | Google Plus and Social SEO | Scoop.it
Starting to reevaluate your software platforms? Whether you’re considering a suite or specialized vendors, these questions could help you make the right decision for your brand.
Neil Ferree's insight:

Tablets are now more trafficked than mobile devices, with higher average order rates to boot. And both of these devices are stealing serious mindshare from laptops and desktops, the devices marketers used to put first.

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Social Search & the Future of SEO

Social Search & the Future of SEO | Google Plus and Social SEO | Scoop.it
How does social fit into the worlds of SEO and search? Bing's Duane Forrester and Catalysts' Dan Cristo highlighted the major changes in the industry at SES NY.
Neil Ferree's insight:

Social Shares is the Future of SEO • You are the Brand so you need your http://bit.ly/RichSnippet set-up Right

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DiY Content Marketing System

How to Build a Do-it-Yourself (DiY) Content Marketing System to increase your social signals and social shares and get a better Google ranking as a result.
Neil Ferree's insight:

Fast Foward to Slide #4 to access the Master Excel file on this 30,000 foot view on How to Build a Content Marketing System and how this PPT renders on Pinterest and Twitter

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Anneliz Hannan's curator insight, March 13, 2013 3:59 AM

Setting Up Your Social Media Footprint - Great Demo

Neil Ferree's comment, March 13, 2013 10:03 AM
Thanks Anneliz
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Storytelling Is The New SEO

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  


And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith
Neil Ferree's insight:

You are the Brand so you want your http://bit.ly/RichSnippet to show up at the top of the "Story Telling" SERPs

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Parker Donat's curator insight, April 9, 2013 3:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 7:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 7:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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Here's Something Good To Curate: The Short Cutts

Here's Something Good To Curate: The Short Cutts | Google Plus and Social SEO | Scoop.it
Get the actual answers to 100s of Matt Cutts Web Master videos: The Short Cutts

Via Robin Good
Neil Ferree's insight:

Robin is Right → this is good content to curate and syndicate to your top socials so your (Authorship) is credited for the social signal + shares and your http://bit.ly/RichSnippet is present when your page Get Ranked on Page 1 of Google 

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Neil Ferree's comment, March 25, 2013 10:56 AM
Good stuff @RobinGood
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69% of Referrals came from Dark Socia

69% of Referrals came from Dark Socia | Google Plus and Social SEO | Scoop.it

Dark Social

69% of social referrals came from dark social → so that means the 31% you're after requires you have your A Game On

Neil Ferree's insight:

I was surprised to learn 69% of social referrals is handled under the normal social signal tracking radar and why acquiring your social signals and social shares with your Content Marketing Efforts on your top socials is as imporant as ever

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9 Amazing Content Curation Resources

9 Amazing Content Curation Resources | Google Plus and Social SEO | Scoop.it
Content Curation: 3 Critical Facts [Research] While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget...
Neil Ferree's insight:

Before you should launch your Content Marketing campaign • its important you conduct a thorough Social Media Audit so you don't Ready Fire Aim and have to ask for a Do Over

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[INFOGRAPHIC] An In-Depth Look at the Inbound Marketing Funnel

[INFOGRAPHIC] An In-Depth Look at the Inbound Marketing Funnel | Google Plus and Social SEO | Scoop.it

TOFU + MOFU + BOFU

Neil Ferree's insight:

Inbound Marketing Model [Infographic] Talk to an Implementation Conultant

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