Google Plus and Social SEO
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Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
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Google and SEO: What Will Remain the Same in 2014?

Google and SEO: What Will Remain the Same in 2014? | Google Plus and Social SEO | Scoop.it
When doing SEO for Google don't change your strategy following every single of Google whims.
Neil Ferree's insight:

We all know Content is King and Content Distribution is QueenIn this article Tad explains how various SEO Dynamics will determine if your web pages get ranked on page 1 of Google or page 101 and if you have 1 link or 101 links pointing to your site what you need to know and why you need to know it for SEO appeal in 2014.


I know this:


Social Shares is the New SEO for 2014 and beyond.


I know that if people with social influence like and share your work whether its a YouTube video or a SlideShare Deck or a Quora Answer or an awesome WordPress article or a killer Scoop.it curated post that Google will rank at the top the search results like this one did for 5 of the top 10 ranked pages for What is a Social Link Wheel?


Schedule a Free 30 Minute Social SEO Consultation with Neil Ferree Click Here

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Marilyn Moran's curator insight, February 13, 2014 9:08 PM

While some things change in SEO, others remain the same.

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Google Adheat Patent: Where is the social debate? - YouTube

Why is nobody talking about Google's Adheat patent which is a massive signal to decoding Google's future strategy and thinking on G+ 6 KEY Questions ABOUT Go...
Neil Ferree's insight:

It pleases me to no end to see my GF and social diva Logan take the lead with Nick from List.ly on this potential sea change dynamic find its way to your social media marketing mix.


I'm thinking that those who have the skills needed to monetize their social content marketing are glad to see Adheat coming to market?

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9 Steps to a successful 2014 social media strategy w/infographic. - Supernova Media

9 Steps to a successful 2014 social media strategy w/infographic. - Supernova Media | Google Plus and Social SEO | Scoop.it
Today, when customers are online researching their every purchase and seeking recommendations from their friends and family, small businesses need to have an active, lively and interactive social presence.
Neil Ferree's insight:

Let's face it, the social web is where its at. Whether you're a big brand or a small law firm or a solo entrepreneur, you have to have a presence on the top social networks and your content marketing and social engagements would benefit by following these 9 steps!

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10 SEO experiments that will change the way you do SEO

10 SEO experiments that will change the way you do SEO | Google Plus and Social SEO | Scoop.it
There are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in field experiments.
Neil Ferree's insight:

Some of these SEO experiments will amaze you and make you ask why didn't I think of that?


We still need good on-page optimization and off-page SEM to compete and we all know social shares impacts our SEO appeal?

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Bill Gassett's curator insight, February 8, 2014 3:33 PM

If you enjoy SEO this is a great article that will open your eyes to some Search engine optimization tips you may not have given much thought to.

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3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy

3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy | Google Plus and Social SEO | Scoop.it
When marketers approach Content Marketing and Social Media as a symbiotic relationship, there's no limit to the business goals you can achieve. To make that
Neil Ferree's insight:

From first discovery to the nurturing phase to transaction, knowing your target audience information consumption preferences will help you optimize their experience.


The information journey should lead the target customer through the sales cycle by taking Action.


From a Facebook follower to an email subscriber to a demo webinar attendee to an initial sales conversation – each of these types of experiences with your target audience along the buying cycle can be forecast and planned to help prospects lead themselves to the next logical step in their journey.

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Bill Gassett's curator insight, February 7, 2014 8:23 AM

When promoting your content you have to understand your audience in order for your efforts to work best. Make sure you know who you are promoting to and why should they care.

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Top 10 Social Media Blogs, The 2014 Winners!

Top 10 Social Media Blogs, The 2014 Winners! | Google Plus and Social SEO | Scoop.it
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014.
Neil Ferree's insight:

Top 10 Social Media Blogs for 2014 according to Editorial Director Cindy King of Social Media Examiner with judges from Lee Odden, Denise Wakeman and Neal Schaffer.


Social Media Marketing Plus (dba) Ferree Money didn't make this year's Top 10 (again) but we're working on it!

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Randi Thompson's curator insight, February 3, 2014 10:35 AM

Which blogs were rated the highest this year? Do you blog?

Bill Gassett's curator insight, February 3, 2014 3:21 PM

If you enjoy social media then here are some of the best blogs you should be following!

Nine0Media's curator insight, February 4, 2014 12:32 AM

Great for DIY SEO social media managment, these are a great couple starter blogs to begin with for DIY SEO #DIYSEO #Nine0Media 

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SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs

SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs | Google Plus and Social SEO | Scoop.it
Google search engine traffic is a doozy. So how do we, non-SEOs, get a shot at it? My SEO Traffic 2014 guide for non-SEOs will show you how.
Neil Ferree's insight:

Read this article if you want to Generate SEO Traffic to your website even if (especially if) you're not an SEO Pro.

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Bill Gassett's curator insight, January 29, 2014 6:08 PM

A fantastic guide by Traffic generation Cafe on how to get your content to ranks online!

Jimmy Lecours's curator insight, January 30, 2014 9:30 AM

Excellent article pour commencer à faire du référencement

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Google Propaganda, SEO and Why Marketers Need to Wake Up

Google Propaganda, SEO and Why Marketers Need to Wake Up | Google Plus and Social SEO | Scoop.it
As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low quality guest posting” to be spam under their guidelines and will begin to take...
Neil Ferree's insight:

From here on out, you work on generating traffic.


From here on out, you work on generating branding.


From here on out, you work on obtaining customers.


From here on out, you work on making your product or service or “value provide” (for bloggers) fucking epic.


Not just epic – FUCKING EPIC

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Top 1% Most Viewed on SlideShare

Top 1% Most Viewed on SlideShare | Google Plus and Social SEO | Scoop.it

One of the Top 1% Most Viewed SlideShare Decks in 2013.

Neil Ferree's insight:

Social Shares is the New SEO was my most viewed Deck in 2013 with just over 38,000 views.


SlideShare has an Alexa Rank of 123 and one of my top performing social channels for all of 2013. SlideShare was acquired by LinkedIn and therein lies a huge opportunity for social content marketing.


If you want to Discuss How to Launch a Successful Social Content Marketing Campaign Click Here

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Neil Ferree's curator insight, July 1, 2014 11:18 AM

According to the experts, social social channels like SlideShare, YouTube, LinkedIn, Facebook, Twitter, Listly and Google+ will drive more traffic to your WordPress website than ever before.


In my experience, when your content is optimized such that your SlideShare Deck and YouTube Video and Google+ posts and Tweets and Facebook updates are in sync with each other, when taken in total, your semantic footprint and body of work becomes more appealing to the SE bots and your readers.

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What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic]

What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic] | Google Plus and Social SEO | Scoop.it

I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look!

 

Marty Note
Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in. 

He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook":

* Easy to understand (and present) Call-to-Action (CTA). 
* Crafted agnostic and beautiful on any receiving device.

* Respects the nuances of the social network for which you make the content. 

That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are. 

It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time. 

Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".  



Via Martin (Marty) Smith
Neil Ferree's insight:

What we need to know as Internet Marketers


Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories.


To be heard your marketing must speak the right language at the right time.


 What are your Top Performing Social Media Profiles?

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malek's curator insight, January 9, 2014 1:18 PM

Looks interesting. Infographic is a visual leap, add some fun and you have a great resource to read and SHARE

Lori Wilk's curator insight, January 9, 2014 6:39 PM

Gary is keeping us up on the latest trends in the marketplace. You can always learn something from his books  and blogs. Great use of infographics and his ways of explaining was we need to know for our businesses about social media.

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Which Social Networks Should You Care About in 2014?

Which Social Networks Should You Care About in 2014? | Google Plus and Social SEO | Scoop.it
It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us.
Neil Ferree's insight:

What does your Social Media Marketing Footprint look like?


Rule #1 Swim where your social connections are Swimming

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Social SEO Pricing by JNF

Social SEO Pricing by JNF | Google Plus and Social SEO | Scoop.it
Pricing for Social SEO Services is Quoted by Hourly and by Scope of Work (SOW) Contact Neil for Pricing 424-248-5122
Neil Ferree's insight:

Social Media Audit Pricing in 2014 is the same as is was in 2013 (for now) Those who share this Scoop.it article will get a $125 discount coupon code to apply to their 1st social content marketing coaching session.

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31 Must-Read Social Media Marketing Articles

31 Must-Read Social Media Marketing Articles | Google Plus and Social SEO | Scoop.it
See which social media marketing articles our writers found most valuable and helpful.
Neil Ferree's insight:

Without question, a Content Marketing System is how you will amp your online visibility to a more competitive level so you can increase your social authority and your Google authorship status

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A Wakeup Call: Are You Prepared for the Day Your Rankings Vanish?

A Wakeup Call: Are You Prepared for the Day Your Rankings Vanish? | Google Plus and Social SEO | Scoop.it
If you haven't already, you should start thinking about how to generate business even if you have no search engine presence. This post has tips to prevent penalties and algorithmic demotions as well as a strategic plan to have in case you lose the organic presence of your website.
Neil Ferree's insight:

Here's a little secret: Smart SEOs expect to lose their rankings. and here's another inside tip: the yellow brick road is painted orange now and the wicked witch of the north is pissed off and the Wizard of Oz is on holiday with Dorothy and her dog. 


Beware: this is long format content

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Social Media Vs. SEO - What's More Important For Small Businesses - Business 2 Community

Social Media Vs. SEO - What's More Important For Small Businesses - Business 2 Community | Google Plus and Social SEO | Scoop.it

Social Media Vs. SEO - What's More Important For Small Businesses
Business 2 Community. The buzz around social media has been around for nearly half a decade now.

Neil Ferree's insight:

When it comes down to it, you have to be good at both seo and social media to compete on the top social networks these days.




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2DiFore Marketing Solutions's curator insight, February 13, 2014 7:32 AM

Why abandoning your e-newsletter and social media can cost you connections.

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"Content Strategy In The Age Of Semantic Search" - A Haiku Deck by Harris Schachter

"Content Strategy In The Age Of Semantic Search" - A Haiku Deck by Harris Schachter | Google Plus and Social SEO | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search
Neil Ferree's insight:

What does your Semantic Map look like p42

Linguistic search versus typing in keywords p12

The Punchline | Create content that meets the WiiFM Factor


Social SEO Consultant to Small Business Community

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10 tips to curate like a rockstar

Content curation is a great way to shine on the Web. But how do we make this easy and practical? At Scoop.it we're constantly amazed by the great work our awes
Neil Ferree's insight:

Content Curation is a great way to shine on the Web, but how do we make this easy and practical?

Here's a presentation containing a summary of the best tips to join the Content Curation Hall of Fame like a Rockstar

A nice presi with 25,000 views in 30 days w/ a nice crop of Scoop.it content curators in the share

#contenmarketing   #scoopit   #slideshare   #jnferree  

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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Google Plus and Social SEO | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

Via janlgordon
Neil Ferree's insight:

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

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janlgordon's curator insight, February 1, 2014 2:45 PM

This article is from Yahoo Small Business Advisor -  (It was originally posted on B2CommunityI) I selected it because the answer is something that all of us need to know. Is it a combination of both?

Take a look at some of the findings below:


According to  new study by the Webby Awards Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy?


* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.


Here is the first data point:


The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.


Here's what caught my attention:


We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:


  • Are influencers and early adopters the same people for a particular product, service or technology?
  • If they are not the same people, which group has the greatest influence with prospective customers or clients?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://yhoo.it/1fxlewE]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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The Key Roles Of Social Media In SEO

The Key Roles Of Social Media In SEO | Google Plus and Social SEO | Scoop.it
Business Record The Key Roles Of Social Media In SEO Social Barrel SMBs may find it hard to realize and measure the effectiveness or success of a social media marketing strategy at first, but they will soon discover that even veteran users of old...

Via Naomi Assaraf
Neil Ferree's insight:

Its flattering to see my social media mind map used by others so long as they provide proper attribution to the original content producer like this one 


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Marilyn Moran's curator insight, January 30, 2014 1:59 PM

@Neil Ferree is the expert on all things social & SEO. You should follow him if you don't.

Nine0Media's curator insight, February 4, 2014 12:34 AM

I like this chart and we at #Nine0Media agree, Social Media is a huge influencse if not anther effective form of #SEO #DIYSEO #SocialMediaTools

Neil Ferree's comment, February 13, 2014 4:38 PM
Curious how you came across my MindMap and decided to use it in this Scooped story? Its kinda dated but still relative to social content marketing → right?
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63 Content Marketing Forecasts for 2014

63 Content Marketing Forecasts for 2014 | Google Plus and Social SEO | Scoop.it
Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.
Neil Ferree's insight:

I would fast forward to


#43

#44

#45


and make sure to get these right


Create + Collaborate + Convert

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What Social Networks Should You Use in 2014? [INFOGRAPHIC]

What Social Networks Should You Use in 2014? [INFOGRAPHIC] | Google Plus and Social SEO | Scoop.it
We’re now into a whole new year – but which social networks should have your full attention this year?

Via Lauren Moss
Neil Ferree's insight:

There are 2 schools of thought as it relates to which social networks should you have in your social link wheel


  • Be Everywhere
  • Focus on a Few


Which Camp are you in?

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Amy Williamson's curator insight, February 5, 2014 5:43 AM

A must read for anyone working in social media!

Marianne Naughton's curator insight, February 20, 2014 1:54 PM

Thanks

Monica S Mcfeeters's curator insight, March 30, 2014 9:16 AM

Do you wonder where to put most of your online time for the best reach to viewers? Here is helpful info to help you decide.

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Content Marketing: Anchorman 2 Changed what it Means to Be a Movie

It's not just enough to make a movie, market it with trailers, and call it a day. Check out how the team behind Anchorman 2 went above and beyond to change the

Via AIA Worldwide
Neil Ferree's insight:

Everybody is a Media Company.


Creating Killer Content is Step 1. Promoting it across the web sphere is how to get your message found, seen, read and shared to amp-up your online visibility.


Are your Content Marketing Campaigns doing this?

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Who uses Google Plus?

Who uses Google Plus? | Google Plus and Social SEO | Scoop.it

So much talk online about the growing popularity ofGoogle Plus, even while all your real-world friends are still on Facebook.  Let’s look at exactly who is using Google Plus.

Neil Ferree's insight:

What does your Social Media Footprint Look Like?

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Giovanni Sonego's curator insight, January 9, 2014 4:33 AM

Prima osservazione:
Beh, secondo questa rilevazione non sono solo quattro sfigati quelli che usano Google+ 

Preoccupante la pervasività di Google.

 

Seconda osservazione.

Impressionante guardare la classifica e trovare, dopo Facebook, Google+, Youtube e Twitter, una sfilza di social network cinesi sconosciuti a noi occidentali. 

Da notare che questi siti hanno un numero di utenti enorme con versione solo in cinese (in Cina se ne strasbattono del resto del mondo) Il giorno che decideranno di fare la versione in inglese potrebbe essere sconvolgente come il meteorite che fece fuori i dinosauri, nello Yukatan 65 milioni di anni fa.

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Content Marketing System Best Practices

If Content is King then Content Distribution is Queen and the Queen is Driving the Bus. Many of us have already figured out that our online visibility is key...
Neil Ferree's insight:

I made this video to show that steps I take and showing what's involved in creating a custom content marketing system.for biulding a Best Practices Content Marketing System


Social Media Marketing Plus  

Neil Ferree | Google Plus

Los Angeles, CA 90275




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Content Curation & Syndication

Content Curation and Syndication is one of the Best Way to Build your Social Authority and Showcase Domain Expertise. There are dozens of content marketing tool
Neil Ferree's insight:

Your social profiles determines the size of your social microphone and online visibility. The 14 foil SlideShare deck covers the basic and a few advanced social content marketing tools, apps, sites and tactics.

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