Google Plus and S...
Follow
Find
25.2K views | +18 today
Google Plus and Social SEO
I Provide Proven Social SEO Consulting Services to the Small Business Community. You should to add me to a Circle on Google+ https://plus.google.com/+NeilFerree/ if you want to Increase your Social Shares and Improve your Organic Search Results
Curated by Neil Ferree
Your new post is loading...
Rescooped by Neil Ferree from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC]

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] | Google Plus and Social SEO | Scoop.it

You've setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn.


You’re uploading content, sharing links to your products and services and engaging with fans. Now, if only you could figure out your return on investment


Via Mau
Neil Ferree's insight:

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

more...
massimo scalzo's curator insight, June 26, 12:16 AM

To understand where is YOUR ROI !!! Interesting infographic !!!

Sybille Pierru's curator insight, June 28, 10:29 AM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Ken Dickens's curator insight, June 30, 1:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Scooped by Neil Ferree
Scoop.it!

How to Use Google Suggest to Grow Your Long Tail Traffic

How to Use Google Suggest to Grow Your Long Tail Traffic | Google Plus and Social SEO | Scoop.it

If you are not targeting long tail keywords, you are missing out on a lot of traffic. Out of the 262,169 visitors that came to Quick Sprout from search engines in the last 30 days, 238,195 came from long tail terms.

Neil Ferree's insight:

My name is Neil Ferree and my site doesn't command nearly the visitor count as Neil Patel does but that doesn't mean I'm not a fan of targeting long tails in my SEO/SEM campaigns.


As a matter of fact, I am and have been a long tail marketer for awhile. Most recently, my radar is all over how to manage your social media presence and its derivatives, namely:


Searches related to manage your social media


  • manage your social media accounts
  • manage your social media presence
  • manage your social media in one place
  • time to manage your social media
  • manage social media marketing
  • social media experience
  • best social media marketing
My SlideShare and YouTube and WordPress and List.ly pages are percolating this initial long tail with its cousins coming soon to a social channel near you.
more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

Quick Tips to Boost Your Blog Post Exposure [Infographic]

Quick Tips to Boost Your Blog Post Exposure [Infographic] | Google Plus and Social SEO | Scoop.it

You just hit publish, now what?

If marketing and promoting your latest blog post feels overwhelming, you're not alone.


Here are some great marketing tactics you can use right now to get your blog the exposure it needs and deserves.

Neil Ferree's insight:

Everything starts with your Headline



Once your headline is right, make sure your featured image tells/sells the article's message.


We have 2 masters to serve


  1. The Search Engine Bots
  2. Our Loyal Blog Readers


To make sure the SE bots can crawl and index and rank your content, you need strong Onpage SEO Optimization in place.


Provide intelligent and actionable items your readers can use right now to help them with their social marketing issues.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us | Google Plus and Social SEO | Scoop.it
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching.
Neil Ferree's insight:

We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:


What types of emotions did the most popular articles invoke?


What type of posts typically receive a lot of shares? (lists? infographics?)


Did readers love to share short form or long form content? What’s the ideal length?


Does trust play a major role on whether someone will share an article?


What’s the effect of having just one image in a post vs no images?


What’s the effect of having just one influencer sharing your article?


How do we make people share our post days and even weeks after it’s been published?


What’s the best day of the week to publish an article?


How I manage my social media presence?

more...
Brien Shanahan's curator insight, July 3, 9:22 AM

Powerful stuff. Use it to get your content shared more often. 

Scooped by Neil Ferree
Scoop.it!

LinkedIn is the #1 Source for Professional Content

LinkedIn is the #1 Source for Professional Content | Google Plus and Social SEO | Scoop.it
It's finally happened. LinkedIn surpassed online news sources, Facebook, and Twitter as the go-to source for professional content consumption. LinkedIn Eme
Neil Ferree's insight:

The #1 Source for Professional Content

When it comes to eBook Downloads LinkedIn Bests Facebook by a Ratio of 75:1

Depending on your definition of professional content and your reader's appetite for such content, it looks like LinkedIn is head and shoulders above Facebook, Google+ and Twitter by a wide margin.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

How to Get Ranked on Page 1 of Google

How to Get Ranked on Page 1 of Google | Google Plus and Social SEO | Scoop.it
To Get your Website Ranked on Page 1 of Google watch these 2 videos and follow these steps.
Neil Ferree's insight:

The techniques required to get ranked on page 1 of Google have changed since I wrote this piece September 11 2010


The Semantic Web, Conversational Search, Siri and the massive amount of content marketing flooding the web has raised the bar.


Panda, Penguin and Hummingbird algorithm updates have made it much more difficult to get get ranked on page 1 of Google.


Social Media, Authorship, Likes, Retweets, Reshares and +1's can help influence the search results, but a cohesive strategy and plan must be developed and executed for your page to hit above the fold status. Click Here if you'd like to Schedule a Hangout and learn how to get your content to rank on page 1 of Google using my model.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

From Zero to Hero :: A True Story

My presentation last Sat at SEO Summit 2014
Neil Ferree's insight:

The only thing better than experience is a experience AND a successful track record


SEO

Link Building

Influencer Marketing

Social Media Marketing



more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

Analyzing 11,555 Questions Asked by SEOs The Moz Q&A Meta Study

Analyzing 11,555 Questions Asked by SEOs The Moz Q&A Meta Study | Google Plus and Social SEO | Scoop.it
The Moz Community is one of the biggest SEO communities online. Analyzing the Moz Q&A, then, can help us understand what SEOs are really talking and worried about. Here's the result of analyzing more than 11,000 questions.
Neil Ferree's insight:
Google+, Facebook, Twitter, and YouTube are the social media platforms people are asking about most.
Social networks like LinkedIn or Instagram are present, but their presence is almost symbolic.
Google+ is the most cited social network by far, and this should not surprise us if we remember how SEOs compose the vast majority of the Moz users and the importance Google+ has for SEO.
more...
No comment yet.
Rescooped by Neil Ferree from Scoop.it Tips
Scoop.it!

20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Google Plus and Social SEO | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith, Peg Corwin
Neil Ferree's insight:

Back in February Scoop.added 


  • Google+ Company pages as a sharing option

  • Google+ Authorship to your Scoop.it profile


These Scoopiteers have enjoyed the business benefits of having their Google Authorship credited for their curated content ever since then.
more...
malek's curator insight, June 24, 8:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 12:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 3:21 PM

Possible Inspiring readings for Summer Vacation...

Scooped by Neil Ferree
Scoop.it!

10 Surprising and Important Social Media Stats You Need To Know

10 Surprising and Important Social Media Stats You Need To Know | Google Plus and Social SEO | Scoop.it
See what the data says about best practices for Facebook, Twitter, and more with these surprising social media stats and action steps you can implement now.
Neil Ferree's insight:

If Pinterest is your social platform of choice, know this?


Tuesday is Technology Day on Pinterest


Monday: Fitness

Tuesday: Technology

Wednesday: Inspirational quotes

Thursday: Fashion

Friday: Humor

Saturday: Travel

Sunday: Food and crafts


How to Manage Your Social Media Presence

more...
malek's curator insight, June 23, 12:26 PM
Marketers say written content trumps visuals
Scooped by Neil Ferree
Scoop.it!

Are You Ready For Multi-Platform Social Media Use?

Are You Ready For Multi-Platform Social Media Use? | Google Plus and Social SEO | Scoop.it
Social Media Use Varies By Platform [Research-Charts]
Social media is no longer one-size fits all.
Participants use different social media venues to engage with people they know including family, friends and colleagues.
Neil Ferree's insight:
Over 50% or 107 million US adults over 18 use 2+ social media platforms.

Based on research by 140 Proof and IPG Media Lab, most US adults use a variety of different social media venues.


How to Manage Your Social Media Presence

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

The Recipe for Perfect Social Media Posts

The Recipe for Perfect Social Media Posts | Google Plus and Social SEO | Scoop.it
Check out this infographic on how to create the perfect post on 10 different social platforms: LinkedIn, your blog, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, and Tumblr.
Neil Ferree's insight:

When you post on social platforms like Twitter, LI, FB, YT, G+ and Pinterest,you've got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. You've actually got to optimize your posts for each network.


This infographics shows you how to do this on;


  • Twitter
  • Facebook
  • YouTube
  • Pinterest
  • Google+
  • Instagram
  • Tumblr
  • WordPress


Tips on how to manage your social media presence

more...
2DiFore Marketing Solutions's curator insight, June 22, 5:59 AM

The wonder may be over on successful social media posts. While sipping our morning coffee this great #infographic popped up, consider this your Sunday morning wake up call, enjoy!

Scooped by Neil Ferree
Scoop.it!

A Complete Guide to Google+ Marketing - Plus Your Business

A Complete Guide to Google+ Marketing - Plus Your Business | Google Plus and Social SEO | Scoop.it
Google Plus Marketing is great for businesses! This guide will help you build a community, improve engagement and achieve better results using Google+.
Neil Ferree's insight:

What will we cover:

When it comes Google+ Marketing, there are several areas you will want to consider, including:



  • How to use Google+ to build awesome relationships
  • How to use it to get better Google Search Results
  • How to build your personal brand
  • How to find your Brand Evangelists
  • How to use Google Hangouts to reach your audience
  • How to build a community around who love what you do
  • How to use Google+ alongside Google Adwords
  • How to Manage your Social Media Presence
more...
Neil Ferree's comment, June 30, 6:00 PM
Thanks @Dawn Matheson for recommending my Topic page Google Plus and Social SEO. Much appreciated.
Scooped by Neil Ferree
Scoop.it!

Big Names Top Content Comparing Video vs Audio vs Slides vs Lists vs Graphics

70+ Top Blogs Analyzed on how they use Audio, Video, Slides, Graphics and Lists to Present USP (unique selling proposition)

Neil Ferree's insight:

Which social platforms do you use?


I've filtered mine down to these top tier platforms.


more...
malek's curator insight, July 4, 11:41 AM

@Neil Ferree did it again.  What ever resource you need, in a list format.

Scooped by Neil Ferree
Scoop.it!

Why Does a Body of Specialist Media Pay Dividends for Content Creators? | UGC list creation, content curation & crowdsourcing.

Why Does a Body of Specialist Media Pay Dividends for Content Creators? | UGC list creation, content curation & crowdsourcing. | Google Plus and Social SEO | Scoop.it
Blogs posts work but slides, videos & lists transcend paid, owned & earned media. Why does a body of content of a single media type make a great investment?
Neil Ferree's insight:

Understanding P.O.E.M. 

(paid, owned & earned media) is essential as social media maturates, further amplifying the role and value of Content Networks.


The Sweet Spot

See Slide #3 in Nick's Deck

Social Networks vs. Content Networks


Insights into How to Manage Your Social Media Presence

more...
Margaret McKinley's curator insight, July 7, 8:59 AM

Read on and see the discussion about social networks vs. content networks which are key to marketing content these days

Scooped by Neil Ferree
Scoop.it!

The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Google Plus and Social SEO | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology
Neil Ferree's insight:

The 5 most persuasive words in the English language

  • You
  • Free
  • Because
  • Instantly
  • New


10 cause-and-effect words and phrases

  • Accordingly
  • As a result
  • Because
  • Caused by
  • Consequently
  • Due to
  • For this reason
  • Since
  • Therefore
  • Thus


9 word for shareable content

  • Secret
  • Tell us
  • Inspires
  • Take
  • Help
  • Promote
  • Increase
  • Create
  • Discover


48 ubiquitous power words

28 words and phrases that make you feel safe

9 phrases that imply scarcity

more...
2DiFore Marketing Solutions's curator insight, July 3, 5:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 2:19 PM

Good read....

Laura Armbruster's curator insight, July 22, 7:29 AM

Words matter - how and where you use them can make a difference because words matter.

Scooped by Neil Ferree
Scoop.it!

BundlePost Content Management

BundlePost Content Management | Google Plus and Social SEO | Scoop.it
Social Media Content Management
Neil Ferree's insight:

One of things I've learned about curating content is to imitate those who are Pros and mirror their content curation techniques. Top of mind people include @ janlgordonand @Martin (Marty) Smith


This article covers some of the basics in content curation.


1) Knowing your audience and what they’re interested in is imperative.


2) Curating content from the same popular sources everyone else is, is not effective.


3) Curating content that is suggested from sites based on what others are already sharing is not effective. (see #2)


4) Curating unique, recent and relevant content that is targeted toward your audience’s interest, will initiate engagement by your audience.


5) Retweeting on Twitter and Sharing posts on Facebook is not curating with a strategy, it’s executing someone else’s strategy. You need to RT and share other people’s posts, but not as your entire posting strategy.


6) Hashtagging curated posts with a strategy will grow your target audience if you do it properly.


7) Important reasons you must curate quality content posts:

Provide relevant, selfless value to your community
Build thought leadership on topics important to your strategy


** To stay top of mind with your audience
** To spark conversations
** To earn the right to share and promote your stuff


8) Developing a specific curation strategy is an important part of an overall social media strategy.


9) People are not logged in watching their streams all day, every day. Having enough relevant posts all day long is important.


10) Being consistent with your curation posting makes a huge difference in your results.


11) Proper content curation sparks conversations with your audience and that leads to relationships and ROI.


12) When a curated post receives a lot shares, likes and engagement, it is resonating with your audience. Schedule it several more times over the next week to maximize the effectiveness of that single post.


13) There is no choice between quantity and quality with content curation. It’s always BOTH.


14) Curated social media posts that often get the most shares and engagement are the ones that are by relatively unknown sources!


This is How I Manage My Social Media Presence

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

2014 Social Media Image Size Cheat Sheet

2014 Social Media Image Size Cheat Sheet | Google Plus and Social SEO | Scoop.it
It seems like every week, there’s a new example of how images can be used to improve your results on social media. One of the most recent examples is from
Neil Ferree's insight:

Enhancing the user experience on your web site and these socials channels is worth the extra 2-3 minutes it takes to bring your Visual Marketing in line with these recommended specifications.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

How to Increase Your Social Media Presence

How to Increase Your Social Media Presence | Google Plus and Social SEO | Scoop.it

There are many ways that social analytics can influence a content-driven business’ editorial process. First and most obvious is by applying that data to decide what topics to cover and when to publish them for your editorial calendar.


By understanding which articles, videos or blog posts are being clicked, copied and shared, publishers can make better decisions about what topics to focus on, and get the most ROI from their editorial teams.


Using sharing tools, a news site recently discovered that while crime-related stories tended to be the most shared content category, shared sports-related content actually drove the largest volume of new users to the site.

Neil Ferree's insight:

These are some of the more effective methods using social analytics when trying to better manage your social media presence.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

Google Removes Authorship Photos and Google+ Circle Counts From Search Results

Google Removes Authorship Photos and Google+ Circle Counts From Search Results | Google Plus and Social SEO | Scoop.it
Google's getting rid of author profile pictures and Google+ circle counts in search results. Here's what you need to know.
Neil Ferree's insight:

So you'll still have your name in search results, and your name will be linked to your Google+ profile, but your photo and social following will be hidden ... which, let's be honest, was one of the main reasons we all set it up anyway.


The results indicate users are drawn to results with Google Authorship pictures even if they're below the fold. And see that little click icon? It means the user ultimately chose that result


I for one would like to see Google reverse its decision to remove our profile Head-shot and Circle Count Rich Snippets from the SERP's. 


It took me quite a bit of time and effort to get these top rankings for these semantic queries to show up high in the organic search results

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

Google Pulls Profile Photos and Circle Counts from Search Results

Google Pulls Profile Photos and Circle Counts from Search Results | Google Plus and Social SEO | Scoop.it
Google announced today they will remove profile photos and the author's Google+ circle counts from search results. Google's John Mueller had the following to say about this change: We've been doing...
Neil Ferree's insight:

I suspect the debate on having your Google Profile photo and Circle Count included in the SERP has any influence on the CTR.


My hunch says ranked pages that had a Google profile photo and the author's circle count linked to their ranked pages got a better CTR than those that didn't.


Probably more so if the SERP was a Google+ Local Listing versus a Google+ Personal Profile.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

The Top 20 Places Your Business Needs to Be Listed Online | VR Marketing Blog

The Top 20 Places Your Business Needs to Be Listed Online | VR Marketing Blog | Google Plus and Social SEO | Scoop.it
It’s vital to get business listed on all applicable online directories. Here's a guide to the top 20 online directories and links to their sign-up pages:
Neil Ferree's insight:

Yelp Reviews are somewhat in question for being Authentic versus being manufactured by the business owner.


Bing reviews are better, but they don't have the search volume.


A 5 Star Google+ Local Listing review goes a long way towards building a positive reputation management.

more...
Jonathan Ginsberg's curator insight, June 23, 7:50 PM

No one knows social  marketing like Neil Ferree...

Neil Ferree's comment, June 24, 8:52 AM
Thanks for the shout out @Jonathan Ginsberg I appreciate the vote of confidence on your Law Firm Marketing page.
Scooped by Neil Ferree
Scoop.it!

Social Networks Drive Content Discovery

Social Networks Drive Content Discovery | Google Plus and Social SEO | Scoop.it
Social networks play an increasingly important role in content discovery. We take a look at the recent research and the implications for content discovery.
Neil Ferree's insight:
Social Networks Are The New Content Discovery Layer

The way people discover content is clearly changing.


In the past we went directly to news sites or entered a topic into Google. This approach does not necessarily find the most interesting and current content. There is strong evidence that social is increasingly important. As one person put it on Google Plus the other day “I definitely discover through social. If it’s not important enough to be in my stream, it’s not important.”


How to Manage Your Social Media Presence


Does your Social Footprint Present Your Personal Brand Properly?

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | Google Plus and Social SEO | Scoop.it
Here's how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.
Neil Ferree's insight:

Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.


They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.


First let’s look at the rules.


Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests.


In fact, Google+’s Contests and Promotions Policy clearly states:


“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”


For many people, that’s a show-stopper right there.


The good news is that it’s possible to leverage contests to engage your community on Google+ without violating their contest and promotions policy. The second line of their policy is the most important to pay attention to:


“You may display a link on Google+ to a separate site where your Promotion is hosted so long as you (and not Google) are solely responsible for your Promotion and for compliance with all applicable federal, state and local laws, rules and regulations in the jurisdiction(s) where your Promotion is offered or promoted.”


How to Manage Your Social Media Presence

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

How to Create a 5,000 View SlideShare in 10 Minutes

How to Create a 5,000 View SlideShare in 10 Minutes | Google Plus and Social SEO | Scoop.it
The most efficient SlideShare tips for creating presentations that are beautiful, viral, and effective.
Neil Ferree's insight:

[Tip] Include links, starting with your 4th slide

Clickable links are not allowed on the first three slides of a SlideShare Deck. If you do have one there, SlideShare will disable it. Starting with the fourth slide, though, you can add links to your heart’s content. 


Give your presentation a good title and description Both the title and description you enter at upload will be the title and description Google uses in search results. 


Google will grab only the first 65 characters of a title and the first 155 characters of a description. Keep this in mind.


My Deck on How to Manage your Social Media Presence 

more...
No comment yet.