Google Plus and Social SEO
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Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
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Signals is Now Sidekick

Signals is Now Sidekick | Google Plus and Social SEO | Scoop.it

Sidekick provides you with powerful contact insight right in your inbox. It doesn't change how you email; it simply makes your email workflow easier, better, and faster.

Neil Ferree's insight:

Signals is now SideKick. Get Sidekick for 1 Month for Free


The Free Tool Salespeople Use To Know When Their Emails Are Opened. 

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Turn Your SlideShares into Animated GIFs

Turn Your SlideShares into Animated GIFs | Google Plus and Social SEO | Scoop.it

Turning your SlideShare Deck into an animated GIF can be an effective marketing maneuver if the Deck is short, sweet and to the point.

Neil Ferree's insight:

You can upload the animated GIF to Google Plus like this or you can upload your animated GIF to your Twitter stream like this


You can edit # of Slides, Speed of the Slides and Size of the Slides. 

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How to Grade a Blog (Including Yours) | Feldman Creative

How to Grade a Blog (Including Yours) | Feldman Creative | Google Plus and Social SEO | Scoop.it

Want to improve your blog?


Want to find strong blogs in your field?


Grade a blog or blogs with a simple 10-point report card to assess their strengths and weaknesses.

Neil Ferree's insight:

This is a handy 10 point check list for grading a blog post article on your site or any site for that matter. 


I would add that embedding a SlideShare Deck or a YouTube video or both into your blog post would enhance your onpage SEO appeal like I did here How to Manage Your Social Media Presence.

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7 Steps to Building a Real Estate Following on Google+

7 Steps to Building a Real Estate Following on Google+ | Google Plus and Social SEO | Scoop.it

If you are serious about growing your Google Plus following and gaining some clients from the platform -- you should be doing these 7 things.

Neil Ferree's insight:

@Bill Gassett knows a thing or two about Real Estate. After all, he's been one a Top REMAX Agent in the Boston area for past 15 years.


He also knows how to use social media marketing to differentiate his R.E. services from his competitors and grow his following on G+


Even if you're not in real estate, these social media tips will do you service if you follow Bill's advice. I did and it worked from me.


Find out how to increase your social media presence here.

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Neil Ferree's comment, September 23, 2014 10:59 AM
Hey @Bill Gassett if you follow my lead and click thru to your Inmnan news article by way of @malek re-scoop of my original scooped story → you will see how I'm able to "piggyback" on your A+ article succinctly using snip.ly
malek's curator insight, September 23, 2014 1:41 PM

Enjoy another  trip with Neil: 

You take off from Scoop.it, go to a target page, click a link and end up at a new Neil's page. Thank you for snip.ly

Bill Gassett's comment, September 24, 2014 7:48 AM
Thanks for sharing the scoop Malek. @Neil Ferree I am not following what this does for you?
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Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips]

Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips] | Google Plus and Social SEO | Scoop.it

Is the best practice of gating content best for conversions?


Experts share their stances and some surprising results from their gated content campaigns.

Neil Ferree's insight:

For some niche sites, gated content works well and doesn't irk the user for having to opt in to a email list to gain access to the content.

For other niche markets, not making the info readily available doesn't make much sense since list building isn't a key business driver. 

Either way, knowing how gated content processes work is useful in getting into the psychology of your ideal customer.

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Dark Social: Attributing the Invisible

Dark Social: Attributing the Invisible | Google Plus and Social SEO | Scoop.it
Earlier this month, The Atlantic posted a fascinating article on social media referral traffic.
Neil Ferree's insight:

When your USP (unique selling proposition) is not as social friendly as you would like, the people who share your marketing message (aka) social referral traffic doesn't show up using conventional analytic tools. 


When that's the case,the tactics used in this article from The Atlantic will come in pretty handy especially when you're trying to better manage your social media presence.

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malek's curator insight, September 6, 2014 4:18 PM

I'm getting more convinced of the value of direct.

2DiFore Marketing Solutions's curator insight, September 8, 2014 9:54 AM

The art of keeping up with your social presence is daunting! Do you really know where you stand in the internet universe? How often should you Google your name, so many questions and so much that needs to be one how do you keep up with it!?

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How to Increase Social Shares for Your Content

How to Increase Social Shares for Your Content | Google Plus and Social SEO | Scoop.it
Venchito Tampon, Jr. shares 5 ways to get more social shares for your website.
Neil Ferree's insight:
Always Include Unexpected Hooks in Your Content

Readers want to consume new pieces of information in every blog.


If they find a rehashed article, then they will find another blog to follow. This is why content should be written in a high-quality fashion that provides new or “best” information on the web about the subject matter, and is targeted to the right persona.

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Secrets to a Powerful Blog Post

Secrets to a Powerful Blog Post | Google Plus and Social SEO | Scoop.it
As a blogger, finding the right words can make all the difference. Learn the six secrets to creating a powerful blog post every time!
Neil Ferree's insight:

You already know the business value in running a business blog. Follow these tips from Rebekah to get the most from your efforts. Manage your social media presence all along the way.

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Jooste Henning - Social Media Business Boosters's curator insight, September 2, 2014 8:48 PM

A good read to get some valuable tips in the world of Blogging!

Sylvie BH's curator insight, September 3, 2014 4:56 AM

Clear, really helpful to make a relevant blog ! 

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How To Build A Large Following On Google Plus (And Why You Should)

How To Build A Large Following On Google Plus (And Why You Should) | Google Plus and Social SEO | Scoop.it
Learn why Google Plus is an excellent, but underrated social network that you can use to build a sizable following on.
Neil Ferree's insight:

Personalize search results will become more important now that Google has pulled the plug on Authorship. The more people who have add you to a Google+ Circle, the better your content will rank.


Here's a few examples of how this works.


How to Manage Your Social Media Presence

https://www.google.com/search?q=How+to+Manage+your+Social+Media+Presence


Content Marketing System

https://www.google.com/search?q=Content+Marketing+System


What is a Social Link Wheel

https://www.google.com/search?q=What+is+a+Social+Link+Wheel


Dominate Page 1

https://www.google.com/search?q=Dominate+Page+1



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3 SEO Techniques You Probably Haven’t Heard About

3 SEO Techniques You Probably Haven’t Heard About | Google Plus and Social SEO | Scoop.it
Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business …
Neil Ferree's insight:

Semantic + Holistic + Barnacle = New SEO


Semantic SEO 

Search engines are focusing on becoming “more human” by understanding the natural language of the queries. 


Holistic SEO

Holistic SEO deals with delivering a better user experience.


Barnacle SEO

Just the way barnacles attach themselves to whales in order to get nutrients, a small business can latch itself to a relevant big brand.


All of these techniques will help drive traffic to your site as will using a Social SEO methodology where your audience learns to trust your content for being current, relevant and useful.

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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Google Plus and Social SEO | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
Neil Ferree's insight:

If you get stuck coming up with useful and creative ways to enhance your social media updates, give one of these 26 Tactics a shot.


#1: Attention-Grabbing Quotes
#2: Book Recommendations
#3: Celebrate Company Milestones
#4: Dates That Are Fun Celebrations
#5: Evergreen Content
#6: Feature Hashtagged Events
#7: Giveaways and Contests
#8: Help Out by Answering Questions
#9: Interview Staff Members
#10: Jokes and Lighthearted Posts
#11: Kids’ Photos
#12: Link to Useful Content
#13: Mention Others in Your Industry
#14: Negative Posts (Generally Avoid!)
#15: Outtakes and Mistakes
#16: Promotional Posts
#17: Questions for Your Audience
#18: Reply to Messages
#19: Share Other People’s Updates
#20: Thank Someone Who Helped Out
#21: Ultimate Lists of Resources
#22: Visual Content
#23: Weekly Themed Posts
#24: X vs. Y
#25: “You” (Your Audience)
#26: Zen-Like Calm When Responding

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malek's curator insight, August 28, 2014 6:48 PM

Creative, resourceful guide. Start small (1-2) ways at a time. 

Don't forget to bookmark

Idris Grant's curator insight, September 15, 2014 1:53 PM

In our ongoing efforts to engage with our customers, here are 26 interesting ways of publishing updates through your social media ecosystem.  

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It's Over: The Rise & Fall Of Google Authorship For Search Results

It's Over: The Rise & Fall Of Google Authorship For Search Results | Google Plus and Social SEO | Scoop.it
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
Neil Ferree's insight:

Now that Google has put the final nail in the coffin of Authorship you will want to make sure your social ink wheel can command a page 1 ranking even without rel=author in the mix.


This is why having a plan to manage your social media presence is as important today as it was 3 years ago when Google+ launched. This is what is looks like in the organic search results



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Pascal Côté's curator insight, August 28, 2014 11:03 PM

Mais pourquoi!? C'était si bien! #google

Serena Bucci's curator insight, August 29, 2014 5:33 AM

The end of Authorship! 

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How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies)

How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies) | Google Plus and Social SEO | Scoop.it

There’s a simple way to increase your blog’s conversion rate by 529%. Once you know what it is, and how it works, you’ll want to kick yourself for not trying it sooner.


In fact, this technique (The Content Upgrade) has flooded my business with thousands of new subscribers every month.

Neil Ferree's insight:

How to increase your conversions by 529%.Brian Dean shows how he does it on every new blog post article.

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10 tips for an awesome and SEO-friendly blog post • Yoast

10 tips for an awesome and SEO-friendly blog post • Yoast | Google Plus and Social SEO | Scoop.it
Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!
Neil Ferree's insight:

How long does it take for you to publish a killer blog post article?


For me, its usually 2-3 hours, unless I count the time it takes me to create the SlideShare Deck and YouTube video that I like to embed into my blog post articles.


If you're like me and spend a few hours before you publish an article worth reading, it makes total sense to properly optimize your article by following these seo friendly guidelines by Yoast.

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malek's curator insight, September 10, 2014 6:37 PM

SEO in action

So simple, so compelling that you have no choice but to go to original @Neil Ferree post. Bravo

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Google Authorship May Be Dead, But Author Rank Isn't

Google Authorship May Be Dead, But Author Rank Isn't | Google Plus and Social SEO | Scoop.it
Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait -- you ca
Neil Ferree's insight:

Google Authorship May Be Dead, But Author Rank Is Not. Google Authorship and Author Rank aren't the same thing. Here's why Google Authorship can die yet Author Rank lives on


This makes it even more important that help Google ID your body of work and expertise. Once way to make that happen is to connect your top socials to your Google+ About Tab like I did hear.

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Jonathan Ginsberg's curator insight, September 2, 2014 10:59 AM

More discussion about the end of Authorship from #neilferree

Neil Ferree's comment, September 2, 2014 11:18 AM
Thanks for the mention @Jonathan Ginsberg I like the new theme you're using on this Scoop.it panel. Connecting all your WP sites on your About Tab is paying off http://snip.ly/dvIq
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Why Hiring a Social Media Consultant is a Smart Move

Why Hiring a Social Media Consultant is a Smart Move | Google Plus and Social SEO | Scoop.it
Social Media Management is still one of the most grossly underestimated job skills out there.
Neil Ferree's insight:

Unless you have a well honed social content marketing system that enables you to curate topic relevant content that you know your target audience is thirty for, you would be well served in hiring a social media consultant to help take your SMM to the next level.

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Amber McGuirk's curator insight, September 20, 2014 4:50 PM

This is a whole new job opportunity that companies are beginning to recognize. They are learning the need to keep their presence online and connecting with the customers. This is overwhelming for the older generation because they did not have social media as we do now. I think that it's good for them to hire someone to handle these needs. 

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18 Tips For Running a Successful Social Media Contest

18 Tips For Running a Successful Social Media Contest | Google Plus and Social SEO | Scoop.it
Ready to build a promotion, for the holidays or just in general, here's an infographic loaded with 18 tips that can help make your next contest a success.
Neil Ferree's insight:
Contests, coupons and free products offered by businesses drive the majority of social media users to stay more connected with brands they follow.Some of these 18 tips are more obvious than others. Whether these tactics apply to your niche will likely depend on how you implement a contest to entice your readers to engage with you and your brand.Regardless, preparing and promoting a contest is a very effective way to increase your social media presence.
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21 Social Media Mistakes To Avoid

21 Social Media Mistakes To Avoid | Google Plus and Social SEO | Scoop.it

As Social Media for Business Owners, We have all made mistakes when it comes to social media; but the best way to avoid them in the future is to draw attention to them. Kim covers 21 mistakes to avoid.

Neil Ferree's insight:

Some of these social media marketing snafus are more obvious than others. 


All 21 of them are good to know since knowing what not to do is useful when trying to better manage your social media presence.

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Idris Grant's curator insight, September 15, 2014 1:40 PM

In the complex world that is all-things Internet, social media is at the top of the list.  This article features many of the common mistakes that are made when dealing with social media.

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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Google Plus and Social SEO | Scoop.it
The social media landscape is changing. Or, in other words, it’s like the polar icecaps of Facebook are melting, and in the runoff we’re excavating cavernous content mills, stalagmites of rampant…
Neil Ferree's insight:

What type of content we share, Where we it, Who we share it with and Why we share it is revealed in this excellent article and the awesome Infographic that comes with it.


Get in Touch to if you would like to arrange a Google Hangout to discuss and learn how to manage your social media presence using my social content marketing system.

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How To Manage Your Social Media Presence

How To Manage Your Social Media Presence | Google Plus and Social SEO | Scoop.it

Before you can expect to influence your social media connections, you'll want to make sure your top social profiles showcase your expertise in the best light possible.


Here's a systemized process for doing exactly that so you can better manage your social media presence and influence with your audience.

Neil Ferree's insight:

Once you've completed this first phase, you will be in a much better position to expand and grow your social media presence.


Get in touch if you would like to arrange a 1-on-1 Hangout to discuss this social marketing model in more detail.

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Gordie Chase's curator insight, September 5, 2014 5:00 PM

Many of the automated solutions don't work as well as you would like them to.

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Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More

Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More | Google Plus and Social SEO | Scoop.it
Everything to know about Twitter cards---which types are best for your needs, how to set up, analyze and measure your cards and how to make them stand out.
Neil Ferree's insight:

Here’s a RiddleWhen is a tweet more than a tweet?


Now that I've discovered how to curate content and share it using Sniply vs. Bitly vs. Goo.gl there's no doubt my use of Twitter Cards will become a major part of my social media marketing mix.


How about you?


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Google To Stop Showing Authorship Information In Search Results by @mattsouthern

Google To Stop Showing Authorship Information In Search Results by @mattsouthern | Google Plus and Social SEO | Scoop.it
Last month we reported that Google would be removing Authorship pictures from search results. Now it has been confirmed by Google’s John Mueller that Authorship information will be removed from search results entirely.
Neil Ferree's insight:

Depending on the browser and if you are signed in vs. incognito will determine if the Authorship Snippets renders on the SERPs or not?

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The Top 50 RSS Feeds

The Top 50 RSS Feeds | Google Plus and Social SEO | Scoop.it

Now that Bundle Post is handling millions of curated, marketing and other social media posts on a monthly basis, trends within our massive database are starting to appear.

Neil Ferree's insight:

Most of these RSS Feeds are in my Feedly Reader. How about you? Bundlepost helps curate quality content for you so you can filter and share with your target audience.  This is useful for managing and increasing your social media presence.

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malek's curator insight, August 26, 2014 2:30 PM

The top 30 are already on my feedly feeds, leaving me to experiment with 20. Time to rejuvenate.

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Top 20 LinkedIn Tips from the Experts

Top 20 LinkedIn Tips from the Experts | Google Plus and Social SEO | Scoop.it
Get the best advice on how to enhance your influential ability on LinkedIn! Here are the top 20 tips you can learn from.
Neil Ferree's insight:

LinkedIn is one of the best social channels for growing your business contacts and increase your social media presence.

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Gilberto Galea's curator insight, August 26, 2014 4:21 PM

Great tips!

cairoqween's curator insight, August 27, 2014 12:09 AM

This is perfect for my blog

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Best Google Plus Real Estate Articles For August 2014

Best Google Plus Real Estate Articles For August 2014 | Google Plus and Social SEO | Scoop.it

The Best Google Plus Real Estate articles for August 2014. See some of the well written and helpful content found on Google+ for Real Estate.

Neil Ferree's insight:

We've all seen the Google+ Mashups of the best of articles on how to make the most of using Google+.


These R.E. articles is from the real estate perspective by Bill Gassett The Top REMAX Pro in the greater Boston area.

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Bill Gassett's comment, August 28, 2014 2:46 PM
Thanks very much for sharing my friend!
Bill Gassett's comment, September 1, 2014 12:25 PM
Thanks for the scoop Jerry!