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Google Plus and Social SEO
I Provide Proven Social SEO Consulting Services to the Small Business Community. You would want to add me to a Circle on https://plus.google.com/+NeilFerree/ if you want to improve your social content marketing campaigns
Curated by Neil Ferree
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Google's Cutts: Hit By Panda? Then Write Better Content!

Google's Cutts: Hit By Panda? Then Write Better Content! | Google Plus and Social SEO | Scoop.it
Matt Cutts, Google's head of search spam, posted a video on what to do if you think your site may have been impacted in a bad bad way by the Panda algorithm.In short, write better content!
Neil Ferree's insight:

Social Shares is the New SEO.  You are the Brand. Your Rich Snippet is Your Personal Logo.

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How to Increase Your Sales Through Long Tail SEO

How to Increase Your Sales Through Long Tail SEO | Google Plus and Social SEO | Scoop.it

SEO isn’t just about driving traffic to your website. It can actually be used to increase your sales. Just think about it: what’s one of the main reasons you use search engines?

Neil Ferree's insight:

Conversational and Semantic Search with Long Tail SEO is where I am targeting my editorial calendar. Read this article on why I'm doing this?

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Martin (Marty) Smith's comment, September 14, 2013 11:30 AM
Great post by Neil & great scoop by Dianal.
Martin (Marty) Smith's curator insight, September 14, 2013 11:34 AM

Brilliant Scoop by Dianal and don't miss Neil Ferree's post (@FerreeMoney): 

Neil Ferree's curator insight, 

Conversational and Semantic Search with Long Tail SEO is where I am targeting my editorial calendar. Read this article on why I'm doing this?

DianaI's comment, September 14, 2013 5:25 PM
Thanks :)
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Guide to Google Authorship for Businesses and Individuals - Plus Your Business

Guide to Google Authorship for Businesses and Individuals - Plus Your Business | Google Plus and Social SEO | Scoop.it
What is Google Authorship? Google Authorship is the link between your Google+ profile and the content you create. Why would you want to set it up?
Neil Ferree's insight:

Social SEO and Semantic Search are changing how search engines index and rank web pages and Google+ is driving all these changes.

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DiY Content Marketing System

How to Build a Do-it-Yourself (DiY) Content Marketing System to increase your social signals and social shares and a better Google ranking as a result.

Neil Ferree's insight:

Once you know which social profiles are optimized you will be in much better shape to manage a successful content marketing campaign.

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How to Boost Rankings with Google+ and +1s - Business 2 Community

How to Boost Rankings with Google+ and +1s - Business 2 Community | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Social Shares is the New SEO. You are the Brand. The more Social Shares your Authorship rel=author acquires, the better your Authority becomes. 

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10 Top Google Plus Tools for Digital Marketers - Business 2 Community

10 Top Google Plus Tools for Digital Marketers - Business 2 Community | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Social Shares is the New SEO. You are the Brand. The more Social Shares your Authorship rel=author acquires, the better your Authority becomes. These G+ Tools and Apps will help you accomplish this.

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Monetizing Social Media using Social SEO

Monetizing Social Media using Social SEO | Google Plus and Social SEO | Scoop.it
Tools and Techniques to Grow Your Social Media Connections and Help You Monetize Your Social Media Marketing
Neil Ferree's insight:

Social Shares the New SEO

Social Signals and Social Shares are the New SEO Metric that will soon replace conventional link building as the key factor for getting your website ranked on Google. You are the Brand and your Authorship rel=author Rich Snippet is your Personal Logo.


Numerous studies have shown that Google is tracking the quantity and quality of social signals your content generates in order to determine your Authority.


Eric Schmidt, Chairman, has said, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.


The true cost of remaining anonymous, then, might be irrelevance.”


Social Media Audit Excel template on Google Drive free download

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Thomas P Finley's comment, August 28, 2013 12:14 PM
I agree Neil Ferree, having Google Authorship is critical for SEO.
Thomas P Finley's curator insight, August 28, 2013 12:16 PM

Getting found online is important. Social SEO is the way to get there!

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5 SEO Strategies Every Company Needs to Master [Infographic] | News | eZanga.com

5 SEO Strategies Every Company Needs to Master [Infographic] | News | eZanga.com | Google Plus and Social SEO | Scoop.it
If SEO isn't your only job, you don't have time for every optimization strategy out there. Start by focusing on the most important ones, like these five.
Neil Ferree's insight:

In my view, SEO is fading fast to be replaced by SEM which is to say; search engine optimization will be replaced by search engine marketing so that we can care less about search engines and more about people and the content we create that they will be excited to read and share.


Content Marketing is becoming more important than H1 meta and all the schema optimization codes crap many SEO's long to sell you 

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Brands pinning & tweeting to social commerce success

Brands pinning & tweeting to social commerce success | Google Plus and Social SEO | Scoop.it
Which social networks deliver results? Data shows companies thrive with a mix of text and visual content to drive cross-platform conversions.
Neil Ferree's insight:

How to Build a DIY Content Marketing System


Top Content Marketing Planning Guides

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favico.js

favico.js | Google Plus and Social SEO | Scoop.it
Make a use of your favicon with badges, images or videos
Neil Ferree's insight:

Favicon + Badges

Animate your favicon with animated badges. You can customize type of animation, background color and text color.


h/t Daniel Campbell for the dark social share via G+ chat 


I need a favicon upgrade and this looks like the perfect ticket


#favicon

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Social Media Doesn’t Have to be Hard. 8 Tips to Get You Started

Social Media Doesn’t Have to be Hard. 8 Tips to Get You Started | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

For many small business owners, knowing which social network to connect with is pretty simple. Finding the time to make new social connections is the tricky part. That's why we design and build custom  DiY Content Marketing systems for small business owners.

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Relationship Status: Social Signals and SEO are Officially an Item

Relationship Status: Social Signals and SEO are Officially an Item | Google Plus and Social SEO | Scoop.it
What do well positioned Google pages have in common? More importantly, what factors set these pages apart from pages with lower rankings? The study uncovered a direct correlation between social signals and strong SEO.
Neil Ferree's insight:

Featured SEO Tool of the Week http://bit.ly/1dflWPG

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Search marketing stats round up - Econsultancy (blog)

Search marketing stats round up - Econsultancy (blog) | Google Plus and Social SEO | Scoop.it

Websites that rank in the top positions for Google usually have a large number of social signals, with Google+ apparently having the biggest impact.

Neil Ferree's insight:

There's no reason to kick Facebook to the Curb (yet) along with Twitter and Pinterest and don't forget YouTube is the 2nd largest SE out there

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What Does SEO Cost? [Infographic] Forbes

What Does SEO Cost? [Infographic] Forbes | Google Plus and Social SEO | Scoop.it
I used to own an Audi, which is to say I had a close relationship with my auto mechanic. His name was Bob. He knew my first name, too.
Neil Ferree's insight:

Moz’s survey shows most SEO firms charge between $76 and $200 per hour. Firms generally charge between $125 and $200 per hour. I have heard of some high-end firms charging as much as $500 per hour. Social Media Audit 

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18 Top Sites For Trend Spotting

18 Top Sites For Trend Spotting | Google Plus and Social SEO | Scoop.it
As innovator you need to look ahead and prepare your organization for the future. Not an easy job, knowing the world is changing at an increasing pace. What’s going to happen? How will my
Neil Ferree's insight:

Social Shares is the New SEO. Therefore, the more Social Shares your Authorship credentials creates, the better your Authority becomes. If this article was useful, please share it.

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10 Top Google Plus Tools for Digital Marketers - Business 2 Community

10 Top Google Plus Tools for Digital Marketers - Business 2 Community | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:Social Shares is the New SEO. You are the Brand. The more Social Shares your Authorship rel=author acquires, the better your Authority becomes. These G+ Tools and Apps will he...
Neil Ferree's insight:

Now that Google Alerts is Gone I use Yahoo Alerts for an exact match on Content Marketing Sytem to see how long it takes Yahoo to index and render my piece of content in this social monitoring routine.


Curated Content source: via Scoop.it RSS feeds

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Randy Hilarski's curator insight, September 12, 2013 5:56 AM

Google Plus has been the my main social platform for two years. If you are not using it, you are leaving money on the table as a small business.

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The Big Content Real-Time Dashboard Template

The Big Content Real-Time Dashboard Template | Google Plus and Social SEO | Scoop.it
You’ve heard the saying “content is king!” so many times by now that it’s become a joke. A joke that isn’t funny and doesn’t even accurately depict the real role of content.
Neil Ferree's insight:

Real-Time Analytics in your GA Dashboard.


Social Shares is the New SEO.  You are the Brand. Your http://bit.ly/RichSnippet is Your Personal Logo.

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100 Social Media Stats That Prove It Is Worth Your Time (When Done Right)

100 Social Media Stats That Prove It Is Worth Your Time (When Done Right) | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Social Shares is the New SEO. You are the Brand. The more Social Shares your Authorship rel=author acquires, the better your Authority becomes. These 100 Social Media Stats may surprise you?

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Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale

Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale | Google Plus and Social SEO | Scoop.it
In a video released today on the Google Webmaster Help YouTube channel, Google’s head of search spam, Matt Cutts said: typically, links that are nofollowed can’t hurt your rankings in Google.
Neil Ferree's insight:

We all know all links are not created equal. Pretty soon we will all know that all social shares are not created equal.


You can't buy Authority and you already know how dangerous it is to buy links. Your best bet is to create & curate & syndicate killer content with your Authorship attached so your http://bit.ly/RichSnippet shows up in the SERPs early & often.

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Google Plus SEO: The Business Benefits - Business 2 Community

Google Plus SEO: The Business Benefits - Business 2 Community | Google Plus and Social SEO | Scoop.it

Google Plus SEO: The Business Benefits 

Neil Ferree's insight:

Social Media Marketing Plus says Google Plus is more important than ever. The business benefits are many and growing every day.

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Social Now Is the Most Important Search Ranking Factor

Social Now Is the Most Important Search Ranking Factor | Google Plus and Social SEO | Scoop.it
In a recent in-depth study, seven of the top eight factors associated with high search rankings are social. So, is your content optimized for search and social?
Neil Ferree's insight:

Is Social Shares the New SEO? Is sure seems so!


http://bit.ly/IsSocialSharesTheNewSEO

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Randi Thompson's curator insight, September 8, 2013 7:02 AM

Have you heard?  Your social media posts will now get you higher in the search engine results than almost anything!  

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The Way to Personal Branding

The Way to Personal Branding | Google Plus and Social SEO | Scoop.it
Personal Branding is something that a person does to better market themselves and their careers.

Via Brian Yanish - MarketingHits.com, Philippe Trebaul
Neil Ferree's insight:

This Personal Branding Strategy will work if you follow these 9 Steps laid out in a blueprint by-the-numbers style that I agree with 100% and Coach and Consult on Content Marketing on a regular basis



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Rim Riahi's curator insight, February 9, 8:03 PM

Personal Branding is something that a person does to better market themselves and their careers.

Michelle Gilstrap's curator insight, April 2, 8:42 AM

Very creative way to illustrate personal branding

Brian S's curator insight, April 4, 12:07 AM

Not a bad little summary

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G+ versus Facebook [INFOGRAPHIC] | Social Media Today

G+ versus Facebook [INFOGRAPHIC] | Social Media Today | Google Plus and Social SEO | Scoop.it
Is it possible that G+ could actually compete with Facebook? This infographic from Social Annex lays it all out for you.
Neil Ferree's insight:

Milleniums Love Facebook ♦ Boomers Love Plus


Social Shares will improve your SEO and Grow your Business with (youngsters) vs. (business owners) who's your audience?


Click Here  to Discuss How to Launch a Successful Social Content Marketing Campaign

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Randy Hilarski's curator insight, September 5, 2013 7:55 PM

This makes total sense to me! Now I understand why I enjoy Google Plus so much!

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Grow Your Business Using Content Marketing | Visual.ly

Grow Your Business Using Content Marketing | Visual.ly | Google Plus and Social SEO | Scoop.it
This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when
Neil Ferree's insight:

Content Curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme like we do on Scoop.it

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Embed Your Scoop.it Stories Anywhere

Embed Your Scoop.it Stories Anywhere | Google Plus and Social SEO | Scoop.it

Via Robin Good
Neil Ferree's insight:

This give us even more reason to give thought to the Insight we add to our Scoop.it Stories. Not for the convetional SEO link juice dance rather being able to give your Reader a summary and compeling CTA on who, what, when and why they should take time to click through to read your submission and maybe add you to their social sphere

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Robin Good's comment, September 4, 2013 12:11 AM
a CTA is a "Call to Action". Something you ask your readers to do specifically.
Treathyl Fox's comment, September 4, 2013 6:46 AM
Oh! Thanks! I just figured all my comments were CTA. Sort of. :)

This has been a really good discussion.
Treathyl Fox's comment, September 4, 2013 8:14 AM
You noticed the embed button. I just noticed the Thumbs Up button. :)