You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.
Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
This DIY Content Curation System will help you increase your online visibility and brand awareness.
Creating original content requires quite a bit of time, effort, skill and considerable resources whether you're a big brand or an SMB trying to compete for your target audience's attention on the social web.
Content Curation on the other hand, still requires time, effort, skill and resources but on a much smaller scale for all of the above.
This is the model I follow when coaching SMB clients How to Become a Content Marketing Ninja
Why is Content Failing?
The findings could simply mean that people are producing poor content which is not worthy of sharing. Are we all really that bad? However, I suspect this is not the case. Whilst in earlier years it was possible that if you produced good content it would get found and shared, almost by virtue of its quality, this is no longer the case. There is now so much content that even producing great content is not enough. The bar is way higher.
Getting your content shared on the social web is not as easy as it used to be. Even sites like Buffer and Moz struggle to get their content shared as before. The average article only gets 8 shares?
Hire for Your Goals and Pay for Results. After establishing the SEO and marketing goals of your business, you should be better equipped to hire for your needs. When shopping for SEO, it’s best to consider all of your options and the costs associated with each of those options prior to making any decisions.
Firms solely focused on SEO, generally have the most industry experience as they tend to consistently use and practice the latest SEO techniques every day across different industries. Some bigger firms employ large staffs with specialists in many areas, which can help ensure that they can solve your SEO challenges.
The reasons why Authorship was killed still remain. As with any change in Google search, we'll probably never know all the reasons behind it, but the public reasons stated by John Mueller centered around Google's commitment to a "mobile first" user experience strategy. Mobile first is a recognition that search is more and more a mobile experience. Recently, Google announced that more of all searches are now done on mobile than desktop. That trend will likely never reverse.
More searches are done on mobile devices today vs desktop, so it makes a lot of sense to make sure your local business listing on Google is well optimized for local seo queries.
Sharing this content from Twitter via Hootsuite to Scoop.it to see and compare how the image and meta render via the social share
Wuality content on a website is paramount to keeping readers coming back. These apps for content curation will provide a stream of quality content.
Flywheel marketing is when you create some great content, you amplify that content via social media and your social channels, you attract visitors through that, you naturally earn links from some of those people who visit your site, and you grow your social following.
Now, the next time your audience potential is bigger and your rankings potential is also bigger, because you have more links coming to your site, and that helps all the other pages on your site. You have a bigger social audience, so now there are more people to amplify to.
You may have read that social shares is the new seo?
After reading this piece and viewing this whiteboard friday session, you will likely agree that social engagement is more important than social shares and how Google values read-time over social shares? At the end of the day, quality content is the start point for any social content marketing effort to deliver the results you seek.
That said; having a system that will increase your online visibility and brand awareness is the genesis of any SMM campaign.
When it comes to content marketing, social media is indispensable – it not only helps marketers to better understand their target audience, but also provides a whole wealth of analytics tools to measure the response to content, suggesting possible improvements in making it resonate more with the audience.
Share your content more than once. If you think you risk your audience getting bored with what you've got to offer, think twice. Sharing the same content more than once isn't dangerous at all – it will maximize its visibility and drive more traffic. Remember, to your new followers, a piece posted 3 months ago will seem new
Bonus Tip #6 How to become a Content Marketing Ninja
The social and mobile web are transforming business models. Here are 5 digital marketing trends that will disrupt your business A digital fire had started.
So what is important here?
Making mobile a priority in your marketing and media focus. What you will also need to consider is that mobile requires a different approach in how you create your digital assets and use the screen to display media and calls to action. With mobile less is more. What are you wanting them to achieve?
Peeple wants you to rate your friends, enemies and exes on a five-point scale for everyone to see. If you don't like it, you can't opt out.
You can already rate restaurants, hotels, movies, college classes, government agencies and bowel movements online, so the most surprising thing about Peeple is its basically Yelp, but for humans may be the fact that no one has yet had the gall to launch something like it.
Find out what great content marketing can do for you—and your business—with the quintessential guide.
Begin by outlining your objectives, then putting together your content marketing dream team.
Understand your audience first, and then begin developing the actual content marketing goods. There will be some trial and error, but ultimately your content marketing should drive results.
And the residual effects? From better search engine optimization (SEO) via blogging to content curation and focusing on visual content, the possibilities are endless.
Investing in a content strategy as part of your marketing plan gets you where you want to go quicker, with much less anxiety and much better results.
Get in touch if you want to know how to become a content marketing ninja?
If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why. This is data from the recent research released by Social Media Examiner.
Social Media Marketing is a Marathon, NOT a Sprint.
It takes time to build credibility and trust with your digital audience, but when ZMOT (zero moment of truth) arrives, all that effort will pay off in spades if you've done it right!
Get in touch with me if you're interested in learning my tactics on how to become a content marketing ninja.
Whether you are promoting products and services or planning a nationwide protest, identifying a target audience on social media is a necessity. With that being said, a major reason behind the failure of a many social media marketing campaigns is their lack of commitment to identify a target audience.
How do we change this?
First you must ask these two questions.
Thankfully there are a multitude of tools on the internet that will assist you in confidently building a target audience, as well as pinpointing a strategy for how to market to them.
Content that doesn’t add value for the audience is a missed conversion opportunity. How do you create content that converts your marketing target audience?
An audience persona is the first step in visualizing your audience as you write. When you picture an individual, you can properly tailor your content to them.
Need a go-to content curation resource? Here's the ultimate content curation glossary to help get you started.
Content curator is the person in charge of the content curation process within an organization. The job description includes collecting, cataloging and reformatting information to maximize asset usage.
Local SEO Rules are Complex for getting a G+ Listing Ranked High in Search Results
Google has replaced their 7 Pack with the newer 3 Pack in Local Search Results.
You need to know the local search marketing metrics to measure and optimize if you want to have your listing rank in the 3 Pack.
Identifying and acquiring Citations from quality, relevant directories is similar to link building for your website.
5 Star reviews from vetted entities (Google+ profiles) helps get your G+ Local Listing to rank at the top of the local search results.
Content curation is a huge part of most social media strategies and I wholeheartedly endorse it. The problem is it doesn’t direct traffic back to your own website. Sniply solves that issue by adding a non-intrusive call to action at the bottom of posts you share.
Sniply is a super neat tool that has helped a lot of marketers get more return on the links they share.
Kevan Lee | Buffer
Sniply allows you to share other people’s content and still easily bring them back to your own content.
Michael Stelzner | Social Media Examiner
With Sniply, you can promote someone else’s site while driving traffic back to your own.
Neil Patel | KISSmetrics
Damn right! With Sniply, you can attach a call-to-action to every link you share with your followers.
Anton Sepetov | AppSumo
Last year, Instagram posts from brands created interactions with 4.2% of a brand’s followers. This year, that fell to 2.2%. On Pinterest, interactions fell from 0.1% to 0.04%.
Facebook, however, experienced an increase in brand engagement - 0.07% up to 0.2%. Still, when paired with another stat from the study - the fact that 80 percent of top global brands post regularly on the top five social sites, more than ever - paints a portrait of a social universe polluted with noise that’s garnering little response from audiences.
Social Media and time management can often collide, especially when customer issues arise. It's a 24-7 job but you can manage tasks for effectively.
Social Media Marketing can become a real time sink hole unless you have a system in place to follow.
Get in touch if you want to know how to build a DIY Social Content Marketing System for your small business.
The secret to attracting more traffic is doing what others are not doing. This post offers 13 quick tricks to drive traffic to your blog in minutes.
We all know the wonderful benefits of social media marketing. We’ve read the how-to posts and the tools roundups. We’ve scanned some of the 492 million “social media tips” in Google and the 602,759 social media books on Amazon. So let’s look at the other side for a minute. This post is about social media marketing’s darker side.
Dark Truth #1: People Share Without Reading
Maybe it was obvious. What people read and what people share aren’t the same thing. This was discovered by Chart Beat.
In the words of Tony Haile, Chart Beat CEO
That won’t surprise the cynics. Here’s the data. They use attention minutes vs. content length as a proxy for reading.
Visitors who read half an article are less likely to share than visitors who read nothing. An article may be read a hundred times and never shared, or shared a hundred times and never read!
You hadn’t set these up yet? Don’t feel bad…
Even expert marketers and big blogs often haven’t finished setting up Analytics. It’s very common.
Even worse, Analytics may be set up perfectly, but the marketers don’t look at the data, even though a simple dashboard would make it easy.
In Google Analytics, the most common mistake is not finishing the setup.
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
Listen to the Podcast by Guy Kawasaki entitled How to Build a Following using other People's Content you will get insights into how to parlay Guys NPR model into your content marketing model. This is how you become a Content Marketing Ninja without depleting your limited resources in doing so.
Use Third-Party Content - If you’re still not able to generate an adequate amount of content, there are ways to successfully use and share content that is already published by other sources.
HD Vest is a financial services firm that provides office support and broker/dealer operations for 4,500 independent financial advisors across the country. In order to stand out as thought leaders, they knew that they would need content. However, they lacked the resources and time. Additionally, in a highly-regulated industry such as financial services, they had to be careful not to step into any legal gray areas with their content.
Google this; How to Build a Following using Other People's Content then listen to the Podcast Guy Kawasaki did on SME and dial into his insights on how to do this one your own dime and time.