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Rescooped by Neil Ferree from Marketing with Social Media
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How content marketing improves the buyer journey. 7 ways

How content marketing improves the buyer journey. 7 ways | Google Plus and Social SEO |
Content marketing has a big influence for the majority of products and services we buy. In most cases, content has already determined the purchase decision.

Via Dawn Matheson
Neil Ferree's insight:

Developing a Content Marketing Strategy is easier said than done. Having a Content Marketing System you can customize to fit your schedule takes time and effort to streamline so you still have time to run your business. 

Some will want to outsource their social content marketing and some will prefer to DiY (do it yourself) I do a little of both.

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Google Plus and Social SEO
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Curated by Neil Ferree