The social web is a game changer. You can build a global audience. The power in your hands. Here are some tips for creating a powerful personal brand online
Google Plus and Social SEO
If You're Seeking Social SEO Consulting Services for your Small Business, I can help. I have Designed and Deployed Dozens of Content Marketing Systems that will Amplify Your Online Visibility and Improve Your Organic Rankings with the Search Engines. My 5 Star Reviews Attest to My Social SEO Expertise and the Results I've Delivered to My Clients.
Curated by Neil Ferree
Did you know that every day on the internet:
4.75 billion pieces of content are hared
1.8 billion photos are uploaded
700 million Snapchats taken
500 million tweets tweeted
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful...
Content Marketing System Best Practices is one way to increase your online visibility and dramatically increase your social media presence.
Posted by randfish
When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions.
According to Rand (and I agree with his position) social SEO tactics don't (or shouldn't) come into play until you've nailed down your social SEO strategy. Asking the right questions is a good place to start.
Ask yourself, your agency or social consultant these 5 questions?
1) What does our organization create that helps solve searchers' questions or problems?
2) What is the unique value we provide that no one else does?
3) Who's going to help amplify our message, and why will they do it?
4) What is our process for turning visitors from search into customers?
5) How do we expose what we do that provides value here in a way search engines can easily crawl, index, understand, and show off?
In a survey last year of more than 1,500 professionals using content curation, 76% of them said content curation helped them reach their business goals. As content becomes more and more important to achieve success, it also becomes critical to measure how it effectively helps. In fact, as renowned businessman & author Peter Drucker put it, "If you can't measure it, you can't improve it."
Having data is is one thing, but being able to analyze it is a completely different ballgame. Data needs to be visual in order to have an impact and guide future actions, and that is why we have created a beautiful new interactive Analytics center within Scoop.it. We've taken into consideration some of the most important data points that guide content marketing strategies, including whether or not content resonates with an audience, times of day the audience is online, and work division between team members, and based our redesign off of them.
The bottom line is that today, we’re excited to announce a complete revamp of our analytics dashboard bringing not only better looking, easier to use analytics but also new metrics and KPI’s to better understand the impact of your content curation.
The New Scoop.it analytics dashboard provides the same data points as before, only now its easier to find / see where your sweet spots are and where they come from.
Here is a list of 15 neuromarketing tactics that any website can use. Each is based on a specific bias. Most of these are simple, subtle, and very common if you know where to look. Every marketing website should be using at least a few of these tactics.
2. Endorsements and the Halo Effect
3. Social Media Shares
4. Social Media Widgets
5. Trust Seals: Certifications
6. Number of Happy Customers
7. “Our Most Popular” Best-Seller
8. Studies and Statistics
9. “As Seen In” Press Mentions
11. Plans and Pricing Pages
12. Limited Supply
13. Early Bird Registration, Countdown
14. Trial Periods, Free Samples
15. Colors and Action
Buzzsumo is one of, if not the best content search tools out there. If you’ve used or are currently using the platform do you also take advantages of it’s many benefits, even as a free subscriber?
Neil Ferree of FerreeMoney.com recently created a Buzzsumo tutorial on his YouTube channel and he was kind enough to come on and talk with us about it and share his knowledge of the platform. Head on over to Buzzsumo.com and follow along right here on your A Slice A Day
The Top Content search lets you find the most shared content for any topic or domain.
Try searching for big data or any targeted keyword phrase you're trying to get ranked for to see who's sharing similar content and on which top social networks. Thanks to Mark Tennant for the invite to his Podcast A Slice A Day
Edgar is a social media management tool for scheduling your updates across multiple channels. Create content queues and continuously share content.
Social Media Marketing tools like Edgar are worth looking into if you're struggling with being able to find quality content to share with your audience.Having a custom content marketing system that includes content discovery and tactics to properly frame and position the share is where system like this come into play.
Share Content and Drive Traffic.
Attach your call-to-action to every link you share.
What if there was a way that you could share content to other people’s stuff and still easily bring them back to your own content, with little or no effort? I know it sounds like a pipe dream, but with this tool, its very easy to do and it’s shockingly cool. It’s call Snip.ly ~ Michael Stelzner
When you share someone else’s link, you are driving traffic to their site and generating no traffic in return. That kind of blows. What if I told you that every time you promoted someone else’s site, you can actually drive more traffic back to your site? ~ Neil Patel
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.
Its more important that ever for marketers to have and use a content marketing system that allow you to curate and share quality content so as to enhance your social authority with your target audience.
This is the fastest method to increase your social media presence on the social web, whether its on LinkedIn, Twitter, Facebook or Google+
Here’s what 2 super successful marketers have to say about Snip.ly and why I declate Snip.ly is the Best URL Shortener for Social Sharing What if there was a way that you could share content to other people’s stuff and still easily bring them back to your own content, with little or no effort? I …
Its perfectly fine to increase your social media presence using Snip.ly or other social sharing update routine so long as its not all about you, but you should also include (share) other people’s content versus simply boasting about you and your products and services.
Follow these guidelines so your content discovery and social sharing will be more efficient and you can dramatically increase your social media presence.
Its become common knowledge that if you want to compete, you must have a significant presence on the the social web these days!
A solid content marketing strategy must include a process for both creating and curating quality content and sharing it across the social web.
These tools will enable you to set-up your content discovery RSS feeds, social monitoring and listening filters, schedule your social updates and create a customized content sharing model using the Sniply social share workflow engine.
As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it.
These 15 tips on how to create new content from old content are excellent ways to repurpose your best stuff.
Turning a blog post into a SlideShare Deck is one of my favorite tips I picked up from Kim.
Read 5 insightful tips from the social media experts Mari Smith, Joe Pulizzi, Mark Schaefer, Kristi Hines and Jeff Bullas on how to be successful with content curation. Content curation is about discovering interesting and relevant content from other individuals and brands and sharing it with your audience. It is a great way to engage …
Content curation is about discovering interesting and relevant content from other individuals and brands and sharing it with your audience.
It is a great way to engage and inspire your fans especially on social media. In this article we have gathered the advice of the experts on how to do it with the best results.
You don’t have to create original content every time. So how do you re-mix and repurpose content to save time and effort with your content marketing?
Not only do you NOT have to create original content every time you want to post a useful update to your top socials but when you use a content curation model (like I do) you can curate killer content from awesome authors and post you updates to your top social with a CTA link back to your Blog, YouTube channel, SlideShare deck or any page you control that compliments the original content piece.
SlideShare Analytics Available for Free to Everyone
SlideShare Analytics is available for Free to all users.
This is especially good news if you're using Slideshare Decks to increase your social media presence.
There are 4 main tabs in the SlideShare Analytics
All of your data can be downloaded as a csv file
Solid post by Ted that explains the subterranean traps many marketers fall into when using social media. Rubin points out that some OLD marketing truths still hold water such as:
Great tips here about lessons every marketer learned but seem to forget when "social media" is in front of "marketing".
Finding your voice, your tempo, your style and your frequency are "almost" as important as the content you curate and share.
Social Media Marketing Tools
Team Curagami thought it would be interesting to look across the tools we love to use to see who is helping and how much:
Scoop.it Views: 173,000
Haiku Views: 83,464
Twitter: 6 Years
Scoop.it Use: 3 Years
GPlus: 2 Years
Haiku Deck Use: 1 Year
Haiku Decks: 38
Google Plus: 2,000 (estimate)
Haiku Deck: Doesn't Offer Yet (have talked to them about this)
If your Apples to Oranges warning light is on we agree. There are so many variables with one of the variables being how each of these tools helps the others so comparison is somewhat moot.
That said here are some random thoughts about each social media / content marketing tool:
Twitter = Frustration
Twitter is always 3 steps forward and 2 back. Each day @Scenttrail (http://www.twitter.com/scenttrail) and @Curagaqmi (http://www.twitter.com/curagami )gain and lose followers. Engagement is limited in this kind of "fire hose" marketing and for every 3 followers 2 drop off (I trim with JustUnfollow) despite my generally trying to follow everyone even remotely related who has followed me or us.
When we see Ashton Kutcher has millions of followers and treats what we work at so HARD as a big joke it's frustrating and maddening. I don't think any team can DO WITHOUT the "radio of the web", but its hard to grow a tribe there. Best to use Twitter for what it is good at - informing your tribe about what is happening now.
Scoop.it = Following & Future of Content Marketing
Scoop.it's ability to form a tribe is outstanding. The stumble comes when we try to figure out how to communicate with, listen to or curate from our followers. We think our Scoop.it "Magazine" Page: @Martin (Marty) Smith should be MORE IMPORTANT.
Scoop.it has 1M users now. We would love to see more Hero Marketing similar to what Haiku Deck does so well. Where is the Top Scoop.it Curators list? Where are the stats showing the Top Scoops of 2014 on a variety of dimensions (share, links, views)?
Scoop.it is sitting in the catbird seat since content curation is about to be the big win, but we would love a more proactive stance from Team Scoop.it. That said, they've been KIND and GENEROUS adopting me despite tough financial times due to cancer treatments. Like Haiku Deck Scoop.it has a great team and they will figure it out.
We LOVE Google Plus, but losing the charismatic leader Vic Gundotra was a shock. I love hangouts, but they are not enterprise ready full of creaks, pops and cracks when used. Not easy either. GPlus has a LEARNING CURVE.
On the positive side IT'S GOOGLE. I don't know anywhere else where a following of less than 5,000 can generate page views close to 2M. Content on Google gets seen, commented on and that's worth our investment and continued learning.
For team Curagami the real revelation is Haiku Deck. We get MORE for LESS with Haiku Deck than any other social media tool (period, full stop). The fact that our decks, even the old sleepy ones, continue to generate new views is amazing.
Haiku Deck's adoption of our favorite online community / Hero Marketing idea is why our 38 decks are slouching toward 100,00 views after only a year and much less ditch digging than our first two years on Scoop.it. We created a Haiku Deck about their creation of online community:
Haiku Deck Model
Yes, Haiku Deck is being helped by the entire ecosystem especially Scoop.it, but if you have ONE thing you can do create decks and pray.
Because no one can do ONE THING anymore (sadly). What about you? What are your favorite social media tools and why?
Metrics that Matter from an A+ Content Curator @Martin (Marty) Smith
When was the last time you took a long hard look at what makes your customer base tick? Think customer personas - those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behi...
As the data shows, too many people are getting fed up with how businesses are interacting with them.
With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem.
Sharing external links is something that millions of people do everyday with little to no kickback. Wouldn’t sharing be more attractive if you could convert some of the attention you create into e...
Sniply is excited to announce a clever integration with Twoople, a neighbouring Toronto-based startup.
Twoople is a chat platform that allows others to chat with you through a personalized URL. Anyone who goes to that URL can begin chatting with you immediately without having to register or download an app.
By setting your Sniply call-to-action to your Twoople URL, you can encourage your audience to chat with you as they interact with the content that you share.
Anyone who clicks on your call-to-action will be sent to the Twoople address where they can tell you what they think about what you just shared. This offers unparalleled, personalized interaction with your audience.
Trying to generate solid leads can seem like a nightmare. That's where social media can be a great help. But how do you leverage this wide-ranging resource?
When you’re pressed for time, trying to generate solid leads can seem like a nightmare.
That’s where social media, with its ability to connect you with just about anyone, can be a great help.
But how do you leverage this wide-ranging resource?
Sociolus Blog, Resources and Insights on Social Media Analytics, Competitor Research and Influencer Marketing. Sociolus: A complete social media management platform.
The world is changing at an alarming rate. Social media has the power to help even the smallest or most traditional business compete in the modern era but you have to be willing to enter the conversation.
How many of these activities do you use social media to do?
If the answer is some or none then don’t worry, if anything that means there is so much you can still do J. What’s more this list is just the tip of the iceberg. We will explore what this means for your business in the next email.
There's a chart at the top of BuzzFeed's interesting new insights site that caught our eye. It shows the social media has surpassed search as the top drive
This supports the social media marketing technique on How to Build a Following Using Other People's Content if you curate and share quality content from key influencers in your market space.
The Art of Social Media, a practical guide to using social media from the fingertips and brains of Guy Kawasaki and Peg Fitzpatrick.
The Art of Social Media
There's a problem. Spend too much time on Facebook. Killing time instead of getting work done. So here are 4 tips on how to stop wasting time on Facebook
According to a study by Vertical Response, the following stats are a very insightful.
A look at the best blogs that offer tips and strategies for content marketing, plus some expert advice on engagement, writing, and audience.
What is “content marketing” at its very core?
From Atomic Reach:
At its core, content marketing is the exchange of useful content to an audience in return for their attention.
That content can take on many forms from blogs, white papers, podcasts, things like this Twitter chat and much more.
The goal of a brand is to attract an audience interested in their content and ultimately their product or service.
NewsCred is considered by those in the know to be the Best of Class Content Marketing source available today.
All 50 of these CM stats are all interesting. Here are my Top 10 favorite CM Stats from this study.
27 million pieces of content are shared each day
86% of B2C marketers use content marketing
91% of B2B marketers use content marketing
Content from reputable sources is most shared
90% of users listen to recommendations shared from friends
90% of the information that comes to the brain is visual
Articles with images get 94% more views than those without
75% of smartphone users watch videos on their phones
Content creation is the most effective SEO tactic by 53%
Marketers spend 1/3 of their budgets on content marketing
Content marketing generates 3 times as many leads as traditional marketing