Since my early writing days, back around 2000, I know the power of people 'saying cool stuff about' you. As you can see from the quote I've made myself, it is always better to have someone else sing your praises that do it yourself.
Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
Set appropriate expectations with your social media marketing partner from the beginning by asking these three key questions.
92 percent of social media marketers say that social media marketing is important for their businesses, more than half struggle to measure ROI and effectively manage multiple social media campaigns
Don't miss content curation opportunities! Create your content curation editorial calendar with these 5 steps. Contains easy-to-use worksheets and tips.
One of the first things you will want to get a handle on before you execute your content marketing strategy is to document your content curation editorial calendar.
Learn how to do an advanced analysis of your blog content in Excel.
Depending on the software platform you use for your blog, you should have a way to export some of the details of your content.
At the very least, this will normally include views, the URL, author, and publish date. In addition to this, most lead generation software will allow you to export lead data just the same.
Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.
Google provides a (relatively) clear set of guidelines regarding how local businesses should conduct themselves if they want any play in the local search results. Unfortunately, it is all too easy for pages to violate policy guidelines without any real nefarious intent. Factor in some overly aggressive SEO tactics, and you have a recipe for local invisibility.
Over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need.
Scoop.it ranked best content marketing software app in GetApp’s Q2 2015 GetRank of the top 25 content marketing solutions.
GetApp is the largest cloud-based business apps marketplace. In the four different categories evaluated, Infusionsoft took the top spot in Marketing Automation, Mailchimp in Email Marketing, Scoop.it in Content Marketing and Hootsuite in Social Media Marketing.
Most SMB's struggle to find the time and resources to develop and deploy their Content Marketing strategy. Clearly, there are many options available to execute a CM plan.
Scoop.it ranks right there at the top of the content marketing solutions, as well it should.
Using video on Facebook? Want your videos to grab more attention and more views? Here are 7 tips you can use to optimize Facebook video.
Facebook marketing using video is fast becoming the standard for big brands and small businesses when sharing their content. Some studies say video is fast becoming the primary media format for most posts and social updates on Facebook. The 7 Tips will come in handy if you're planning to market your business on Facebook.
Content marketing is about attracting attention. But attracting traffic and attention is getting harder. Here are some content marketing tips to help you.
It's getting more difficult to stand out on the social web. Today this is what happens every minute on the web.
Content marketing can be time consuming for an already busy entrepreneur. Luckily, there are software solutions that help automate this part of business.
Its an understatement to say content marketing can be time consuming. Trying to keep your content fresh, relevant and interesting is no small task.
This is why having a content marketing system in place that empowers you to curate quality content and share it on the social web is ideal for small business owners.
Here’s a simple 3-step process on how to find out who shared your LinkedIn post so you can thank them for sharing your post with their fans and followers.
The process is fast and easy and definitely worth the extra 30 seconds it takes to do so.
As consumers, we’ve taken websites for granted. From the time the Internet was established, websites were the tangible anchor points we needed in order to be able to navigate it effectively.
Under this model, apps would replace the need for websites and Google would fill in the holes with indexed information in its Knowledge Graph.Search engine optimization (SEO) would theoretically die at that point, though online visibility optimization would simply evolve into a new form. A strong social media presence would still be important, as would an accurate presence in other third-party local apps
Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper.
Once you upload your PDF document, their algorithm will present you with a nice list or Twitter profiles you will want to follow based on the content of your PDF document.
Very interesting routine to see who you should be following on Twitter based on your core value prop.
We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy.
It should comes as no surprise Tweets with Images get more clicks than those without and Tweets with images (on average) receive 89% more Favorites.
Do you want full control over what you see on your Facebook news feed?
If so, start sorting friends & pages on custom Facebook Interest Lists. They're also a great way to organize the stuff you need to keep track of every day.
These lesser known Facebook marketing tactics will come in handy once you put some time into implementing them into your routine.
Facebook Lists look useful as do Notifications and Saved Searches.
Having trouble keeping up with the people who mention you on Twitter? No problem. This Twitter hack automatically adds everyone who mentions you to a list.
Twitter Lists are a great way to segment your Twitter audience by topic, geography or in this case people who mention you.
I used to use IFTTT to automate some of my SMM processes, but I found duplicate content / updates which I didn't like.
This Twitter Hack for building a list of people who mentions me in their Twitter Stream sounds very useful indeed.
One of the most important elements to a successful social media campaign is making sure you have the right image connected to your post.
Once you have selected the right image to connect to your post and you've taken care of attributes, the chances of your content being shared on the social web go up significantly. This is a good tactic for becoming a content marketing ninja.
It’s time to find out how to use social as a marketing equalizer: here are 9 techniques SMBs can use to beat big corporations on social media.
These 9 ways for an SMB to compete with larger brands with biggest budgets and more resources all make sense. Tip #7 is probably the fastest and easiest way to move the needle in your favor. After all, isn't this one of the reasons you're using Scoop.it in the first place?
Interested in ways to use your social accounts to improve your SEO? In this article, you'll discover how to use social media to improve your search ranking.
Using social media as a marketing tool is valuable in its own right, but it can offer even more value when you leverage it to increase SEO.
While some changes to SEO algorithms make it challenging to keep up with best practices, one thing that is clear is that social media can make a big impact on your search rankings.
Its been proven time and time again, social media marketing is one of the most effective tactics to drive traffic to your website.
There are hundreds of social media metrics to be analyzed. Here we look at the top social networks and which matter most for your business.
Knowing which social media metrics to measure and track is the first step to knowing what's working and what's not.
This article shows you which metrics to track and measure for each of the top social networks, Facebook is clearly the most sophisticated of the bunch. Twitter is nice too!
I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to me, however most business owners are focused on what their business does, whether it be food or clothes or B2B services.
The last thing anyone wants to see in their newsfeed is sales pitch after sales pitch after sales pitch. Social media is about building relationships. Sales will come from that. It’s not all about you, it’s about them. Help your readers solve their problems is what you want to focus on.
Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win.
It takes time, effort, and serious persistence to play the long game, not the short game.
It takes courage to give away something of value without the expectation of immediate return. And even though this is the case, it’s been proven again and again that content marketing really does work.
But let’s assume the strength of your courage is starting to fade and your confidence that content marketing will bring you more business is waning. Maybe you’ve been doing content marketing for a while, and you’re just not seeing results you want.
How can you fix this? How can you make content marketing work for you like it has for hundreds of other businesses out there?
Once you've decided on a content marketing strategy and you're hell bent on becoming a content marketing ninja and you're in it for the long haul, here's how to make sure it works out well for you?
Here are a few of the best free-to-use content curation tools, which are equally easy to access, as they are to operate:
The same way a Feedly Pro account will find content that is ready to go viral, the Scoop.it suggestion engine shows us how many times a piece of content has been shared on the big 4 socials (FB, T, LI and G+) which comes in super handy if content curation is part of your SMM strategy.
90% of all the data in the world has been generated over the last two years?
Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die.
Content Curation can help you improve SEO
As Jason Miller, Sr Content Marketing Manager at LinkedIn, puts it, "content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts"
General Sentiment is a social analytics company that delivers insights that change the way brands make product and marketing decisions.
Influencer marketing (On Twitter) done for you. These are the top influencers on Twitter according to StatSocial.
You don't have to be a content marketing ninja to know these people can have a heavy influence on your social reach once you find a way to add value to their social marketing efforts.
Social networking is perhaps the easiest way to waste your day away. You can scroll through Facebook and Twitter all day and still not read everything that’s posted.
Here are 101 Zaps (e.g.) an instance of automation on Zapier across five categories that smartly put social media automation to use for sales and marketing.
Similar to ifttt, an event triggers Zapier to perform a task. I'm not a huge fan of most marketing automation tactics (unless) you can add your SME (subject matter expertise) to the social update. Albeit, some of these tasks don't require the human touch like when you want to automatically post a new Instagram image to your Twitter account.