The Complete Guide To Hashtag Etiquette [INFOGRAPHIC]
Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!
In order to curate content, you first need to find it. The Internet is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner.
If you want to be a content marketing ninja, you need to have a system that streamlines your curation process so you spend minutes vs. hours curating and sharing your content your audience is hungry for.
Peeple wants you to rate your friends, enemies and exes on a five-point scale for everyone to see. If you don't like it, you can't opt out.
You can already rate restaurants, hotels, movies, college classes, government agencies and bowel movements online, so the most surprising thing about Peeple is its basically Yelp, but for humans may be the fact that no one has yet had the gall to launch something like it.
Find out what great content marketing can do for you—and your business—with the quintessential guide.
Begin by outlining your objectives, then putting together your content marketing dream team.
Understand your audience first, and then begin developing the actual content marketing goods. There will be some trial and error, but ultimately your content marketing should drive results.
And the residual effects? From better search engine optimization (SEO) via blogging to content curation and focusing on visual content, the possibilities are endless.
Investing in a content strategy as part of your marketing plan gets you where you want to go quicker, with much less anxiety and much better results.
Get in touch if you want to know how to become a content marketing ninja?
If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why. This is data from the recent research released by Social Media Examiner.
Social Media Marketing is a Marathon, NOT a Sprint.
It takes time to build credibility and trust with your digital audience, but when ZMOT (zero moment of truth) arrives, all that effort will pay off in spades if you've done it right!
Get in touch with me if you're interested in learning my tactics on how to become a content marketing ninja.
Whether you are promoting products and services or planning a nationwide protest, identifying a target audience on social media is a necessity. With that being said, a major reason behind the failure of a many social media marketing campaigns is their lack of commitment to identify a target audience.
How do we change this?
First you must ask these two questions.
Thankfully there are a multitude of tools on the internet that will assist you in confidently building a target audience, as well as pinpointing a strategy for how to market to them.
Content that doesn’t add value for the audience is a missed conversion opportunity. How do you create content that converts your marketing target audience?
An audience persona is the first step in visualizing your audience as you write. When you picture an individual, you can properly tailor your content to them.
Need a go-to content curation resource? Here's the ultimate content curation glossary to help get you started.
Content curator is the person in charge of the content curation process within an organization. The job description includes collecting, cataloging and reformatting information to maximize asset usage.
Local SEO Rules are Complex for getting a G+ Listing Ranked High in Search Results
Google has replaced their 7 Pack with the newer 3 Pack in Local Search Results.
You need to know the local search marketing metrics to measure and optimize if you want to have your listing rank in the 3 Pack.
Identifying and acquiring Citations from quality, relevant directories is similar to link building for your website.
5 Star reviews from vetted entities (Google+ profiles) helps get your G+ Local Listing to rank at the top of the local search results.
Content curation is a huge part of most social media strategies and I wholeheartedly endorse it. The problem is it doesn’t direct traffic back to your own website. Sniply solves that issue by adding a non-intrusive call to action at the bottom of posts you share.
Sniply is a super neat tool that has helped a lot of marketers get more return on the links they share.
Kevan Lee | Buffer
Sniply allows you to share other people’s content and still easily bring them back to your own content.
Michael Stelzner | Social Media Examiner
With Sniply, you can promote someone else’s site while driving traffic back to your own.
Neil Patel | KISSmetrics
Damn right! With Sniply, you can attach a call-to-action to every link you share with your followers.
Anton Sepetov | AppSumo
Last year, Instagram posts from brands created interactions with 4.2% of a brand’s followers. This year, that fell to 2.2%. On Pinterest, interactions fell from 0.1% to 0.04%.
Facebook, however, experienced an increase in brand engagement - 0.07% up to 0.2%. Still, when paired with another stat from the study - the fact that 80 percent of top global brands post regularly on the top five social sites, more than ever - paints a portrait of a social universe polluted with noise that’s garnering little response from audiences.
Social Media and time management can often collide, especially when customer issues arise. It's a 24-7 job but you can manage tasks for effectively.
Social Media Marketing can become a real time sink hole unless you have a system in place to follow.
Get in touch if you want to know how to build a DIY Social Content Marketing System for your small business.
The secret to attracting more traffic is doing what others are not doing. This post offers 13 quick tricks to drive traffic to your blog in minutes.
We all know the wonderful benefits of social media marketing. We’ve read the how-to posts and the tools roundups. We’ve scanned some of the 492 million “social media tips” in Google and the 602,759 social media books on Amazon. So let’s look at the other side for a minute. This post is about social media marketing’s darker side.
Dark Truth #1: People Share Without Reading
Maybe it was obvious. What people read and what people share aren’t the same thing. This was discovered by Chart Beat.
In the words of Tony Haile, Chart Beat CEO
That won’t surprise the cynics. Here’s the data. They use attention minutes vs. content length as a proxy for reading.
Visitors who read half an article are less likely to share than visitors who read nothing. An article may be read a hundred times and never shared, or shared a hundred times and never read!
You hadn’t set these up yet? Don’t feel bad…
Even expert marketers and big blogs often haven’t finished setting up Analytics. It’s very common.
Even worse, Analytics may be set up perfectly, but the marketers don’t look at the data, even though a simple dashboard would make it easy.
In Google Analytics, the most common mistake is not finishing the setup.
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
Listen to the Podcast by Guy Kawasaki entitled How to Build a Following using other People's Content you will get insights into how to parlay Guys NPR model into your content marketing model. This is how you become a Content Marketing Ninja without depleting your limited resources in doing so.
Use Third-Party Content - If you’re still not able to generate an adequate amount of content, there are ways to successfully use and share content that is already published by other sources.
HD Vest is a financial services firm that provides office support and broker/dealer operations for 4,500 independent financial advisors across the country. In order to stand out as thought leaders, they knew that they would need content. However, they lacked the resources and time. Additionally, in a highly-regulated industry such as financial services, they had to be careful not to step into any legal gray areas with their content.
Google this; How to Build a Following using Other People's Content then listen to the Podcast Guy Kawasaki did on SME and dial into his insights on how to do this one your own dime and time.
Lack of time came in as the #1 challenge for both B2B and B2C marketers. Each item of this list is a sign you're wasting time on content marketing.
Content marketing involves a lot of content.
Different forms of content. All that content needs to be organized in a way so that you and the rest of your team can find it fast. Every piece of content also needs to be tagged so you’ll know when to update it.
Without a vault, creative teams can spend up to 20% of their time just hunting down different versions of old content. There’s also the risk of forgetting pieces of content that could be reused. In other words, it’s a mess.
From content we've moved to conversations and to context. Content curation marketing is the next part of your business strategy.
BuzzTalk helps you to become a curator king and build thought leadership as a company by providing you with relevant sources that you can curate. The number of sources keeps on growing through crowd sourced learning.
This enables you to find the identify and extract the most valuable content to keep track of your market news. Also, all data is structured to enable selection, ranking of content, pattern detection and analysis. This way you can be the first to spot a trend and report on it making you a thought leader in your field.
There is good content all around the web First off, let’s clarify what good content means. From a marketing perspective good content for curation is:
Now, that we all know what good content means, we can agree that there is a lot of good content out there that may never be discovered. None of us have the time to search for this content and much less time to filter the interesting parts.
Your content strategy shouldn’t be all about content but also about making connections. Either with your audience and with influencers.
You need to know who’s the voice or voices (let’s hope that they aren’t competitors) behind that viral hashtags or post and create a meaning and beneficial relationship.
Your personal brand is a reason to choose. Social selling opportunities happen when you leverage relationships by being the first one to deliver value.
Above all else, before your embark on any social selling campaign, its critical you do your homework and know as much about your audience's wants and needs as possible.
The more details your buyer personas are, the more effective your content marketing efforts will resonate with your social audience.
If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be rich. If I had a dollar for the number of times the people asking me that question actually had the content to warrant such a listing, I would be poor.
Many digital marketing folks, especially in enterprise B2B companies, don't quite understand the relationship between content and SEO. It's long been said in SEO circles that content is king. However, some SEO folks would argue that links or social engagement is king, and that content is the primary driver of links and social success. There are valid arguments on all sides of that meaningless debate, but the point that often gets lost is that creating the best user experience for the vast majority of people searching for a specific keyword is probably what's going to get you ranked consistently for that keyword.
A content strategy that supports that bigger vision is typically different than the customer-focused strategies most B2B companies use. Many people over the years have told me, "Our company is the market leader for this term! We should be No. 1!" That is often true for products or services that are relevant to the keyword phrase they are targeting. It is true that brand recognition - and certainly the links that typically accompany successful brands - make it more likely that a company will rank well for relevant terms, but the fact remains that brand authority is not always enough to guarantee a top ranking for a particular keyword....
Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.
But building a viable social destination on Google+ seems like a tall order. The network has a small, dedicated group of hardcore users — we’ve seen research that pegs the number of public, active users between 4 and 6 million, out of more than 2.2 billion profiles total. But compare that to Facebook’s 1.4 billion monthly active users or even Twitter’s 302 million monthly active users. Google+ is tiny.
The idea that Google should by Twitter became popular last month. Early Twitter investor Chris Sacca said that Google never understood social and that it would be an “instant fit.”Google would finally have a social product, get a new ad-stream, and have access to a different kind of real-time search relevancy.
That’s the exhilaration that comes with curation. Imagine the web as millions of pages. To make your magazine, you tear out any of those pages you fancy, explain why they matter, and push the button. Bingo! You’ve shared a link to the content and your take on it.
@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.
He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.
He makes a great job at connecting two sides of content curation:
- the fact it's saving people's time to look for meaning in information overload themselves,
- the fact it's rewarding for content curators as it helps them build their professional brands.
A win-win no-brainer for smart organizations.
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Seamlessly share your videos across multiple networks and leverage your existing videos to promote new ones.
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YouTube only lets you create 1 set of Upload Defaults. We give you unlimited.
Gives you the ability to copy a set of Tags - either your own or from a competitor's video.
Easily share videos outside of YouTube and track which networks you've sent to.
Welcome your new subscribers effortlessly by using pre-written canned responses.
Quick access to embedding your videos with a bunch of advanced options.
Get access to StatFire and SocialBlade data and charts from directly inside YouTube.
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