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How to Publish Content that Drives Audience Anticipation

How to Publish Content that Drives Audience Anticipation | Google Plus and Social SEO | Scoop.it
Too many content marketers seem to struggle with building a consistent audience. Find out how to build a consistent format and publish content that drives audience anticipation.
Neil Ferree's insight:

Why does the Man Cave work?


The Man Cave works for three simple reasons:


  1. A smart hook: JK has used a visual marker (the black-and-white photo and a handwritten word) to trigger my weekly anticipation for his written content.
  2. An appointment: JK has set an appointment that Facebook fans like me look forward to attending. Consciously or not, we’ve come to expect a Man Cave post every single week, and we deliberately seek it out.
  3. Consistent delivery: JK delivers on the promise of his Man Cave posts week in and week out, and he doesn’t stray from the formula that has brought his success.
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Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Marketing Message to the Right People at the Right Time. Good Neil Ferree and Connect with me on your Preferred Social Channel (G+ or Twitter or LinkedIn or Facebook or Pinterest)
Curated by Neil Ferree